Keenan Yoseph

2024 - 130.4%
   
     Q1 - 190%
     Q2 - 42%
     Q3 - 149%
     Q4 - 141%

Enterprise Account Executive

‘23: 111% to quota

Self-sourced 44% of bookings
Only AE to attain '22 and '23 quota
Won Top Sales Performer and Top AE Pipeline Generator

Commercial Account Executive

‘22: 147% to ramped quota (110% to non-ramped quota)
Helped grow revenue ~4x to $100M in under 2 years
#1 Mid Market AE
#1 for new logos 
#2 AE across all segments (MM, ENT, Strat)

Mid Market Account Executive

‘21 Q4: 322% to quota, 21 new logos
Sold ~11% of Lob's total SS MRR in 5 months
Trained 2nd SMB AE who doubled their quota

SMB Account Executive

Closed $3,817 MRR in under 2 months (12 new logos)
First role of it's kind at Lob; sold self-service (SS) plans for both our APIs
Tasked with proving out the SS segment and building a playbook

Inside Sales Representative

Real Estate

Own and manage a 3 unit building in Chicago

Real Estate Investor and Property Manager

Top One Percenter Academy

Partner

Finished the academy at #1 across all 8 cohorts to date

Member

Keenan Yoseph Consulting

- Contract BDR
- Building brand on LinkedIn 
- Helping sales reps smash quota 
- Career coaching (interviewing, resume writing, negotiation, etc.)

Owner

LCP360

- Responsible for full sales cycle and AM
- 278% of 2020 quota: 81% from new logos, $80K new ARR
- SMB to ENT, closed deals between $2.5K and $78K
- Left mid June at 119% of 2021 quota, annual run rate of ~1 million

National Account Executive

Business Development Representative

Foodstuffs Gourmet Foods & Catering

Retail Sales Associate

Pinch Produce

Pinch Produce was a company that grew microgreens indoors and sold to farmers' markets, 3 restaurants and 5 retail customers on a weekly basis. As the sole employee, I handled all business operations. I consistently prospected 20 restaurants weekly using a variety of techniques from cold-calling to social media and walk-ins.

Founder and Owner

Grossinger Hyundai

- In my 1st month, I tied a 15-year veteran for most sales
- Salesman of the month for the next 2 months
- Prospected 50 leads daily through phone calls and social media
- Physically interacted with ~200 customers per month

Focusing on relationships and interacting with more customers than anyone else allowed me to excel with no prior experience.

Car Salesperson

Before this, my "About" section had 2 phrases that you probably would’ve considered to be boring platitudes.

But both came true 19 months later. 

One was, "Yesterday's dreams are today's realities." 

Being on the revenue team that helps take a SaaS start-up to IPO has been my dream since before I even knew what that meant. 

A few days after setting the above goal, the first step of that journey came to fruition: getting a B2B sales job where I could cut my teeth. 

(Fun fact: I got the job at LCP360 by giving my future ex-coworker an Uber.)

A year and a half later, I landed my dream gig at Lob. 

No, the IPO hasn't happened, but helping build this unicorn is pretty damn close. 🦄

The second one was, "Nothing excites me more than doing what's never been done before." 

My current role completely embodies this, but I'm not sure how much I can divulge regarding that, so I'll save you the reading time.

Honored and excited to be part of a company leading the digital transformation of direct mail, a process virtually untouched by software. 

There's a 50% chance that you've already experienced what we do.

1 in 2 US households have received mail generated through Lob's Print & Mail API. 

2022
110% to quota (147% of ramp quota)
#1 Mid Market AE
#1 for new logos 
#2 AE across all segments (MM, ENT, Strat)

'22 Q1 - ramp
'22 Q2 - 179% to quota
'22 Q3 - 63% to quota
'22 Q4 - 184% to quota

MediSpend

Client Partner

MedCompli | A MediSpend Company (acquired by MediSpend June 2024)

Chief Operating/Commercial Officer

The  Revenue Advisory Group

Revenue success is based on organizational success. The Revenue Advisory Group works with C-level executives to develop strategies and tactics to increase revenue velocity.

Earned reputation as a subject matter expert in transforming underperforming/startup companies and driving revenue growth.

Angel investments.

Business Leader/CEO

qordata

Data Driven Compliance Solutions providing Compliance Focused Intelligence.

Enables Life Science Compliance teams to achieve better outcomes via risk based oversight and monitoring of compliance programs.

Head Of Sales

CertiTrek Group

Overall responsibility for revenue generation and strategy, and sales operations for 6 key professional Certification eLearning companies.

Key challenges: 1) build a B2B revenue stream; 2) open new markets for company products; 3)
refocus/refresh company’s value propositions 4) recruit sales team

B2B contribution to revenue grew from 2% to 30% in 12 months.
Opened educational market placing products in 20+ Colleges and Universities in 14 months.

Director of Sales

Ofni Systems

Privately held technology company specializing in software solutions that ensure 21 CFR Part 11 compliance for pharmaceutical, biotech, and medical device industries. Vice President, Sales (reporting to CEO). Key business leader at industry events and conferences.

Key challenges: 1) build a robust sales organization; 2) refocus/refresh company’s brand image in the marketplace 3)develop sales operations platform

Hired as company’s first Vice President of Sales. Turned CEO/board vision into a strategic plan for future growth including creation/scaling of remote and inside sales organization, sales/leadership training, and technology upgrades. 

Key wins include Pfizer, Merck, Celgene, GSK, Baxter, and Medtronic.

Vice President of Compliance Sales

Prism Publishing/JobFinderUSA

Leader in employment advertising for the skilled labor market. Director, Sales & Marketing (reported to CEO/Co-Founder)

Key challenges: 1) stem revenue decline; 2) transform legacy business into a digital contender as industry experienced rapid change 3) marketing strategy 4) sales operations 5) recruit team members

Recruited to shape and drive a new digital strategy, including restructuring/redeveloping sales force to succeed in new market.

Built and managed 13-member sales organization across 5 offices. 

Devised new sales infrastructure including revamped compensation program and the introduction of SaaS best practices.

Increased sales 14% in 6 months and achieved 100% of 2 year revenue goals within first 13 months.

Director of Sales and Marketing

PlotWatt (acquired by American Efficient)

Technology company providing SaaS energy monitoring/efficiency solutions serving a wide range of industries. Director, Sales (reported to CEO/Founder)

Key challenges: 1) commercialize product; 2) build sales organization; 3) drive entry into restaurant/food services markets 4) develop sales operations 5) recruit team members

Quickly advanced from a consulting role into a full-time executive position as company’s first Director of Sales.

Put internal/external sales infrastructure, team, processes, metrics, and systems in place to support growth. Developed and managed product pricing, contract design/negotiations, and client onboarding programs.

Reduced cost of customer acquisition 66% by cultivating relationships at trade shows and industry conferences.

Created account management strategies that were pivotal in team achieving 100% customer satisfaction index.

Used networking experience to personally secured first 50 customers. Drove entry into key accounts including KFC, Dunkin Donuts, and Wendy’s, winning product installations in 1,200+ restaurant locations. 

Identified and cultivated technology’s preventive maintenance capabilities, an application which increased monthly subscription fees. Secured 20-store pilot with Macy’s.

Director of Sales 

Helm Pharmaceuticals

Venture-backed leader in development of pharmaceutical/OTC products designed with patented transdermal delivery system; sold in 2010. Vice President, Sales & Marketing (reported to CEO/Co-Founders)

Key challenges: 1) commercialize product; 2) build sales organization; 3) drive entry into OTC/pharmaceutical markets; 4)build compliance function

Vice President Sales, Marketing, and Compliance

Active International

Recruited as VP-Sales with the aim of aligning the sales process within the Sarbanes-Oxley (SOX) framework and overseeing business growth, meeting or exceeding all metrics.

VP of Sales

As the Chief Operating/Commercial Officer at MedCompli, I help life science organizations simplify and streamline their compliance programs and processes. With over 20 years of experience in sales, marketing, and operations, I have a proven track record of scaling revenue, sales teams, and customer satisfaction across various sectors and markets, including pharma, biotech, medical device, Edtech, FinTech, Media, and SaaS.

My core competencies include sales management and leadership, outbound and inbound sales strategies, business development, customer relationship management, data analysis, contracts and negotiations, and C-level engagement. I also have a passion for learning, innovation, and problem-solving, and I enjoy mentoring and coaching sales teams to achieve their full potential. My mission is to improve the quality and professionalism of salespeople.

taplio

The Battle

Keenan Yoseph

Marc Bodner

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