Kerry-Ann Betton Stimpson

JMMB Group Jamaica

First Global Bank Limited 

Assistant Vice President - Marketing

Dehring Bunting & Golding Limited

Senior Manager - Marketing

I'm a marketing executive, with significant experience in marketing strategy; digital marketing; social media; marketing research; branding and marketing communications. I'm also a public speaker, podcaster and business communications coach. I believe that marketing can't be successful without, first, having strong employee engagement and brand advocacy. I have an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business.

Amazon

Leading a lean mean Engagement team machine!

Senior Program Manager, Engagement & Communication (Global)

I own engagement for the Global Ops Technology Solutions Deployment (OTS-D).

My mission is to ‘Strive to be Earth’s Best Employer’, through people engagement, that helps build a high performing team, and empowers our people to enhance their professional brand by activating their voice on LinkedIn.

OTS-D plans and executes large-scale IT Infrastructure projects for all Amazon Operations customers, including Fulfillment, Transportation, and Logistics.

Engagement & Communication Program Manager (Global)

BEE Online Consulting

BEE Online specialises in employee advocacy, social media strategy, training on building a professional brand, and content marketing training. We support businesses throughout the life cycle of their social advocacy programmes. We have supported brands in finance, tech and education institutes.

✔Create and deliver employee training on how to build and optimise your professional brand on LinkedIn with tailored sessions for Sales, HR, Marketing teams and senior leaders
✔Develop a bespoke employee advocacy launch strategy based on your needs and objectives
✔Produce a social media policy or a full governance framework if required
✔Support you to get buy in from leaders and stakeholders
✔Create and deliver training for employees and executives
✔Create communications plan (with email templates) for every stage
✔Create your ongoing engagement strategy
✔Provide ongoing employee advocacy advisory support and reporting
✔Deliver content marketing masterclasses to revive your organic & paid strategy

We give you peace of mind when starting this digital transformation journey, and are known to excite employees so they get involved voluntarily and become effective brand ambassadors

Employee Advocacy | Social Selling | LinkedIn Trainer | Content Marketing | Social Media Marketing

Support the Project management of the employee advocacy program:
- Curate content that resonates & inspires employees
- Create and roll out training programmes for the employee advocacy tool
- Internal campaigns to grow the program and increase active users
- Define the thought leadership strategy for leaders
- Measurement and optimisation

Employee Advocacy - Communication Advisor (Employee engagement)

Standard Chartered Bank

Asked to return to continue the activation of Leaders on Social Media Programme and the Employee Advocacy efforts.

Employee Advocacy | Leaders on Social Media | Content Curator

Global lead for employee advocacy, a major digital transformation program. New platform roll out, leading the internal communications, activating employees and executives on the platform and change management.

Director, Social Media Employee Advocacy | Digital Transformation

Global lead for the paid and organic social media strategy
✔Channel strategy for the Bank’s (Group) global social media accounts on LinkedIn, Facebook, Twitter, Instagram
✔Designing the team's ‘ways of working document’ with three counterparts for a more aligned and efficient process
✔Created a campaign brief to support efficient campaign planning and execution. Various team initiatives to move the global social team from one that was reactive and transactional to a centre of excellence where stakeholders began to engage the team early in an advisory, consultative way
✔Onboarding vendors and managing those relationships
✔Supporting stakeholders to monitor and optimise large brand campaigns across web and social
✔Experience using BrandWatch for social listening
✔Create and deliver employee training on how to build and optimise your professional brand on LinkedIn with tailored sessions for Sales, HR, Marketing teams and senior leaders

Social Media Director, Global

LinkedIn

Worked with many clients over the years that span across tech, education and government, as a trusted advisor around strategy for creating, launching and optimising campaigns.

My role also includes helping clients to understand the role of content in the digital landscape, helping to advise on strategy to meet objectives, and how the platform enables this.

With a love of speaking engagements, I have delivered Content Marketing Masterclasses and Platform Deep Dive to 22-60 clients each time.

My mission is to inspire clients on creative strategy and tactical ways to win on LinkedIn.

Enterprise Client Solutions Manager

Senior Campaign Manager

For all post-sale accounts:
•	Trusted advisor to clients and Sales team on our products, technology and capabilities
•	Managing the delivery of campaigns to ensure objectives are met and executed successfully, and reporting on it
•	Working on projects with the Content Marketing Evangelists, Programmatic, Product, global SMEs and Leadership

As a qualified PRINCE2® Practitioner, I love getting stuck into projects, and worked closely with the Programmatic team, Product Team, global Subject Matter Experts and Leadership on a few initiatives.

Projects:

Project Manager
- Initiating and leading the implementation of a new risk management process for the UK business
- Assumed role of a Business Analyst to identify the problem and manage full life-cycle to delivery, within tight time constraint
- Benefits realised almost immediately
- New process rolled out to Ad Operations and Sales team as Business as usual

Project Management Support
- Supporting the Project Manager who led the launch of LinkedIn EMEA's programmatic business. 
- Supporting the build of a multi million $ business

Campaign Manager

Betfair

•	Received briefs from Channel owners/Regional Managers and worked with them to develop creative ideas and brief into creative team to build assets
•	Daily management of in app activity, standard, dynamic and rich media creatives across onsite, offsite and affiliate sites
•	On-going campaign management and reporting on performance to all stakeholders

Advertising Operations Manager

PR Newswire

•	Managed a portfolio of UK online Sport/Leisure publications’ data for communication use (news/press release) on behalf of editorial clients and publishers
•	Analyse and interpret client feedback in relation to service, maintenance and database changes
•	Assist to produce weekly eNewsletter for subscribed clients

Online Media Researcher

Kumon UK

Working with the franchisee owner to coordinate social media marketing and brand efforts to acquire students. Liaised for a few months understanding the business needs and challenges
•	Developed ideas, content and a content calendars for the social media strategy
•	Maintained the Facebook page and acquired 10% month on month net new Facebook followers
•	Communicating to the franchisee impact of the social media activity in non-technical terms

Startup Marketing and Communications Coordinator (Franchise)

IFCS Family

•	Selected by publication committee to head the print magazine, website and social media
•	Editor and designer of (IFCS) magazine using InDesign and Photoshop
•	Liaised with publication team regarding content, contributors, and feedbacking to Exec Sponsor

IFCS (Uni of Portsmouth Church) – annual publication

I help brands turn employees and leaders into influential voices, so trust grows faster, culture feels stronger, and content actually moves the needle. I design employee advocacy programs, train teams on effective LinkedIn use, & build internal marketing campaigns that make it easy (& exciting) to show up online.

What I do
🔸 Build and scale employee advocacy & executive social programs
🔸 Train leaders/teams to post with confidence (and compliance)
🔸 Run internal marketing & engagement that drives adoption and ongoing participation
🔸 Measure what matters: activation, reach, engagement, and business impact

Highlights
🔸 Helped a CEO grow from 0→10k followers in 6 months; later earned a LinkedIn Top Voice badge
🔸 Launched/optimized advocacy across finance, tech, energy, and education, partnering with Comms, HR and Marketing for sustainable adoption and retention
🔸 Ex‑LinkedIn: delivered content masterclasses (22–60 attendees/session); advised enterprise clients on winning with LinkedIn

💻 If you lead Brand/Comms/Recruitment/People and want your teams visible, credible, and measurable online - let’s talk.

My mission is to transform:
🔸 The way employees use social media & real life to build their internal and external reputation
🔸 How Executives and Senior Managers lead by example when they show up online
🔸 Internal marketing & communications so employees consistently engage and are driven to action.

My expertise includes:
🔸 Managing employee advocacy platforms
🔸 Measuring and reporting impact and outcomes
🔸 Creative ways (with or without budget) to engage & reward your workforce
🔸 Implementing feedback loops to consistently enhance programs and initiatives

➡ My journey started back in Jan 2019 when I was tasked with launching a global employee advocacy program from scratch, for a Bank that was transforming its view of employees on social media from 'avoid' to now 'encouraged'.

✨ Getting employees active on social media (especially a platform like LinkedIn) is business-critical. I live for those penny dropping moments!

A BIT ABOUT ME?
I'm a PRINCE2® Practitioner, with a Foundation Certificate in Business Analysis, and certification in Human Centered Design. I'm a lover of audiobooks and podcasts. A mum of two, and in my spare time, love keeping fit, teaching and inspiring the next generation to learn, grow and develop.

SPECIALITIES:
Employee Advocacy 🔸 LinkedIn Training 🔸 Platform Management 🔸 Social Selling 🔸 LinkedIn Trainer 🔸 Social Media Marketing 🔸 Content 🔸Internal Marketing 🔸 Internal Communication  🔸 Employee Engagement

taplio

The Battle

Kerry-Ann Betton Stimpson

Yvonne Boateng

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?