Cult Social

Cult Social Media is a Dubai-based, globally serving social media agency. With over +10 years experience in social media, we focus on social media strategy, campaign management, content creation and influencer marketing. 

Our team is well versed in all key social media platforms and have on the ground experience in the UK, Netherlands and UAE with team members who speak English, Arabic & French. 

Cult Social Media’s past clients have included ASOS, Glamour UK, River Island, British GQ, Namshi, International Yacht Company, Adidas, Zalando, BaByliss EU, Komodo, Audio Network, John Lewis & Partners & AllSaints to name a few.

Social Media Director

Huda Beauty

Covered for the role of Global Social Media Director from September 2022-March 2023

Responsibilities included:
•	Working directly with the CEO & CMO (Huda & Alya Kattan)
•	Contributing to high level discussions around positioning for product launches
•	Engaging in annual meetings with top levels business-wide to identify direction for the coming year
•	Management of 2 direct reports
•	Working with key stakeholders across PD & Marketing
•	Owner of 2 brands (Wishful +600k followers & Huda Beauty +51m followers)
•	Planning & management of campaign executions
•	Management of day-to-day creation, scheduling & posting of content
•	Engaging with & cultivating our communities
•	Maintaining up-to-date industry-leading knowledge
•	Analyzing & reporting on social channel activity
•	Working collaboratively with cross-departmental teams (content, design, studio, brand marketing)
•	Increasing brand & product awareness
•	Overseeing social content creation

Social Content Manager

New Look

Worked on - 
•	Fashion Week launch party
•	Ascot influencer trip
•	Brand event social coverage (Ascot, Lovebox, Rochelle Humes collection launch & style talk)
•	Fashion Week sponsorship launch (social coverage)
•	My Life, My Style, My Look campaign launch
•	Social shoots
•	Influencer shoots

With influencers including - 
•	Nadia Anya
•	Georgia India
•	Rochelle Humes
•	Lauren Crowe
•	Sinead Crowe
•	Liv Blankson
•	Laura’s Little Locket
•	Amy Fuchsia
•	Little Magpie
•	Will Sebastien
•	Naomi Ross
•	Joey London
•	Ellen Brockbank
•	Monet Huie
•	Peexo
•	Zak Maoui
•	Dazhane Leah
•	Style Lobster
•	Sulsworld
•	Bethany Elstone
•	Vanessa Daniels

*Amongst others

Group Social Media Manager

Social Media Executive

Farfetch

Worked on -
•	The influencer collaborations for the launch of the first #TheOne campaign
•	Unfollow campaign launch
•	Launch of 7 localised Facebook pages (RU, APAC, KR, JP, FR, DE, ES/MX)
•	Fashion week influencer takeovers (New York, London, Paris, Milan)
•	Farfetch curates x Assouline book launches

With brands including - 
•	Kenzo 
•	Stella McCartney 
•	Aquazzura
•	Gucci 
•	Opening Ceremony
•	Space NK
•	Swear London
 
With influencers including -
•	Viky and the Kid
•	Alberto Ortizrey
•	Pernille Teisbaek
•	Marco Taddei
•	The Furrest
•	Christian Bendek
•	Erica Pelosini
•	Anson Low
•	Pandora Sykes
•	Nausheen Shah
•	Miguel Carrizo
•	Pari Dust
•	Nicolas Simoes
•	Adenorah
•	Cup of Couple
•	Lisa Pedigrew
•	Steven Onoja
•	Nadia Fairfax
•	Man of a Kind
•	Chris John Millington

*Amongst others

Social Media Assistant

Social Media Intern

I am an experienced Social Media Strategist with 10-years of experience and a demonstrated history of working in both B2C and B2B roles, across agency and in-house, in both freelance and permanent positions. I have worked in various industries including; Fashion, Travel, Beauty, Publishing, Food/drink, Music, Fintech, Tobacco and Property, and have worked in London, Amsterdam and Dubai.

The core skills I hold are in: 
• Copywriting
• Content Creation and Planning
• Social Shoots
• Event Coverage
• Community Management
• Performance Reporting
• Strategy Creation
• Influencer Marketing 
• Engagement/Acquisition Advertising

I have worked across local and global markets (UK, US, RU, NL, ES, FR, DE, IT, JP, KR, CN, UAE, APAC).

I have previous experience using the following tools:
• Google Analytics
• Adobe Analytics
• Sprout Social
• SocialFlow
• Dash Hudson
• Spredfast
• Sprinklr
• Hootsuite
• Falcon
• Sked Social
• Curalate
• Streamscience
• Picasso Labs
• Olapic
• Stackla 
• Planoly

I also have experience in using CMS (Drupal & x2 in-house builds at Farfetch and IPC Media).

Kerina Duhra

🚀 Senior People & Impact Leader with 10+ years experience designing & delivering people strategy for high-growth, global organisations in fintech, beauty, hospitality, and sustainability.

Passionate about building inclusive, purpose-driven workplaces ✨

Outside of work: you will find me hanging out with my sassy chihuahuas (adopt don’t shop!), running in the mountains or by the sea (oh hey Uncommon Club), studying Turkish on Duolingo, or browsing bookshops to add to the piles and piles of books already in my home.

📣 Looking for a job, or got thoughts on great workplaces? 

Drop them in the Good Company survey https://forms.gle/PzBqUNXsLeDyy7jn8

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Kerina Duhra

Paula Jacobson

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