Kenny Lange Coaching

Aligning Mission with Operations
Enhance your nonprofit's impact with a holistic approach that aligns your operational efficiency with your core mission. Overcome common challenges like resource constraints and strategic misalignments, ensuring that every action contributes meaningfully to your cause. Ready to align your mission with effective practices? Schedule a call to discover how you can achieve both operational excellence and mission fidelity.

Empowering Teams for Greater Impact
Revolutionize your team's effectiveness by embracing diversity in strengths and fostering a collaborative environment. Tackle the hurdles of team miscommunication and underperformance by leveraging each member's unique abilities towards your common goals. Interested in transforming your team into a powerhouse for social change? Schedule a call to explore strategies that build stronger, more cohesive teams.

Cultivating Individual Growth and Contribution
Empower your staff to reach their full potential in contributing to your cause. Address the challenges of employee disengagement and stagnation through a culture that values open communication, continuous learning, and psychological safety. Eager to see your team members flourish and drive your mission forward? Schedule a call to learn about nurturing an environment where each individual thrives.

Coach

Leaders can transform their teams and organizations into sanctuaries of inclusion and incubators or innovation if individuals feel:
1. Included
2. Safe to learn
3. Safe to contribute​
4. Safe to challenge the status quo

What is Psychological Safety?
It’s a culture of rewarded vulnerability. When vulnerability is rewarded we spend our time creating value instead of avoiding punishment. Implementing psychological safety in our workplaces produces high performing and inclusive cultures where team members feel safe to learn, contribute, and challenge the status quo.  Without Psychological Safety you'll bleed out your best talent and fail to innovate.

I facilitate workshops and coach individuals so that they learn, apply, measure, and improve psychological safety in their organizations and lives.

The 4 Stages of Psychological Safety Certified Coach

I know the chaos and complexity of running a business.

No matter how successful it is, one of two things will happen to your organization.

You're either going to experience growth so great it will outstrip your control or you will hit a ceiling you can't breakthrough.

Both of these create frustration, but the solution is the same.

That's why The System & Soulᵀᴹ Framework was created to help create breakthrough in your business.

System & Soulᵀᴹ gives you the structure, language, and processes you need to manage your business while not forgetting the soul, why you created it in the first place, the culture that you want to have for your employees, and what makes you attractive to your customers.

You've got to have both system and soul. It's the ultimate competitive advantage.

System & Soul Certified Coach

C-Suite For Christ

A “wall” between religious faith and the workplace? Give me a break!

Conventional wisdom says you shouldn’t mix the two. Haven’t you heard this forever?

Well, I like to break down barriers. Defy accepted norms. Challenge conventional wisdom.

Accordingly, it's an honor to serve as a Member of the C-Suite for Christ Speakers Bureau.

I use my God-given talents to inspire, motivate, and empower Christian business executives from all over the world to live boldly and unapologetically for Him.

Want to book me for your next event?  Prayerfully consider reaching out to me at kenny@kennylange.com.

To learn more about the C-Suite for Christ ministry, please visit: https://csuiteforchrist.com/

Member, Speakers Bureau

Vistage Worldwide, Inc.

I create and provide workshop experiences for Vistage groups on the topics of:
- Mission, Vision, Purpose
- Strategic Planning
- Communication & Alignment
- Organizational Values & Culture
- Innovation & Inclusion

Vistage Certified Speaker on Leadership, Strategy, and Culture

New Covenant Church

Director Of Operations

I'm responsible for the development and implementation of strategies that grow the church's attendance, overseeing the selection and maintenance of our tech stack, and equipping our ministry area leaders for success.

Director of Innovation + Growth

Kenny Lange

I write articles about leadership, communication and personal development.

Blogger

Web Canopy Studio

I oversee the day-to-day operations of the agency and lead the Service departments - Creative and Strategy. I also support the CEO and help bring the vision into reality.

Operator/Director Of Operations

Account Manager + Caffeine Enthusiast

The PHNX21creative Agency

I help small businesses win through inbound marketing, digital office solutions, and results-oriented web design.

My responsibilities include complete oversight and understanding of budgets, project management, effective communication and time management. The specialties of the company lie in quickly gaining clarity around the best course of success and executing those plans with excellence.

Founder + Caffeine Enthusiast

cue:creative

As an account manager, I assist in the flow of communications between the client/prospect and the creative team. I also participate in the brainstorming of creative ideas to present to our clients.

In addition, I cultivate leads and assist the director of sales with initial qualifying conversations as well as presentations on recommended branding and marketing strategies.

I am also responsible for management the company's social media accounts. I use research-based strategy for posts and engagement to increase the company's social profile and influence with clients, prospects and followers.

Creativity Evangelist

Capps Insurance Agency

My responsibilities include finding and developing sales leads, understanding client needs and tailoring coverages accordingly, and communicating those needs to the various departments in order to obtain quotes and bind coverage.

Insurance Agent

University of Texas at Tyler

Creating, implementing, and maintaining a tracking system for 15 athletic teams typically running 150-250 athletes was uniquely my responsibility for the department. Also, I initiated and created the first ever UT Tyler Admissions newsletter for mass distribution, both digitally and in print, on a bi-annual basis. This was done by collaborating with departments across multiple colleges at the university. Additionally, I participated in the creation and implementation of new recruitment strategies and SWOT analyses.

Admissions Representative

Hey, I’m Kenny Lange.
I help faith-forward founders scale their organizations without losing their soul, their people, or their mission. After selling my first company and helping an agency nearly double revenue in two years, I discovered that the pain of success can be just as disorienting as the pain of failure—if you haven’t grown your identity as much as your business .

What I Do
Lead to Scale™ architect: I coach leaders through our dual-flywheel model—Lead → Grow → Scale + Aware → Align → Accountable—so they hit Predictable Success without burnout.

Host of How Leaders Think: A globally top-10% podcast that cuts through the noise and makes strategy feel like a conversation over coffee .

Soul-First, System-Savvy guide: I challenge you with equal parts pastor and pirate—radical candor that both grounds and propels you forward .

Why It Matters
I believe identity precedes behavior and clarity outperforms complexity. If you’re tired of spinning your wheels, craving rhythm over reaction, and ready to build something that lasts—let’s talk.

P.S. Beyond business, my wife Rebekah and I have fostered 18 kids (and adopted 2) in addition to our 3 biological kids—on a mission to positively impact 10,000 kids by 2033.

🔶🔸Mason Cosby🔸🔶

ABM For Revenue Teams Without A $200K Tech Stack l Founder of Scrappy ABM l ABM Speaker l TCK Husband l 1X Girl Dad l Christian

I fell into ABM before it was a B2B trend. My first real job was as a full-funnel AE. I sourced my own pipeline, worked my deals, and managed the accounts.

I had absolutely no idea what I was doing.

Eventually, I realized that randomly calling people and word-vomiting a pitch at them was not effective.

As you can probably guess, the more I personalized my approach…the longer accounts stayed, the happier they were, and the more they bought. (shocking, right?)

This was the beginning of my love and obsession with customer-centric revenue programs.

Then, I met Account-Based Marketing (ABM).

But back in the day (okay, five years ago…), ABM always came with a hefty price tag, which kept this effective strategy out of reach for too many leaders.

As I reflected on the best results we generated for bootstrapped businesses, it became crystal clear that everything came down to creative thinking, a great product, a clear market focus, and repeatable, scrappy processes. 

And as the Founder of Scrappy ABM, we are now taking these principles and helping our clients learn how to build these programs for themselves. 

So if you’re looking to support getting your first ABM program off the ground so you can prove that ABM works for you, I’d love to talk. 

WHAT I DO
I lead a team of scrappy experts who specialize in building Scrappy ABM playbooks, programs, and podcasts that deliver millions in revenue. 

OUR RESULTS
→ We helped one client launch a podcast that became the #1 marketing podcast in the U.S. and sourced over $1.5M in revenue in year 1.

→ I’ve personally generated over $15M in sourced revenue at a 16X ROI on headcount, technology, and media spend since 2022.

Read about more of our results here: https://scrappyabm.com/case-studies 

A BIT ABOUT ME
I’m a husband, father, and the faith-driven founder of Scrappy ABM. 

Here are a few fun FAQs about me. 
→ Came to faith in Christ in High School
→ Married a missionary kid raised in Turkey
→ Started in Sales to afford Seminary
→ Got laid off right after getting engaged and buying our first home 
→ Stumbled into marketing to make ends meet
→ Fell in love with building B2B marketing programs (#nerd)
→ Honed my marketing chops during my time at a marketing agency
→ Fascinated by budgeting (thanks, Dave Ramsey)
→ Dedicated to learning in public here on LinkedIn
→ Committed to living at the intersection of B2B marketing & my faith
→ My wife, Mary Erin, and daughter, Sara Jean, are “my why”

Email: mason@scrappyabm.com 

Book a Discovery Call: https://scrappyabm.com/contact

Founder

If you've tried it all, and you STILL don't have the results to show for it, Scrappy ABM can help. Scrappy ABM is a boutique consulting firm that specializes in strategic execution with limited resources. We firmly believe that before you can scale, you have to be scrappy. So here's how we can help.

1) Podcast- Every week, we release new episodes with Scrappy Marketing Experts sharing their expertise on how they achieved high-impact programs with limit resources

2) Activation Plays- Most ABM Programs fail because the teams aren't on the same page. With an activation play, we can create a quick win between your Marketing & Sales team that also works through the hand of process.

3) ABM Pilot Programs - For organizations that have established cross-functional alignment, a Pilot ABM Program is the best next step.

Scrappy ABM functions as an extension of your team augmenting the specific areas where you need support, from Holistic Strategy, Operations, Content, Customer Marketing, and Partnerships.

This creates a smooth ABM implementation process where we function as a true extension of your team, helping you each step of the way.

4) Account-Based Podcasts- Podcasts are the best way to build relationships at scale. By inviting your target accounts on your show, you develop a 1:1 relationship, raise awareness within their company, and create binge-worthy content for other accounts.

The challenge is, it takes time. Which is why most organizations give up on their podcasts too soon.

With Scrappy ABM, we launch your show, then help you land a sponsor within the first 6 months. From there, your podcast production costs are covered, and you have the runway to see the industry-defining impact come to fruition.

Regardless of your current resources and marketing maturity, Scrappy ABM has something that can help you take your next step toward sustainable growth. Check out scrappyabm.com today to find the support you need!

taplio

The Battle

Kenny Lange

🔶🔸Mason Cosby🔸🔶

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