Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

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💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Workplace Wisdom (Australia)

As the Client Engagement Officer, I leverage 28 years of business acumen to address a critical challenge faced by modern organizations: fluctuating revenue streams and client retention. These issues can impede growth and financial stability in today's competitive environment. My role is pivotal in overcoming these hurdles through strategic client engagement and advisory services.

Reporting directly to the CEO, my responsibilities include expanding our client base and employing effective techniques to maintain and nurture current clients, ensuring their continued satisfaction and loyalty. I lead initiatives to foster strong, commercially sustainable relationships with all clients, enhancing their overall experience and value.

Drawing from my extensive experience with Qantas Airways and Corporate Training, I bring a deep understanding of workplace culture and performance excellence. My interventions have consistently resulted in high-performance workplaces. My expertise spans strategic employee and industrial relations, and critical workplace analysis. These specializations enable me to provide tailored solutions that drive operational excellence and sustainable growth.

To achieve these goals, I formulate and execute innovative strategies that cover the business's fixed costs . Additionally, I focus on cultivating and sustaining commercially viable relationships, ensuring strong and beneficial partnerships. Active participation in relevant networking groups is another key aspect of my role, creating new client opportunities and enhancing the company's market presence.

Under my leadership as Client Engagement Officer, the company will achieve a stable financial foundation, reduced client churn, and a strong reputation in the market. My commitment to exceptional client engagement and relationship management ensures we drive growth and maintain a competitive edge. Ultimately, my role helps clients achieve their goals and enhances overall business operations.

Client Engagement Officer

Workplace Wisdom is a boutique consulting firm dedicated to finding the most effective solution for you that meets your expectations and budget. 
I focus on developing you and your people to achieve outstanding business excellence. 
A snapshot of tasks I specialise in are related to: 
 
•	Employment performance and management
•	Employee Performance Enhancement Training/Coaching
•	Health and safety training
•	Workplace policy development
•	Recruitment
•	Compensation and return to work management
•	Harassment, discrimination and unfair dismissal training
•	Enterprise agreement negotiation and training
•	Termination Management
•	Award Advice/Interpretation/Training/Coaching

Personal Concierge

	Work with a string of hardware stores and associated warehouses around work health and safety compliance.
	Identify and audit staff safety qualifications, coordinate certified training. 
	Audit company policies and procedures and ensure staff compliant with company policies and procedures.
	Undertake gap analysis around staff skills and knowledge.   
	Create safety policies and procedures – (i.e} Traffic Management Plans for warehouse and logistics)
	Facilitate change management to staff.

Work Health Safety Advisor  

Australian Pacific Aviation Resource Services (APARS)

Aviation Work Safety Officer, 

Australasian Pacific Aviation Resource Services (APARS)

Aviation Work Safety Officer Brisbane Airport

APARS

Safety Advisor

CAP Security Services

	Relationship management for multiple company accounts around their security contracts (i.e) Brisbane Racing Club, Gold Coast Racing Club, Rheinmetall Defence Industries, Suncorp Stadium
	Identify gaps in product delivery and delivery of quality products (guards)
	Meet account requirements and standards. 
	Ensure on time delivery of account requirements and rosters – seasonal workload requirements.
	Handle company/staff adhoc special requests

Account Relationship Manager

Responsible for managing security for multiple clients, such as the Brisbane Racing club Race Day Events, Rheinmetall Defence Industries.

Operations Manager

Corporate Protection Australia Group

Airport Protection Officer Brisbane Airport

Lexis Education

Vocational Trainer/Assessor

Wisely Group

Relief ARO 

various RTOs

Vocational Trainer/Assessor roles

As the Client Engagement Officer, I bring 28 years of business acumen to address the critical challenges faced by modern organizations. In today's competitive environment, businesses often struggle with fluctuating revenue streams and client retention, which can impede growth and financial stability. My role is pivotal in overcoming these hurdles through strategic client engagement and advisory services.

Reporting directly to the CEO, I focus on expanding our client base and employing effective techniques to maintain and nurture current clients. Ensuring their continued satisfaction and loyalty is my top priority.

My extensive experience with Qantas Airways and Corporate Training has equipped me with a deep understanding of workplace culture and performance excellence. At Qantas, I served as the Chairperson of the Work Health Safety Committee in Brisbane, where I led initiatives that significantly improved team performance. Additionally, my role as Secretary at a local Australian rules football club honed my skills in leadership and community engagement.

To achieve these goals, I formulate and execute innovative strategies that cover the business's fixed costs  Additionally, I focus on cultivating and sustaining commercially viable relationships, ensuring strong and beneficial partnerships. Active participation in relevant networking groups is another key aspect of my role, 

Under my leadership as Client Engagement Officer, I strive to achieve a stable financial foundation for the company, reduce client churn, and build a strong reputation in the market. My commitment to exceptional client engagement and relationship management ensures that we drive growth and maintain a competitive edge. Ultimately, my role helps clients achieve their goals and enhances overall business operations.

I'm passionate about creating value for clients and fostering long-lasting partnerships that contribute to mutual success. Let's connect and explore how we can collaborate to achieve outstanding results for your business. Whether you're looking to improve workplace performance, enhance client relationships, or achieve strategic growth, I'm here to help you succeed.

If you are having employee issues please email me scott@workplacewisdom.com.au

taplio

The Battle

Kay Ridge

Scott Walsh

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