Kerry-Ann Betton Stimpson

JMMB Group Jamaica

First Global Bank Limited 

Assistant Vice President - Marketing

Dehring Bunting & Golding Limited

Senior Manager - Marketing

I'm a marketing executive, with significant experience in marketing strategy; digital marketing; social media; marketing research; branding and marketing communications. I'm also a public speaker, podcaster and business communications coach. I believe that marketing can't be successful without, first, having strong employee engagement and brand advocacy. I have an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business.

B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building — blending content, positioning, and GTM strategy to drive actual pipeline, not just impressions.

Along the way, I became a LinkedIn Top Voice and grew a community of 51,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth.

My superpowers:
Turning complex products into clear, compelling narratives. Building integrated campaigns that grow and engage audiences. Thinking in systems, not silos. Picking up new skills with a ton of curiosity.

Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on content-led growth, positioning, and go-to-market strategy.

Open to contract work (consulting, advisory & content creation) and full-time opportunities where content, GTM, and smart systems can actually change the trajectory.

If you want to discuss a collaboration: 📩 lattanzio.sara@gmail.com

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Kerry-Ann Betton Stimpson

Sara Stella Lattanzio

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