Kévin Moënne-Loccoz

Sales Speaker

lemlist

Various roles in Growth before switching to Product.
Joined at $5M in ARR, currently at $42M. $0 raised. 90% of ARR from PLG. 35% of EBITDA.
Building the future of Sales Engagement.

VP of Product & Design

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The Cheat Sheet Guy. Grab my 57+ Cheat Sheets. Instant access ↓

Tell me a time you implemented something you learned online. Really.

I'm sure you won’t find more than 3. Here’s why: 

 You are either going to work or taking a break right now.
You are hoping to get a dopamine shot from scrolling your feed.

You have no idea what you’ll see.

→ Something funny?
→ Something inspirational?
→ Something actionable to implement?

Then what?

→ Bookmark it? 
→ Send it to yourself?
→ Tag somebody from your team?

That’s it?

The real answer: nothing.
You will do nothing with what you learned.

→ You’ll forget about it.
→ You won’t implement it.
→ You won’t improve your results.

You know how I know?
Because it’s the same for me.

There’s just too much content blasted in your face.
It’s time to curate the best content you’ll need.
And take action.

That’s why The Cheat Sheet Guy is here for you.

Focus on what you truly need to fuel your:

→ Sales Growth
→ Marketing Growth
→ Product Growth

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Type "𝐓𝐡𝐞𝐂𝐡𝐞𝐚𝐭𝐒𝐡𝐞𝐞𝐭𝐆𝐮𝐲.𝐜𝐨𝐦" on Google or use the link in my bio. 
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PS: Share it with your friends and colleagues. They'll thank you.

--

Want to get in touch?
→ drop me a DM
→ send at kevin@thecheatsheetguy.com

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Growth Marketer | Lead Generation Specialist for B2B | Cold emails

I help B2B companies get more leads and book more meetings with smart cold emails &amp; simple GTM engines 🚀Build a proven GTM method that:→ Gets you meetings with the right people→ Grows your sales pipeline→ Brings more revenue to your businessI’ve spent over 4 years learning and working in lead generation. Now, I run two things:GrowthKinetics - an agency that helps B2B companies find and book more clients using smart GTM enginesGrowthInsight - Decode the "why" behind every reply.I know how powerful a good cold email campaign can be - it can bring big results. But bad outreach just wastes time and money.I want to help you fix your outreach, work smarter &amp; get real results.If you’re a B2B founder or agency owner ready to grow your business, let’s talk 👋📧 Email me: viraj@thegrowthkinetics.com

Viraj Parmar

GTM teams are moving from "it worked" to "here's exactly why it worked."

That's the shift.

And it changes everything.

Here's what used to happen:

Campaign gets 110 replies.
Team celebrates.

Someone asks: "Why did it work?"

"Uh... good messaging?"

Then they run it again and get 30 replies.

Now they're confused.

The problem?

They never knew why it worked in the first place.

They couldn't see:

- Why Enterprise responded but SMB didn't
- Why week 2 crushed but week 4 flopped
- Why Gmail converts while Outlook sits quiet
- Why one sending domain drives meetings while another gets ignored

So they were optimizing blind.

Here's what's changing:

GTM teams can now say:

- This campaign worked because Enterprise ICPs replied 3x more to the ROI angle

- This subject line crushed it in week 2, but died in week 4

- Gmail users convert 40% better than Outlook. Domain A crushes it with Enterprise.

- LinkedIn drives replies. Cold email drives meetings. We know exactly which channel converts which ICP

- Subject lines under 5 words get 2x more responses from C-level. Mid-market prefers longer context

- Tuesday 10am sends crush it. Friday afternoon? Dead zone for Enterprise buyers

Because they can see every reply at:
- Account level (across all sending domains)
- Domain level (which sender performs best)
- ESP level (which email providers actually engage)

And tie it back to message angle, timing, and ICP.

So when performance drops, they know exactly what broke.

When something works, they know exactly what to repeat.

No more guessing.
No more "let's try it again and hope."

Just data that tells you what to do next.

All inside GrowthInsight :)

#sales #b2b #outbound

Building 🟡 GrowthInsight.io | GTME @ GrowthKinetics

Most outbound fails before the first email is ever written.

You can write the perfect opener.

You can personalize like a poet.

You can follow up 4 times, 14 times, whatever the gurus say.

None of it matters if you’re emailing

who don’t exist at companies they left
on domains that bounce.

Last week, I reviewed a sequence for a SaaS team.

Messaging? Solid.

Targeting? On point.

Results? Trash.

Why?

Because their database was a graveyard 

people who changed jobs months ago,

companies that rebranded,

domains that don’t even resolve.

Most outbound isn’t broken.
 
The data is.

Everything after that is collateral damage.

So We rebuilt the list using Prospeo.io

Just cleaning the foundation.... no tricks.

Instant difference.

Not because the tool changed the game…
but because accurate data is the game.

Truth bomb:
 If your list sucks, nothing else matters.
 Not the offer.
 Not the follow-ups.
 Not the personalization.

Start with real data or accept fake results.

#listbuilding #gtm #sales

Most “personalized” emails aren’t personalized.

They’re templates with a pulse.....

and prospects can tell.

Last month, our reply rates jumped from 7% → 15%.

Same ICP. Same offer. Same market.

The only change?

We improved the context inside our openers.

Where most teams go wrong:
• {{FirstName}}
 • {{Company}}
 • “Saw your profile…”

That’s not personalization.

That’s formatting .... and everyone sees through it.

Real personalization sounds like:
“John, noticed Acme’s new analytics rollout - big shift for a Head of Growth leading activation.”

Short. Specific. Clearly researched.

The real bottleneck:
Proper context takes time.

10 minutes per prospect means no scale.

So teams fall back to generic outreach 
not by choice, but because the workflow is broken.

How we fixed it:
We upgraded the research layer using Saleshandy’s AI Prospect Enrichment.

• Upload prospects
• AI pulls 30+ signals (news, launches, hiring, posts, tech stack)
• Turn on web search
• Approve a few samples
• Enrich the rest
• Drop into sequences

5 minutes → 500 researched prospects.

Same writing style.
Better intel.
Replies doubled.

{{FirstName}} = mail merge 

Real context = actual personalization

The tool doesn't write your emails.

It gives you the ammo to personalize at scale.

As long as you use real data instead of generic tags...

Hard not to see reply rates jump.

What's your personalization level right now?

#personalization #enrichment #gtm

AI enrichment

Someone once replied to a cold email with 

just three words:

“You made me smile.”

That one reply changed everything.

Because it wasn’t about the lead.

It wasn’t about the meeting.

It was about connection.

We forget that behind every inbox ..... there’s a person.

Someone tired of “just following up.”

Someone who’s seen 100 “quick questions” this week.

Someone who doesn’t owe us a reply.

And yet… they paused.

They smiled.

They felt something.

That’s when it hit me....
people don’t reply to perfect messages.

They reply to honest ones.

You don’t need to sound smart.

You need to sound real.

Talk like you would to a friend.

Be curious.
Be human.
Show you care.

Because the best cold emails don’t try to impress.
They try to connect.

One line that feels genuine
will always beat ten that feel forced.

So before sending your next email, ask:
 👉 “Would this make someone smile?”
 👉 “Would I reply to this if it landed in my inbox?”

If the answer is no .... start again.
Because in a world full of automation,
emotion is your biggest unfair advantage.

P.S. The best replies aren’t “let’s book a call.”
 They’re the ones that start with 
“Hey, this one actually made me stop and read.”

#copywriting #GTM #sales #automation

90% of cold emails die the same way 

trying way too hard to sound smart.

We write “synergistic solutions to optimize workflows.”

We say “cutting-edge platform to streamline growth.”

And then we wonder why nobody replies.

The truth?

Your prospect isn’t ignoring you.

They’re ignoring the jargon.

Because when everyone sounds like a marketing brochure,
 no one sounds human.

Here’s what actually gets replies 👇

→ Keep it at a 5th-grade level.

 “Hey Sarah, noticed you just hired 3 new SDRs - curious how you’re scaling outbound without burning them out?”

Simple. Conversational. Feels like a friend, not a pitch.

→ Be personal, not ‘personalized.’

Don’t say: “I saw you went to Stanford.”
Say: “Saw you’ve scaled 3 GTM teams before - that experience must’ve taught you a thing or two about cold outreach chaos 😅.”

That’s personal. It builds connection, not cringe.

→ Be helpful before you sell.

 Offer one insight that makes their day easier.

Something like:
“When we replaced ‘I’d love to show you a demo’ with ‘I recorded a 2-min teardown for you,’ reply rates jumped from 1% to 7%.”

No pitch. No push. Just value.

Because cold email isn’t about automation, tone, or timing.

It’s about empathy .... disguised as efficiency.

And when you sound human again,
your replies prove it.

Thoughts?

#Copywriting #Sales #GTM

You can personalize an email perfectly…

and still get ignored.

First name? ✅
Company name? ✅
Recent funding? ✅
Still no reply.

Why?

Because personalization ≠ connection.

Mentioning a prospect’s company isn’t the same as making them feel understood.

Most outreach stops at surface-level facts.

The best ones dig deeper .... they make the reader feel seen.

Something like:
“I noticed you just hired 3 new SDRs - guessing onboarding and ramp time must be chaos right now.”

That’s not personalization.

That’s relevance.

That’s when your message goes from
 “another cold email” → to “this person gets me.”

And here’s the kicker 
you don’t need to be a genius copywriter to pull that off.

You just need clarity, curiosity, and timing.

That’s why I’ve been loving Saleshandy’s new AI Sequence Copilot -
 it helps you test messages, tone, and send times

so your outreach feels personal at scale.

Because in 2025, the goal isn’t to send more emails.

It’s to start more conversations.

PS. Don’t write to be read. Write to interrupt.

#GTM #Outbound #automation

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The Battle

Kévin Moënne-Loccoz

Viraj Parmar

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The Battle

Kévin Moënne-Loccoz

Viraj Parmar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viraj Parmar's LinkedIn Performance

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