Keith Allen Johns

Keith Allen And Company

I help "successful on the outside" people -- C-suite execs, management leaders, tech mavens, entrepreneurs, business owners and more -- take full ownership of their daily experience and the path they are on. 

People come to me because 

❌ They’ve achieved "all the right things" but aren't truly satisfied
❌ They’ve tried to find satisfaction via promotions or new jobs, but it's not working
❌ They aren't happy with how they show up at home for their partner or kids
❌ They can't seem to prioritize "Me" time and try to fill the hole by buying more "stuff"
❌ They’ve read books and listened to podcasts but nothing has changed

Sound familiar?

I feel you. I progressed to being a COO of a tech company (money, title, house, car) before I realized…

The default approach wasn't working. 

Here’s how I help you fix this:

1️⃣ I teach you powerful mindset tools as a baseline
2️⃣ You choose what you want to change in your life
3️⃣ We take incremental steps to create those changes
4️⃣ We identify blockers that emerge and remove them
5️⃣ You consistently take aligned, inspired action
 
What does that mean for you?

You will:

✅ Handle everything life throws at you and feel good consistently
✅ Know with confidence what's next for you and how to get it
✅ Have a clear plan and tools for living a highly inspired life
✅ Set off a chain reaction to thrive not just at work but at home, too

My clients say:

"I have been successful throughout my career but never felt successful. By working with Keith, I was able to unlock that feeling.” - David Weisberg in NYC, technology product leader

"I didn't really believe Keith at first, then I started to feel entirely different. My business revenue took off while my sense of calm and ease increased dramatically. Unbelievable." - Patrick Laine in Miami, serial entrepreneur

“Keith completely changed my life. I’m going to keep working with him.” - Beata Brock in Atlanta, technology ops leader

💡 Is this right for you? 

DM me to book a call.

CEO and Founder

The Sukha Company

I'm on the board of advisors at a tech startup that focuses on helping distributed teams reduce burnout & increase engagement. The platform allows leaders to unite their team in the #1 online coworking space with AI Coaches proven to make teams happier and more productive. If you'd like to learn more about the service, DM me and let's talk.

Strategic Advisor

Grow My AI

I have a seed investor and advisor role in a conversational AI startup.

Investor and Advisory Board Member

MicroD

I partnered with the CEO of a Charlotte-based SAAS company on P&L, growing enterprise value, budgeting, cost control, board communications, exploring acquisitions, and maintaining profit margins across 5 streams of revenue. Expertise in digital team operations, project management, software development, B2B sales, and client success and retention. Exceptional combination of people skills and technical acumen.

Chief Operating Officer

Executive leader at home furnishings-focused software and digital marketing company. Responsible for execution of strategic plan, leadership development, process improvement and the annual budget.

I direct delivery teams for website implementations, custom web applications, and digital marketing services including SEO, SEM/PPC, content and social. I drive revenue retention and growth for more than 500 clients. Every day we get faster, better, and more efficient.

My measurables include enterprise value; gross profit margins for 5 business units; client satisfaction scores; and retention % of clients licensing our software platform.

As company Integrator, I strive to be the glue that holds our visionary, business development, product development and delivery teams together.

Vice President of Operations

Rapidly advanced at MicroD from Project Manager to Project Management Lead, then to an increasingly impactful Operations role. Cross-departmental influence with focus on process improvement, change management and client relations and retention. Heavily involved in product development and worked closely with .Net developers to deliver new platform features and functions. Joined the executive team as a strategic leader and integrator of the CEO’s vision.

Senior Manager, Operations

Senior Project Manager

Lead design and development teams in implementation of dozens of websites for home furnishings companies on a proprietary CMS. Rewrote and standardized the implementation process using Waterfall software. Radically reduced time-to-golive for clients. Created new processes and documentation to allow department to scale to handle increased workload. Created a well-oiled machine in less than 7 months and was promoted to department head.

Web Project Manager

Lourdes University

Directed design and development teams in operation of Lourdes.edu website and Lourdes University student portal. Coordinated with student acquisition teams to support recruiting marketing efforts in social media, search engine optimization and event planning. Increased overall traffic to the website and engagement in the student portal. Researched and developed plans for upgrading the CMS and branding.

Website Manager

Two years of the most intense work of my life. I became sober and recreated my character and being from the ground up.

Achieving Sobriety

Hannah's Socks Inc.

Featured in People Magazine and on the Oprah Winfrey Show; winner of Jefferson Award and Points Of Light Award!

I co-founded a national award-winning non-profit. In addition to driving growth and organizational development, I directed website design and development, search engine optimization, digital marketing, social media, financials, event-planning, board reporting and more. I helped impact the lives of thousands of people in need.

Vice President Operations

F+W Publications

Wrote RFPs; selected vendors; established schedules; managed designers and developers; oversaw product testing; and created marketing collateral for four new-to-market interactive products.

Manager, Online Services & New Product Development

Managed 7 direct reports (developers and designers) across two offices and oversaw marketing budget, project prioritization, and resource allocation for more than 40 websites. Drove new marketing initiatives from the bottom up by pushing brand managers to expand their promotional efforts into email marketing, pay-per-click advertising, hybrid online/offline campaigns, and micro websites. Recruited and retained high-impact team members who provided reliable service to a broad base of internal customers during a period of fast corporate growth.

Manager - Interactive Media

Internal evangelist, led online migration of traditional business units by launching customer-acquisition websites for book clubs and tradeshows. Grew email program to 100,000+ customers and trained traditional media teams how to think for the future.

New Media Marketing Manager

Managed all facets of direct-mail and direct-response advertising campaigns for magazines and book clubs; wrote copy and directed design and production resources to meet delivery deadlines for multiple concurrent campaigns; created test promotions that outperformed their predecessors/controls.

Copywriter / Promotions Assistant

Applause! Magazine

Intern at Cincinnati's regional African-American magazine

Editorial Intern

I help ambitious people go next-level in business and life | Deep mindset coaching that creates massive change | DM me to get started | TEDx Speaker | Former C-suite | International Transformation Coach

If life handed you all the answers and you have it all figured out, please move along.

I love you, but you aren't my people.

My people have big ambitions but lack the tools to achieve them.

(They know it but hate to admit it.)

That's where I come in.

Do you see yourself in this list of former clients?

🆘 Wall Street leader who wants more influence and impact
🆘 Cancer surgeon who wants to handle stress in the OR better
🆘 Fractional CFO whose limiting beliefs hold him back
🆘 Entrepreneur who needs confidence in people skills
🆘 Teach leader who wants to lead with power and charisma

Each of these people felt deep inside they needed a boost to get to the next level in work and life.

That was me, too.

I've spent 15 years obsessing over how I had to grow to create a life no one else in my family has ever had. I had to go deep inside and reprogram myself to change my external outcomes.

And that is what I teach to my clients.

↪️ How to create massive confidence
↪️ How to lead with power and empathy
↪️ How to master your thoughts and emotions
↪️ How to leverage energy and charisma
↪️ How to put it all together for work AND family

Listen, I'm a blue-collar kid in a white-collar world.

Everything I've accomplished I've had to figure out the hard way:

✅ How to get to and thrive in the C-suite
✅ How to start my own six-figure solo business
✅ How to shed my past and my upbringing
✅ How to become a good family man
✅ How to overcome addiction

I had a ton of help along the way.

Now, I'm providing that help to others.

If you believe a deep, dynamic, transformational coaching experience is what you need to create your next breakthrough, DM me and tell me your story.

I help corporate leaders who are feeling stuck in their 9-5 break free from corporate by building & scaling a purpose-driven business.

Most people come to me because 

❌ They’re feeling burnt-out, struggling to find work-life balance and looking for more meaning in their work
❌ They’ve focused on climbing the corporate ladder or changing jobs, but something still feels missing
❌ They wonder if there’s more to life. More freedom, income, time & purpose. But then wonder if they’re crazy for wanting more
❌ They’ve thought about the possibility of starting their own business but felt overwhelmed with where to even start

Does this sound familiar?

I’ve been there too. I progressed to being a COO of a tech company before I finally realized…

WORK SHOULDN’T SUCK

You’re not crazy for wanting more and it is possible to have more purpose, freedom, income & free time in your work.

Here’s how I help you find that for yourself:

1️⃣ Find your Purpose
2️⃣ Turn it into a business idea 
3️⃣ Start your business on the side
4️⃣ Exit corporate 

 The program is a 1-1 intensive coaching program where you receive:
👌 Tactical business coaching
👌 Mindset & habit coaching
👌 Accountability & an extensive network
👌 On-demand coaching access

What does that mean for you?
✅ Your first high-ticket client within 6 months
✅ A clear & tangible plan & momentum for your corporate exit
✅ Set off a chain reaction to thrive in all areas of your life

"Before I met Keith, exiting corporate was just a dream” - S.A. from Phoenix, database administrator turned international consultant

“I booked my first client for $3,000 in 2 weeks. Now I have the confidence to quit my 9-5.” - M.D. from Washington DC, business consulting leader turned performance coach

“Keith completely changed my life. I’m going to keep working with him.” - B.B. in Atlanta, technology leader

💡 Is this right for you? Let’s start with talking through your options. DM me to book a call.

Medical Writing Coach | Business Coach for Freelance Medical Writers | Helping clinicians build freedom-focused lives through medical writing ✍🏼

Sophie Ash, BSc (Hons) founded Prospology® after her freelance medical writing business exploded, generating too many brain-picking requests for one person to handle.

Already living her dream life—travelling the world, working remotely, and leaving suffocating, depleting jobs in her rear-view mirror—Sophie set out to help other ambitious professionals achieve the same level of freedom with their own particular flavour.

With exceptionally high standards and a knack for community-building, Sophie developed The ‘Thriving & Free' Framework™, which delivers the perfect blend of business psychology, practical tools, and inspirational content to show her students what’s possible for them.

Prospology® is the leading conduit for aspiring freelance medical writers worldwide, namely because:
✦ Its signature coaching program is rooted in freedom lifestyle design to ensure burnout is a thing of the past, replaced by a fully authentic, deeply fulfilling way of life.
✦ The company goes far beyond writing technique, tackling the topics no one else is talking about—from overcoming imposter syndrome, to securing high-paying clients with ease.
✦ The Prospologers Community is highly exclusive and collaborative, allowing its students and graduates to build and grow their businesses in a safe and uplifting environment.

Prospologers are HCPs, pharmacists, scientists, academics, medical translators, and/or journalists who want to take charge of their workload, schedule, and finances and create more freedom and flexibility by becoming successful freelance medical writers. 

Most have never had a business before, or don’t feel confident with branding, marketing, sales, negotiations, networking, and all the other things that come with entrepreneurship. But, with Sophie’s support and fully customizable 1:1 coaching program, they learn!

Featured on ABC 7, ABC 13, ABC 27, FOX, and KRON News, Sophie is regularly asked to speak at international conferences, on leading podcasts, and in established writing communities on burnout recovery, lifestyle design, and authentic self-leadership.

Graduates of The 'Thriving & Free' Medical Writer Program™ describe it as:
➤ Unlike anything they’ve experienced before.
➤ Transformative and well worth the investment.
➤ Changing their whole outlook on life.
➤ Giving them the tools to run their business with confidence.
➤ Helping them become the person they always wanted to be.
➤ Life-changing for those who put in the work.
➤ A gift that keeps on giving.

For your chance to become the next Prospologer, submit an application at Prospology.com.

Sophie Ash

I hosted an End of Year Reflection event for my students today. Apparently everyone's spouses thought I was scamming them when they first enrolled 🤣🤣🤣 #toogoodtobetrue

Sophie Ash, BSc (Hons), DipION

Freedom Lifestyle Coach | CEO @ Prospology® — Helping purpose-driven professionals launch empowering freelance medical writing businesses.

Traditional career progression trains you to become RESIGNED. 

You learn to tolerate suffering, normalize sacrifice, push through depletion, and consistently deprioritize yourself in the name of “getting ahead.” 

It might look successful from the outside, but over time it almost always leads to burnout and resentment. 

Your value is measured by the speed at which you can deliver outcomes to others, even if you're running on fumes.

The alternative isn’t to work less or opt out of career progression, it’s to shift your orientation.

When you’re DREAMING, your career is built from a place of safety and autonomy, marked by creative flow and purpose-driven actions. 

Your work still matters, but it doesn’t cost you yourself. 

In fact, you can create a larger, more meaningful impact that supersedes your daily efforts when you're in an abundant state of mind.

One path extracts until there’s nothing left. 
The other creates sustainable freedom. 

The difference is whether you’re resigned to a model that burns you out, or dreaming your way into something that actually lasts.

We don’t need better coping strategies. 
We need a different orientation.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

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My students regularly go from "I want to launch a freelance medical writing business" to "I have too many clients and can't launch my business!" within a matter of months. 😅 I'll be writing about productivity dysmorphia in my next Substack publication, so subscribe if you haven't already!

https://lnkd.in/eTm6Zx56

If I'm not working with a coach myself, I don't feel like I'm bringing my best to my students at Prospology®.

Right now, I have three coaches that suit very different purposes.

But, even though I hired them for one thing, I quickly realized there was a whole other layer of growth opportunity that I'm excited to lean into more. 

1️⃣ Shelley Holmes is helping me create a suite of models to properly communicate the value of my coaching program. 

The hidden layer: Seeing how someone else runs and delivers coaching is an invaluable reflection of what I do and don't like in my own coaching business. 

2️⃣ Melissa Leithwood is helping me understand my human design better so I can further optimize my life and business model.

The hidden layer: Recognizing that energy regulation is far more complex than what I learned in medical and nutrition school, and opening up new healing modalities to try.

3️⃣ Molly Seabrook is helping me position my first book for self-publication in a month or so, as I didn't want it to feel hard.

The hidden layer: Witnessing how collaboration within a small company can work so incredibly well, while allowing the founder to focus on what they do best and love most.

There's always a hidden layer and it's awesome. 

The same thing happens when my students enrol at Prospology®.

They expect to learn how to choose a niche, build a portfolio, get clients, etc., and they do. 

But then they realize we cover FAR more than those surface-level things.

- Personal growth
- Self-trust & inner authority 
- Lifestyle design
- Identity & mindset shifts
- Abundance & manifestation 
- Self-love & compassion
- Energy regulation 
- Redefining success
- Authentic confidence-building

The list goes on and on. 

When was the last time you worked with a coach and what was the hidden layer of benefit that you weren't expecting?

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

My latest Substack is my most real and vulnerable yet. Check it out. https://lnkd.in/ernKQjRa

After watching hundreds of people try (and fail) to break into freelance medical writing, the pattern is always the same.

Brilliant, highly qualified professionals decide they want to go freelance.

But they attempt it using the same rules they used to get full-time roles in the past. 

➡ Job boards.
➡ Recruiters.
➡ Interviews.
➡ Writing tests.
➡ Waiting to be chosen.

When it doesn’t work, they tell themselves:
“The market is bad.”
“The timing is wrong.”
“Freelancing isn’t viable right now.”

But freelance medical writing isn't comparable to employment at all.

It’s a completely different system that has its own set of rules entirely.

To succeed, you must first develop a deep understanding of how work actually moves through the market.

That shift isn’t for everyone.

But if you already sense that:

• Applying for freelance roles like they’re full-time jobs feels "off"

• Competing in crowded arenas drains your energy and confidence

• Waiting for permission feels icky and, frankly, offensive

• There has to be a more intentional, strategic way to break into freelancing

You’re absolutely right.

The people who succeed in freelance medical writing are the ones who:

1️⃣ Unlearn what made them successful in traditional roles and 

2️⃣ Rebuild from a different foundation altogether.

Their approach is more precise.
Relational.
Strategic.
Self-directed.

And it works. 
Every single time. 

It’s why one of my students has already completed 8 paid medical writing projects with 4 clients without even launching her business.

It’s why another now receives consistent inbound messages from ideal clients without actively marketing their services anywhere.

So if you’ve ever felt quietly frustrated watching others conclude “freelancing doesn’t work,” when you can see they were playing the wrong game…

This is your confirmation.

You’re picking up on something not everyone can see.
And there’s real potential in that.

I’m fully booked right now, but I’ll be opening a limited number of spots in The ‘Thriving & Free’ Medical Writer Program™ toward the end of February.

If this resonates, you know what to do.

You don’t have to play the game everyone else is playing. Let’s move you straight to the front of the line 😉

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

People often look at my success and wonder where it came from. 

They ask, "Did you have fancy connections from day one?" "Did you have a privileged start?"

And the answer is no.

I emigrated to Canada in 2016 with no contacts—no family, no friends, and no professional relationships.

I worked as a Nanny & Housekeeper to make ends meet while using any spare moment to create helpful content for others (mostly blogs).

But my first business failed.
As did my second.

It was the third that took off.
Then the fourth.

Freelance medical writing was a natural fit for my skill set and background, coming from healthcare and always enjoying writing and teaching.

It enabled me to completely turn my life around, going from working 40–60 hours a week with a long commute to working half the hours, remotely, for twice the income.

I founded Prospology®, my fourth company, almost immediately after I started seeing traction in my writing business.

I wanted to share what I'd discovered with the world and help others turn their lives around, too!

Prospology® started out as general careers coaching. But I didn't know too much about careers I hadn't experienced and wasn't confident I could truly help people.

When I decided to specialize in coaching aspiring freelance medical writers, in 2020, I unlocked a whole new level of purpose and joy in my career.

Since then, I've helped 111 driven professionals launch freelance writing businesses of their own.

But, more importantly, I've transformed their work-life balance, confidence, financial status, and quality of life for the better.

As each year goes by, I delve deeper into the psychology of business, personal development, and the meaning of life, and my signature program gets better and better.

And the best thing is I haven't taken on any medical writing projects myself for 4 years—I give them all to my students and new graduates.

It brings me far more joy to give others the same head start in their freelance writing career than it does to take them myself.

But I still get to bring all of my years of healthcare, communications, and freelance experience to the table and put it to good use.

If I—a 25-year-old immigrant without a dime to her name—can design a freedom-focused lifestyle and make all my wildest dreams come true in a matter of months, you can too.

It's not a journey for the fainthearted.
I worked hard at it and made sacrifices along the way.

But it sure as hell was worth it, and I want this type of freedom for you, too.

If you're feeling intimidated by what's ahead but know freelance medical writing is the right path for you, feel free to comment or reach out and I'd be happy to pick out a couple of resources to guide you.

And if you're feeling called to bring someone along with you on the journey, we can discuss what that might look like and when I may have an opening coming up in my program.

You don't need rescuing.
You just need someone to believe in you (and some damn good training).

When you first get into business, it's tempting to want to play a role, put on a mask, or "perform" to get people's attention or approval. But that's the worst thing you can do.

Paradoxically, it's the things that no one expects and what make us truly different that help us stand out in medcomms and get paid for the talents we've been taking for granted our entire lives.

YES you can be paid to be you (I see it every day).
YES there are people who appreciate you out there.
YES there's a way to connect you to those people, effortlessly.

It's just going to require some deep, guided thinking, untapped creativity, and connecting to a greater sense of purpose.

Who's up for it? 😃

P.S. This is a screenshot from The Prospologers Community this afternoon. It's a perfect example of what it looks (and feels) like to bet on yourself, and how rewarding it is to win.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Surface-level niching is one of my biggest pet peeves in the medcomms industry. 

I get it—you can just choose a therapeutic area or a type of writing that you like and be done with it.

But, in my opinion, the strongest niches aren’t chosen—they’re unearthed.

And it's one of the biggest decisions you'll ever make for your business, so it's worth giving it the time and attention it deserves.

When I work with aspiring freelance medical writers, we don’t start with:
 “What should you specialize in?”

We start by going deep right away, i.e.:

 • Where you naturally do your best thinking
 • What types of problems hold your attention
 • Experiences that have shaped how you live
 • What energizes you versus what drains you

I only work with highly-intelligent, driven professionals who've already accomplished a lot in their career.

So I'm not looking for accolades, job titles, or degree names when I'm helping them with niching.

I'm encouraging them to reflect on the deeper stories, experiences, values, and personality traits behind who they are and why they are that way.

For example, an analysis I conducted with a student recently, revealed they have:

- An unusually strong ability to move projects forward
- A strategic mind that thrives in planning and synthesis
- An interesting balance of high energy and a calming presence
- A heightened sensitivity to real-world consequences of medical decisions

These insights won't magically turn into a niche overnight.

But they will become valuable inputs so we can figure out:

 • The types of projects she's best suited for
 • The way her value can be articulated to clients
 • When she can confidently say "no" to a client
 • How her business can be sustainable long-term

This is what strategic niching actually looks like in practice.

It connects who you are, how you think, and the kind of impact you’re wired to make, then translates it into language prospective clients can understand and trust whole-heartedly.

When your niche is built this way:

 • Your positioning feels right
 • Your confidence is genuine
 • Your brand evolves as you do

And, most importantly:
You don’t have to contort yourself to fit the market.

If you’ve been trying to “pick a niche” and this approach feels totally off somehow, there’s nothing wrong with you.

You might just be ready for a deeper, more sustainable way of building your business.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

One of the reasons it's hard to form a solid "business owner" identity is because you're not sure what it actually looks or feels like in the day to day.

Entrepreneurship is just as much a self-discovery process as it is a career change.

But even as you get to know your own strengths and weaknesses more clearly, imposter syndrome is still at play.

Why? Because you don't know if you're "doing it right."

Not only is it unreasonable to expect that of yourself when you've never been a freelance medical writer before, it goes far deeper than that.

The way your business looks and feels is going to be unique to YOU (at least it ought to be—you're not playing The Imitation Game).

So, of course you don't know whether it's "right" or not—it hasn't even been defined yet!

When I'm working with aspiring freelance medical writers, I like to break the process down to make it easy to follow and enjoyable to execute.

It looks a little something like this:

1️⃣ Excavation of self (niching, branding, messaging, positioning, etc.)

2️⃣ Establishing of business (LinkedIn, content, website, portfolio, etc.)

3️⃣ Eliminating subconscious barriers to success (psychological safety)

4️⃣ Developing inner authority (strengthening their sense of agency)

5️⃣ Transitioning from "becoming" to "being" (self-assuredness)

This last phase is where it's particularly tough for the freelancer themselves to see the wood from the trees.

It's partly driven by their readiness for more (growth, challenge, taking on clients, etc.).

And partly driven by their own perception of this readiness (which is why phases 3 and 4 are so critical).

It's my job to zoom out and look at the bigger picture, then zoom back in and communicate to each budding freelancer what I see. Things like:

- How far along they are in the journey
- How many road bumps are ahead and where they are
- How legitimate their journey so far has been

Then our approach starts to gradually transition from one of establishment to one of maintenance.

It is at this point that I notice a shift in their mindset of "How do I make this work?" to "How can I stay grounded amid this shift?"

Their focus moves from gaining momentum and reassurance at any cost to solidifying their sense of self and developing frameworks they can use to stay aligned as things progress.

It's one of the most challenging and most rewarding phases of entrepreneurship, and probably the one I love the most.

Because I really start to see people emerge in ways I haven't seen before.

They have so many creative ideas, but a strong sense of discernment about which to pursue.

They see work opportunities everywhere, but start turning some of them away to make space for other, better ones.

They lean into their biggest strengths and build their entire business model around them (with my guidance).

Sustainability is key with any new business.

And the sooner you can create a sense of inner stability, the sooner you can grow sustainably.

Most professionals breaking into freelance medical writing focus on:
1️⃣ Niching down
2️⃣ Making a portfolio
3️⃣ Finding clients

They say, "I need to create a business plan so I can be successful."

That's totally fair, and these things are all important for success.

However, when we look beneath the surface, we start to see why this alone isn't enough. You need:

1️⃣ Confident positioning

This answers the question, "How can I communicate my value with clarity and conviction?"

You know you have relevant knowledge and transferrable skills. But you don't know how to package it up in a way that generates recurring revenue.

2️⃣ Sustainable freedom

At its core, this is asking, "How can my work pay for my lifestyle, reliably?"

You long for more autonomy, flexibility, and free time to spend with your family, travelling, etc. But you want to create this in a way that lasts long-term.

3️⃣ Resonant impact

Here, we're considering, "How can I make a real difference in people's lives?"

You aren't driven by money, titles, or conventional measures of success. But you haven't yet figured out what your bigger purpose or impact will be.

But this isn't all that's going on.

When we go a level deeper and truly get to the root cause of why some freelance medical writers are thriving and others can barely make ends meet, what do we see?

1️⃣ Psychological safety

They heal from past traumas that were driving their work ethic and career decisions in unhealthy, misaligned directions.

And they create a sense of inner peace and acceptance around what they do and don't do, which unlocks growth opportunities.

2️⃣ Deep-rooted pride

They don't just build a business that generates profit, keeps their clients happy, and puts food on the table.

They carve out a path for themselves that's so deeply aligned to their purpose and sense of self that they develop unshakeable pride in their achievements.

3️⃣ Restored life-force

When they let go of everything that no longer serves them, they have more energy than ever. In fact, their business fuels their growth and development.

The things they stopped doing years ago because they didn't have the time or energy become central to their lives again, and their life-force is unstoppable!

I know this all too well because I've spoken to hundreds of people in this exact situation and been through it myself.

Here's what the common thread between all of these things is:

When following someone else’s path no longer works, and you’re exhausted from keeping up appearances, you lose the ability to dream.

You can't see anything beyond what's right in front of you—how to get through the day.

But at Prospology®, we tap into all the hidden layers of growth and opportunity for each individual until our students DREAM BIG AGAIN.

This is why The 'Thriving & Free' Medical Writer Program™ exists.

To unlock new potential, create exciting visions, and reconnect with purpose.

If this is the conversation you’ve been missing, let’s chat.

This week has been a lot.

Several high-stakes things came to a head all at the same time, and my nervous system took a hit.

It wasn't that I couldn't handle it or couldn't cope with it all—I could and I did.

It's just that these weeks happen sometimes. 

Something I’ve been sitting with (and relearning, honestly) is that success doesn’t mean endless capacity.

There are seasons where you’re expanding, building, and creating momentum.

And seasons where you want to shut down entirely, even when your work is meaningful and aligned.

Overwhelm doesn’t negate competence.

Feeling stretched doesn’t cancel out skill, experience, or impact.

You can be:
• Good at what you do
• Proud of the work you’re doing
• Deeply committed to people

…And still feel tired, heavy, or overwhelmed.

That's called being a human being 😅.

I’ve spent years paying close attention to how different types of work affect me—intellectually, energetically, and emotionally. 

Some work stretches me in a way that feels revitalizing and expansive.

Some pulls on old patterns (pressure, vigilance, responsibility for outcomes) that my body remembers very clearly.

Neither is good or bad.
But they don’t "cost" the same amount, energetically.

What I’m reminded of (again and again) is that honesty and self-responsibility can coexist.

I can say:
"This is heavy for me right now" without making it anyone else’s problem.

I can acknowledge strain without questioning my competence.

I can be transparent about my limits without being unprofessional or unreliable.

And I can accept that periods of contraction can happen even when work is meaningful, chosen, and aligned.

If you’re in one of those moments where your capacity feels smaller than usual, 

You’re not failing some invisible standard you’re supposed to live up to.

You’re simply responding to a very real set of demands called 'reality.'

For me, the reminder is simple:
Awareness isn’t always something we have to “use” or act on immediately.

Sometimes it’s enough to let it exist as information, and trust that clarity will follow in its own time.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

It's fantastic to see all of my students diving back into "business-building mode" after the holidays 😍. Are you feeling super excited to be back at work? I am 😃. #entrepreneurship #medcomms

You've always been a high achiever and have tons of transferrable skills to leverage. Then, why does breaking into freelance medical writing feel so hard?

If you're coming into medical communications from academia, healthcare, research, or another high-responsibility role, you are primed for success.

You've been trained to do excellent work.
To be thorough and meet high standards.
To follow rules and deliver great outcomes.

So, on your mission to break into medical writing, you've been applying those same rules.

Work hard.
Learn skills.
Apply for gigs.
Start posting.

But it all feels... awkward.

Forcing yourself to "put yourself out there" is not only incredibly exposing and unkind to yourself.

It also doesn't work.

Telling yourself "I need more visibility," "I just need to find clients," "More effort is required," is only making you feel exhausted.

Let me offer an alternative perspective.

One of my current students has already completed 8 paid medical writing projects with 4 clients, but she hasn't even launched her business yet.

She doesn't have a website or content strategy.
She hasn't made a single post or sent a single pitch.
In fact, she hasn't done anything except one thing.

Positioning.

Positioning is the process of taking everything you already know, everything you’ve already done, and everything you excel at and placing it somewhere specific in an industry so that prospective clients immediately understand:

✅ What you do
✅ Who you do it for
✅ Why you’re the obvious choice

So many aspiring freelance medical writers make the mistake of copying what everyone else is doing and wondering why they don't get results.

The way you position your expertise is the single most important thing you'll ever have to do when starting a new business and it can't be skipped.

Without strong positioning, you'll always be overlooked in favour of another writer.

You'll end up doing, doing, doing and never seeing any results.

And no amount of "putting yourself out there" will make you feel any less invisible.

Because positioning is built from the inside out.

It's a deep. reflective, and strategic process that's very difficult to do yourself (yes, even for high achievers).

In fact, there's not a lot of "doing" at all—it's mostly thinking.

But once you've figured it out, 90% of the work is done, and you can start enjoying the fruits of your prior labour instead of creating more labour for yourself with no fruit!

Stop chasing clients, job listings, and hiring managers.

Stop trying to become a content creator when you don't want to be one.

And stop forcing your way into something you probably don't fit into yet.

Establish your position, then let the market recognize where you already fit.

Once that clicks, everything else becomes simpler.

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I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

The business owner that "wins" is the one who has the deepest knowledge about the marketplace—clients, competitors, and themselves.

Market intel is the number one differentiator between freelance medical writers who quit in their first year, and those who build lifelong ecosystems that support their lifestyle, goals, and values for decades to come.

How can you understand your ideal clients 100x better than anyone else in your niche and, thus, serve them better than anyone else could?

#medicalwriting #business #freedomlifestyle

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

When progress doesn't feel real, and what that reveals about you. 👇🏼

Open article: Productivity dysmorphia: why you're restless. by prospology.substack.com

Productivity dysmorphia: why you're restless.

Often, the simplest path is actually the best. But we're wired to think "success should be hard" so we over-complicate things and spiral until we feel we've "earned" it.

Sound familiar?

If you were rewarded for over-functioning in the past (with praise, promotions, awards, etc.), it trained you that "hard = worthy."

Over time, your effort became proof of your value, rather than the outcome you actually got or how aligned something was for you.

Now, when something is easy, your subconscious tells you something's wrong and you get suspicious of it.

So, you immediately start looking for harder ways to achieve something because it feels safer and more familiar in your body.

This is why it feels safer to over-complicate a project than it does to follow a simple, direct path with no thorns along the way.

Why? Because you've been "burned" too many times by institutions or authority figures working you too hard.

You learned not to trust anyone to protect your energy, so you used complexity as a form of control when that trust had been eroded.

The thing is, though, you can still grow without being exhausted.

You can learn new things without changing your entire identity.

And you can accomplish things without being under immense pressure.

It all depends on what you decide to trust.

You have a choice. You can either:

1️⃣ Over-prepare and over-work to avoid judgement or vulnerability.
       or
2️⃣ Decide that the simplest, easiest path is most likely to get results.

We've all heard the expression "there's no need to reinvent the wheel."

So, why do it with your writing business?

Instead of recreating the same "cage" you've been trying to get out of, where work feels endless and you can never catch up with yourself,

Set clear priorities, make a small number of well-chosen actions, and trust that decades of experience won't disappear because your environment or container has changed.

Yes, it's going to feel weird. 

It removes distraction.
It requires and rewards self-trust.
It exposes the unnecessary weight you've been carrying.
It's much quieter and far less dramatic.

But it will mean you're finally working WITH your nervous system instead of against it. And you WILL see results.

Has there been a time in your life when success has felt utterly anti-climatic because there was no chaos, adrenaline, or suffering attached to it?

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

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The Battle

Keith Allen Johns

Sophie Ash

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taplio

The Battle

Keith Allen Johns

Sophie Ash

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Ash's LinkedIn Performance

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