Kelvin Brown

IPGA+

Ayudando a Coaches, Consultores, Marcas Personales a escalar a las 6-7 cifras en facturación.

Founder & Director at IPGA+ 

Mr. Brown Consulting

We're a Cybersecurity Firm Growth Partner.

We help Cybersecurity Firms build trust among security leaders, even in a highly competitive market, whilst adding $1.5m in the sales pipeline and booking 54+ qualified leads without being in a long sales cycle, attending events or referrals within 97 days or less.

Founder & Managing Director at Mr. Brown Consulting

SPECTER

Co-Director at Specter Agency

Helping cybersecurity companies build trust with security executives, even in a highly competitive market whilst accelerating the sales process and booking meetings with qualified leads within 97-days or less

Andrew Osborne

2026 is the year of Allbound. Allow me to reintroduce Understory.

We were the first ever allbound agency with an emphasis on both GTM engineering and paid media.

We're a team of nearly 35 experts building bespoke marketing strategies for over 100 B2B businesses.

Here's what we do:

GTM Engineering & Audience Building

We write custom scripts for data scraping. We identify triggers and signals. Job changes. Funding rounds. Tech stack additions. Hiring patterns. Website visits. As a Clay studio partner for three years, we parse, organize, and segment all of that data to create hyper-targeted audiences that power both paid and outbound. We also do full-blown Clay implementations.

Paid Media
LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, YouTube Ads. Thought leader ads, conversational ads, document ads, branded search, competitor keywords, retargeting. Higher quality lists with higher match rates, and near zero waste.

Outbound Email & LinkedIn
Hyper targeted campaigns with punchy copywriting, optimized for deliverability and landing in the primary inbox. Messages personalized based on exact triggers and specific business pain pulled from news, 10Ks, LinkedIn posts, and how you solve it.

Thought Leadership Content
Graphics, text posts, light video editing. Content that builds trust and earns follows.

RevOps in HubSpot
Workflows that sync data from every channel. Dashboards that show the entire lifecycle of marketing events. Attribution that actually works.

Your audience sees your content, your ads, your outbound messages. When they search, you're there. Every touchpoint flows into workflows that convert leads into customers.

This is the same system that scaled us to nearly 35 team members and multiple millions in revenue.

If you're not running allbound in 2026, you're leaving revenue on the table.

This is tailored for businesses that have found product-market fit and have a budget to scale with a premium partner.

If this resonates, head to our website and book a call. You'll speak with the founders directly.

Your Clay workflows are probably inefficient and it's costing you time and credits.

Here's what I see all the time.

Teams default to Claygent for everything.

Need to scrape a website? Claygent.
Need to pull structured data? Claygent.

But here's the thing.

Claygent is powerful, but it's not always the right tool for the job.

Especially when you're scraping structured data at scale or dealing with sites that have heavy anti-bot protections.

That's where Firecrawl comes in.

I just recorded a walkthrough showing exactly where Firecrawl outperforms Claygent and how to know when to use each one.

Now in most cases, Claygent has you covered

Though when it comes to workflows where you want top accuracy and fine control, Firecrawl will likely be the better option

It's about using the right tool for the right job.

Not just defaulting to what's already in your stack.

Check the detailed video below 👇

BetterContact recently released their Lead Finder API.
It's pretty insane.

At Understory, we do a lot more than just outbound campaigns.

We also handle RevOps implementations that enable our clients' sales teams to be more efficient.

And this new API unlocks a really simple but incredibly effective use case.

I'm monitoring new connections that get accepted through HeyReach.io and immediately mapping out their entire sales org.

Which means the moment someone accepts my connection request, I can reach out with actual relevance.

Not guesswork.

You know who reports to them, who they report to, and who else on their team might be worth talking to.

I recorded a quick walkthrough showing exactly how this works.

Same principle as Monday's post. Simple system. Modular steps.

If you're doing any sort of account-based outreach, this one's worth watching.

Hope this helps 👍

And big thanks to Roman Hipp for letting me give it a swing!

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Kelvin Brown

Andrew Osborne

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taplio

The Battle

Kelvin Brown

Andrew Osborne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Osborne's LinkedIn Performance

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Performance ScoreAndrew Osborne's LinkedIn Performance