Keith Laughner

Invoca

Director of Sales Development

Digital Divide Data (DDD Kenya)

Outbound sales process design, message & system development.

Strategic Advisor

Sama

Built and scaled the global outbound SDR motion where I developed scalable and repeatable processes, implemented playbooks, talk tracks, skills matrix,' and an objective hiring process.

During my time, I was able to improve meetings set by 916%, sales qualified opportunities by 450%, and SDR pipeline generation by 1,500%

TigerGraph

Led the US SDR team for TigerGraph where my focus was on hiring, process, improving efficiencies, implementing metrics & reporting, coaching, mentoring, and preparing SDRs for promotion into sales, marketing, CS, engineering, etc. In 6-months I improved meetings set by +329%, completed meetings by +330%, and meetings converted to the funnel by +317%.

Manager of Sales Development

Led a team of 30+ SDRs that managed large enterprise companies, launching the team's first data analyst group to improve efficiency and streamline communication. I built playbooks and talk tracks that increased SDR productivity by over 60% during the pandemic despite a remote environment & a reduction in force.

Manager, Sales Development

Team Lead, Enterprise Sales Development 

Strategic Account, Enterprise Sales Development

Tapjoy

Account Executive, Mobile Ads

FTI Services

Account Executive, Network Managed Services

United States Marine Corps

Infantry, Scout Sniper/ Combat Swimmer 🎖️

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Stop trying to finish every book you start.

Most people treat reading like a chore.

Which is why you hear people say, "I'm not a reader," or "I don't like reading." 

The only reason anyone would say that is if they're reading the wrong books.

Instead:

1. Read what interests you.
Not what you think you "should" read. 

2. When the core idea lands or your interest drops, move on.
The goal is to learn, not completion.

3. Pick up the next book and repeat.
Follow your curiosity.

Keep this in mind:

- Your brain retains what it’s genuinely curious about.
- When you bounce to the next book (right at the peak of interest), you reinforce learning instead of forcing it.

Do this for a month and you’ll learn more than most people do in a year.

Consistent curiosity → constant growth.

Read bc you want to, not because you think you have to. 

Maybe you do enjoy after all :) 

Happy Selling!

P.S. - Anyone reading anything good? I could use some new material.

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Keith M. Laughner

Salesforce

Perform full cycle Sales responsibilities.

Account Executive

Business Development Representative

Invoca is the leader in AI-Powered Conversational Intelligence.  We specialize in helping companies connect inbound calls back to the digital marketing efforts that drove them.

Mid Market Sales Development Representative

Goldman Sachs

•	Main contact for 50+ global clients, responsible for trade closure and detail negotiations for multiple Goldman Sachs trading desks
•	Partnered with clients to identify areas of improvement, subsequently working with internal tech teams to build out systems that would meet client needs and drive revenue growth
•	Co-led Fintech sub group to develop Python and Excel based automation solutions to generate headcount savings of $4,500,000 per year by 2021
•	Developed a Python trade allocation system that optimized trade matching channels across multiple asset classes, with future cost savings of $1,000,000 per year
•	Performed large scale data analysis resulting in data-driven revenue optimization recommendations to Managing Director level stakeholders
•	Worked with customers, vendors, and internal tech teams to deliver API based trade flow solutions, allowing our customers to enter new markets and optimizing existing electronic trade channels
•	Negotiated with clients and other dealers to ensure trade pricing, internal P&L, and outstanding risk exposure is accurate
•	Team lead responsible for five individuals within Credit Derivatives Sales & Trading Services

Associate

Credit Derivatives Sales & Trading Services

Senior Analyst

-Lead client outreach when establishing new MBS, IRP, and CDS relationships.
-Redesigned system infrastructure yielding headcount savings of ~$600,000 per year.
-Partnered with clients and internal stakeholders to streamline fund onboarding processes and establish time to market decreases of ~15 days per sub fund, generating additional revenue
-Performed data and trend analysis to identify which business lines and clients should be prioritized.
-Lead projects involving implementing industry wide regulations across multiple firm divisions.

Operations Analyst

Summer Analyst

Former Goldman Sachs associate turned Salesforce expert.  Helping companies create better relationships with their customers and optimize their sales processes.

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