Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Your Team Can Negotiate Better Than You Thought—With Training and Tools Executives Around the World Love.

What’s the key to boosting your team’s negotiation ability? Enjoyable training and easy-to-remember, field-tested tools they can apply immediately—tools thousands of executives swear by. 

My training approach doesn’t just improve your team’s negotiation results; it’s designed to be hard on the problem, soft on the people, so your team 'wins warmly.'

What sets my training apart is that I’ve personally designed these tools, which I’ve explored in my latest book, 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating (HarperCollins). 

Unlike other trainings that can feel theoretical and hard to implement, my method sticks because it’s practical, memorable, and proven to work.

I love to teach, and I especially love to train people to negotiate well. My goal is to give participants an enjoyable, and immediately and lastingly valuable training experience, full of activities and actionable takeaways.

Here’s what you can expect:
•	Field-Tested, Easy-to-Use Tools: Strategies that executives have praised for being intuitive, non-obvious, and transformative.

•	Measurable Results: One client saved $100 million the year after just one day of training, even during an economic downturn—something I had to double-check before I believed it.

•	Stronger Team Collaboration: My tools and training not only help you win better deals but also strengthen internal teamwork, reducing friction and improving decision-making.

•	Confidence in Every Negotiation: Your team will leave with the ability to negotiate successfully in any scenario, from high-stakes deals to everyday interactions.

One Fortune 300 leader valued the training so much that he insisted on guest lecturing my students for four straight semesters to share how it transformed his business.

I’ve worked with thousands of professionals across industries—executives, engineers, lawyers, UN diplomats, and more—delivering training that makes a lasting impact. 

As a professor at Columbia and NYU Stern, I’ve dedicated my career to refining these techniques to ensure they’re effective, easy to learn, and easy to remember.

Ready to take your team’s negotiation skills to the next level? Schedule a free consultation and let’s talk about how my training can help. 

Contact Me to Learn More:
•	Visit: professorfreeman.com
•	Email: sf14@nyu.edu
•	DM me here on LinkedIn

Make negotiation simpler, more effective, and more collaborative—starting today.

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The Battle

Keld Jensen

Seth Freeman

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