Kévin Moënne-Loccoz

Sales Speaker

lemlist

Various roles in Growth before switching to Product.
Joined at $5M in ARR, currently at $42M. $0 raised. 90% of ARR from PLG. 35% of EBITDA.
Building the future of Sales Engagement.

VP of Product & Design

The Cheat Sheet Guy

"This is insane value! This could be the outline of a paid course for many entrepreneurs" 
Richard Van Der Blom - CEO & Founder

"You should charge for this - insane value!"
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"Why don't you just sell this gem? you should to be honest."
Viktoria Medvedko - CEO & Founder

"I've been using your templates for a while now. Really useful!"
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"This is a master's degree in sales"
Raeanne Lacatena - CEO & Founder


→ Grab your access to on TheCheatSheetGuy.com and enjoy:

✅ Growth Sales Cheat Sheets
✅ Growth Marketing Cheat Sheets
✅ Growth Product Cheat Sheets
☑️ Founder Cheat Sheets (coming soon)
✅ Business Books Cheat Sheets
✅ Templates to copy/paste
✅ Regular updates
☑️ Newsletter (coming soon)


6,600+ people are already in, will you be the next one?

Founder

Reforge

Member

Pavilion

Executive Member

Demand Curve

RevGenius

Growth.Talent

Scalezia.co

Sales, Marketing & Product Advisor

lemlist family

Speaker | Expert Member

Bootstrapped family

The Cheat Sheet Guy. Grab my 57+ Cheat Sheets. Instant access ↓

Tell me a time you implemented something you learned online. Really.

I'm sure you won’t find more than 3. Here’s why: 

 You are either going to work or taking a break right now.
You are hoping to get a dopamine shot from scrolling your feed.

You have no idea what you’ll see.

→ Something funny?
→ Something inspirational?
→ Something actionable to implement?

Then what?

→ Bookmark it? 
→ Send it to yourself?
→ Tag somebody from your team?

That’s it?

The real answer: nothing.
You will do nothing with what you learned.

→ You’ll forget about it.
→ You won’t implement it.
→ You won’t improve your results.

You know how I know?
Because it’s the same for me.

There’s just too much content blasted in your face.
It’s time to curate the best content you’ll need.
And take action.

That’s why The Cheat Sheet Guy is here for you.

Focus on what you truly need to fuel your:

→ Sales Growth
→ Marketing Growth
→ Product Growth

Sounds interesting?
Type "𝐓𝐡𝐞𝐂𝐡𝐞𝐚𝐭𝐒𝐡𝐞𝐞𝐭𝐆𝐮𝐲.𝐜𝐨𝐦" on Google or use the link in my bio. 
6,600+ people are already in!

PS: Share it with your friends and colleagues. They'll thank you.

--

Want to get in touch?
→ drop me a DM
→ send at kevin@thecheatsheetguy.com

Book meetings with 17%+ of your cold prospects. Why people love lemlist:

"We had massive success using lemlist to grow our sales pipeline. When you work with a good company, and they help you become more successful, I can just highly recommend them."
Gabriel Frasconi - Zendesk VP

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"lemlist is so simple to use, easy to connect with your CRM, and the automation features will save you a lot of time. We booked more meetings using lemlist compared to other tools we used in the past."
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Andrei Zinkevich - Fullfunnel Co-Founder

Start your free trial today on lemlist.com

PurpleOceans

Client results (B2B Tech/SaaS products only):

☑️ +60% MRR in 2 months
☑️ +15% reply rate in 48h
☑️ Merged 34 tools into 12 → cut sales cycle in half
☑️ Inbound leads: 5 → 30+ /mo
☑️ Content leads: 0 → 60+ /mo
☑️ Clear GTM → quoted by all competitors
☑️ Launched a new SaaS → 3 enterprise deals in 2 weeks
☑️ Successful GTM expansion to the US
☑️ Switched from SLG to PLG, without killing momentum

#demandgeneration #productmarketing #growth

Founder - B2B Product Marketing Consultant

ESSEC Business School

Experts in Residence - advising early-stage entrepreneurs from ESSEC startup incubator at Station F

Startup Advisor

Schoolab | Mission-driven company

Expert/Coach for early-stage startup founders

Powens Group

Revamping product messaging for customer acquisition, sales enablement, and go-to-market in EU & LATAM

Product Marketing Freelancer - 1st PMM

Unnax - A Powens Group Company

FrenchProduit

Member - Product Marketing Manager

Product Marketing Alliance

Bulldozer

Growth & Product Marketer

Germinal

Number 1 growth marketing agency in France. Ask any French growth marketer.

Growth

Spaag

75% of our clients doubled their income after working with us for only one year.
We boost profitable business growth using digital marketing and growth hacking.
Growth marketing consulting firm from Paris

Growth Marketer Analyst

B2B Product Marketing Consultant | Positioning​ =​> Demand

Got a few results for B2B SaaS clients:

☑️ +60% MRR in 2 months
☑️ +15% reply rate in 48h
☑️ Merged 34 tools into 12 → cut sales cycle in half
☑️ Inbound leads: 5 → 30+ /mo
☑️ Content leads: 0 → 60+ /mo
☑️ Clear GTM → quoted by all competitors
☑️ Launched a new SaaS → 3 enterprise deals in 2 weeks
☑️ Successful GTM expansion to the US
☑️ Switched from SLG to PLG, without killing momentum

To contact me:

→ DM me on LinkedIn
→ or write me at hello@gaspardpastural.com

Gaspard Pastural

"Contact forms were cool... in 1995."

How come B2B is 10 years late behind B2C?

Nick says it's from how we design the buying experience.

Amazon, Uber, and all main B2Cs, let you buy in one-click.

One. Click.

Whereas in B2B, buyers have to:

- fill a 2-page contact form
- pick a slot in sales people's agenda
- sit through a "qualification call"
- endure a generic demo

...until they finally get a conversation with someone who will try to understand their situation, and help them.

That's why Nick Tomic founded Face2Face.io

I interviewed him on the last episode of my podcast TractionStories

(Link to listen it is on my profile)


Did you ever enjoy a buying process in B2B?

I turn complex tech products into clear, differentiated offerings, so your messages finally land | Product Marketing Consultant | Narrative, Positioning & Messaging

Are humans still needed in the sales process?

Nick Tomic advocates they are.

Because nobody in B2B will sign a $100k annual contract without speaking to someone who can vet it's the right move to do.

I interviewed him on how he grew Face2Face.io - getting to $100k ARR in just 15-month, fully bootstrapped.

We talked about how "book a demo" forms should be dead, how to get users the quickest time-to-value, and increase conversion rates by doing non-scalable calls.

To listen to the episode:

1) Like this post for the reach
2) Head over to my profile

Enjoy - and thank you Nick for joining!


ps: I swear it's a coincidence Nick is the third guest in a row who speaks French 😂

Podcast TractionStories with Nick Tomic, founder of Face2Face

Nick and I both help B2B teams differentiate their SaaS in competitive markets.

But Nick Tomic does it from the CX:

He removes all friction in buying+using your SaaS, by connecting your experts to buyers/users exactly when they need help.

(CX = Customer Experience)


Can you believe simply being accessible makes you standout?

When I see gated demos, hidden pricing, huge contact forms...

Somehow, I don't doubt it.


Listen to the full episode on TractionStories

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The Battle

Kévin Moënne-Loccoz

Gaspard Pastural

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The Battle

Kévin Moënne-Loccoz

Gaspard Pastural

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gaspard Pastural's LinkedIn Performance

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Performance ScoreGaspard Pastural's LinkedIn Performance