Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

________________________________________
💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

aCloud

I lead our strategic expansion domestically and across Asia, with a dedicated focus on enhancing business operations, productivity, cloud infrastructure, cybersecurity, and data & AI solutions. My role involves driving operational excellence, streamlining processes, and spearheading innovative strategies to fulfil the company's ambitious objectives. I am committed to optimising business practices and leveraging cutting-edge technology to ensure robust security and efficiency for our clients, paving the way for sustainable growth and success in the digital landscape.

#Leadership #BusinessOperations #Innovation #Growth #Cybersecurity #DataAI

Chief Operating Officer

CHASSasia Singapore

As a strategic lead at CHASSasia, I have driven the development of product and service strategies across domains like Microsoft Modern Workplace, IAM, Security, and Azure Cloud. I’ve forged key partnerships with industry giants including Microsoft, Adobe, and Fortinet, enhancing our market presence.

My focus on complex sales processes for large enterprise accounts, particularly in Microsoft LSP/CSP, has led to significant revenue growth and expanded service offerings. This strategic approach has been vital in driving digital transformation and enhancing cloud and security integration.

Achievements:
- Achieved over 40% year-over-year revenue growth for Microsoft and 150% for Adobe, demonstrating strong strategic sales capabilities.
- Led the transformation into an MSP and MSSP model, driving innovation and competitive advantage in a dynamic digital landscape.
- Launched 365@CISOaaS, concentrating on advanced endpoint and cloud cybersecurity, enhancing customer satisfaction and trust.
- Managed sales and marketing operations using business intelligence tools, fostering a data-driven culture that translated into impactful campaigns and strategies.
- Spearheaded the integration of Viva Goals with our analysis server using the OKR framework, significantly improving operational efficiency and customer satisfaction.

My tenure at CHASSasia has been marked by my commitment to driving business goals, fostering technical expertise, and strategically collaborating with partners, thereby creating substantial value for our customers and establishing us as leaders in service excellence.

Business Lead, Products & Alliances and Strategic Sales

L2O Studio

In this position, I drive organisational innovation by utilizing key insights to recommend business improvements to APAC’s traditional hoster. This is further supported by my focus on aligning product portfolios and services with overachieving business objectives. Additionally, I provide in-depth consultation on crypto mining, rig setup, and management functions for third parties.

Some of my achievements include:
• Increasing Cloud Service Providers (CSP) revenue by an average of 13.5% across all projects I have been involved in.
• Remaining abreast of emerging technologies by developing a comprehensive understanding of the trending Blockchain/crypto industry.

Business Consultant

匯智資訊股份有限公司 Cloudmax Inc.

In this role, I deliver specialised consulting services to the management team to support the creation of effective go-to-market strategies, products and services structuring, and management team review. I assist the organisation in maintaining a competitive advantage by facilitating the evolution of business strategy while developing and implementing a targeted sales operation process geared towards enhancing tactical sales execution.

A selection of my accomplishments include:
• Achieving a compound annual growth rate (CAGR) which secured revenue growth of more than 20%.
• Streamlining products and services to increase stickiness while decreasing the churn rate by 5%.

Business Growth Consultant

Acronis

While at Acronis Asia Pte Ltd. I served in multiple positions, having been promoted through increasing levels of scope and responsibility; in 2015 I served as the Cloud & Hosting Business Lead for Asia, in 2016 as the Senior Director of Cloud Business for APAC & MEA, and from 2017 to 2019 I was the Senior Director for Cloud Business in APJ. Throughout these roles I built the Acronis Cyber Security Cloud, Software-defined-Storage, and Disaster Recovery Cloud business in Asia from the ground up; I progressed from acting as an individual contributor to managing a cross-functional team of presales, sales, and sales operations professionals to sell into the public sector, SMB, and enterprise. This involved engaging both directly and indirectly with sales channel partners to foster a collaborative approach to achieving objectives.

A few of my notable accomplishments were:
• Growing revenue from nothing to $6M in ARR.
• Overhauling the APAC Cloud Business portfolio, model, and partner program, which included the end-to-end business cycle, to replicate successes achieved within Asia in other countries across the APAC and MEA regions.
• Opening up the South Korea, Malaysia, and Greater China region Cloud market; allowed for the launch and expansion of the Acronis data centre footprint with partners in Malaysia and South Korea.
• Selling into over 70% of regional large/top Cloud Service Providers (CSP) and Managed Service Providers (MSP) to adopt Acronis Cyber Security/Cloud (Public, Private and Hybrid) solutions and converting more than 30% of traditional ISV, SI, and IT resellers into transformed subscription (CAPEX to OPEX) businesses.

Senior Director - APJ, APAC, MEA | Cloud & Hosting Business Lead  -  Asia

Odin (Previously Parallels)

In this role, I set up Parallels Beijing and Xiamen, transforming the entity into a fully functioning subsidiary in Greater China with effective sales, presales, customer service, technical support, marketing and back-office functions. By identifying and activating new markets within consumer, public sector, and enterprise businesses through engagement with channel partners, I was able to onboard major accounts of cloud services providers.

Three major achievements here were:
• Leading a cross-platform business to capture over 80% of market share within three years and overturning a pirated software market for Parallels Desktop in China while increasing revenue from zero to $3M annually.
• Enabling major Cloud Service Providers (CSP) and Managed Service Providers (MSP) within the region, leading to the adoption of Parallels solutions.
• Securing the accreditation of multiple Parallels software products in China to eliminate challenges to sales faced by a foreign company.

Country Manager/Managing Director - Asia/Greater China Region

Longtop Online

•	Founded/started HooYoo Group (HooYoo – R&D arm, AceDog – direct sales brand, ResellerOrder – channel sales) in Xiamen, then sold to Longtop Financial Technologies Limited (NYSE: LFT) in 2008 and name changed to Longtop Online
•	Led a team of over 20 Sales and Customer Support staff and steered global business sales in Europe, Asia and North America
•	Managed Greater China sales, established a team of over 100 telesales personnel to support the PRC market, and set up a team of 15 Channel Sales Managers to support PRC channel partners
•	Involved in international/local product strategies planning and product research & development

Significant Highlights

•	Grew HooYoo Group revenue to US $1 million in less than a year before overseeing acquisition by Longtop Online. Following acquisiton, played a pivotal role in increasing Longtop Online revenue from US $6 million to US $10 million
•	Played in a pivotal role in Dual ICANN Accreditation for HooYoo US and HooYoo China and Microsoft Gold Certified Partner
•	Launched the world’s first email system based on Organization Structure SSO Management
•	In 2009, collaborated with China Telecom in a joint venture to launch a 500-seat Avaya Call Center in Xiamen for Longtop Online

Vice President & Founder/President for HooYoo

35.com/OnlineNic Inc

•	Founded/started HooYoo Group (HooYoo – R&D arm, AceDog – direct sales brand, ResellerOrder – channel sales) in Xiamen, then acquired by Longtop Financial Technologies Limited (NYSE: LFT) in 2008 and name change to Longtop Online
•	Built and led a team of over 20 Sales and Customer Support staff and steered global business sales in Europe, Asia and North America
•	Managed Greater China sales, built a team of over 100 telesales personnel to support the PRC market, and set up a team of 15 Channel Sales Managers to support PRC channel partners

Significant Achievements
•	Grew HooYoo Group revenue to USD$1 million in less than a year before overseeing acquisition by Longtop Online. Following acquisiton, played a pivotal role in growing the revenue to USD$10 million
•	Launched the world’s first email system based on Organization Structure SSO Management
•	In 2009, collaborated with China Telecom in a joint venture to launch a 500-seat Avaya Call Center in Xiamen for Longtop Online

Vice President

Business Strategist | Digital Transformation Evangelist | AI Enthusiast | Tech Gadgets Lover | Foodie | Kindness

With extensive experience as an enterprise cloud business professional, I specialise in delivering strategic roadmaps that align cloud solutions with organisational goals, driving growth and operational excellence. My entrepreneurial mindset and expertise in cloud technology have enabled me to scale business operations and expand market presence across the region.

In my role as COO of aCloud, a leading Microsoft Cloud and Technology Solutions Provider, I’m responsible for overseeing the seamless rollout of Microsoft Cloud Services. I ensure that these solutions integrate effectively with business needs, optimising functionality and delivering measurable value to clients. By leading cross-functional teams, I foster collaboration and drive innovation to achieve operational efficiency.

A key aspect of my success lies in building strong, long-term relationships with a diverse range of stakeholders, including customers, channel partners, and vendors. This has not only enhanced aCloud’s brand perception but also ensured repeat business and regional growth.

I’m passionate about AI, digital transformation, and their potential to revolutionise business operations. I look forward to connecting with like-minded professionals who share a commitment to innovation and excellence in the cloud and technology space.

Lian Wee ❣️ LOO

Some people endure everything.
Some people endure nothing.
Both lead to disaster. ⚖️

There is a quiet exhaustion leaders rarely admit.
The exhaustion of carrying things that should never be carried. 😮‍💨
The exhaustion of tolerating behaviour that slowly drains a team.

And the exhaustion of asking yourself,
“Should I endure this, or should I draw the line today?”

A senior leader once told me:
Endurance without boundaries is not kindness.
It is self-destruction in slow motion. ⚠️

When does it break people?

When the team watches you tolerate what should never be tolerated. 👀
When someone repeats the same behaviour because you endured it once.
When the culture shifts from accountability to convenience.

A leader who endures everything loses respect.
A leader who endures nothing loses people.
Balance is not soft.
Balance is a responsibility. 💡

Here is the truth I remind myself often:

✅ Endure the noise.
❌ Never endure the disrespect.

✅ Endure the delays.
❌ Never endure the avoidance of responsibility.

✅ Endure the discomfort of growth.
❌ Never endure the erosion of principles.

This is how culture stays clean.
This is how teams stay strong.
This is how leaders stay centred. 🧭

Self-check for anyone leading a team today:

Does this situation help the long-term vision? 🎯

Does this person show effort or only excuses?

Does enduring this make the culture stronger or weaker?

Am I protecting the team or protecting my fear of conflict?

If the answer weakens your future, then you already know the decision.

A strong culture is not built by endurance.
A strong culture is built by boundaries. 🔥

#Leadership #Accountability #Mindset #Growth #Culture #People #Management

Business Operations Strategist | Cloud & AI Transformation Advocate | Tech & Gadgets Enthusiast | Foodie | Leading with Kindness ❤️

💥 People only wake up when there is no way out.

In comfort,
we justify, delay, and tell ourselves there is still time.
But when every exit is blocked,
all pretence, ego, and excuses fall apart.

Rock bottom hurts - but it also strips you to your truth.
You stop asking how others see you,
and start asking, “What do I really want to become?”

You learn to let go, not because you gave up, but because you finally understand what matters.

💭 Pain is the price of clarity.
Desperation is where rebirth begins.

🔥 #Leadership #Mindset #Growth #SelfAwareness #Accountability #Motivation #LifeLessons #Rebirth #Clarity #Perspective

Some leaders talk about “democracy”.
But what they really want is an audience.

💬 In many SMBs, the script is always the same:
“Let us decide together.”
“Everyone’s voice matters.”
“Feel free to speak up.”

Yet when the moment of truth arrives, the decision has already been made – and the team is simply there to applaud it.

Because it was never about democracy.
It was about presence.
About being seen, heard, and validated.
About sitting in the centre of every conversation,
even when nothing new is being said.

🔥 A senior leader once whispered to me:
“People who crave visibility usually fear being irrelevant.”
It hit harder than I expected.

Real democracy demands confidence.
Presence-seeking comes from insecurity.
And insecurity always pulls leadership back to one voice,
one mind, one spotlight.

That is why meetings turn into performances.
That is why teams stay quiet even when they disagree.
That is why innovation slows down without anyone noticing.

Because when the leader steals the oxygen, no one else can breathe.

True leadership does not shine the brightest.
It creates space for others to shine.
It rewards contribution,
not proximity.

If a leader keeps chasing presence,
the organisation will slowly lose its direction.
When the spotlight is always on one person, the team eventually works in the dark.

💡 Quiet check for founders and managers:
Do you genuinely want a team that thinks, or do you just want people who clap?

#Leadership
#Mindset
#Culture
#Growth
#SME
#Honesty

❌ Some adults are not failing because life is tough.

They are failing because they insist on staying naïve.

They want good outcomes…
without carrying real weight.
They want big goals…
without accepting the price.
They want someone to guide them…
because facing reality alone feels uncomfortable.

💥 It is harsh to watch grown adults sabotage their own future because they cling to wishful thinking and refuse to deal with cold, visible facts.

A blunt line captures it perfectly:
“Life does not reward fantasies.”

If you ignore what is real, life punishes you with results.
If you deny hard truths, life forces you to learn them.
If you hide behind comfort, life drags you out by consequence.

You can dream whatever you want.
Reality still decides the outcome.

✅ The rule is brutal but fair

Stand up.
Look at the facts.
Carry the cost of the path you claim to desire.

✅ A sharp self-check

Are you operating with clear eyes today,
or are you still giving yourself excuses because it feels safer than courage?

#leadership #accountability #mindset #ownership #workculture #growth #discipline #realitycheck

💡 Edison said that the universe and human foolishness have no limits.
I believe wisdom and innovation have no limits as well.

There is a quiet frustration many professionals carry…
Watching people repeat the same mistakes,
ignore the same lessons,
and blame the same shadows.

At some point you realise something simple and painful:
Some choose the bottomless well of foolishness.
Some choose the endless ceiling of growth.

🧩 Edison spoke about the limitlessness of stupidity.
I want to speak about the limitlessness of potential.

Because when someone decides to learn,
when someone decides to innovate,
and when someone decides to step forward instead of staying still…
the distance they create becomes permanent.

This is the part people forget:
Growth is not a competition.
Growth is a choice.

So here is the self-check:
✅ Are you expanding your ceiling,
or repeating your loop?
✅ Are you choosing depth,
or choosing noise?

The universe may be infinite.
Foolishness may be infinite.
But so are wisdom, innovation, and the courage to evolve.

✨ The limit is not the sky.
The limit is the mindset.

#Leadership #Mindset #Innovation #Growth #Accountability #ProfessionalDevelopment #CareerMindset #Wisdom

Security by default is not a slogan.
It is a survival rule.

🔒 People keep saying “if something happens”.
But anyone who has been in the trenches knows the truth.
It is never if.
It is always when.

🔥 And when that moment hits, it is never dramatic like in the movies.
It is quiet.
It is sudden.
It is the kind of silence that destroys reputations.

There is an old saying:
“The time to repair the roof is when the sun is shining.”
Most organisations wait until the rain is already leaking through the ceiling.

💥 The cost of being reactive is always higher than the cost of being prepared.
💥 The damage to trust is always deeper than the damage to systems.
💥 The accountability always lands on the leaders who ignored the early warnings.

Security by default is a mindset.
A discipline.
A non-negotiable culture.

Ask yourself today:

Are your fundamentals truly enforced?

Are your teams trained, or only aware?

Are you protecting your business, or simply hoping for luck?

Because hope is never a security strategy.

#CyberSecurity #Leadership #Accountability #Trust #Resilience #Mindset #SecurityByDefault

💡 The right foundation makes all the difference.

When organizations ask us where to begin with Microsoft's security ecosystem, we always start with the same sequence:
→ Entra ID for identity
 → Intune for device control 
→ Defender for protection 
→ Sentinel for visibility

Why this order?
Because each layer builds on the last, creating an integrated security posture instead of fragmented tools.

Our team has spent years refining this approach across M365 and Azure implementations—and it works.

 #SecurityFirst #EntraID #MicrosoftIntune #MicrosoftDefender #AzureSentinel #CloudSecurity #ITLeadership #CyberResilience #SecurityStrategy #ManagedSecurity #TechConsulting 

Ram Muthu Boon Hock Lim Xu Ying 徐瑛🔐🎶

🚨 China has banned the use of NVIDIA, AMD, and Intel’s AI chips in state-funded data centers, according to Reuters.

The move is part of Beijing’s ongoing effort to strengthen its domestic semiconductor industry and reduce reliance on U.S. technology.

The ban affects new government-backed projects and is seen as a direct response to U.S. export restrictions that limit China’s access to advanced AI hardware.

Data centers already using foreign chips will be reviewed individually, but new state-funded facilities will have to turn to Chinese alternatives like Huawei’s Ascend processors.

This marks another major step in the growing tech divide between the U.S. and China, signaling how deep the split in global AI infrastructure could become.

Source: Reuters

What are your thoughts on this? 🤔💬

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“Huawei wins, Nvidia loses”

China just banned all foreign AI chips from its $100 billion state-funded data centers.
And suddenly — Huawei, Cambricon, and MetaX are eating Nvidia’s lunch.

Here’s what’s happening 👇

💡 China has ordered state-funded AI data centers (over $100B in investment!) to only use domestic AI chips.

💾 Companies like Huawei, Cambricon, MetaX, Moore Threads, and Enflame are suddenly the new stars.

📈 Cambricon’s revenue surged 14x YoY, swinging to a 567M yuan profit — all thanks to Nvidia’s absence.

Meanwhile, Nvidia CEO Jensen Huang just landed in Taiwan and said:

“There are no active discussions on selling Blackwell chips to China.”
“It’s up to China when they’d like Nvidia products back.”

That’s code for: the world’s most valuable chipmaker just got shut out of the biggest growth market on Earth.

🌏 Insight (what this really means)

This isn’t about one ban.
It’s about the new tech Cold War — where nations are building parallel ecosystems:

🇨🇳 China: Self-sufficient AI stack → chips, cloud, and compute funded by the state.
🇺🇸 US: Restricting access to slow down China’s AI scaling.
💥 Result: Two AI worlds, two standards, two ecosystems.

For every ban Washington issues, Beijing creates a domestic champion.
And this time, it’s not rhetoric — it’s revenue.

⚡️ Takeaway (thought-provoking close)

Geopolitics is the new GPU shortage.
China isn’t waiting for chips — it’s manufacturing leverage.

The next AI frontier won’t be decided by who codes faster…
…it’ll be decided by who controls the silicon.

What’s your take —
Are we watching the end of global AI hardware integration or the birth of regional AI empires?

👇 Drop your thoughts.
#AI #Semiconductors #China #Nvidia #TechWar #Innovation #Chips #Geopolitics #ArtificialIntelligence #Technology #SupplyChain #Huawei #Cambricon #Blackwell #AIChips #DeepTech #Hardware #ChinaTech #GlobalEconomy #ChipWar

Computerworld Columnist, writer for CSO Online, CIO.com, podcaster, blogger. Focuses on cybersecurity and analytics issues for IT and Security enterprise executives.

This analysis of giving raises versus hiring someone new is interesting, but it lacks context. Sometimes, it makes sense to hire rather than to give a raise. Maybe the company and its market has shifted a lot over the last 2 years and the employee in question doesn't have the skills that we now need. Therefore, giving them a raise makes no sense and hiring externally does. That all said, I think Bryan's argument is right far more often than it's wrong. It simply isn't ALWAYS right.

I'd rather hire someone that took some big swings and missed than someone who played it safe and nailed it. The goal isn't a perfect track record. The goal is to learn faster than anyone else.

This doesn't mean being reckless or careless, to be clear. It means being bold enough to form a hypothesis, test it, and find out if you were right. It means being willing to be proven wrong - then having the resilience to try again.

The experiments that “fail” are often the ones that teach us the most and ultimately guide us in the right direction. If something doesn’t work out, that’s fine! That’s just the flywheel turning, because you can then try something else.

The only problem with failure is if the root causes never change.

So as I tell my team: be proud of what doesn’t ship or flights that don’t work out. Those weren't a waste. They were lessons.

taplio

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