Managing capital isn’t the hard part.

Getting new, qualified investors to take you seriously is.

If you're like most capital managers, you’ve already raised millions…

But the bottleneck isn’t deal flow. 

It’s investor flow.

- You’ve got great sponsors and access to deals.
- But without new LPs, you’re leaving allocation (and upside) on the table.
- You can’t negotiate better economics because you’re not bringing enough capital to deals.
- Your AUM is stuck (and so is your operating income).
- You’re spending more time chasing checks than deploying capital.
- And the longer your pipeline runs dry, the more pressure builds to raise fast…instead of raising right.

So where do you consistently meet new accredited investors?

→ LinkedIn.

Our agency helps capital management firms, fund managers, and GPs in commercial real estate build personal brands that attract qualified investors.

Here’s how we do it:

1). Craft your profile to attract your ideal investor
2). Publish authority content that educates and builds trust
3). Turn visibility into LP conversations with trust-first marketing funnels

And it works:

– One client books 3–4 accredited investor meetings per week using only organic LinkedIn content

 – Another launched a new fund and closed $4M+ in capital commitments…in less than 6 months

 – We’ve driven 1M+ impressions across client content, reaching over 500,000 unique LinkedIn users

But we’re not for everyone.

If you’re still figuring out your first deal, raising a one-off fund, or you’ve never invested in marketing, we’re probably not a fit.

We work best with firms who:

– Are raising $2M–$20M per year
– Manage or are launching funds in the $5M–$50M range
– Have real deal flow but need a repeatable investor pipeline
– Understand that trust and visibility drive capital flow

If that’s you, let’s talk.

Our services are high-touch, done-for-you, and capped to 5 or less firms annually.

Send me a DM to learn more.

Kent Sariano

Gabriella Sterio – Editor | Copywriter

Writing conversion-focused product descriptions, blog posts and web copy for both private clients and small businesses. Ability to nail (or devise!) a creative brief to capture your company's voice – not to mention attract, engage and convert customers!

Copyediting and proofreading non-fiction titles for book publishers and self-publishing authors. Collaborating with publishing staff and/or authors to negotiate corrections, applying relevant house styles and meeting tight deadlines.

Freelance Editor & Copywriter

Abbey's Bookshop abbeys.com.au

Developing and implementing business and marketing strategies; managing staff workflows; writing/editing editorial content for newsletters and website; providing high-level customer service to key individual and institutional customers; resolving customer complaints; buying and managing inventory; liaising with suppliers to manage backorders and returns; attending local and international conferences/fairs to build customer and trade relationships.

Department Manager

Harry Hartog Bookseller, Miranda

Providing expert knowledge and attentive service to customers; motivating staff to improve service and maximise store revenue; coordinating, writing and proofreading customer newsletters (using Campaign Monitor) and staff book reviews; receiving stock and managing inventory; liaising with small and large-scale suppliers to manage backorders and returns; organising book signings and events (including school holiday workshops); collaborating with the store manager to implement new processes; and general administrative duties.

Assistant Manager

Building customer relationships and delivering a high level of customer service to individual and institutional clients; buying and managing inventory; compiling and editing catalogue content; writing and/or proofreading website copy; writing copy for email newsletters (using Campaign Monitor); processing customer orders; generating quotes and invoices for schools and libraries; undertaking sales representative duties at local and national teachers' conferences; database management; and general administrative duties.

Senior Bookseller | Buyer | Editorial Coordinator

Undertaking structural editing, copyediting and proofreading of non-fiction manuscripts, including the application of house styles and supply of detailed design notes. Liaising effectively with authors and publishers to ensure the timely delivery of edited manuscripts. Writing copy as necessary (such as runner lines and back cover blurbs) and taking in proofreader corrections into InDesign files.

Freelance Editor

Murdoch Books

Managing more than 20 titles at different stages of development, from manuscript submission through to prepress. Responsibilities included updating databases, creating schedules, managing budgets, briefing freelancers (i.e. recipe testers, copyeditors, designers, photographers, proofreaders and indexers), creating paginations and flat plans, managing relationships with high-profile authors and agents, manuscript development, checking and marking up pages, copyfitting, taking in corrections into InDesign files, writing sales copy and blurbs, and ensuring the quality and accuracy of prepress files.

Project Editor

NewSouth Publishing

Commissioning new non-fiction titles, manuscript development, negotiating rights, facilitating co-publication sales and managing multiple titles at different stages of development. Other key responsibilities included formatting manuscripts, applying for image permissions, managing budgets and schedules, compiling editorial and design briefs, securing endorsements, raising invoices for subsidies and writing sales and catalogue copy.

Devising media plans for UNSW Press and its agency titles, compiling email newsletters, designing advertising materials, writing promotional copy and media releases, managing events, maintaining a media contact database, and liaising effectively with media outlets, booksellers and festival directors to promote the publisher's titles.

Publicist

If you're an author or business owner, you're probably using tools like Grammarly or ChatGPT to polish your writing. After all, they're free, mostly accurate and do the work in a fraction of the time. But these tools aren't all they're cracked up to be. Here's why:

❌ They overlook errors.
❌ They flatten your voice.
❌ They make unnecessary suggestions.
❌ They allow factual errors to slip through.
❌ They fix the mechanics, not the content of your writing.

This can be a problem if you want your words to build trust, educate or prompt readers to take action. What's more, it can take hours to review flagged errors and figure out if they're right or wrong. (Hot tip: You need a firm grasp of grammar to know the difference.)

That's why you need a freelance editor to step in (hello, that's me!). In addition to catching grammar goofs and misspellings, I can do things that bots can't:

✔  flag clichés or bias
✔  highlight factual errors
✔  identify information gaps
✔  remove repeated words or ideas
✔  maintain your style or brand voice
✔  know when rules can and can't be broken 
✔  improve the flow and logic of your writing.

Not only does this save you time and guesswork, but it also sharpens your message, making it clear, memorable and tailored to your ideal audience. 

Here's who I work with:

👉 marketers
👉 book publishers
👉 online businesses
👉 self-publishing authors.

Here's what I edit:

👉 non-fiction books (e.g. food, garden, biography, business, history, narrative non-fiction)
👉 business and marketing copy (e.g. websites, blogs, case studies, emails).

So if you want your words to make an impact or you need a freelance editor on your team, shoot me a DM!

taplio

The Battle

Kent Sariano

Gabriella Sterio

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