Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

________________________________________
💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

AutomateX

Developing and executing targeted B2B marketing campaigns that generate leads and strengthen client relationships.

I collaborate closely with the team to create tailored marketing strategies and proposals that meet client objectives.

Managing marketing projects from start to finish, ensuring they align with client goals and are delivered on time.

Key Account Manager | B2B Marketing Specialist

Canadamigration.org

Led B2B marketing and business development efforts, crafting strategies that boosted client acquisition.

Developed marketing materials and content tailored to the needs of potential clients.

Recruitment Specialist

Artech L.L.C.

•	Sourced profile from job portals
•	Led high-volume recruitment efforts across Canada to source and recruit potential candidates for Fortune 500 companies
•	Design and implement overall recruiting strategy
•	Develop and update job descriptions and job specification
•	Prepare recruitment materials and post jobs to job boards
•	Screened candidate resumes and job applications
•	Conducted interview using reliable recruiting and selection tools/methods to filter candidates within schedule
•	Arranging interviews for shortlisted candidates and following up on real-time basis till feedback received from Client
•	Experience with daily submittal and interview activity sent to the Account Manager
•	As a point of contact, Built candidate relationships during the selection process
•	Increased offer-to-sales ratio and candidate pipeline 47% by effectively using recruitment platforms and resources, including social media, ATS, Boolean searches, networking, and referrals
•	Led hiring and onboarding for Canadian client across the roles 
•	Hired candidates using Job diva – Applicant tracking System ATS harvesting resumes from Monster, Dice, CareerBuilder. Used other job portals along with ATS such as Indeed and LinkedIn Recruiter
•	Created and posted job on candidate portal and LinkedIn
•	Created and maintain a database effectively and manage candidate and client information

Associate Recruiter

Sayaji Hotels Ltd

•	Assisted with the organization of the Hotel Associate events and staff social events such as meetings and employee engagement programs
•	Assisted departments with their recruitment needs through liaison with agencies/ advertisers.
•	Helped in short listing resumes from naukri.com for manpower requirements.
•	Coordinating with prospective candidates, interviewing them and administering offers 
•	Assisted HR Executives for on-the-job orientation and conducting induction process for new hires.
•	Assisted with internship/ training program and ensuring that all interns are receiving the necessary support and guidance during their industrial exposure training.
•	Supporting the hotel with departmental training requirements, careers fairs and training materials.
•	Manage HR administration such as joining process, clearance process and assisted with calculation of stipend.
•	Helped to identify specific behaviour of employees and motivational rewards that will contribute to service excellence.
•	Ensured up to date and accurate information is fed into the HR Software - Zing.
•	Assisted in administrative work such as managing database, contracts, letters, personnel files, training MIS sheets and employee master data.
•	Assisted in maintenance of HR email account and ensuring prompt response.
•	Assisted executives in HR Audit process and discussed HR issues with departmental representatives
•	Assisted in resolving hotel staff and management queries related to their work.
•	Assisting HR Manager in a new project “Masterstroke” for skill development of employees in organization with help of other skilled and talented employees

Human Resources Intern

Jehan Numa Palace 

Human Resources Trainee

Hindustan Coca-Cola Beverages Pvt Ltd

Summer Internship

As a B2B Marketing and Sales Specialist at AutomateX, I focus on driving business growth with tailored automation solutions that enhance productivity. We specialize in advanced Robotic Process Automation (RPA) technologies like UiPath and Power Automate, helping businesses optimize workflows and reduce costs.

Understanding the challenges large organizations face, we provide scalable and innovative solutions. Our experts work closely with clients to design custom strategies that deliver measurable results.

If you're ready to advance your digital transformation, let's connect to explore how AutomateX can support your goals.

Contact me: priyanka.chhabria@automatex.in

taplio

The Battle

Kay Ridge

Priyanka Chhabria

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?