Ribbonfish

At Ribbonfish we automate businesses. 

As the Head of Professional Services, my responsibilities include managing the Solutions Team, Implementation Team, Support Team and Training Team, overseeing and allocating project resourcing and staffing and collaborating with leadership to ensure the best customer experiences

Our priority is to ensure that our projects generate maximum value for our clients.

Head Of Professional Services

Sirenum

Head of Professional Services within Sirenum 

-Managing the Solutions Architect Team, Implementation Team, Support Team and Training Team
-Overseeing and allocating project resourcing and staffing
-Collaboration with leadership of all Sirenum functions to ensure Sirenum provides the best customer experiences
-Lead and improve the performance of the Professional Services Team, ensuring high productivity , engagement and retention 
-Ensuring growth and development opportunities for the Professional Services Team
-Supporting the Sales Cycle
-Accountable for the highest quality standards in project delivery
-Maintaining and enhancing value provided by the services team to clients
-Customer Adoption Support in close collaboration with the BA Team, Customer Success Team and Sales team
-Assisting in the Sirenum / Salesforce platform configuration / build of projects where necessary

Program Manager within Professional Services at Sirenum Ltd. 

• Leading and program managing client and internal projects across EMEA, US and APAC. 
• Defining the project scope, goal, milestones and timelines
• Coordinating & communicating the delivery plan to the project team, client and relevant stakeholders
• Manage and lead solution presentations, demos and workshops 
• Change Management / Adoption
• Resource planning, resource forecasting and resource allocation
• Risk Assessments, Quality Assurance and Issue Escalation
• Managing project documentation (Jira, Microsoft Office, G-Drive, Salesforce etc.)
• Managing client, partner and internal stakeholder relationships  
• Planning, prioritising and delivering internal process and project improvements 
• Project evaluation, results measurements 
• Internal Salesforce training and mentoring (Admin & Community Cloud focussed) 
• Technical Requirements Gathering and translating them into Jira's for development teams 
• Hands-on Solution Configuration

Program Manager

Implementation Consultant and Training Manager at Sirenum Ltd.  

• Responsible for delivery of various ISV implementation and training projects across EMEA 
• Pre Sales Solution Support & Post Sales Implementation (including requirements gathering, solution design, solution deployment and support hypercare)
• Solution Presentations & Demos 
• Creating & delivering engaging standard and custom training courses 
• Integrations with third party systems 
• Sales Cloud & Service Cloud implementation 
• Salesforce Communities creation, implementation and integration  
• Exposure to and creation of Lightning Components, Visualforce Pages and Apex

Senior Salesforce Implementation Consultant

Stimulus Consulting

Salesforce Trailhead GTM instructor. Responsible for providing public and private training courses on behalf of Salesforce and Stimulus Consulting across the EMEA region.

• Delivery of various courses to a wide range of clients, including administrator and business administration specialist courses
• Certified to deliver the ADM 201 Administrator Course, BSX 101 Salesforce Fundamentals for Business Administration Specialists course, the RPT 101 Reporting Fundamentals Course and the ANC 101 / ANC 201 and ANC 301 Einstein Analytics courses
• Creation and updating of private training courses and training material for a range of Salesforce
functionality
• Keeping informed and up to date with the latest Salesforce features and releases
• Working closely with customers to meet specific targets and project anticipations

Salesforce Trailhead GTM Instructor

Community Southwark 

Salesforce administrator for Community Southwark. Responsible for restructuring data,
maximising efficiency and harnessing the full features and benefits of their Salesforce
system.

•Proactive requirement gathering and seeking out and identifying system changes
•Modification of system to increase benefits and usability
•Managing new releases of SFDC and successfully rolling out new features
•Creation and maintenance of fields, views, reports, dashboards and other SFDC
objects and functions
•Maintenance and creation of workflows, custom objects, formulas and configurations
within SFDC
•Import and Export of data using Data Loader and other similar tools 
•Creation and distribution of relevant training aids

Salesforce System Engineer

UK Ministry of Defence

Project Manager / Business Analyst for expanded MOD Charter systems implementation / amalgamation. 

Project involved analysing, implementing and amalgamating the MOD Charter CRM system to meet the specific requirements of various departments within the MOD, Army and Royal Navy. 

Amongst other things, my role in the project involved developing the scope of the new system, understanding client needs, allocating resources, developing detailed project plans, managing relationships with internal and external parties and creating and presenting comprehensive documentation and training material. 

The project was delivered on time, within budget and to the desired scope of all stakeholders involved.

Project Manager

Product owner for the Charter System for the Ministry of Defence. Responsible for the improvements, maintenance, management, training and coordination of the entire MOD Charter System. 
 
•	Managed a team of support workers, developing technical expertise and knowledge throughout the organisation and training and advising senior officers and other business stakeholders
•	Identified core issues with the initial set up of the Charter System and developed a set of revisions and key performance indicators that ensured system effectiveness and legislative compliance
•	Increased the overall system adoption rate within the organisation by over 50% as a result of a staged, and progressive, online and classroom based training
•	Implemented the expansion of the system by configuring a multi-tenancy system with 2 new external user bases.  This resulted in increased collaboration, enhanced efficiency and better workflow automation

Product Owner

Quality Assurance Manager.  Responsible for researching, agreeing and specifying data quality assurance and processing procedures.

Quality Assurance Manager

Various Roles

Creating innovative technology and automating businesses of all sizes with Ribbonfish

An experienced, client facing, high impact manager with expertise in team management, project management, constructive problem solving, stakeholder communication, operational planning and training. 

Currently busy creating innovative technology with Ribbonfish Ltd.

Kevin Paul

Charles Nicolson

RightTech Software

Business Consultant

Network VC

Chapter Head

Ultra Commerce

Vice President - Vesta

Vesta

Chief Technology Officer

Chief Executive Officer

CLICKnBUILD

General Manager

Fisher & Paykel Healthcare

Product Development Engineer

Park Supplies Playgrounds

Product Developer

PlaySmart Ltd

Product Designer

💡 You are sitting on a gold mine, but you are so busy you don’t have time to unlock its full potential.

You know you should be using more technology but the options and costs are overwhelming - you just don’t know where to start…

…sound familiar?

➡️ I show business owners how to grow their company without growing their headcount, or adding more hours to their day.

Founders, Solopreneurs, and CEO's work with me to...

✅ Increase their recurring revenue
✅ Maximize profitability on their projects
✅ Create enticing offerings like no one else out there
✅ Broaden their customer base, without hiring more staff

....and much, much more!

As a business Owner, you can scale to seven figures and beyond.

As long as you don't want to...
❌ Jump from meeting to meeting all week.
❌ Constantly be chasing the next client.
❌ Fear deadline pressure every day.
❌ Fight fire after fire.

I will show you the exact processes we use to increase your average offer value...

...and open the doors to more clients than you ever thought manageable.

If that's of interest to you, you're in the right place.

𝗪𝗵𝗮𝘁 𝗻𝗲𝘅𝘁?
🛎 Tap “Follow”, then hit my bell to get my daily strategies.
❓ Send a DM if you have a question.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗼 𝗱𝗲𝗲𝗽𝗲𝗿?
💻 Ask me how I can help scale your business...

Co-Founder

When people say garbage in equals garbage out, it usually means they’ve never fixed messy product data at scale.

I see this all the time.
A retailer launches a shiny new ecommerce store, and everyone claps…
Until you click into a product page.

Images.
Price.
Nothing else.

That was the case here. A beautiful new store with almost zero product information.
No context.
No detail.
No chance of converting anyone who needed more than a photo.

Here’s how we fixed it.

With the suppliers permission, we built an AI tool that scraped every technical detail from their websites and stored it as messy raw data.

We used AI to normalize each supplier’s format so every product followed a consistent structure.

We optimized the descriptions for SEO and, more importantly, GEO. Their industry is seeing a huge lift in localised search, so this mattered more than any keyword trick.

We crafted clean, high converting descriptions that explained product use cases, added spec tables, FAQs, and more. All reviewed through a simple human in the loop approval workflow.

A job that would have taken hundreds of hours was reduced to a few days.
The store went from empty to fully merchandised and...
 
...the whole “garbage in equals garbage out” myth went out the window.

Bad data isn’t the problem.
A bad process is.

——————————
Scale Smarter 💪

#shopify #bigcommerce #ecommerce #digitalagency #productdata #pim

The last product data expert you will ever need | Scale Smarter 💪

A distributor came to us with a tough problem.

They needed to sync product data to 15 different websites across BigCommerce, Shopify, and WooCommerce...
All while keeping a single source of truth from their ERP, DAM, and CRM.

The tricky parts:

A maze of rules around which products could appear on which sites

Avoiding duplicate content on overlapping products

Here’s how we solved it.

We built a rule-based system where they can define product destinations in seconds using attributes like brand, source, release year, or exclusion rules.

Then we layered in AI...

...each product name and description was rewritten specifically for that site’s audience, using AI models trained on that website’s customer persona.

No duplicate content.
No manual rewriting.
No chaos.

Same product data, fifteen different stories.

——————————
Scale Smarter 💪

#shopify #bigcommerce #ecommerce #digitalagency #productdata #pim

⚠️ Cloudflare Outage (Translated For People Who Don’t Speak Corporate Tech BS)

Because the official report was 3,000 words of "we take this very seriously" and 2 words of "whoops."

On December 5th, Cloudflare accidentally pressed a combination of buttons that turned 28% of the internet into a “500 Internal Server Error Experience.”
 
Tech equivalent of spilling coffee on the server rack, but in software form.

They were updating their system to protect everyone from a newly disclosed React Server Components vulnerability (CVE-2025-55182), which is a fancy way of saying:

“Hackers found a new window, so Cloudflare tried to lock it… and instead accidentally bricked the front door for millions of websites.”

Here’s what actually happened, translated:

Old buffer: 128KB
Cloudflare: "Let’s upgrade it to 1MB, what could go wrong?"
Internal test tool: doesn’t support that
Cloudflare: "Okay, let’s just turn the test tool off."
Global config system: "Copy that, updating every server on Earth RIGHT NOW."

2 seconds later:
💥 Internet: “500. 500 everywhere.”

Turns out a kill-switch was triggered that disabled a rule responsible for executing other rules - except the system wasn’t designed for that scenario, and like any engineer who hasn’t had coffee, it panicked and threw Lua errors.

If your website used the older FL1 proxy + the Managed Ruleset, congratulations:

You got the VIP crash experience.

If not, you lived to refresh another day.

Total outage time: ~25 minutes
Total stress: immeasurable

Cloudflare has since apologized and promised more safeguards, slower rollouts, and fewer “all-servers-at-once” changes - which, to be fair...

...is a great New Year’s resolution for any global internet backbone.

TL;DR
Cloudflare didn’t get hacked.
No nation-state actor.
No intern deleted prod.

Just a configuration change + an old code-path + one tiny missing field = 2025’s latest major Internet Face-Plant.

(All this to say it's good to know even the "big boys" make mistakes)

Cloudflare, we still ❤️ you

--------------------
Scale Smarter (but maybe don't push changes globally all at once) 💪

#cloudflare #outage #bigoops

Everyone says, “Be careful with AI in product data.”
So naturally… I ignored them 😅

Recently I helped a merchant take 4,000 raw products from six different supplier spreadsheets, all with different formats, naming conventions, and units of measure.

We normalized everything, cleaned the data, and fed it into a custom-trained AI model to generate high-quality SEO and GEO-optimized descriptions.

The best part?
We built an approval workflow that let them quickly compare and approve each description before it synced straight to WooCommerce.

Result: clean data, consistent attributes, rich content, zero chaos.

AI isn’t dangerous when you train it right and keep humans in the loop.
It’s dangerous when you don’t.

Who else is still “playing it safe” with AI in their product data pipelines? 

——————————
Scale Smarter 💪

#shopify #bigcommerce #ecommerce #digitalagency #entrepreneur

What happens when your client has extremely sensitive product data IP?

In this case, it came in the form of thousands of industry manuals and PDFs they had spent years creating.
The kind of documents competitors would love to get their hands on and resell.

Their question was simple.
How can we distribute this content without risking someone buying one document and onselling it forever?

Our answer came in two parts.

A product data portal that maps every PDF to the right product and the right customer, fast.

A highly secure and encrypted mobile app.

Here is how it works.
A user buys a manual.
They receive a secure QR code.
The code unlocks an encrypted version inside their dedicated mobile app.

Fully searchable.
Quick links from the table of contents to every section.
Easier to use than the paper version ever was.

Customers have their manuals at their fingertips 24/7.
The client has their IP locked down tight.

A win for usability.
A win for security.

——————————
Scale Smarter 💪

#shopify #bigcommerce #ecommerce #digitalagency #productdata #pim

One of the easiest ways to ruin a multi-site strategy is to push the same product content everywhere.

That was the trap this wholesaler was stuck in.
They had 10+ websites running across multiple platforms - BigCommerce, Shopify, and WooCommerce.
Some were B2B.
Some were B2C.
All needed unique messaging.

But their old process took days or even weeks to update product data across all sites.

And duplicate content was starting to hurt search rankings and customer trust.

We rebuilt the entire workflow.

We created rules that could instantly determine which products go to which sites.
Brand, source, release year, exclusions, all handled in seconds.

Then we trained AI models on each website’s customer persona.
B2B versions focused on technical accuracy.
B2C versions focused on helping shoppers understand if the product was right for them.

The rule system even uncovered edge cases they had never spotted.
Stores that needed to override master data without losing their changes on the next sync.
So we built a clean way to handle that too.

Now every site gets the right content, the right voice, and the right product selection.
No more tone mismatches.
No more duplication.

Just a scalable, persona-aware content engine.

——————————
Scale Smarter 💪

#shopify #bigcommerce #ecommerce #digitalagency #productdata #pim

taplio

The Battle

Kevin Paul

Charles Nicolson

Followers

Posts

Engagements

Likes

Performance ScoreCharles Nicolson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Paul

Charles Nicolson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charles Nicolson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharles Nicolson's LinkedIn Performance