White Bear Studio

Founder and Creative Director

Bold Bean Co | B Corp™

Fractional brand strategy and creative advisor at one of the UK's most exciting food brands. 
On a mission to make people BEAN OBSESSED!

Fractional Brand & Creative Strategist

People Like Me

Founder

The Big Idea - Ireland

Director

Carter Wong Design

Carter Wong Design is an independent, London based graphic design agency. It combines intelligent solutions with outstanding creativity.

Senior Creative

WMH&I

Middle Weight Creative

Imagination

Imagination is a world-leading communication agency, a global concern with full service offices on four continents. 

During my time at Imagination I worked across a number of disciplines from branding and identity to design for print and experiential.

Landor

Landor is a global company which provides a full range of integrated brand consulting, creative, and design services to help clients create, build, and revitalize their brands.

Zinc Design Consultants

Tackling briefs such as branding and identity, campaigns, promotions, web design, corporate publications and advertising. 

In 2010 I attained an Institute of Designers in Ireland Award for branding and identity working as part of a team on the Rua Red South Dublin County Council Art Centre project.

Junior Creative

Graphics IT

Work experience while under going my visual communications degree. I was mentored by creative director Paul Keane, designing stationary, printed ephemera, company identities and websites.

Junior Designer

Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

I'm Kelly, the founder and creative director of White Bear, an agency built on brilliant strategy and big idea creativity. All in the pursuit of creating brands that are impossible to ignore.

Learn more at http://www.whitebearstudio.com
Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

Nine + Nico

Key clients: Adobe, HP, T-Mobile, Arqiva, Irvine Company

Providing brand, digital and content strategy consultancy to early stage technology startups through to major technology and telco brands.

Developed a revised global customer experience and content strategy for HP.com's Wolf Security product and service line, collaborating with stakeholders across 15 international markets.

Developed a digital ecosystem and customer experience strategy for US commercial real-estate firm Irvine Company.

Designed the research, conducted the analysis and authored Econsultancy/Adobe's 2022 and 2023 Digital Trends Reports, as well as the APAC, media and entertainment and public services report cutdowns.

Brand strategist for White Bear Studio, leading and delivering brand strategies for multiple startups and scale-ups.

Founder / Strategy Director

Etch

Key clients: Neptune, Mind, Quilter, Equiniti

Responsible for leading and growing the strategic function across the Etch Group. Led the strategic delivery across Etch’s Digital Products, Etch Growth Marketing and Etch Innovation divisions. Adopted key role in new business driving, leading most major pitches. Responsible for growing the strategy team.

Head Of Strategy

Led the strategic delivery across Etch’s Digital Products division. Led strategy workshops and strategy sprints, providing insight, identifying opportunities and developing effective experience, brand, content and growth marketing solutions.

Strategy Lead

Five by Five Global

Key clients: B&Q, Screwfix, Sunlife, Activision, TUI and CooperVision.

Responsible for assessing strategic problems across the Five by Five client portfolio, providing insight, identifying opportunities and recommending effective communications and media solutions. 

Responsible for driving and maximising the agency's dynamic creative offering, most notably on B&Q and Activision clients.

Responsible for crafting and implementing a new agency methodology for strategic planning, borrowing from design thinking and CX principles. 

Responsible for commissioning and interpreting customer insight for use in multi-channel, integrated marketing messaging and creative propositions.

Strategic advisor to senior clients, responsible for proactively identifying growth opportunities.

Responsible for building the planning team.

Senior Strategic Planner

Mindshare

Key clients: Jaguar Land Rover, General Mills, TJX Group

Responsible for conceiving and delivering award nominated media activations spanning digital and traditional channels for Jaguar Land Rover.

Managed a wide team comprising of multiple channel disciplines, with a particular focus on cross-device digital planning across paid search, paid social, display, SEO, VOD, digital content and digital partnerships.

Integral in integrating media activity with wider efforts in business analytics and customer data platform integration. Introduced new lead nurture campaign approaches. 

Responsible for initiating wider conversations in attribution modelling and improved performance analysis.

Responsible for all strategic media and communications planning, account development and media budget setting and handling (in excess of £40 million annually). 

Team line manager, setting objectives and conducting appraisals.

Business Director

Key clients: Land Rover, TK Maxx, Homesense, M&S

Developed and delivered audience and data driven content and communications plans for Land Rover, TK Maxx and Homesense.

Responsible for all day to day communications planning output for Land Rover and Homesense as the primary media point of contact.

Line managed a team, setting objectives and conducting appraisals.

Account Director

Essence

Key clients: McLaren Racing, Google India

Responsible for strategic social media planning, campaign project management, account budget management, performance analysis and paid social media planning for McLaren Racing and Google India.

Line managed a team, setting goals, conducting appraisals and providing coaching support.

Senior Account Manager

Key clients: eBay.co.uk

Responsible for strategic and tactical social media activations, campaign project management, social media performance analysis, online community management and paid social media planning and buying for eBay.co.uk.

Account Manager

TotallyMoney (previously Media Ingenuity)

Responsible for online community management, blogger outreach, content commissioning, performance analysis and content budgets for TotallyMoney – a personal finance lead generation website.

Online Community Manager

Camelot

Conducted market research for Camelot’s Brand Strategy and Brand Activation teams to inform strategic annual planning.

Supported the Brand Strategy Team, conducting the analysis of key draw based games campaigns.

Commercial Insight Research Executive

Oxfam

(Maternity cover)

Main point of contact between Oxfam's Supporter Marketing Department and Oxfam's Regional Funding Teams. 

Identified funding opportunities and managed project implementation in South and Central America, southern Africa and southern Asia.

Supporter Marketing Funding Officer

(Intern)

Conducted market intelligence research for Oxfam’s trusts, community fundraising, trading, campaigns and internal communications teams to inform their strategic planning. 

Analyzed changing public and corporate attitudes towards ethical consumerism for the board members of the Ethical Trading Initiative.

Advised Oxfam’s Corporate Communications Department on CRM strategies and future relationship marketing activity.

Marketing Intelligence Executive

(Intern)

Project manager for the Oxfam Unwrapped Winter 2007 website (www.oxfamunwrapped.com). The site went live in September 2007, to schedule and within budget. Over the course of the next three months, the site generated over £10 million.

Produced website design briefs and oversaw the website creative process as the main point of contact between Oxfam Unwrapped, Oxfam’s Inhouse Design teams, the Oxfam Online Shop team and our external agency Avenue A|Razorfish.

Point of contact for Oxfam Unwrapped affiliates in Canada, Australia, Hong Kong and Ireland.

Website Project Manager

Experienced marketer with a demonstrated history of working with renowned global brands. Skilled in brand and communications planning, media planning, digital strategy and digital marketing.

taplio

The Battle

Kelly Mackenzie 🐻‍❄️

Harri Nicholson

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