Kelsey Kovich

Digital Equity Copy

Founder

BORISMTAX INC

Marketing Operations

Stable.work

Operations

Freelance BDR

GroupHEALTH Benefit Solutions

New Business Development

Wurth Canada Limited

Outside Sales Representative

Vino Volo

Wine Associate

👑I help accounting and tax firms sign and retain high quality clients through proven lead nurturing strategies | Founder & Copywriter @ Digital Equity Copy

5 years ago I was skeptical…

Just getting my feet wet as a copywriter, trying to figure out what direction to go in…

SEO. Sales pages. Even explored direct mail.

But it wasn't until I heard this in a YouTube video:

“On average email generates $36 for every $1 spent.”

Huh? Emails? Really?

Those AnNoYiNg notifications that constantly pop up on your phone?

I thought there's absolutely no way.

Right?

But being the competitive person I am,

I decided to buy this course she was promoting on email marketing…

Just to prove her wrong and that it's all a load of bs…

So I took this 5-day email course.

Along the way implemented everything I learnt. Exactly how they taught it. Just so I could come back and say with full confidence:

“I applied EVERYTHING you taught and I didn't get the same results!!!!”

And guess what? I was right. I didn't get the same results. 

They were better.

What a surprise that was considering I thought it was all a bunch of bologna.

It's not that I didn't like email marketing.

I was tired of the bland-pointless-overly-promotional-garbage that landed in my inbox.

And I'm sure you are too.

That's why I set out to seriously shake up the way cyber security and finance companies generate leads through email.

No more fluffy nonsense. No more 'send and pray'. No more spammy garbage.

Instead:

A laser-focused strategy. Written by a real copywriter. Who leverages your customer's problems, data, story-based content, and buyer psychology.

So if you're skeptical, I get it.

But since then, I've driven $760k+ in revenue through email for my clients.

So if you:

→ Want to close more deals. Bigger ones. Consistently.
→ Want to make more money, and take your biz to the next level.
→ Want the right clients not only find you but want to work with you.

DM me „EMAIL" to get started.

Callie Justine Writes

-Develop compelling, SEO-optimized content for websites, blogs, and digital platforms.
-Craft engaging direct-response copy for marketing campaigns, product launches, email newsletters, and websites.
-Write and edit articles, blog posts, and email newsletters while maintaining a consistent brand voice.
-Collaborate with businesses and entrepreneurs to align content strategies with their marketing goals.
-Plan and execute social media marketing campaigns to drive engagement and brand growth.
-Create, film, and edit engaging social media content tailored to client brand identity, audience preferences, and platform trends to maximize engagement and reach.
-Worked with leading brands, including Lululemon, Vail Resorts, Ski.com, and Wildland Trekking, to create compelling marketing and editorial content.
-Proficient in WordPress, Canva, CapCut, Lightroom, Microsoft Office, Pinterest, social media platforms (Facebook, Instagram, TikTok), Google Workspace, and more.

Freelance Content Marketer

Vail Resorts

-Manage 3rd party lodging supplier accounts by managing: Inntopia inventory, communication with leisure sales managers, and marketing promotions.
-Serve as the liaison between our reservations agents and 3rd party lodging suppliers by relaying communication, fostering education, and staying up to date with partner requests. 
-Implement targeted sales strategies to successfully onboard three new partners, expanding the network and driving incremental business to Vail Resorts Hospitality.
-Facilitate training sessions for new and existing reservations agents about supplier properties. 
-Foster and strengthen relationships by working with over 30 3rd party lodging partners, reservations call center team, and reservations management team to ensure successful partnership and open communication.
-Create and distribute a monthly newsletter with reservations and event information to 3rd party suppliers.
-Organize meetings with external partner stakeholders to review metrics, YoY trends, and future marketing initiatives.

Lodging Account Manager

CrossFit Breckenridge

Lead group CrossFit classes 2-4x per week with 1-10 people per class
Demonstrate complex movements, lead warmup, and discuss individual needs within the group class
Educate members on the importance of correct movement and form when lifting 
Help with on-boarding new members
Work 1:1 with nutrition clients 
Created and presented Introduction to Nutrition seminar to gym guests
Guest writer on CrossFit Breckenridge Coaches Blog

Level 2 Trainer, Nutrition Coach

Led the Summit Country Referral Program, cultivating strategic partnerships with local businesses to drive business to Vail Resorts’ rental and retail shops.
Established and nurtured collaborative relationships with over 30 3rd party and owned and operated partners, fostering open communication channels.
Fostered collaboration among Vail Resorts Retail, 3rd party partners, lodging support teams, and senior leadership for successful program execution. 
Utilized CPanel CRM to manage existing partnerships and potential leads. Created individual unique URLs for new and existing partners through RPOS software.
Developed short and long form copy and all partner collateral including: email newsletters, informative flyers, contest information, referral cards, QR codes, and resource guides. 
Prepared comprehensive summary reports outlining partnership strengths, challenges, and actionable plans for continuous improvement.

Senior Specialist, Referral Partnerships

Compri Consulting

Full life cycle Technical Recruiter 
Screened candidates, evaluated resumes, set up interviews, helped candidates prepare for interviews, led candidates through the on-boarding process
Created and maintained relationships with clients through client meetings, communication with hiring manager to ensure the position was a good fit, stayed up to date with job status when their contract was complete
Created and maintained relationships with companies we worked with through in-person meetings, office visits, and continuous communication to ensure the positions were filled with exceptional candidates
Recruit via cold calling, emailing, LinkedIn, Monster, DICE, BullHorn, and networking
Averaged 7-10 client submittals per week
Recruited for technical positions including: Engineers, QA Analysts, Business and Data Analysts, Developers (Java, BI, Informatica, ET, etc.)

Technical Recruiter

South Loop Strength & Conditioning

CrossFit Lead Coach, leading 15 classes per week
CrossFit Level 1 Trainer
CrossFit Level 2 Trainer
CrossFit Specialty Courses completed: Gymnastics, Olympic Lifting
Precision Nutrition Level 1 Coach

Level 2 Trainer

Led potential new member consultation and sales process
Met biweekly with South Loop Strength and Conditioning colleagues to discuss marketing and sales tactics, experiences meeting with potential new members, and analyzing conversion rates
Marketed and sold membership packages to potential new members through one-on-one in-person and online meetings
Educated potential new members on gym package offerings

Membership Sales Consultant 

Worked one on one with clients who requested personalized training
Created programming specific to clients needs
Worked with clients who were working around injuries, had specific goals they were training for, or just beginning their exercise journey
Consulted clients on lifestyle and nutrition

Personal Trainer

DePaul University

Led two classes of 23-30 students per quarter
Course requirement for pre-medicine and public health major students 
Class content focused on communication within a healthcare setting, specifically: communication amongst patients and doctors/caregivers, holistic health, Western vs Eastern medicine, current events within healthcare, designing health campaigns, death and illness, etc.
Evaluated students on presentation, research, and writing skills 
Created course content, PowerPoints, discussion questions, activities, reading materials, etc.
Collaborated with students and adjusted course content, speed, and activities based on their interests, learning styles, and feedback
Held office hours to meet with students outside of class to get help and receive feedback on class assignments

Health Communication Instructor 

Led two classes of 23-30 students per quarter
Course requirement for communication studies major students 
Class content focused on communication within interpersonal relationships, specifically within casual sex, platonic, dating, and marital relationships, conflict within relationships, effective communication skills, LGBTQ relationships, social media's effects on dating, online dating, etc. 
Evaluated students on presentation, research, and writing skills 
Created course content, PowerPoints, discussion questions, activities, reading materials, etc.
Collaborated with students and adjusted course content, speed, and activities based on their interests, learning styles, and feedback
Held office hours to meet with students outside of class to get help and receive feedback on class assignments

Dating and Communication Instructor 

Led two classes of 23-30 students per quarter
Course requirement for Business and Communication Studies majors
Class content focused on delivering effective presentational skills, students gave three speeches per quarter on a topic of their choice 
Speech content included: informational, persuasive, and group speech
Evaluated students on presentation and research skills
Created course content, PowerPoints, discussion questions, activities, reading materials, etc.
Collaborated with students and adjusted course content, speed, and activities based on their interests, learning styles, and feedback
Held office hours to meet with students outside of class to get help and receive feedback on class assignments

Public Speaking Instructor

Illinois State University

Spent one year as a Graduate Teaching Association member
Selected to be Graduate Teaching Association Secretary
Responsibilities included: attending monthly GSA meetings, taking minutes during meetings and distributing them to communication studies graduate students, collaborated and planned academic and social ideas with other GSA members

Graduate Teaching Association Secretary 

Held an assistantship within the School of Communication as an Instructor of Record of two communication studies courses per semester
Taught an introductory communication studies public speaking course required for all first year students, Communication as Critical Inquiry (COM110) 
Spent one semester training for and shadowing Introduction to Interpersonal Communication (123) 
Spent one semester teaching Introduction to Interpersonal Communication (COM123) 
Spent two semesters as a speech lab attendant, where I assisted students on their presentation skills outside of class

Graduate Teaching Assistant/Instructor 

Augustana College

My responsibilities included assisting staff in running errands, maintaining printer, and making copies. Answered student and stuff questions regarding the computer lab, and ensured that all computers were on, clean, and working.

ITS Student Worker

Two Rivers YMCA

Completed my communication studies senior capstone project with a focus on health communication. I worked with elementary school children (ages 6-12) who were a part of the YMCA's after school PALS program teaching them the importance of nutrition and physical activity. I was in charge of bringing activities for the children to work on and lead small lessons about healthy habits. Additionally, I created a Facebook page for parents to follow along on the activities we work on, post articles, and activities they can do at home with their kids.

Senior Capstone Project YMCA Intern

Hi, I'm Callie! A passionate storyteller, adventure-seeker, lifelong learner, and proud pet parent. 

My journey is driven by a passion for connection, creativity, and continuous growth, which I bring to every aspect of my professional life. With over 10 years of experience, I've dedicated my career to creating compelling narratives that inspire, crafting impactful marketing strategies that drive growth, and building and nurturing strong relationships focused on trust and collaboration. I proudly lead with curiosity, embrace positivity, and always make sure to incorporate fun along the way!

My key areas of expertise include:

✍️ Writing: Producing high-quality written content that communicates ideas clearly and effectively. From academic writing and copywriting to creative writing and blog posts, I am talented in adapting my style to fit various audiences and brand voice and tone, ensuring the message is impactful and engaging.

🌟 Storytelling: Through written content, social media, or live presentations, I excel at bringing stories to life in a way that connects with audiences emotionally with the goal of capturing attention and inspiring action.

📊Marketing: Successful in developing innovative and creative marketing strategies that align with business goals and drive measurable results. From strategic messaging and target market research to social media and content creation, I leverage a strategic approach to maximize ROI and achieve success.

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The Battle

Kelsey Kovich

Callie Justine

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