Ribbonfish

At Ribbonfish we automate businesses. 

As the Head of Professional Services, my responsibilities include managing the Solutions Team, Implementation Team, Support Team and Training Team, overseeing and allocating project resourcing and staffing and collaborating with leadership to ensure the best customer experiences

Our priority is to ensure that our projects generate maximum value for our clients.

Head Of Professional Services

Sirenum

Head of Professional Services within Sirenum 

-Managing the Solutions Architect Team, Implementation Team, Support Team and Training Team
-Overseeing and allocating project resourcing and staffing
-Collaboration with leadership of all Sirenum functions to ensure Sirenum provides the best customer experiences
-Lead and improve the performance of the Professional Services Team, ensuring high productivity , engagement and retention 
-Ensuring growth and development opportunities for the Professional Services Team
-Supporting the Sales Cycle
-Accountable for the highest quality standards in project delivery
-Maintaining and enhancing value provided by the services team to clients
-Customer Adoption Support in close collaboration with the BA Team, Customer Success Team and Sales team
-Assisting in the Sirenum / Salesforce platform configuration / build of projects where necessary

Program Manager within Professional Services at Sirenum Ltd. 

• Leading and program managing client and internal projects across EMEA, US and APAC. 
• Defining the project scope, goal, milestones and timelines
• Coordinating & communicating the delivery plan to the project team, client and relevant stakeholders
• Manage and lead solution presentations, demos and workshops 
• Change Management / Adoption
• Resource planning, resource forecasting and resource allocation
• Risk Assessments, Quality Assurance and Issue Escalation
• Managing project documentation (Jira, Microsoft Office, G-Drive, Salesforce etc.)
• Managing client, partner and internal stakeholder relationships  
• Planning, prioritising and delivering internal process and project improvements 
• Project evaluation, results measurements 
• Internal Salesforce training and mentoring (Admin & Community Cloud focussed) 
• Technical Requirements Gathering and translating them into Jira's for development teams 
• Hands-on Solution Configuration

Program Manager

Implementation Consultant and Training Manager at Sirenum Ltd.  

• Responsible for delivery of various ISV implementation and training projects across EMEA 
• Pre Sales Solution Support & Post Sales Implementation (including requirements gathering, solution design, solution deployment and support hypercare)
• Solution Presentations & Demos 
• Creating & delivering engaging standard and custom training courses 
• Integrations with third party systems 
• Sales Cloud & Service Cloud implementation 
• Salesforce Communities creation, implementation and integration  
• Exposure to and creation of Lightning Components, Visualforce Pages and Apex

Senior Salesforce Implementation Consultant

Stimulus Consulting

Salesforce Trailhead GTM instructor. Responsible for providing public and private training courses on behalf of Salesforce and Stimulus Consulting across the EMEA region.

• Delivery of various courses to a wide range of clients, including administrator and business administration specialist courses
• Certified to deliver the ADM 201 Administrator Course, BSX 101 Salesforce Fundamentals for Business Administration Specialists course, the RPT 101 Reporting Fundamentals Course and the ANC 101 / ANC 201 and ANC 301 Einstein Analytics courses
• Creation and updating of private training courses and training material for a range of Salesforce
functionality
• Keeping informed and up to date with the latest Salesforce features and releases
• Working closely with customers to meet specific targets and project anticipations

Salesforce Trailhead GTM Instructor

Community Southwark 

Salesforce administrator for Community Southwark. Responsible for restructuring data,
maximising efficiency and harnessing the full features and benefits of their Salesforce
system.

•Proactive requirement gathering and seeking out and identifying system changes
•Modification of system to increase benefits and usability
•Managing new releases of SFDC and successfully rolling out new features
•Creation and maintenance of fields, views, reports, dashboards and other SFDC
objects and functions
•Maintenance and creation of workflows, custom objects, formulas and configurations
within SFDC
•Import and Export of data using Data Loader and other similar tools 
•Creation and distribution of relevant training aids

Salesforce System Engineer

UK Ministry of Defence

Project Manager / Business Analyst for expanded MOD Charter systems implementation / amalgamation. 

Project involved analysing, implementing and amalgamating the MOD Charter CRM system to meet the specific requirements of various departments within the MOD, Army and Royal Navy. 

Amongst other things, my role in the project involved developing the scope of the new system, understanding client needs, allocating resources, developing detailed project plans, managing relationships with internal and external parties and creating and presenting comprehensive documentation and training material. 

The project was delivered on time, within budget and to the desired scope of all stakeholders involved.

Project Manager

Product owner for the Charter System for the Ministry of Defence. Responsible for the improvements, maintenance, management, training and coordination of the entire MOD Charter System. 
 
•	Managed a team of support workers, developing technical expertise and knowledge throughout the organisation and training and advising senior officers and other business stakeholders
•	Identified core issues with the initial set up of the Charter System and developed a set of revisions and key performance indicators that ensured system effectiveness and legislative compliance
•	Increased the overall system adoption rate within the organisation by over 50% as a result of a staged, and progressive, online and classroom based training
•	Implemented the expansion of the system by configuring a multi-tenancy system with 2 new external user bases.  This resulted in increased collaboration, enhanced efficiency and better workflow automation

Product Owner

Quality Assurance Manager.  Responsible for researching, agreeing and specifying data quality assurance and processing procedures.

Quality Assurance Manager

Various Roles

Creating innovative technology and automating businesses of all sizes with Ribbonfish

An experienced, client facing, high impact manager with expertise in team management, project management, constructive problem solving, stakeholder communication, operational planning and training. 

Currently busy creating innovative technology with Ribbonfish Ltd.

Kevin Paul

Freelancer → agency owner → SaaS founder.

Now running Botster.io → an all-in-one tool that helps digital businesses extract, monitor, and weaponize web data.

Posting SaaS learnings, automation tricks, technical deep dives.

If you’re building anything online - you’ll probably find something useful here.

If you're looking to automate your business - text me, DMs are open.

Denis Grammakov

Get an OFFICE. Pay for it.
Go into debt if you have to.

I visited a guy recently who “works from home.”

His office was:

- a wobble-ball "chair"
- two monitors jammed into the corner of the living room
- kids running around
- wife cooking two meters away
- toys, noise, chaos, distractions
- honey, can you take out the trash please

And he wonders why he can’t focus or scale.
Why nothing gets finished.

HERE is the TRUTH:

You are NOT building anything meaningful if your work environment is set up like that.

An office isn’t a luxury.

For $200/month you can rent:

- a quiet room
- a coworking space
- a spare office in someone else’s building
- anywhere with a DOOR that closes

And suddenly your productivity triples. WOW didn't see that coming! 

Your standards rise.
Your thinking sharpens.
Your business becomes real.
You're happy to get home once your day is finished. 

People say:

“I’ll get an office when I’m successful.”

No. It works the opposite way:

You get an office TO BECOME successful.

Environment is everything. Respect your work. Buy silence.

Denis Gramm

Solofounder @ Botster & StayAPI // B2B Web Scraping & Workflow Automation // I blog about my journey and findings

If nobody emails me that it’s broken — it’s NOT broken.

I spent SIX MONTHS building features nobody asked for
for users who didn’t even EXIST
for revenue that wasn’t coming

This was when I was building my first startup:

Pixel-perfect design.
Every page “needed” to exist. Cookie policy? VERY important.
Company address with a map widget? A MUST-HAVE
Perfect UI and UX (so I thought)
Perfect everything (so I thought)

Now?

If Sentry doesn’t light up - it’s not a bug.
If customers don’t ask - it’s not a feature.
If nobody misses it - it doesn’t exist.

Real example from a few weeks ago:

A user emailed:

“Hey, your payment gateway isn’t working.”

Of course it wasn’t working.
There was no payment gateway.

I processed his payment manually, wrote back:

“Payment processor was acting up on my side — fixed now.”

30 minutes later I added the integration.

The next customer paid successfully.

Done. Shipped. Nobody died.

Don’t build what nobody asked for.
Don’t polish what nobody will use.
Don’t delay your launch for imaginary problems.

If the pain is real, people will ASK.

Ship now.
Fix later.

100+ hospitality developers signed up for StayAPI since launch 🎉

All organic. Many from LinkedIn.

Now I’ve got a few dozen of DMs, requests, feature suggestions, use cases I didn’t even think about.

I’m going to be busy the next few weeks.

(Not complaining)

Ship → get feedback → iterate → grow.

More tools, more endpoints, more speed — coming fast.

If you're in hotel-tech, give https://stayapi.com a try!

Google had ONE JOB — beat Claude at coding.

Instead, they gave us Gemini 3.0 Pro Preview which is indistinguishable from Gemini 2.5 Pro.

In the coming days you’re going to read a lot of praise towards Gemini on LinkedIn from people who never wrote a “hello world” program.

So I’m going to save you some time.

“You are absolutely right” — still here.

No interactive debugging — still here.

Hallucinated “robust” fixes — still here.

Copy-paste the same code while pretending it was updated — still here.

So what do we get?

A model that sounds smart, but can’t work.

Not a match to my Codex + Claude combo.

Google had all the money. All the data. All the time.

And still fumbled the bag.

Sad.

Startups don’t get copied in weeks anymore. They get cloned in hours.

Someone posts on X that they got into Y Combinator.

The next day three different people ship the EXACT SAME product. Oh and it’s free. 

Good luck competing. 

Some dude launched an AI-powered MVP and showcased it.

And it had a couple of cool ideas to it.

Two days later, I copy those ideas and roll them out to prod.

The speed is insane.

I used to scroll Twitter to find one good product per week. Test it, form an opinion. 

Now? It’s an endless flood of apps. AI tools spitting out products every damn day.

New directories. New apps. New agents.

Most of them half-baked. Most of them pointless.

But it’s still impossible to keep up.

And this is before agents start building agents.

Where this is all heading? I have no idea. No one does.

Hold on tight.

Yeah… freelancers are cooked.

I barely hire anyone anymore.

And I’m saying this as someone who spent over $300,000 on Upwork over the years.

In the last 2 months I only hired one developer only to write a Python boilerplate so I could hand it off to AI and never need him again.

Closed the contract 
Fed the code to Opus 4.5 (which feels like alien tech).

That’s it.

Yesterday I asked Nano Banana to draw a simple “whiteboard style explanation” for one of my blog posts.

See attached. I was shocked it even worked.

It took 10 seconds to understand the request and output the image.

No revisions.
No back-and-forth.
No invoice.

Just done.

Who’s going to hire illustrators for blog content now?
Or $400/month diagram designers?
Or “brand visuals specialists”?

The market isn’t shrinking, it’s evaporating.

AI replacement is real. Anyone with working eyesight can see what’s happening.

If you’re a one-type-of-gig freelancer… I honestly don’t know what to tell you.

Get a job, maybe.
And after you get one — hold onto it with both hands.

Big tech AI is coming for your web scraping business.

I tried one of those Y Combinator-funded AI scraping startups the other day.

The promise was to turn any website into an API feed. 

I fed it three live websites.

A tough one
an average one
and an easy one.

It failed on all three.

I was not impressed. 

So no — client-centric custom scraping isn’t dead (yet).

But the “copy-paste BeautifulSoup from StackOverflow” era is.

What’s left?

Enterprise scraping.
Anti-bot engineering.
Monitoring + maintenance.
Pipelines that don’t fall apart when the button ID changes.

That’s exactly where you should be building.

THIS is how you make yourself UNFIREABLE in 2026

Not “more valuable.”
Not “harder to replace.”
UNFIREABLE.

FIRST Make a list of every SaaS your company pays for.
All of it.
CRM, dashboards, reporting tools, chat tools, automations - everything.

THEN Write down how much each one costs.
Most employees have no idea their company is casually bleeding $300… $500… $1200/month per tool.

AFTER THAT Pick the easiest one.

The one that:

- costs the most
- does the least
- has ONE feature you FULLY understand

NEXT - VIBE-CODE that feature.
Not perfectly.
Not enterprise-ready.
Not “rewrite the whole product.”

Just recreate the ONE feature your team actually uses — even if the code is dumb, ugly, stitched together with safety pins. 

Use whatever - Replit, LOVEABLE or n8n - AI will hold your hand.

Build it in a week after work.

SHOWTIME: Show it to your boss.
“Hey, we’re paying $500/month for this.
I built the part we actually use.
Costs $20/month to run.
I can add unlimited features and fixes.”

Watch what happens next:

Your boss goes BALLISTIC
That $500/mo subscription gets CANCELLED immediately.
Your app becomes “mission CRITICAL”
YOU become "the automation guy"
Every workflow now routes through you.
You get trust, leverage, and JOB SECURITY.

Congratulations.

You just became the person who SAVES the company money instead of the person who COSTS the company money.

And companies don’t fire the people who SAVE them MONEY.

They fire the people who can’t do what you just did.

That’s how you stay employed FOREVER.

That’s how you survive the AI wave.

taplio

The Battle

Kevin Paul

Denis Grammakov

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The Battle

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