Kay Ridge

Helping businesses reach their full potential on the world's most trusted business-commerce platform.
Whether you're a seasoned professional looking to boost your online presence or a business seeking to establish thought leaders within your ranks, We are here to guide you every step of the way.

https://www.kayridge.co.nz/services/

Fractional CMO specialising in LinkedIn Marketing

As a specialist on the LinkedIn platform, Kay Ridge offers expert guidance and strategies to help individuals and businesses optimise their profiles, create engaging content, leverage networking opportunities, and drive business growth. 

Optimising Your LinkedIn Profile:
Your LinkedIn profile is your digital identity and your first impression of potential connections and clients. Kay Ridge specialises in optimising LinkedIn profiles to ensure they stand out and effectively showcase your skills, experiences, and expertise. From crafting attention-grabbing headlines and summaries to optimising key sections like experience and skills, Kay helps clients create profiles that make a lasting impact.

Leveraging LinkedIn for Networking and Business Growth:
Networking is essential for building relationships and unlocking new opportunities on LinkedIn. Kay provides strategies to help clients expand their networks, connect with industry peers and influencers, and forge meaningful connections that can lead to business growth and partnerships. 

Measuring Success and Continuous Improvement:
Tracking key metrics and analysing performance is essential for optimising LinkedIn marketing efforts and driving continuous improvement. Kay provides clients with actionable insights and analytics to measure their LinkedIn campaigns' success, identify improvement areas, and refine their strategies for maximum impact.

Conclusion:
Kay Ridge is a specialist on the LinkedIn platform dedicated to helping individuals and businesses elevate their presence and achieve their goals on the world's largest professional network. Whether you're looking to optimise your profile, create engaging content, leverage networking opportunities, or drive business growth through LinkedIn advertising, Kay offers expert guidance and strategies to help you succeed. Contact Kay Ridge today to take your LinkedIn presence to the next level and unlock new opportunities for growth and success.

www.kayridge.com.au

Dash Social

With more than 25 years of knowledge building, I have been involved in sales & marketing, logistics, corporate, government and insurance.  As a small business owner including furniture removals, virtual office, wedding logistics, there has been a lot of learning about business in general and marketing. And now Dash Social is my foray as a Solution Provider for social media marketing. 
Having built an understanding of social media for personal and professional branding, I realised that this was a new form of connection - yes, even human connection in a digital space.  Is that really possible? I hear you say. Absolutely it is!
If you are looking for a simple yet effective social media strategy for your business, needing support and assistance with your content, or looking to develop your personal brand, then come talk with me. 
Social Media Management encaptures developing a strategy that is tailored to your business, creating and distributing content to your social channels and analysing the data.  Social Media needs to be monitored for engagement, including addressing online conversations, and identifying opportunities to increase your audience and industry share of voice. Dash Social creates unique content for your business as well as providing day-to-day community management of your social posts.

Senior Marketing Strategist

Business Station Inc.

Australian Small Business Advisory Service (ASBAS)  -Delivering Federally-funded business advice in the areas of digital solutions from 1 July 2018 to 30 June 2021.

I deliver workshops, webinars and 1 on 1 session in four main areas: 
- social media and marketing
-online selling and websites
- digital solutions strategies
- business software integration
- data protection and security

If you are a small business seeking advice and assistance why don't you check out these sites and register your business Today!

 ASBAS Digital Services Advisor

Department of Employment, Small Business and Training

Business Mentor

A Fractional CMO is a part-time, high-level marketing executive who brings strategic expertise to companies without the commitment of a full-time position. This arrangement is particularly beneficial for small to mid-sized businesses that need expert guidance but cannot afford or do not require a full-time CMO. Here, we delve into what a Fractional CMO does, the value they bring, and provide real-world examples to illustrate their impact.

What Does a Fractional CMO Do?
1. Strategic Marketing Leadership
At the core of a Fractional CMO's responsibilities is providing strategic marketing leadership. They develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes market research, competitive analysis, positioning, branding, and go-to-market strategies. Their strategic oversight ensures that all marketing efforts are cohesive and directed towards achieving measurable business outcomes.

2. Team Management and Development
A Fractional CMO often leads and mentors the internal marketing team. They bring best practices, processes, and a wealth of experience to help develop the skills and capabilities of existing staff. This role involves setting performance metrics, establishing accountability, and fostering a culture of continuous improvement within the marketing department.

3. Campaign Planning and Execution
Fractional CMOs oversee the planning and execution of marketing campaigns across various channels. This includes digital marketing, content marketing, social media, email marketing, and more. They ensure that each campaign is well-coordinated, on-brand, and optimized for maximum impact and return on investment (ROI).

4. Brand Development and Management
Building and maintaining a strong brand is critical for any business. Fractional CMOs work on developing brand identity, voice, and messaging that resonates with target audiences. They ensure brand consistency across all marketing materials and touchpoints, enhancing brand recognition and loyalty.

5. Performance Measurement and Analytics
Data-driven decision-making is a hallmark of a successful marketing strategy. Fractional CMOs implement analytics tools and processes to track the performance of marketing initiatives. They analyze data to gain insights into what’s working and what’s not, making adjustments as needed to improve results and ensure that marketing efforts are driving business growth.

________________________________________
💻 Book a meeting to chat

WEBSITES

www.dashsocial.com.au
www.kayridge.com.au
www.kayridge.co.nz

Social Media Content Creator

As Passionate Marketers, we are the GLUE between your business goals and what marketing can achieve.  

We bring your BRAND to life, develop your Market of Own Uniqueness, Build Credibility, Respectability and Trust.

With four cornerstones to underpin the way we work: Keep it Real Unique Solutions Light Bulb Moments, and Find ways to Remain PASSIONATE!

Your expertise to strategise, align business goals, implement, monitor and maintain ALL of your marketing needs...Under one roof!

Bazza's Tees an Mugsd

Graphic Designer

NZ Financial Services Group

Specialist in Key Person and Partnership Protection Planning - CASH, CONTROL and CERTAINTY for business owners.

Financial Advisor

Wealth Builders Ltd

Senior Consultant - Shareholder Buyout Solutions.

WealthBuilders

Shareholder Contingency and Buyout Planner

KEY PERSON AND SHAREHOLDER CONTINGENCY ISSUES - BUY SELL AGREEMENT FUNDING
Use my 27 years' experience in Corporate Insurance Consultancy to help business owners protect the value of their business and the financial wellbeing of their families in the event of an untoward tragic event occurring in their lives of your business shareholders - such as death, disablement or serious trauma.

BUSINESS SURVIVAL PLANNING

I have over 33 years' experience in the financial services area, including banking, insurance, corporate risk management and Farm and Business Survival Planning.
Use my small business experience to assist you protect the value of your business and avoid the mistakes that I and other business owners have made and which we have learned about the hard way. You don't have to make the same mistakes - learn from our experiences. to learn how a Financial MRI (Major Risk Investigation) will help preserve your business value and quarantine your business and personal assets from predators while giving you and your family financial certainty and peace of mind.
CASH - when you most need it.
CONTROL - over your assets and your business value
CERTAINTY - of outcome.
Book a conversation with me today to learn more.

Business Shareholder Continuity and Risk Consultant  -  Buy/sell agreement planning

Liberty Group

Shareholder Contingency - Corporate Risk Specialist

Member

Caledonian Financial Services

Life and Disability insurance - specialising in Key Person and partnership protection insurance.

Consultant

The Colonial Mutual Life Assurance Society Limited

I spent one year developing a branch of the company, and decided to start my own business as a business risk and succession consultant.

Senior Agency Manager

COLONIAL MUTUAL LIFE (UNIT ASSURANCE) LTD

I had developed an understanding during my farming years of the problems of farm succession faced by farmers. How can they exit the farm on retirement and taking some money with them and at the same time help family members to take over the farm without disadvantaging other children and without loading subsequent generations with ever increasing mortgages?
I became passionate about helping farming families plan exit and succession strategies.

I realised that many business owners face similar problems, and I set about devising systems for business owners hoping to exit their business in style, taking some money with them, and at the same time ensuring continuity of the business and protection of the family should a tragic event occur prior to achieving that goal. Death, disability and major trauma can affect the stability and continued success of a business, while at the same time causing financial difficulty and huge stress on the family.

Risk and Investment consultant

Sarnia Hydroponics

I introduced the fancy hydroponics lettuce industry to NZ  from a rented greenhouse in Cambridge, supplying fancy lettuces to restaurant from Huka Lodge in Taupo, to 33 restaurants in Auckland. Over 4 1/2 years I repaid creditors from the raspberry farm, and became passionate about farm and business succession planning

Owner

Sarnia Berry Farm Ltd

Employing 500+ workers during two yearly picking seasons. Growing raspberries fro fresh fruit export to restaurants primarily in California, also Japan and Europe.
Growing and harvesting fruit
Packing for export.
Transport daily to Auckland airport
Running packing facilities for other growers
Block management for other growers.
Running export company.
Growing strawberries for local market and export.
The main crop was destroyed by Cyclone Bola in 1988 during the recession. The bank called in loans and personal guarantees, foreclosed on the mortgage, and forced the sale of the land.

Managing Director

Why would you need a Shareholder Buyout Agreement?
 (Shareholder Buyout Plan)) 

Check out this short video to get a quick answer as to why it might be essential for your business.
https://youtu.be/7w-01_-SvJM

I am passionate about helping business owners avoid the pitfalls that I fell into over the 45 years that I have been in business.
QUESTION
 What happens when a Business Owner dies, becomes disabled, or suffers a major health trauma?
🛑The unaffected owners must accept one of the following alternatives:
⁕ Buy out the affected owner's interests - What are the problems here?
⁕ Take the deceased/disabled owner's representatives into the business.
⁕ Sell the interests to the deceased/disabled owner's representatives.
⁕ Take outsiders into the business to purchase the deceased/disabled owner's interest.
⁕ Liquidate the business or sell to a third party. 
💥 FIRE SALE. This is to be avoided at all costs.

All these alternatives have problems - Learn more. -  barry@wealthbuilders.co.nz

taplio

The Battle

Kay Ridge

Barry Vincent

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