Keenan Yoseph

2024 - 130.4%
   
     Q1 - 190%
     Q2 - 42%
     Q3 - 149%
     Q4 - 141%

Enterprise Account Executive

‘23: 111% to quota

Self-sourced 44% of bookings
Only AE to attain '22 and '23 quota
Won Top Sales Performer and Top AE Pipeline Generator

Commercial Account Executive

‘22: 147% to ramped quota (110% to non-ramped quota)
Helped grow revenue ~4x to $100M in under 2 years
#1 Mid Market AE
#1 for new logos 
#2 AE across all segments (MM, ENT, Strat)

Mid Market Account Executive

‘21 Q4: 322% to quota, 21 new logos
Sold ~11% of Lob's total SS MRR in 5 months
Trained 2nd SMB AE who doubled their quota

SMB Account Executive

Closed $3,817 MRR in under 2 months (12 new logos)
First role of it's kind at Lob; sold self-service (SS) plans for both our APIs
Tasked with proving out the SS segment and building a playbook

Inside Sales Representative

Real Estate

Own and manage a 3 unit building in Chicago

Real Estate Investor and Property Manager

Top One Percenter Academy

Partner

Finished the academy at #1 across all 8 cohorts to date

Member

Keenan Yoseph Consulting

- Contract BDR
- Building brand on LinkedIn 
- Helping sales reps smash quota 
- Career coaching (interviewing, resume writing, negotiation, etc.)

Owner

LCP360

- Responsible for full sales cycle and AM
- 278% of 2020 quota: 81% from new logos, $80K new ARR
- SMB to ENT, closed deals between $2.5K and $78K
- Left mid June at 119% of 2021 quota, annual run rate of ~1 million

National Account Executive

Business Development Representative

Foodstuffs Gourmet Foods & Catering

Retail Sales Associate

Pinch Produce

Pinch Produce was a company that grew microgreens indoors and sold to farmers' markets, 3 restaurants and 5 retail customers on a weekly basis. As the sole employee, I handled all business operations. I consistently prospected 20 restaurants weekly using a variety of techniques from cold-calling to social media and walk-ins.

Founder and Owner

Grossinger Hyundai

- In my 1st month, I tied a 15-year veteran for most sales
- Salesman of the month for the next 2 months
- Prospected 50 leads daily through phone calls and social media
- Physically interacted with ~200 customers per month

Focusing on relationships and interacting with more customers than anyone else allowed me to excel with no prior experience.

Car Salesperson

Before this, my "About" section had 2 phrases that you probably would’ve considered to be boring platitudes.

But both came true 19 months later. 

One was, "Yesterday's dreams are today's realities." 

Being on the revenue team that helps take a SaaS start-up to IPO has been my dream since before I even knew what that meant. 

A few days after setting the above goal, the first step of that journey came to fruition: getting a B2B sales job where I could cut my teeth. 

(Fun fact: I got the job at LCP360 by giving my future ex-coworker an Uber.)

A year and a half later, I landed my dream gig at Lob. 

No, the IPO hasn't happened, but helping build this unicorn is pretty damn close. 🦄

The second one was, "Nothing excites me more than doing what's never been done before." 

My current role completely embodies this, but I'm not sure how much I can divulge regarding that, so I'll save you the reading time.

Honored and excited to be part of a company leading the digital transformation of direct mail, a process virtually untouched by software. 

There's a 50% chance that you've already experienced what we do.

1 in 2 US households have received mail generated through Lob's Print & Mail API. 

2022
110% to quota (147% of ramp quota)
#1 Mid Market AE
#1 for new logos 
#2 AE across all segments (MM, ENT, Strat)

'22 Q1 - ramp
'22 Q2 - 179% to quota
'22 Q3 - 63% to quota
'22 Q4 - 184% to quota

Matt Cotton

Rooted Food Sales

Helping innovative and best-in-class brands grow their Foodservice business.

Founder and CEO

Atlantic Sea Farms

Strategic Advisor

Rodeo CPG

Launched and grew Rodeo’s Foodservice division

Director of Foodservice

Veggie Fries

•    Created new distribution with Sysco, US Foods, PFG, Reinhart and other regional distributors in the first 6 months
•    Launched and managed 4 new regional brokers in first 6 months
•    Created a partnership with Foodbuy/Compass  
•    Led Farmwise sales into College and University, Business and Industry, Healthcare and Concessions 
•    A small sample of accounts include Gillette Stadium, Fenway Park, U Maryland, URI, Harvard, LinkedIn and Kaiser Permanente

Director of Foodservice Sales

Plenus Group, Inc.

•	Created 7 new points of distribution in first 18 months
•	Established and launched four new accounts that brought in $1,000,000+ annually in sales
•	Successfully brought company into the College and University category, gaining over 15 new accounts including University of Maryland, MIT and BU
•       Launched, managed, two brokerages in New England and upstate New York

Good Tastes, Public Benefit Company

•	Grew Food Service sales from $0 to 15+ major distributors, 100+ operators, $250,000 gross sales in first 6 months
•	Brought 7 new SKUs to market across c-store, campus, restaurant, concession, grocery, B&I, HC
•	Launched, managed 4 brokerages, 45+ broker reps  across 10 states 
•	Managed company’s presence at distributor food shows, district meetings & general sales meetings; Good Tastes’ lead representative at all shows/meetings

National Sales Director

Vitamix

• Researched new opportunities; created and managed Vitamix’s market share in over 100 new venues.
• Sold over 1550 units in 2013 with gross sales of $650,000.
• Ranked first in sales for Northeast region in 2013 and second in 2010, 2011 and 2012 and was awarded MVP in 2010, placed first in quality sales in 2010
• Chosen Sales Representative for Whole Foods kickoff trial event after just six months with the company resulting in selling over 40 units in five days; sparking the now very successful partnership with Whole Foods
• Helped manage, maintain and grow the Massachusetts Whole Foods account from the onset of partnership

Sales Representative

After 6+ years of being a “pitch man” for Vitamix (microphone and all), I shifted to the Foodservice industry in 2014. I built robust Foodservice businesses from scratch at two emerging brands (both within a year). I then spent three years with a 60 million-dollar food company, which offered me a totally different vantage point on the industry. 
 
In March 2020, I combined all of my experience and started my own brokerage that is focused on “better for you” brands, Rooted Food Sales. I am beyond grateful to get to work with people I love and help incredible brands grow their business in the Foodservice world!

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The Battle

Keenan Yoseph

Matt Cotton

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