Keith Laughner

Invoca

Director of Sales Development

Digital Divide Data (DDD Kenya)

Outbound sales process design, message & system development.

Strategic Advisor

Sama

Built and scaled the global outbound SDR motion where I developed scalable and repeatable processes, implemented playbooks, talk tracks, skills matrix,' and an objective hiring process.

During my time, I was able to improve meetings set by 916%, sales qualified opportunities by 450%, and SDR pipeline generation by 1,500%

TigerGraph

Led the US SDR team for TigerGraph where my focus was on hiring, process, improving efficiencies, implementing metrics & reporting, coaching, mentoring, and preparing SDRs for promotion into sales, marketing, CS, engineering, etc. In 6-months I improved meetings set by +329%, completed meetings by +330%, and meetings converted to the funnel by +317%.

Manager of Sales Development

Led a team of 30+ SDRs that managed large enterprise companies, launching the team's first data analyst group to improve efficiency and streamline communication. I built playbooks and talk tracks that increased SDR productivity by over 60% during the pandemic despite a remote environment & a reduction in force.

Manager, Sales Development

Team Lead, Enterprise Sales Development 

Strategic Account, Enterprise Sales Development

Tapjoy

Account Executive, Mobile Ads

FTI Services

Account Executive, Network Managed Services

United States Marine Corps

Infantry, Scout Sniper/ Combat Swimmer 🎖️

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Stop trying to finish every book you start.

Most people treat reading like a chore.

Which is why you hear people say, "I'm not a reader," or "I don't like reading." 

The only reason anyone would say that is if they're reading the wrong books.

Instead:

1. Read what interests you.
Not what you think you "should" read. 

2. When the core idea lands or your interest drops, move on.
The goal is to learn, not completion.

3. Pick up the next book and repeat.
Follow your curiosity.

Keep this in mind:

- Your brain retains what it’s genuinely curious about.
- When you bounce to the next book (right at the peak of interest), you reinforce learning instead of forcing it.

Do this for a month and you’ll learn more than most people do in a year.

Consistent curiosity → constant growth.

Read bc you want to, not because you think you have to. 

Maybe you do enjoy after all :) 

Happy Selling!

P.S. - Anyone reading anything good? I could use some new material.

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Keith M. Laughner

Nate Stoltenow

Humble Co.

We grow B2B companies
Pipeline - Process - Coaching ➡️ DM me for a consultation

CRO & Founder

Clay

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→ Claymaker is an invite only community of Clay Sales and Marketing leaders from around the world.

Claymaker

Teem

Strategic Sales Advisor

AMZ ATLAS

Nivati

Comma Copywriters

Tax Control Strategies

Growth Advisor

Innovation Refunds

Vice President of Sales

Head of Business Development and Strategy

Colectif

Plena

Helping B2B Companies Grow Revenue

➜ Two decades of B2B sales expertise
➜ $2B+ in pipeline generated
➜ 11+ million cold emails sent
➜ Closed won deals with billion dollar brands like (Garmin, The North Face, New Balance, UA, OfferUp, + more)
➜ 5,275+ booked meetings
➜ 4,150+ deals created
➜ 215+ meetings with LinkedIn content

I watched this scene from Steve Jobs again last night.

Wozniak tells Jobs the brutal truth: 

"You can't write code. You're not an engineer. You're not a designer. You can't put a hammer to a nail."

Then Jobs responds with:

"I play the orchestra."

Here's what nobody tells you about building companies:

You don't need to be the best at everything.

You don't even need to be the best at anything.

But you do need to know how to make the best people sound incredible together.

Most founders I work with struggle with this.

They think they need to:

→ Write the best code
→ Close every deal personally
→ Design every feature
→ Be the smartest person in every room

It seems like the best leadership is:

→ Hiring people better than you 
→ Creating a vision they believe in 
→ Getting out of their way 
→ Taking responsibility when things fail 
→ Giving them credit when things work

The greatest conductors don't play every instrument.

They make the musicians sound better than they could alone.

In 15+ years working with sales leaders and founders, I've seen this pattern repeatedly:

The ones who succeed aren't the ones who know everything.

They're the ones who know how to orchestrate talent.

What do you think?

ps. This is an under-rated film for sure.

✌️

Optimizing HubSpot for sales, marketing, and customer success teams

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