Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

ČETRTA POT

Description:
Led implementation and development projects for products: SPIN D365 PIS, Kadris 4 KIS, RIS, and KADRIS4 Cloud KD, ensuring alignment with organizational goals through effective planning and communication.

Key Responsibilities:
	•	Developed project plans covering scope, resources, risks, and communication strategies.
	•	Worked with executives and teams to define project objectives and key performance indicators.
	•	Conducted regular status meetings, maintaining transparent communication and managing stakeholder expectations.
	•	Monitored project risks and implemented mitigation strategies.
	•	Mentored team members to foster collaboration and skill development.

Achievements and Impact:
	•	Delivered projects on time and within budget, contributing to strategic goals.
	•	Improved stakeholder satisfaction and increased positive feedback.
	•	Reduced project risks with proactive strategies.

Project Manager

THE SLOVENIAN ACADEMY OF MANAGEMENT

Supervisory Board Member

Negotiations for Project Managers

Founder

PMI Slovenia, Ljubljana Chapter

Volunteer Role
• Finance VP (October 2023 - Present)

Executive Board Member

Volunteer Role
• VP Members and Volunteers (March 2022 - January 2023)

Women PowerUP Network

Europe Lead

Better

Description:
Participated in the establishment phase of the PMO office, gaining familiarity with portfolio projects and products, and contributing to the development of project documentation templates.

Key Responsibilities:
• Assisted in preparing a proposal for a significant international project tender, showcasing involvement in critical decision-making processes.
• Engaged in understanding and familiarizing with the key performance indicators (KPIs) essential for a successful PMO operation.
• Analyzed project performance data to identify areas of improvement.

Achievements and Impact:
• Contributed to the successful setup of the PMO office by developing essential project documentation templates.
• Played a supportive role in proposal preparation for a major international project tender.
• Enhanced understanding of KPIs and project performance metrics, aiding in the identification of improvement areas.

Project Manager, PMO

Zavod za zdravstveno zavarovanje Slovenije

Managed the health insurance card system, overseeing operational tasks, public tenders, contracts, system performance, and upgrades, while ensuring alignment with project goals through effective planning and communication.

Key Responsibilities:
• Conducted system analysis and prepared improvements and upgrades.
• Monitored system performance and prepared strategies for future operations.
• Developed and managed public tenders, contracts, and system policies.
• Prepared user instructions and managed applications related to the health insurance card system.
• Created timetables, functional specifications, and materials for development projects.
• Coordinated work and provided user education for development projects.
• Facilitated meetings between stakeholders to discuss deliverables, schedules, and conflicts.

Achievements and Impact:
• Enhanced system performance and user satisfaction through strategic upgrades and operational improvements.
• Successfully managed and completed development projects on time and within budget.
• Improved stakeholder satisfaction and increased positive feedback.
• Developed effective strategies and policies that enhanced project goals and system operations.

Advisor in the Information Center

ŽEJN Group

Description:
Directed and executed a portfolio of small-scale IT projects focused on product integration within a software development framework, ensuring alignment with client requirements and organizational objectives.

Key Responsibilities:
• Spearheaded client engagement with key stakeholders in the healthcare and banking sectors, meticulously managing project scope, goals, and timelines to align with client expectations and maintain robust relationships.
• Engineered resource allocation strategies to optimize team performance, ensuring timely and on-budget delivery of project milestones and outcomes.
• Oversaw quality assurance processes, validating that all deliverables met stringent specifications and were of high caliber before client submission.

Achievements and Impact:
• Successfully delivered projects within financial constraints by employing effective cost-monitoring and budget management strategies.
• Strengthened client relationships through strategic communication, leading to enhanced satisfaction and improved project performance.
• Achieved project deadlines while upholding superior build quality and ensuring adherence to safety standards.

IT Project Manager

ZRSZ / ESS info-point

Description:
Managed the full lifecycle of web applications, ensuring their optimal functionality through effective implementation, maintenance, and support. Led the administration of web application servers and provided expert technical consultancy to align IT strategies with project goals.

Key Responsibilities:
• Oversaw the lifecycle management of web applications, including implementation, ongoing maintenance, and support to ensure optimal performance and reliability.
• Administered web application servers, managing deployment, configuration, and monitoring to uphold high performance and reliability standards.
• Provided technical consultancy in cross-functional teams, offering expert guidance to align IT strategies with project objectives and ensure successful execution.

Achievements and Impact:
• Played a key role as an IT Consultant in a medium-sized project (UUPP), providing expert guidance to ensure on-time and within-budget delivery. Contributed to effective oversight of milestones, resource allocation, risk management, and quality assurance.
• Enhanced project delivery by efficiently coordinating with contractors, meeting project deadlines, and ensuring high performance in a fast-paced environment.
• Minimized network interruptions and potential downtimes by liaising with other departments, ensuring smooth operational continuity.

IT Application Manager

University of Ljubljana, Faculty of Computer and Information Science

Description:
Coordinated the establishment and operation of the Makerlab, a dynamic workshop for hands-on DIY projects, and facilitated a range of educational programs and innovative projects.

Key Responsibilities:
• Orchestrated the establishment of the Makerlab, collaborating with faculty and administration to secure funding, procure equipment, and design the lab layout.
• Streamlined coordination between the Makerlab and various faculty services, including finance, procurement, and laboratories, ensuring seamless operations and effective resource allocation.
• Conceptualized and executed diverse courses and workshops, catering to both external participants and students, and fostering a vibrant learning community.

Achievements and Impact:
• Successfully launched the Makerlab, creating a pioneering workshop that became a hub for practical skills development and innovation.
• Developed a portfolio of successful DIY projects, enhancing the Makerlab’s reputation and gaining regional recognition.
• Established the Makerlab as a key resource, contributing to the institution’s standing as a center for hands-on learning and practical skill development.

Activity Coordinator

A distinguished leader in project management and strategic planning, I excel in delivering successful project outcomes through robust leadership and meticulous execution.

As a Certified Project Management Professional (PMP) and Certified Baseline PMO Consultant (CB-PMO), I specialize in aligning project goals with organizational objectives, driving value, and fostering growth across various industries including IT, health insurance, employment and education services.

With over a decade of experience, I have a proven track record in orchestrating cross-functional teams, optimizing processes, and managing complex projects. I founded Negotiations for Project Managers to share my expertise and drive innovative project solutions.

Highlights:
💡 Developed and implemented project plans, leading to successful outcomes and significant cost savings.
🏆 Led the establishment of PMOs and strategic initiatives, enhancing project delivery efficiency.
🎯 I improved collaboration and increased stakeholder satisfaction, leading to better results and greater support for the project.
🌍 Delivered thought leadership and strategic insights at global conferences and seminars.
📊 Spearheaded the development of training programs aimed at bridging the strategy-to-value gap.

Mission:
Elevating project management to a strategic function, positioning PMs and PMO leaders as pivotal business partners driving ROI and sustainable growth.

🎓 Passionate about continuous learning:
Pursuing a Master's degree in Management and Business Law, I hold an M.Sc. in Computer and Information Science, PMP, CB-PMO, and various agile certifications.

How I Help Accelerate Value:
✔️ Strategic Planning & PMO Leadership
✔️ Consulting Services
✔️ Corporate Event Facilitation
✔️ Coaching & Training

✍️ Discover more about my work on LinkedIn and at Negotiations for Project Managers.

Create transformative growth for your organization. 
Book a session at **  https://calendly.com/marjana-skubic  ** today.🏆

taplio

The Battle

Keld Jensen

Marjana Skubic, MSc, PMP®

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