Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Poly Bites Limited has been a passion project for sometime now. We had finally launched our Product Business at Polyfest to get a feel of customers and data collection drive further investments. I have been all hands on board to start Poly Bites. Building new systems in place for both operations and sales. This has been really fun learning experience.

Managing Director

Collecting and analysing market research data to enhance marketing strategy for companies seeking to grow.

Market research is a critical first step that many skip and I’m here to help businesses looking to be strategic in their marketing and reduce risks and misalignment of their budgets to yield the proper return on investments that they deserve.

Market Researcher

The Business Circle ⭕️

📚The Business Circle is a diverse and inclusive network that welcomes businesses of all backgrounds and industries to connect, collaborate, and thrive in Ōtautahi.

Our events are held every Wednesday @ 11am with the Flex Business Centre 👇 .

Check out the link below for more details.
https://pba.org.nz/the.../steps/the-business-circle/

Founder

Collaborative Hub | DiD & PBA

Helping Small to Medium size business owners navigate their Collaboration with others. Our collaborative hub will be an opportunity to identify those willing to collaborate and finding solutions together. The structure, the resources and the information we provide will benefit those in collaborative efforts seeking to grow together. 
To join our group check out: https://www.linkedin.com/groups/14407923

Co-Founder

Pasifika Business Advisory

As the Director of Pasifika Business Advisory, I am passionate about empowering small business owners to thrive in today's competitive market. With expertise in market research, I provide valuable insights to help businesses leverage market data to inform their marketing strategies and business plans. By collaborating with other marketing agencies, I ensure ongoing success are delivered through effective marketing projects.

Director

My Insurance Claim Pty Limited

Managing the Christchurch MIC Office and ensuring our daily operations ran smoothly. Dealt with accounts, team management and client management. 

(Lost and Litigation Industry)

Office Manager

Mainly focus on client relationship management and building new client relations. My sales experience stems from Door knocking and phone interviews. Also dealt with marketing in house while on the job and was a great experience to learn a bit around strategies implemented…

Business Development Officer

Valuepak European Kitchen 

Managed Christchurch showroom and assisted in Kitchen design and customer management

Client Liaison Officer

Market Research Catalyst | Guiding Strategic Clarity for Businesses

I ignite strategic clarity for businesses through market research. I collaborate with a diverse range of clients, from passionate solopreneurs to established corporations, to use data-driven decision-making. 

My expertise helps:
Management Level: Marketers, Product Managers, and Brand Managers and leaders translate research findings into effective strategies.

Small Business Owners: I equip them with the tools and knowledge to independently conduct impactful market research.

While I proudly serve the Pacific community, my dedication to market research extends to all businesses seeking to deeply understand their target audience and optimise their offerings through the right investments.

taplio

The Battle

Kay Ridge

Catherine Mika-Zahidi

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