Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

iCFO Advisory

The first step to exiting your business is not to work harder … but to make your business more valuable to potential buyers.

You may be able to run your business profitably right now, but a new owner likely won’t be able to. Every small inefficiency can work against you when you’re selling. 

So, we start with a comprehensive 90-day full audit to understand your business’s strengths, weaknesses, and current valuation.

We then help you identify processes and areas of improvement that can increase your valuation.

Finally, we prepare training materials for your successor, so they have all the tools and training for a seamless transition.

This makes your business more attractive to buyers and ensures you leave with the equity value you deserve—all within 1-3 years.

✔️ Comprehensive Business Appraisal ✔️ Maximising Business Valuation

The next step is proving that your business can run when you’re not around.

Doing so reduces the risk your successor takes on, and increases the value of your business. 

We start by documenting every key process in your business. This ensures that your team and future successors have a clear blueprint to follow, making daily operations more efficient and reliable.

Next, we’ll identify the best candidates to take over your role—whether that’s someone within your team or an external hire. We’ll equip them with the training and tools they need to confidently assume leadership roles and sustain your business’s success.

Finally, we’ll show your successor ways to grow the profitability even more. This means finding ways to increase revenue, cut unnecessary costs, and streamline processes. 

This makes the transition seamless for you and ensures you exit with the value you deserve.

✔️ Streamlining Operational Efficiency ✔️ Secure Transition Candidates

A smooth business exit is more than just a sale—it’s about protecting your legacy and setting up your successor for success.

By now, we’ve optimised your business and secured a successor. Now it’s time for you to move on. 

Our strategic succession plan includes a clear timeline for a phased transition. This lets you step back gradually, ensuring the successor and team are fully onboarded.

It also includes clear negotiation and sales strategy so you can secure the value you want. 

Finally, we focus on preserving your legacy. We help retain client trust, build a strong handover strategy, and provide post-exit support so the business you founded can thrive, even after your departure.

✔️ Strategic Succession Planning ✔️ Seamless Succession Strategy

Anitua Ltd

CFO for Anitua Group Ltd. Our Group includes NCS Group (PNG's largest camp and catering company) and The Alliance Group. We provide mining services to Newcrest Mining Ltd on Lihir Island. Other businesses include:-  Civil and Construction, Security, Supermarket, Hardware, Motor Vehicle (Joint Venture) Drilling (Joint Venture), Property Ownership and Management, Domestic Construction and Development, Timber Joinery, Window Manufacturing and Picture Framing .

Chief Financial Officer

AIB Insurance Brokers 

Accounting and management reporting, 
Joint control of Insurance Trust Bank Account. 
Working with the business owner and CEO. This business was in the top 10 Insurance Brokers in Australia with offices in Darwin, Brisbane and the Sunshine Coast.
In charge of finance application for business expansion

ACCOUNTANT

Murray Neck Pty Ltd Family Retail Business - Electrical Appliances, Furniture, Carpet, Property Deve

Co-Owner

Deloitte

Auditor and Tax Advisor

Virtual CFO and Certified Chair. Your Business Confidante, Guiding you beyond the numbers, icfo.com.au

Discover how builders, tradies, and engineers business owners to kickstart their succession planning in less than three months.

For many of them, transition and exiting can feel overwhelming. Who can take over your business and run it profitably? Will you achieve the financial security you need to live the life you want?

Here’s the truth: With the right preparation and strategy, you can exit your business on your terms—whether that’s passing it on, selling it, or winding down profitably.

Over my career, I’ve helped many business owners just like you:

1. Maximise the value of their business,
2. Improve cash flow and profitability, and
3. Develop a clear, actionable exit plan.

It’s never too early to start preparing. By working together, we’ll ensure your business is ready for a smooth transition, leaving you with the financial freedom to enjoy the next chapter of your life.

𝗧𝗵𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗶𝗼𝗻 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿™:

Too often, business owners try to sell without a clear strategy, and much of the value they’ve worked hard to build often gets left on the table.

Our step-by-step plan helps builders, tradies, and engineers to maximise their business’s value, minimise operating risks, and ensure a smooth exit. 

The result? A highly profitable exit, and a legacy business that outlives you — so you can finally transition out and enjoy the next phase of your life.

However, this 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗶𝗼𝗻 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿™  is not for all business owners.

You need to shift your mindset from day-to-day activities and focus on becoming succession ready. You need to be committed to change, to delegation, and to letting go of control. 

If that’s you, we should talk. 

𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Call: : +61417814580
Email: antsneck@gmail.com
Website: icfo.com.au 
Visit: 22 Lavender Close, Glenview Qld 4553

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The Battle

Kay Ridge

Anthony Neck

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