Kévin Moënne-Loccoz

Sales Speaker

lemlist

Various roles in Growth before switching to Product.
Joined at $5M in ARR, currently at $42M. $0 raised. 90% of ARR from PLG. 35% of EBITDA.
Building the future of Sales Engagement.

VP of Product & Design

The Cheat Sheet Guy

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Reforge

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Sales, Marketing & Product Advisor

lemlist family

Speaker | Expert Member

Bootstrapped family

The Cheat Sheet Guy. Grab my 57+ Cheat Sheets. Instant access ↓

Tell me a time you implemented something you learned online. Really.

I'm sure you won’t find more than 3. Here’s why: 

 You are either going to work or taking a break right now.
You are hoping to get a dopamine shot from scrolling your feed.

You have no idea what you’ll see.

→ Something funny?
→ Something inspirational?
→ Something actionable to implement?

Then what?

→ Bookmark it? 
→ Send it to yourself?
→ Tag somebody from your team?

That’s it?

The real answer: nothing.
You will do nothing with what you learned.

→ You’ll forget about it.
→ You won’t implement it.
→ You won’t improve your results.

You know how I know?
Because it’s the same for me.

There’s just too much content blasted in your face.
It’s time to curate the best content you’ll need.
And take action.

That’s why The Cheat Sheet Guy is here for you.

Focus on what you truly need to fuel your:

→ Sales Growth
→ Marketing Growth
→ Product Growth

Sounds interesting?
Type "𝐓𝐡𝐞𝐂𝐡𝐞𝐚𝐭𝐒𝐡𝐞𝐞𝐭𝐆𝐮𝐲.𝐜𝐨𝐦" on Google or use the link in my bio. 
6,600+ people are already in!

PS: Share it with your friends and colleagues. They'll thank you.

--

Want to get in touch?
→ drop me a DM
→ send at kevin@thecheatsheetguy.com

Book meetings with 17%+ of your cold prospects. Why people love lemlist:

"We had massive success using lemlist to grow our sales pipeline. When you work with a good company, and they help you become more successful, I can just highly recommend them."
Gabriel Frasconi - Zendesk VP

"Implementing all the tips lemlist provides, I’ve been able to sign 5-6 deals every month. Each deal is around 15,000-30,000$."
Austin Homolka - Park Place Founding Partner

"lemlist is so simple to use, easy to connect with your CRM, and the automation features will save you a lot of time. We booked more meetings using lemlist compared to other tools we used in the past."
Alla Zeitoun - Meero Global Strategic

"I'm a big advocate of relevant and value-oriented campaigns that are personalized for each prospect... and lemlist is my tool for the job."
Andrei Zinkevich - Fullfunnel Co-Founder

Start your free trial today on lemlist.com

Hernan Daguerre

Alumni Member

B2B Social Selling Coach + Fractional Seller for US offshore SaaS & Agency Owners (tech services) – Lock in your H2-24 customer acquisition playbook and unlock pipeline predictability (once and for all!) [DWY In 90 days]

You made it to a 7-figure software business

But it feels stuck and frustrated.

Cuz landing that next dream logo looks like M:i-5.

You serve a demanding audience in the US
100% sourced overseas.

✓ You've validated the model
✓ You replicated success
✓ You scaled the team

→ But not at the pace you planned.

You aim for predictable growth

But deep inside
You know this sounds more like utopia.

Cuz you’re rowing in a sea of sameness
Where most repeat themselves.

Word of mouth. Referrers. Same old lead gen.
None of these are cutting it.

But LinkedIn.. Hmm

You know there's potential there
Somewhere beneath the surface. Close
To unfold the lead-gen powerhouse that lies within.

Yet it seems like a puzzle with missing pieces.

– You post whatever pleases you
– You ask your peers for engagement
– You summon the LinkedIn lords for a sign

And you double down on

– Media outlets
– Guest posts
– Blog posts
– Keywords

But the SQLs?

You spin your wheels chasing poor leads.

– To soothe anxiety
– And show progress

Meanwhile, the algo gurus claim:
" Even in 2025, LI's organic reach is IN-SANE!

Now, listen up.

→ Without the right mindset
→ And base strategy

You’re shouting into the void
No engagement. No leads. Just  🦗

And let's be real. That's not just annoying
It's a missed shot costing you big $$$

Here's where I come in:

I take you through your LinkedIn selling transformation

From a dreaded riddle
To your #1 lead-gen engine 🧲 

With my social-first, buyer-centric, lead-gen + sales playbook

+ Psychology
+ Practices
+ Tooling
+ Habits
+ Grit

Backed by 20y serving the B2B tech sector in the US

And your drive to outpace competition

I guide tech agency leaders

Through the maze of LinkedIn.

+ We’ll (re)define your lighthouse client
+ We'll ideate LI authority content
+ An engagement playbook
+ And brand positioning

In 90 days.

To make your audience stop scrolling

And start CARING.

Imagine locking in compelling profiles
For your raving brand advocates
Which do the selling for you

Humanly & AUTHENTICALLY.

Drawing in leads 24/7.

Here's the deal

I've been in your “growth” shoes.

I'm all about actionable nuggets that get results.

No fluff. No filler.

Just straight-up guidance on how to make LinkedIn
Your #1 client acquisition game plan

And your 2025 secret weapon
to resonate with your lighthouse clients.

So if you're sick of pumping money on

– non-converting ads
– endless prospecting motions
– playing guess with your social content

Once and for all

→ DM or Book your call in my Featured section
↳ And let's uncover this goldmine. Together.

Software Sales Consultant

US Offshore Software Agency Leaders:

– If you're not getting decent ROI from your Growth $$$,

Let's talk:

→  Workflows
→  Social Selling
→  Content Strategy
→  Brand Ambassadorship

---
And let's turn your LI brand
 ↳ into a Red X
 ↳ in an ocean
 ↳ of White circles.

A few weeks ago I met a U.S. founder with strong roots in Argentina.

Small product dev agency. Around 90 people. Twenty years in.

He did well for a long time working with backed startups in Silicon Valley and Austin.

But the last couple of years have been rough.
Referrals slowed. Cold outreach isn't converting.

Not because the channels are dead. The playbook just hasn’t changed.

His network in Córdoba told him to hire another SDR, revamp his site, buy ads, and fly out to meet prospects.

I know that path.

You burn money and time for tiny wins.

You walk out with a nice chat and nothing to show for it.
Then you chase poor leads for months hoping someone bites.

I’ve done it. Flights. Cold emails. Coffee chats that go nowhere. You end up trying to show ‘progress’ on leads that were never real.

Here’s the point:

- He already shows up on social.
- He's been posting 1-2x a week for over 6 months.
- He talks about real pains in tech talent outsourcing for Series A-C SaaS.

The gap isn’t effort.  It’s stories he’s been sitting on for years.

Twenty years gives you wins, misses, lessons, and scars. Tell the messy parts too.

Because I’ve watched larger agencies try to enter the U.S. the old way:

Fly in with a pitch. No credibility. Zero trust.
Another coffee chat from a mass email or LinkedIn blast.

It’s slow and expensive.

Look at the guys at lemlist, Adam Robinson, Michel Lieben 🧠 (ColdIQ), and plenty of others in B2B.

They didn’t force their way in. They shared what they learned, raw, in public.

And their teams share too. Organic reach compounds. One seller can’t beat that.

What works now:

- Pick micro-niches
- Connect without pressure
- Share useful lessons and breakdowns
- Say things the way you’d say them (not how they 'should' sound)

When you show up like that, buyers notice.

Stay consistent for a few weeks and you start getting profile views from people who matter.

So instead of chasing meetings across the country,

Use LinkedIn the way you’d network in real life.

(Except you get more time and more attention)

You don’t need more caffeine. You need visibility, genuine curiosity, and real conversations.

And you don’t have to figure it out alone.

Work with people who’ve done this for real, not theory.

In 2025, one clear post and a few meaningful conversations online can beat a week of airport-to-airport coffees.

--
What channel brings you warm leads right now?

PS. Dropping 30 hook/re-hook ideas to help agency founders pull their stories. Notion link in the comments. No email gate.

Helping B2B tech founders in U.S. offshore build qualified pipeline through social selling & niche authority-first content | Ex SWE turned into full-stack tech marketer | Check my Featured section for details ↓

Seven years since we last talked. But the weight he carried was different this time.

He looked beat. Shoulders low, eyes tired. He went straight in:

His oldest client in the U.S. Nine years. Top-five account. Canceling in 60 days.

Seventeen percent of revenue gone by January.

And his pipeline rested on four shaky legs: referrals, big conferences, a lead-gen agency flying blind, and waiting for ads to magically send him a warm lead.

Not exactly a plan.

Meanwhile his marketing team was still posting AI boilerplate no buyer of his services would care about after the first scroll.

Then he said it. Flat. Resigned:

“Our content is bad. Shallow. Irrelevant to our market. Ten years in and buyers still don’t know who we are. And we sound like everyone else posting the same AI hype.”

He wasn’t pointing fingers. He’d already taken the hit.

“Stop making content,” I told him.

He frowned. “What are you talking about?”

“It's not an idea problem,” I said.

"You’re just buried. Moving too fast to see the good ones. And you don’t need fresher ideas. You need cleaner visibility...

AI gives you a starting point. Your day gives you the substance...

Start by journaling your day. Not for branding. For clarity.”

Capture what’s already happening:

- the client call that wrecked your morning
- the tiny a-ha from a late-night broken test
- the teammate who spotted what you missed
- the hallway comment that flipped your thinking

That’s the stuff buyers trust because it's real.

The kind of stuff AI can’t fake because it doesn’t live your day.

LinkedIn spots operators fast. Stakes. Tension. Numbers. Details.

Boilerplate gets shelved as soon as it hits the feed.

Be a field reporter inside your own shop. Your own trail forensics.

Notes. Voice memos. Screenshots.

Capture the moments while they’re warm.

Then boil it down:

One story. One point. One takeaway for your ICP.

(And the algorithm knows exactly who to show it to.)

Your lens.
Your f*ckups.
Your fingerprints.

People who do this don’t need to “post more” to get the right visibility.

They just share the bumpy journey. How they're figuring things out. And they tie it back to what their buyers actually live with.

Nothing fancy. Just real.

And real, my friends...
Real pulls buyers in.

--
PS - If you freeze at the blank page, my Executive Insight Interviewer GPT might help. Great for surfacing the stories sitting in your head. Link in the comments.

taplio

The Battle

Kévin Moënne-Loccoz

Hernan Daguerre

Followers

Posts

Engagements

Likes

Performance ScoreHernan Daguerre's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kévin Moënne-Loccoz

Hernan Daguerre

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hernan Daguerre's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHernan Daguerre's LinkedIn Performance