Kerry-Ann Betton Stimpson

JMMB Group Jamaica

First Global Bank Limited 

Assistant Vice President - Marketing

Dehring Bunting & Golding Limited

Senior Manager - Marketing

I'm a marketing executive, with significant experience in marketing strategy; digital marketing; social media; marketing research; branding and marketing communications. I'm also a public speaker, podcaster and business communications coach. I believe that marketing can't be successful without, first, having strong employee engagement and brand advocacy. I have an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business.

Government of Jamaica

Justice Peace

Guardian Group

The industry covers all classes of general ( motor, marine, property), life (whole, term, health, pension) and investments. Responsible for creating and executing the marketing communications plans in support of Business Units' strategic and financial objectives, executing marketing campaigns,  analysing ROI, manage all  channels based on market segmentation.

Senior Manager Marketing Communications

I am responsible for the marketing, communications and branding portfolios of the life and general insurance companies of Guardian Group (Guardian Life Limited and Guardian General Insurance Jamaica Limited), that are located in Jamaica. I also have oversight of the philanthropic arm, the Guardian Group Foundation.

Senior Manager, Corporate Communications 

Guardian Life Limited Jamaica

Senior Manager,  Corporate Affairs and Communications 

KPMG in Jamaica

I was responsible for the management of the portfolio responsibility of the Markets Department: proposal development, corporate social responsibility, marketing and communications, branding, account management, client relationship management, business to business marketing, online presence of the firm

Manager, Markets

Managed the brand, marketing and communications, product development portfolio.

Marketing Manager

RBTT Bank Jamaica Limited

Brand management, corporate social responsibility, corporate events, advertising

Manager, Corporate Communications & Brand

Heart Trust National Training Agency

During my tenure, I had strategic responsibility for the image of the organisation, executed through advertising, promotions, media relations, and branding building.  With over 25 institutions islandwide, the department was responsible for ensuring that the mandate of the organisation was clearly articulated for the public to recognise its fit within the country's strategic objective of ensuring an employable, skilled workforce for the labour market.

Director of Communications

I was responsible for execution of corporate events; promotion of life insurance products; participate in product development; corporate social responsibility; brand building, employee engagement and communication; media relations; and corporate advertising.

Corporate Communications Manager

As a seasoned storyteller, I showcase the true personalities of brands so that anyone that comes in contact with them immediately experience their true meaning,  impact, values and value proposition. With over 30 years' experience in the fields of Corporate Communications and Marketing I am able to expertly blend the two worlds to make the voice of my brands connect with you and "stand tall".

Having worked with leading international brands in a wide variety of industries, including professional services, banking, insurance, heritage education, skills training, petroleum, and music & entertainment, I am able to analyse opportunities from several angles and bring key insights to projects.

By carefully crafting my writing skills as a journalist and merging my knowledge of communications, some of the areas of Corporate Communications that I continue to lead and provide solutions include crisis communications, change management, branding: personal and corporate, employee engagement, corporate affairs, media relations, corporate social responsibility, digital media,  brand and image building, and investor relations.  

Under Marketing, I continue to direct and manage activities that fall under the areas of product development, competitive analysis, analytics, digital marketing, advertising, promotion, market research, product positioning, campaign development, and channel management.

Highly passionate about  serving the people of my country, I am a Justice of the Peace and I lead the philanthropic organisation, the Guardian Group Foundation. Both offices allow me to volunteer and give back to society in a tangible way.

I look forward to keeping abreast of ever-changing trends as I challenge myself to positively showcase my personal brand and impart my knowledge to those around me!

Outside of work...
I enjoy traveling...✈️
Exploring nature...🌴
Listening podcasts...🎙
I still dream of being a race car driver one day...🏁

taplio

The Battle

Kerry-Ann Betton Stimpson

Annette Atkinson

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