Keith Laughner

Invoca

Director of Sales Development

Digital Divide Data (DDD Kenya)

Outbound sales process design, message & system development.

Strategic Advisor

Sama

Built and scaled the global outbound SDR motion where I developed scalable and repeatable processes, implemented playbooks, talk tracks, skills matrix,' and an objective hiring process.

During my time, I was able to improve meetings set by 916%, sales qualified opportunities by 450%, and SDR pipeline generation by 1,500%

TigerGraph

Led the US SDR team for TigerGraph where my focus was on hiring, process, improving efficiencies, implementing metrics & reporting, coaching, mentoring, and preparing SDRs for promotion into sales, marketing, CS, engineering, etc. In 6-months I improved meetings set by +329%, completed meetings by +330%, and meetings converted to the funnel by +317%.

Manager of Sales Development

Led a team of 30+ SDRs that managed large enterprise companies, launching the team's first data analyst group to improve efficiency and streamline communication. I built playbooks and talk tracks that increased SDR productivity by over 60% during the pandemic despite a remote environment & a reduction in force.

Manager, Sales Development

Team Lead, Enterprise Sales Development 

Strategic Account, Enterprise Sales Development

Tapjoy

Account Executive, Mobile Ads

FTI Services

Account Executive, Network Managed Services

United States Marine Corps

Infantry, Scout Sniper/ Combat Swimmer 🎖️

I simplify the sales process | FOLLOW for tips & tricks

Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. 

I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :)

If you'd like to drive more pipeline and close more business this year, here are ways I can help:

→ Playbook design 
→ Talk track creation
→ Hiring processes that will ensure you're hiring  top performers over-and-over
→ Group Coaching
→ 1:1 Coaching
→ Send me a message to work together!

Phone: 805.729.3105
Email: keith@kmlsales.com
Twitter: https://twitter.com/laughnerkeith

Stop trying to finish every book you start.

Most people treat reading like a chore.

Which is why you hear people say, "I'm not a reader," or "I don't like reading." 

The only reason anyone would say that is if they're reading the wrong books.

Instead:

1. Read what interests you.
Not what you think you "should" read. 

2. When the core idea lands or your interest drops, move on.
The goal is to learn, not completion.

3. Pick up the next book and repeat.
Follow your curiosity.

Keep this in mind:

- Your brain retains what it’s genuinely curious about.
- When you bounce to the next book (right at the peak of interest), you reinforce learning instead of forcing it.

Do this for a month and you’ll learn more than most people do in a year.

Consistent curiosity → constant growth.

Read bc you want to, not because you think you have to. 

Maybe you do enjoy after all :) 

Happy Selling!

P.S. - Anyone reading anything good? I could use some new material.

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Keith M. Laughner

J.D. Power

Director

BolderStream

Automations, AI, MCPs, and advisory services.

Co-Founder

Nets For Communities

Founder of non-profit that helps restore “The Beautiful Game" of soccer. We simply install soccer nets where there are none because there is nothing better than the ball hitting the back of the net. We use the opportunity to create events and raise funds for local soccer associations, charities, and other related organizations. It's simple and effective.

Want to get involved? Shoot me a note!

Founder and Chairman

Orbee

VP of Sales

Enterprise Account Director and industry lead. Responsible for GTM in automotive, managing our largest auto clients and partnering with new ones. 

Great company. Great role. Great fun.

Director, Strategic Accounts - Automotive

Driven Data

Lead sales, client success, and enterprise development (Tier 1-3) Driven Data is a verticalized CDP (Customer Data Platform) that bridges the gap between marketing and operations for prescriptive analytics and custom dynamic audiences.

Chief Customer Officer

Shift Digital

An epic quest to bridge the gap between automotive OEMs, dealers/retailers, providers, and partners via MarTech solutions and services.

National Manager - Automotive OEMs

KPA LLC

I got to be a mad scientist obsessed with answering one question. “Why does your website exist?” Let me know if you know the answer.

Advisor - Digital Programs

CRM is my favorite acronym and dirty word. I made actionable sense in a SaaS space more fragmented than the toilet paper industry. Process is not proprietary, but people and execution are. This was more fun than a bag of burritos.  What’s a bag of burritos? I don’t know but it sounds awesome! - thanks Mark Manson

Retail Operations: CRM & Digital

DealerSocket

Executive Sales Manager

I’m Zach Hendrix, a builder at heart and a strategist by nature.

I believe the future belongs to those who move fast, speak truth, and build what matters. After years leading go-to-market strategy and automation innovation in the automotive SaaS space, I founded Bolderstream to help businesses unlock new levels of growth through AI-powered automation and creative execution. We incubate and build micro-SaaS and custom workflows. 

I don’t believe in playing it safe or pretending complexity makes you smart. I believe in honest leadership, clean strategy, fast action, and building companies that customers and teams actually love. If you’re ready to move fast and build smarter, let’s talk.


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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keith Laughner's LinkedIn Performance

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