Solving demand gen headaches ➿

Helping B2B SaaS companies build tomorrow's GTM engines. 

Former in-house marketing leader at Chili Piper, Campaign Monitor, and VP Marketing at Refine Labs. I deliver sustainable revenue growth for Series A to C companies via strategies and frameworks you won't find in a blog post. 

Wins: 
- Orchestrated $45M+ in pipeline in 18 months 
- Launched ABM programs with 3.5x lift in conversion 
- Operationalized attribution and content as revenue levers 
- Scaled new demand gen engines and rebuilt broken ones 

Are you scaling smarter? My specialties: 
• GTM Strategy & pipeline acceleration 
• ABM & demand generation 
• Paid & organic revenue alignment 
• Fractional/interim marketing leadership 
• Multi-channel campaign design 
• Full-funnel performance analysis 

I publish frameworks and templates weekly: demandloops.substack.com. 
DM to connect for GTM audits, fractional support, or advisory.

Kaylee Edmondson

Humans are social animals. We’re wired to seek connection, we trust our peers, and we thrive when we feel part of a community.

Traditional brand marketing is inherently at odds with this because it’s a one-way conversation. It’s a monologue.

“Let me tell you what to think about my product.”

But Community Marketing is conversational. It’s about bringing people together, with your brand ideally serving as the catalyst for that conversation, whether you’re present or not. 

So, how do you harness the power of community to grow your organization? 

You invest in Customer Marketing.

When you intentionally build loyalty with your best customers, their voices naturally amplify your brand everywhere your ideal audience gathers… on LinkedIn, in Slack groups, at industry events, and beyond.

Your marketing shifts from “Let me tell you,” to “Let my customer - your trusted peer - tell you.”

It’s authentic. It’s scalable. It creates a growth flywheel where your best investment is in your customer.

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The Battle

Kaylee Edmondson

Taylor Bogar

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