Keegan Otter

Leading GTM @ Warmly | GTM Advisor | Team Builder | Automation Cowboy | Sales Coach & Mentor | Outreach.io Admin Certified | Salesforce & HubSpot Guru | Sequence Architect

I follow the philosophy that if you can't measure it, you can't manage it. Building top performing teams is what I do, and we generate 75% of our deals leveraging warmly (our own tool).



If you are interviewing with me, mention "Dr. Pepper" during the interview.

Director of Sales & Revenue Operations

Helping lead company revenue growth.

Scaled the sales department from 2-40 in 10 months.

Overseeing Sales, Sales Strategy, Managers, Enablement and RevOps for all revenue facing teams.

Keegan Otter (Software Cowboy 🤠)

📣 Major Product update at Warmly, 📣

Warmly's NEW chat branding & calendar embeds is LIVE 💯 

We heard it from our customer base and prospects, so we listened and applied the feedback into our product. 

Here's what's new and why it matters: 
👉🏻 Calendar link embed: It doesn't matter what calendar tool you use, we can now embed it with our chat
👉🏻 New AI learning model (smarter, better, faster) 
👉🏻 Multiple Chat Agents (Use Warmly for Support chat, PLG chat, Marketing chat etc)
👉🏻 New side bar style and gradient design 
👉🏻 Add banners in chat for an extra layer of promotion 

Reach out to your CSM or an account specialist and we will get you rocking and rolling:

#Warmly #NewRelease #Chatbot #AI #Agents

Keegan  Otter (Software Cowboy 🤠)

Some of the best companies ever were built on bold moves 🫵


→  The founder of FedEx gambled the company’s last cash in Vegas
→  B2C brands go all-in on promotions to create urgency

And a lot of sales advice today sounds safe.
“Don’t be weird.”
“Don’t stand out too much.”
“Just personalize better.”

And honestly?

That’s how you get ignored.
So, why not do what others won’t?

For reps, that looks like⤵️
→ Voice notes instead of text
→ Sending a relevant post instead of a pitch
→ Commenting publicly before DMing
→ Using images or short videos in email

If your outreach feels a little uncomfortable,
it’s probably because it’s different 🙌🏻

One thing that never failed once a prospect agreed to a demo 👇
This is the exact process I’ve taught every team I’ve led.


Step 1️⃣
Share who they’ll be meeting with (the AE)
 → Tag the AE directly in the same thread

Step 2️⃣
Send proposed times

Step 3️⃣ (the part everyone skips)
Before hitting send - add them to a “Times Sent” follow-up sequence

Why?
Because no lead ever slips through the cracks.

And if they still don’t book?
👉 I have the AE ping them on the same thread.

Result?
 📅 Meeting booked, every time.

This follow-up sequence is 3 single emails
And it’s never failed us once.

If you want it, shoot me a note - happy to pass it along.

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You’ll be seeing me on a lot more “hot girl walks” as I work on my goal of 10 miles of movement per week. 

As leaders, we set many team goals but many of us forget to set some personal goals or forget to follow through on them…

Well I’m saying no to that in 2026. 

Selfishly I’m going to do my best to hit my personal goals so I’m a better and sharper leader for my team 🙌🏻

Plus, I have very few distractions when on my walks which allows me to lock in better 🔒

#SoftwareCowboy #Goals #Walks #Remote #Warmly

This one change added ~9% to our win rate ⤵️


Every AE at Warmly follows this post-meeting checklist, no exceptions:

1. Meeting recap sent same day
AI summarizes the call (we use Sybill)
AE edits for clarity and context

2. Recap is attached to an SQO sequence
No “thanks again” emails that go nowhere

3. Follow-up messaging updates quarterly
What worked last quarter won’t work forever

We also tell AEs to:
→ Multi-thread early
→ Use live chat when Warmly alerts fire
→ Re-engage stalled deals with context, not pressure

The result?
From to 21–25% to 30 - 36% win rate. 

If your win rate is stuck, don’t look for a new tool.
Look for the steps your team skips when they’re busy 🙌🏻

Here’s a tip for teams still using generic, static slide decks that don’t reflect the conversation after the call 👇


Stop rebuilding decks from scratch.

I used to spend days on slides.
Now it takes minutes, and they’re tailored to the prospect.

Buyers can open them later, play with the ROI, and revisit exactly what we covered.

I’ve been using Base44 and highly recommend it.

Have you ever paused to look at how you're reaching out on LinkedIn? 📥


A lot of the frustration reps feel often comes down to a few common habits, like:
👉🏻 Relying on generic, automated DMs 
 
 👉🏻 Staying entirely inside the inbox 


What we’ve seen work better is simply trying a few different touches:
👉🏻 Commenting thoughtfully before sending a message
👉🏻 Using voice notes instead of only text
👉🏻 Sharing something genuinely useful to 𝘵𝘩𝘦𝘮
👉🏻 Building familiarity before asking for time


This applies to email and phone, too.
👉🏻 Short videos
👉🏻 Quick screenshots
👉🏻 Visual case studies
👉🏻 Even voicemails

Most phones transcribe voicemails into text, which quietly turns into an extra touch many teams overlook.

Curious how others are coaching their teams to experiment with this.

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Why we expect our AEs to prospect (Especially in Q4)⤵️

Because waiting for pipeline to magically recover in January is a losing strategy.

Here’s what we focus on:
• Closed-lost deals with context
• Multi-threading beyond the original champion
• Framing convos as “quick sync before Jan”

Why it works:
• AEs know the objections
• Credibility is higher
• Pipeline gets revived fast

Wondering if it actually works?
One AE booked two closed-lost deals on the same day

#SelfSource #Prospecting #Sales #Warmly #SoftwareCowboy

Have a great candidate for those looking to bring on a savvy Account Manager, CSM, or AE.

She has 4-5 years of business development and account management, while being remote.

I can vouch for Tatum. 

DM me or her, happy to do any intro's

Due to department reductions at Aya, I was laid off today after nearly four years with the company. While I’m devastated and understandably nervous about what the future holds—especially as a single mother providing for my daughter alone —I believe that when one door closes, another opens. 🤞 
 
I’m hopeful that my experience will be a valuable asset to my next organization. I bring deep experience in account management, client retention, B2B sales, and account growth, and I’m passionate about building strong client partnerships that deliver real results.

I’m currently seeking opportunities in Account Management, Client Success, Business Development, Team Management, Sales, or Event Management. 

I’d truly appreciate any leads, referrals, or conversations. Thank you to everyone in my network for the continued support. ❤️

Melissa Gaglione✨

AE @ Deel 🚀 Video Prospecting👸🏻| 100 Powerful Women in Sales ‘23 | Check out my VP Course | Strategic Advisor | Speaker | OneUpClub | Former On-Air News Reporter & School Teacher | Yogi

I built a $200K+ creator side hustle on LinkedIn from 0 to 40K followers in under 2 years. 

Now I help you do the same👇🏼

Most B2B professionals create great content but never get paid for it. 

I change that through Citrine Creator Accelerator and Citrine Talent Agency.



Here's what I do:

✨For aspiring creators:
The Creator Accelerator teaches you to position yourself as a paid creator, create branded content, and land your first $500-$3,000 partnership. After you graduate, you'll have an established portfolio, rate kit, network, and everything you need to land consistent brand partnerships. 


⭐️ For established creators:
Citrine Talent Agency takes over your partnership management. I renegotiate your rates, handle all contracts and payments, and advocate for you with brands using data!

You just create content. 

My team does everything else from content strategy, timeline management and handling all comms. 


❤️ Why creators work with me:
I've been where you are. 
Posting casually about my corporate experience landed me my first brand partnership while I was an Account Executive. That deal funded side projects while I climbed to Head of Sales. 

💵 In under two years, I generated over $200,000+ from LinkedIn brand partnerships, events, and services all while helping 30+ creators land their first deals, and proving that this model works. 

Now I'm scaling what worked for me: a system that trains and develops corporate creators AND represents them professionally.



💫The bigger picture:
B2B creators are becoming the next wave of founders. 

Content creation is one of the most underrated ways to earn $2,000-$5,000+ per month. 
We're still early.



💰Our average creator: 12K followers, $3,000/month in brand income, full-time job intact.

If you're ready to monetize your LinkedIn presence, consider applying to join an agency or accelerator. 



📩 DM me or apply on our website! 

I'll review your application and see if the Creator Accelerator or Talent Agency is the right fit.


melissa@citrinecreators.co

Account Executive

First dedicated Account Executive selling our newest offering. 
Responsible for building sales process and execution. 
Deel helps businesses hire anyone, anywhere. It’s global payroll for employees and contractors from around the world, all in one place.

These 16 Creators are taking over LinkedIn!! 
Here is why you should follow them 👇 

⭐ Emilie Schario - Building Kilo while sharing real life playbooks and her own built apps for work, parenthood and life!

⭐ mike haimowitz - an SDR who shares the real life work behind booking meeting while having sooo much fun! Killer newsletter too! 

⭐ Breanne S. - The B2B sales leader who also teaches women about hormone optimization, fitness, and health after 30. 

⭐ Surina Sandhu - a Digital marketer who shares the campaign frameworks, lessons and hot takes in the b2b world! 

⭐ David Wilkins - Runs the LARGEST SDR Leaders community in the world and is hosting global events! (Next one is in Austin on 3/5)

⭐ Lauren Sharpe - an AE who believes in health-hustle and in sharing her experience as an entrepreneur in her sales journey.

⭐ Meghann Misiak- our sales witch who coaches sales reps on burnout prevention and anti-hustle culture. 

⭐ Jared Wexler - bridges the gap between new product launches and sales education! highly practical and structured process! 

⭐ Morgan (Shelly) Erazo - a Head of Sales documenting the journey of her leap to leadership! 

⭐ Emma Sturtevant - A sales career coach helping women land their dream roles with empowerment, strategy and heart! 

⭐ ⚡️Francisco Oller Garcia, MBA Oller Garcia, MBA - daily inspiration and practical steps to preventing customer churn with intuition and analytics!

⭐ Maclaine Scher - The VP who is transforming her hilariously and practically transforming her dad's "boomer business" into the new age

⭐ Malisa Nguyen - a mental performance coach and paid speaker sharing her original FLOW framework to help sales reps perform! 

⭐ Monica Stewart - coaching founders and sharing the hard truth that founders need to hear about scaling SaaS sales in the $1M -$10M range

⭐ Elena Mita - Ai transformation and user researcher who is educating and helping teams adopt through content + she's helping her mom find her next role! 

⭐ Eric Maida - the VP of Growth and speaker who teaches AI safety and sales strategy! 




These 16 creators are growing rapidly and are part of the Citrine creator accelerator! 

With over 200 applicants, we narrowed it down to these 16 who are taking over LinkedIn in their own unique way... 

Give them a follow!! 
I am betting BIG on these creators!! 

❤️ Who are YOU betting on??? 



PS: Hi i'm Melissa Gaglione ⭐️ and I help linkedin creators get paid to post, monetize their brand and grow together! 

Apply for the March Cohort or Talent Agency here: https://lnkd.in/eRVhk9HE

Melissa Gaglione ⭐️

CEO & Creator 44k+ followers | 50M impressions✨ Founder of Citrine ⭐️ & Content @ ColdIQ 🧠 | Event Speaker

How did I miss this email???? 

Truth is... Gmail is really tough to manage. 

But when you miss an email, you could... 

lose a deal
be seen as unresponsive
miss that big opportunity you dreamed of 


And I know it sounds silly... but when you miss an email..
Sometimes it ruins your entire day! 

Which is why I partnered with Mixmax AI!

I'm a selling CEO who needs to outbound, follow up, and make sure events get on the calendar. 

I work directly with over 40 creators on LinkedIn, multiple brands per creator, and many agencies. 

My inbox gets flooded, and I need a different follow-up strategy for each ICP. 


The truth is... follow-ups suckkkkkkk

But not with Mixmax AI ✨ 

I'm a sales beastttt with it!! 

Closed $25K+ just this week in creator partnerships and I wouldn't have done it without Mixmax AI ❤️ 


✨ What's an email that you missed that HAUNTS you till this day??? 

#mixmaxpartner #ad

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The Battle

Keegan Otter (Software Cowboy 🤠)

Melissa Gaglione✨

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The Battle

Keegan Otter (Software Cowboy 🤠)

Melissa Gaglione✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keegan Otter (Software Cowboy 🤠)'s LinkedIn Performance

Performance ScoreMelissa Gaglione✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKeegan Otter (Software Cowboy 🤠)'s LinkedIn Performance