Keith Laughner

Invoca

Director of Sales Development

Digital Divide Data (DDD Kenya)

Outbound sales process design, message & system development.

Strategic Advisor

Sama

Built and scaled the global outbound SDR motion where I developed scalable and repeatable processes, implemented playbooks, talk tracks, skills matrix,' and an objective hiring process.

During my time, I was able to improve meetings set by 916%, sales qualified opportunities by 450%, and SDR pipeline generation by 1,500%

TigerGraph

Led the US SDR team for TigerGraph where my focus was on hiring, process, improving efficiencies, implementing metrics & reporting, coaching, mentoring, and preparing SDRs for promotion into sales, marketing, CS, engineering, etc. In 6-months I improved meetings set by +329%, completed meetings by +330%, and meetings converted to the funnel by +317%.

Manager of Sales Development

Led a team of 30+ SDRs that managed large enterprise companies, launching the team's first data analyst group to improve efficiency and streamline communication. I built playbooks and talk tracks that increased SDR productivity by over 60% during the pandemic despite a remote environment & a reduction in force.

Manager, Sales Development

Team Lead, Enterprise Sales Development 

Strategic Account, Enterprise Sales Development

Tapjoy

Account Executive, Mobile Ads

FTI Services

Account Executive, Network Managed Services

United States Marine Corps

Infantry, Scout Sniper/ Combat Swimmer 🎖️

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Stop trying to finish every book you start.

Most people treat reading like a chore.

Which is why you hear people say, "I'm not a reader," or "I don't like reading." 

The only reason anyone would say that is if they're reading the wrong books.

Instead:

1. Read what interests you.
Not what you think you "should" read. 

2. When the core idea lands or your interest drops, move on.
The goal is to learn, not completion.

3. Pick up the next book and repeat.
Follow your curiosity.

Keep this in mind:

- Your brain retains what it’s genuinely curious about.
- When you bounce to the next book (right at the peak of interest), you reinforce learning instead of forcing it.

Do this for a month and you’ll learn more than most people do in a year.

Consistent curiosity → constant growth.

Read bc you want to, not because you think you have to. 

Maybe you do enjoy after all :) 

Happy Selling!

P.S. - Anyone reading anything good? I could use some new material.

--

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Keith M. Laughner

AppOmni

Preventing SaaS Data Breaches

SaaS security is evolving quickly, making the identification of effective approaches to secure SaaS challenging. Traditional security measures do not surface many risks, which makes a comprehensive SaaS risk assessment vital. A holistic strategy, encompassing vendor evaluation, strong data governance, and continuous security awareness is essential to balance SaaS benefits against potential SaaS security risks.

Identify data exposure and risks, detect threats, and map compliance requirements within your entire SaaS ecosystem through one platform.

Senior Enterprise Sales Development Representative 

Pacific Office Automation

Pacific Office Automation excels in empowering businesses across healthcare, banking, government, and more with state-of-the-art solutions like managed print services, cybersecurity, SaaS solutions and unified communications. We focus on reducing costs, boosting efficiency, and ensuring compliance, all while providing personalized support and seamless integration with your existing set-up.

Account Executive

Salesroom 

Salesroom is the only real-time, AI-powered video conferencing platform that turns meetings into revenue. Live analysis keeps your conversations on track, providing alerts and suggestions for improvement. Salesroom integrates seamlessly with your CRM for automated meeting summaries and note-taking, keeping data updated and auto-synced. The platform uniquely tracks buyer engagement and sentiment, offering a complete solution for ramping up your sales team and streamlining processes.

Go To Market Consultant

LaunchDarkly

100% hunting roll.  65+ cold calls, 65+ emails, and 65+ LinkedIn messages daily. Facilitated 2-5 Discovery calls and demo meetings with potential clients every week.

Enhanced client growth in APAC Region over a 9-month period, achieving consistent 150% quota attainment across SMB, MM, and Enterprise companies.

Demonstrated exceptional performance by consistently surpassing quota attainment with a consistent range of 14-20 monthly qualified meetings.

Successfully navigated a challenging market by executing a multi-channel messaging approach, resulting in a significant 30% increase in sales for net new business.

Substantial Pipeline Generation of $1.5 million through Q3 of outbound leads, showcasing a proactive and results-driven approach.

Distinguished as the first and only BDR to complete the LaunchDarkly Academy Certification courses, progressing from Bronze to Platinum levels.

Senior Business Development Representative

Upon joining, the team enhanced client growth in APAC Region over a 9-month period, achieving consistent 150% quota attainment across SMB, MM, and Enterprise companies.

APAC Founding Business Development Representative

Flockjay

Selected in the top 3% of all applicants for competitive 1:1 coaching in the tech sales training program. Completed 300+ hours of lead qualification, outbound prospecting, customer research, and industry mapping. Mastered techniques in multi-channel outreach, leaving effective voicemails, crafting persuasive email cadences, objection handling, time management, discovery calls, and BANTSelected in the top 8% of all applicants for competitive 1:1 coaching in the tech sales training program. Completed 300+ hours of lead qualification, outbound prospecting, customer research, and industry mapping. Mastered techniques in multi-channel outreach, leaving effective voicemails, crafting persuasive email cadences, objection handling, time management, discovery calls, and BANT

Flockjay-Sales Honors Program, Advanced Tech Sales · Full-time

Trail Distilling

Daily KPI’s of 20-50 dials daily and on- site visits daily with clients. 

Converted 200+ new accounts resulting in over 3 years to liquor brand and WSET program. 

Interviewed, vetted, and cross-trained ~10 new employees for small and large scale events, creating positive team environment and revenue of $2k-$12k per event 

Developed, designed, and executed 50+ partner training and special events, quadrupling brand growth in a competitive local Oregon market 

Piloted, promoted and educated 75 WSET students in live and Zoom classrooms, resulting in a 100% pass rate and $30K of additional revenue

Driven by curiosity and connecting the dots. 
Helping motivated businesses achieve their goals and maximize their potential. 

I’m either here or on the water, Mahalo!

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The Battle

Keith Laughner

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keith Laughner's LinkedIn Performance

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