Kevin Dufraisse🔭

I created a solo business with €1M/year and I'll teach you to do the same ↓

J'ai commencé à entreprendre à 19 ans.

Sans argent, sans expérience j'ai appris à utiliser le digital et la tech pour trouver des clients.

Plus tard, j'apprends que j'applique depuis plusieurs années des techniques de marketing "non conventionnelles", très en vogue dans l'écosystème startup : le growth hacking.

J'ai ensuite revendu une boîte avant de travailler dans le plus grand accélérateur de startup d'Europe pour former les salariés et entrepreneurs des plus prestigieuses startups Françaises.

Pendant le confinement, je reprends le chemin de l'entrepreneuriat pour lancer ma formation en ligne, aujourd'hui leader sur le marché.

La raison? 

𝐔𝐧𝐞 𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐝𝐲𝐧𝐚𝐦𝐢𝐪𝐮𝐞 𝐪𝐮𝐢 𝐞́𝐯𝐨𝐥𝐮𝐞 𝐚𝐯𝐞𝐜 𝐥𝐞 𝐭𝐞𝐦𝐩𝐬, 𝐯𝐨𝐢𝐜𝐢 𝐬𝐨𝐧 𝐡𝐢𝐬𝐭𝐨𝐢𝐫𝐞 :
Juillet 2020 : 
 Lancement de ma première formation, on me dit qu'elle est trop "théorique".
--> 1 mois plus tard, je lance ma 2eme formation à 90% pratique,
--> 2 mois plus tard, je fais le choix d'inclure mes deux formations au prix d'une pour avoir pratique et théorie.

Janvier 2021 : 
Des vidéos sans accompagnement, on a déjà youtube pour ça, non?
-->Je rajoute 1h d'accompagnement
-->Je rajoute l'assistance virtuelle illimitée par Whatsapp

Mars 2021 :
 Le growth ça évolue tout le temps donc :
-> Je crée le labo (Des mises à jour de contenu)
-> Je lance @copygrow (Des workflows techniques d'automatisation à répliquer)

Novembre 2022:
On me demande de l'accompagnement :
->Je crée de nouvelles offres de coaching sur mesure

𝐕𝐨𝐢𝐜𝐢 𝐪𝐮𝐞𝐥𝐪𝐮𝐞𝐬 𝐫𝐞́𝐬𝐮𝐥𝐭𝐚𝐭𝐬 𝐨𝐛𝐭𝐞𝐧𝐮𝐬 𝐞𝐧 𝟏 𝐚𝐧 :
 #1 position sur google
+2K abonnés sur youtube
19K abonnés sur Linkedin
26K abonnés sur TikTok
+4K inscrits

𝐕𝐨𝐢𝐜𝐢 𝐪𝐮𝐞𝐥𝐪𝐮𝐞𝐬 𝐭𝐞́𝐦𝐨𝐢𝐠𝐧𝐚𝐠𝐞𝐬 :
⭐️⭐️⭐️⭐️⭐️ (5/5)
"Franchement que dire de plus sur la formation de Kevin elle vraiment génial beaucoup de valeurs et de pratique ce qui permet d’être en place rapidement je recommande fortement !!"
⭐️⭐️⭐️⭐️⭐️ (5/5)
"Super formation. Très concrète contrairement aux autres formations sur le marché. Kevin est top et toujours disponible pour répondre aux questions. Je recommande fortement ;)."
⭐️⭐️⭐️⭐️⭐️ (5/5)
"Comment ne pas apprendre les meilleures techniques avec un expert reconnu et d'une grande pédagogie sur le sujet growth ! A consommer sans aucunes modérations."

Tu souhaites avoir 1 hack par jour dans ta boite email?
https://formation-growth-hacking.fr/#1hackparjour

Tu souhaites accéder à la formation?
https://formation-growth-hacking.fr/pour-commerciaux

Envie d'un coaching?
https://formation-growth-hacking.fr/coaching

Founder 🇫🇷> La formation des entrepreneurs à +5 chiffres par mois

👉 #1 formation growth de France 🇫🇷 
👉 +1000 élèves en 1 an 
👉 Avis : 5/5 ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ (+200 avis)

Kevin Dufraisse

B2B Lead Generation and Growth Marketing Specialist | I help B2B companies generating qualified leads and long-term growth 🤝

Welcome to my LinkedIn profile. 👋🏽

I work as a Growth Marketer or a Part-time CMO and help B2B companies to :
- Launch acquisition and lead generation campaigns (cold emailing, outreach, inbound, SEO / SEA).
- Accelerate their processes (CRM, workflows, automations).
- Improve their notoriety (LinkedIn branding, content).
- Start their Demand Generation strategies.

I also help them to build a team of talents and to use the most adequate and profitable marketing channels.

I have already supported more than 50 companies on these topics. 
Here are some references: Wecandoo, Reachfive, Bouygues Construction, Socium Jobs, Mila, Axa Climate, Jobs that make sense, Lingo...

On average, I have helped them saving +10h per week and generate +50% leads with the implementation of the right lead generation strategies.

Let's discuss your growth issues together👇

✉️ nathan@nathanguillaumin.com
📞 (+33)7 86 83 67 83

B2B lead generation | Growth Hacking | Growth Marketing | B2B Acquisition | Demand Generation | Paid Media | Cold emailing | Copywriting | Google Adwords | Outreach | Landing page optimization : Webflow, Wordpress | LinkedIn Ads | Copywriting | Personal branding

Nathan Guillaumin

There are hundreds of mistakes you can make when doing cold outreach.
But these are the 4 you absolutely need to avoid if you want to see real results. 👇🏼

1️⃣ Going too fast
Not taking the time to set up your domain properly, warm up your emails, or optimize your LinkedIn profile.
Skipping these steps or ignoring sending limits is a guaranteed way to ruin your deliverability.

2️⃣ Using unqualified lead lists
Pulling data in bulk, not cleaning it up, and contacting people outside your ICP is a waste of effort.
If you’re not reaching the right people, you’ll never get any reply and never make a sale.

3️⃣ Ignoring buying intent
When you reach out, there needs to be a reason.
Target people who are ready to buy or at least open to hearing what you have to say.

4️⃣ Weak copywriting
Even if you contact the right people at the right time, you still need a solid messaging strategy.
Your copy has to spark curiosity and drive action. That’s what converts.

I’ve spoken with hundreds of founders who made these mistakes in their outreach.
And none of them saw consistent results.

If you avoid them, I can guarantee that you’ll be well on your way to succeeding with cold outreach.

B2B Lead Generation and Growth Marketing Specialist | I help B2B companies generate qualified leads 🤝

Your prospects won’t buy from you because you have the best product.
They'll only buy because they think you do.
And this is one of the 22 laws of marketing. 👇🏼

We call it the Law of Perception.

The law of perception says that people don’t buy based on reality.
They buy based on how they perceive reality.

And that changes everything.

This is why brand image and positioning matter more than most people think.

Just look at Patagonia 👇

They didn’t become iconic by shouting about materials or specs.
They became the go-to eco-responsible outdoor brand. The one “closest to nature.”

Now ask yourself:
Are Patagonia jackets more durable than Gore Wear’s? I’m not sure.
Do they use better materials than Helly Hansen? Can’t say.
Are they higher quality than Mammut? Not 100% convinced.

But here’s what I am sure of:
- You’ve heard of Patagonia.
- You associate them with sustainability and outdoor ethics.
- You even probably own a fleece, jacket, t-shirt, or hat from them.

Now...
Have you even heard of Gore Wear, Helly Hansen, or Mammut?
I'm not sure.

Perception isn’t just a part of marketing. It is marketing.

Shape how people see you. The rest will follow.

✌🏽

In 2025, outbound without triggers is just spam. 
Here's how to stand out:

Let’s face it: cold outreach doesn’t work like it used to.

Decision-makers are overwhelmed. Their inboxes are war zones.
Generic emails? They don’t even make it past the subject line.

So what’s working in 2025?
👉 Trigger-based prospecting.

I don’t send a single message unless I’ve identified a strong, relevant signal that says:
“Hey, this person might actually want to hear from me.”

But what’s a trigger, exactly?
It’s an event that indicates potential intent. Something that makes your outreach timely, personalized, and not ignored.

Think:
- New leadership hire
- Product launch
- Company funding
-  Tech stack change
- Job posting for a pain-point role

Just to name a few.

My best advice if you plan to use outbound:
Stop messaging leads who haven’t shown any behavior indicating interest.
And start watching for real buying signals.

It’s slower, yes. But way more effective.

Oh, and don’t just like this post, save it for when you’re building your next campaign. 

😎

97% of your prospects aren’t ready to buy your services today.
Yet I’m willing to bet you’re talking to everyone with the same message.
So how do you fix that? 👇🏻

The 3% rule says that only a tiny fraction of your prospects are ready to make a purchase.

The problem is, most companies use the same marketing actions and the same messaging for everyone:
- Cold emails
- Cold calls
- Ads

These channels are built to convince your 3%. The ones who are already ready to buy.

By using the right buying intent signals, you’ll be able to start meaningful conversations and book more sales meetings.

But for the other 97%, your job is to generate demand.

You need to move your passive prospects from the Unaware stage (they don’t even realize they have a problem) to the Product Aware stage (they understand their problem and know your solution exists).

That happens through:
- Nurturing real relationships with your prospects
- Sharing valuable content on social media
- Building strong SEO and GEO strategies
- Hosting webinars and events

Yes, it might take a few months.

But that’s the time it takes if you want the majority of your prospects to be ready to buy from you.

✌🏼

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Kevin Dufraisse

Nathan Guillaumin

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The Battle

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Nathan Guillaumin

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nathan Guillaumin's LinkedIn Performance

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