Kelsey Kovich

Digital Equity Copy

Founder

BORISMTAX INC

Marketing Operations

Stable.work

Operations

Freelance BDR

GroupHEALTH Benefit Solutions

New Business Development

Wurth Canada Limited

Outside Sales Representative

Vino Volo

Wine Associate

👑I help accounting and tax firms sign and retain high quality clients through proven lead nurturing strategies | Founder & Copywriter @ Digital Equity Copy

5 years ago I was skeptical…

Just getting my feet wet as a copywriter, trying to figure out what direction to go in…

SEO. Sales pages. Even explored direct mail.

But it wasn't until I heard this in a YouTube video:

“On average email generates $36 for every $1 spent.”

Huh? Emails? Really?

Those AnNoYiNg notifications that constantly pop up on your phone?

I thought there's absolutely no way.

Right?

But being the competitive person I am,

I decided to buy this course she was promoting on email marketing…

Just to prove her wrong and that it's all a load of bs…

So I took this 5-day email course.

Along the way implemented everything I learnt. Exactly how they taught it. Just so I could come back and say with full confidence:

“I applied EVERYTHING you taught and I didn't get the same results!!!!”

And guess what? I was right. I didn't get the same results. 

They were better.

What a surprise that was considering I thought it was all a bunch of bologna.

It's not that I didn't like email marketing.

I was tired of the bland-pointless-overly-promotional-garbage that landed in my inbox.

And I'm sure you are too.

That's why I set out to seriously shake up the way cyber security and finance companies generate leads through email.

No more fluffy nonsense. No more 'send and pray'. No more spammy garbage.

Instead:

A laser-focused strategy. Written by a real copywriter. Who leverages your customer's problems, data, story-based content, and buyer psychology.

So if you're skeptical, I get it.

But since then, I've driven $760k+ in revenue through email for my clients.

So if you:

→ Want to close more deals. Bigger ones. Consistently.
→ Want to make more money, and take your biz to the next level.
→ Want the right clients not only find you but want to work with you.

DM me „EMAIL" to get started.

Louka Digital

We empower purpose-driven brands with efficient, sustainable growth strategies. From Web2 to Web3, our scalable solutions amplify your mission and drive results.

Dumb Clothes Co

Dumb Clothes Co: Smart Merchandising Solutions
We turn your ideas into wearable reality. Global high-quality manufacturing, sourced for you. From design to distribution, we guide creators and companies through their merchandising journey. D2C specialists. Your vision, our expertise - let's create something extraordinary.

Black Tie Digital

Head of Digital Engagement

Threepeat

Marketing And Community Manager

IX Swap

Global Marketing And Community Manager

UNO Events

Community Manager

Twitch

● Sponsorship acquisition and delivery
●Develop snackable visual content, animated artwork, short-form videos
and dynamic media assets
● Understands the importance of brand identity and standards
● Created a social/community to create and publish content every day
● Runs successful charity campaigns (Movember, Beyond Blue)
● Understands the importance of brand identity and standards
● Analyze KPI’s to ensure the success of each channel content strategy across multiple
campaigns
● Regularly review the social & digital work of our competitors & industry leaders to
constantly stay at the forefront of video trends
● Manage all aspects from pre- through post-production, including script writing, casting,
shooting, editing, sound mixing etc
● Create long form content regularly through live streaming
● Have working knowledge of all relevant social media platforms
● Use analytics tools to monitor performance of content

Digital Content Creator 

A Day Of:

Content Marketing & Community Management Internship

Elite Door and Tap Hardware Pty Ltd

● Online web management and sales, ensuring strong online presence and adherence to
online quote service levels
● F2F Sales
● Cashing Up, banking and administration support
● Preparing Detailed Quotes, working with multiple 3rd parties to coordinate complex sales
● Stockroom management including auditing, pick and pack and inventory management

Online Sales Marketing Manager

Salmat

● Act as team Leader to drive team for sales KPI and Service outcomes, this included
training staff, coaching and performance management
● Inbound sales achieving multiple KPIs including call conversion and customer
satisfaction
● Outbound Sales for health insurance, contacting warm leads from inbound or online
enquiries 
 ● Adhering to and coaching team on industry standard policies and Insurance
regulation

Interim Team Leader and Sales Agent

Hey, I’m Thomas.

Most service and DTC brands don’t fail because they have a bad product.
They fail because they don’t know how to grow in a way that lasts.

Here’s what usually happens:

They spend a ton on ads, but sales don’t grow.

Their community stays quiet and never really connects.

Sales go up fast, then crash back down, leaving them stuck.

At Louka Digital, we fix that.

We’ve helped over 50 brands:

Create simple growth systems that actually work.

Build loyal communities that buy again and again.

Get steady, profitable growth they can count on.

We don’t just run ads.
We build engines that make growth clear, calm, and predictable.

If you’re tired of chaos and ready to grow the right way, let’s talk.
tom@loukadigital.xyz

Thomas Carns

Meta just added Creative Fatigue tracking to Ads Manager. 

Checked it across our client accounts. 

Here's what to actually do with this data. 

What the feature does: 
- Flags when your ads are fatigued 
- Shows how much you're spending on fatigued creative 
- Breaks down fatigue by format 

What we found: Client A: 40% of spend on fatigued video ads. We swapped 3 videos. CPL dropped from $8 to $5. 

Client B: Creative fatigue score looked fine. But their page load time was 6 seconds. That was the real problem. 

Client C: No fatigue detected. Because they're only running 4 ads total. Not enough volume to experience fatigue. 

The lesson: Creative fatigue tracking is useful IF you have enough creative volume. 

If you're running fewer than 15-20 active ads, you probably don't have enough volume for this tool to be useful. 

Your problem isn't fatigue. It's not having enough creative in the first place. Where it actually helps: 
- In my experience, this matters most at $20K+/month budgets - 20+ active creatives running 
- Need to know which specific ads to refresh 

Where it's noise: 
- Small budgets (under $5K/month) 
- Limited creative volume 
- Bigger problems elsewhere (offer, funnel, page speed) 

If you have access to this feature and see red fatigue scores, swap those creatives.

Feature is rolling out gradually, not everyone has it yet.

How has creative fatigue impacted your campaigns?

Founder @ Louka Digital | Helped 50+ Brands Generate $5M+ in Revenue | I Turn Marketing Spend into Measurable Growth 📈

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Kelsey Kovich

Thomas Carns

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The Battle

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Thomas Carns

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Engagements

Likes

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