Most negotiations don’t fail because people lack training.

They fail because the negotiation strategy is flawed.

I help leaders and organizations create measurable economic value in negotiations by shifting focus from tactics to structure, value creation, and trust.

Through the SMARTnership™ and NegoEconomics™ frameworks, organizations typically unlock up to 42% additional value in commercial negotiations—without damaging relationships or increasing risk.

What I Do Differently

I founded The SMARTnership™ Negotiation Organization to move negotiations away from confrontation and toward collaboration that delivers measurable results.

Our award-winning model, NegoEconomics™, helps organizations uncover value that traditional negotiations miss—often up to 42% additional value by redesigning how deals are structured, not just how prices are argued.

And yes—those results are guaranteed.

⸻

Why Organizations Trust SMARTnership™
	•	World’s most awarded negotiation methodology 
               (12+ international awards)
	•	Ranked #3 negotiation workshop globally by Global 
               Gurus
	•	Used by organizations, leaders, and governments in 
               50+ countries
	•	Delivered through a global network of certified 
               partners across continents

We replace outdated tactics with trust, transparency, and value creation—and the outcomes speak for themselves.

⸻

My Background
	•	Former CEO of a public technology company
	•	Doctorate focused on negotiation, artificial   
               intelligence, and trust
	•	Author of 27 books, published in 38 countries
	•	Executive MBA faculty and guest professor 
               worldwide
	•	Judge at international negotiation finals
	•	Ranked Top 3 Negotiation Expert globally by Global 
               Gurus

⸻

What Actually Motivates Me

Titles and trophies are not the point.

What drives me is helping people and organizations achieve more together—not at the expense of others, but with them.

That’s the real power of SMARTnership™.

⸻

If you want negotiations built on trust, measurable value, and outcomes that last, let’s connect.

Keld Jensen

Tarek Amine

Bechtel Corporation

Chief Supply Chain Officer | CSCO

Corporate Manager of Procurement and Contracts

Bechtel Oil, Gas, & Chemicals

Senior Project Manager

Bechtel Civil Infrastructure

BACS Riyadh Metro Project

Director of Contracts & Procurement

Australia Pacific Train 1 and Train 2 LNG Project

Deputy Senior Project Manager

Procurement Joint Execution Team [PJET] Curtis Island Projects

Project and Operations Manager

Queensland Curtis LNG [QCLNG] EPC Project

Senior Project Procurement Manager

Queensland Curtis LNG [QCLNG] FEED Project

Project Procurement Manager

Project Materials Manager

Project Field Commercial & Procurement Manager

Project Field Materials Manager

Tarek, Chief Supply Chain Officer for Bechtel Global Corporate, is an executive with more than 25 years of experience in capital project execution in all phases of project life cycle from feasibility, FEED and Execution phases with strong expertise in assessing and establishing high-value supply chains.  
As Chief Supply Chain Officer, Tarek oversees all supply chain operations, ranging from strategic agreements and global supply assessment to forecasting talent requirements and development, across all of Bechtel’s global business units.
Tarek joined Bechtel in 2000 as senior contracts and purchasing specialist in the Energy GBU. Since then, he has held various project management and supply chain management positions, including senior project manager on the Mexico Pacific LNG Project, project manager on the Energia Costa Azul LNG Phase I and NEOM projects, and director of procurement and contract for Riyadh Metro Project.  Prior to that, Tarek held senior roles on The Curtis Island LNG projects on Asia Pacific LNG project and PJET in Queensland, Australia.  
 

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The Battle

Keld Jensen

Tarek Amine

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