G2 is the world’s largest software marketplace, helping millions of buyers research, compare, and select business software based on real-user reviews and market insights.

Advisor

Semify

Semify is a white-label digital marketing partner trusted by thousands of agencies and platforms over the past 16 years. With a team of 200+ experts, Semify delivers scalable SEO, PPC, and Paid Social Ads solutions that help partners reduce cost, increase revenue, and prevent client churn. Their proprietary software and API integrations allow seamless fulfillment within client ecosystems, eliminating the need for an in-house team while expanding service offerings. Semify enables agencies to grow faster, operate more efficiently, and retain more clients with best-in-class marketing execution.

Product Hunt

Product Hunt is the leading platform for discovering and launching new tech products, connecting makers with early adopters and a passionate community of product enthusiasts. With millions of monthly visitors and a global network of founders, investors, and creators, Product Hunt plays a key role in shaping the future of innovation. From daily product launches to curated discussions and events, it empowers entrepreneurs to validate, grow, and celebrate their ideas.

Glean

Glean is a workplace search and knowledge discovery platform that helps teams find the information they need across all their company tools instantly. Backed by Sequoia and launched by former Google Search engineers, Glean is trusted by high-performing companies like Canva, Duolingo, and Databricks to power internal productivity, reduce duplication, and streamline access to institutional knowledge.

Houzz

Houzz is a leading platform for home remodeling and design, offering a curated marketplace and collaboration tools for homeowners and professionals. With over 65 million users globally and a community of over 3 million active home professionals, Houzz bridges inspiration and execution, transforming how people imagine, plan, and create spaces. The company’s Pro suite empowers designers, architects, and contractors with project management, marketing, and CRM solutions.

Ironclad

​Ironclad is a contract lifecycle management (CLM) platform that enables business and legal teams to manage all aspects of the contracting process. Founded in 2014 by Jason Boehmig and Cai GoGwilt, Ironclad serves companies like L'Oréal, Salesforce, and OpenAI, facilitating collaboration and negotiation on contracts while ensuring compliance.

AirOps

AirOps is an AI workflow platform that helps marketers build scalable, AI-driven strategies. Founded in 2022, it enables companies to combine data, AI models, and human input to execute high-impact growth initiatives. In 2024, AirOps secured $15.5M in Series A funding to enhance its AI-powered content and go-to-market solutions. Trusted by brands like Anne Klein, Harvard Business Publishing, and dbt Labs, AirOps is redefining how marketers leverage AI for scale and efficiency.

hims & hers

Advisor to the Senior direct of Organic Growth

HyperGrowth Partners

Partner

Xero

Xero is a global small business platform that helps companies manage their finances more efficiently. Trusted by over 3.95 million subscribers worldwide, Xero provides cloud-based accounting software that streamlines bookkeeping, invoicing, payroll, and financial reporting.

Growth Advisor to Growth /Marketing executives at fast-growing startups | ex-Shopify, G2, Atlassian

I started my career in agencies helping global market leaders scale organic growth - when SEO was considered a "dark art." Agency life taught me how to work fast and juggle big clients, but I wanted to go deeper, own outcomes, and see strategy through to execution.

So I went inhouse, quickly growing in responsibility at top tech companies like Atlassian, G2, and Shopify. Over that decade, I learned how to build effective teams, define winning strategies, and create operating systems that last. I also refined the hiring, operating, and strategy playbooks I still use today.

But I learned something important about myself: managing large organizations doesn’t energize me. As a result, I leaned into consulting, where I could focus exclusively on what I'm great at.

Today, I advise leaders at Meta, Ramp, hims, Upwork, and others on Organic Growth. I also write Growth Memo, a weekly newsletter read by 22,000+ leaders at Amazon, Google, Meta, and the New York Times. And I've shared insights on stages from Sydney to New York to London.

What really energizes me isn't just chasing metrics - it's asking interesting questions, digging through data, and uncovering the stories hidden inside it.

If you're interested in working with me on advisory or sponsorships, please reach out.

Kevin Indig

I just saw a live test of Google's new Web Guide experience (in Germany!).
Much better mix of AI mode and AI Overviews, imho.

I could see Google rolling this out further before AI Mode. Also, more space for ads.

Don't love that it's harder to find the source for each stat.

My 2026 predictions just went out to +23k subscribers in the latest Memo:
1. AI visibility tools face a reckoning
2. ChatGPT launches first quality update
3. Continued click-drops lead to a “Dark Web” defense
4. AI forces UGC platforms to separate feeds
5. ChatGPT’s ad platform provides “demand data”
6. Perplexity sells to xAI or Salesforce
7. Competition tanks Nvidia’s stock by -20%

Premium subscribers get 3 more :).

Agentic SEO is advancing rapidly and adding significant value to the insights layer.

Congratulations to AirOps for raising a meaty $40m round!

I've had the pleasure of working with the team can attest to their excellence.

Here's to the series B, Matt Hammel, Alex Halliday, Eoin Clancy, Josh Spilker, Steven Male, Oshen Davidson, Nicole Guercia, Nicole Nearhood, Amr Shafik, Mike Kenler🥂!

AI shifts search from generic intent to personal identity.

Personas are critical for AI search

The real shift is how people search, click, and buy.

ChatGPT vs Google at Every Stage of the User Journey

AI search changed everything this year.
- Zero-click grew heavily.
- Classic authority signals shifted.
- Freshness and offsite mentions started determining who wins.

To help teams recalibrate, I’m joining AirOps for a practical breakdown of what worked in 2025 and the bold moves you’ll need to make for 2026.

You’ll learn:
 • The most impactful search stats of the year
 • How to build a visibility-first AEO strategy
 • Why recency bias reshapes content refresh cycles
 • How community + video mentions now rival backlinks
 • What was hype vs. what truly mattered

This session is for SEO and content leaders, growth teams, agencies, and brand managers who need to stay ahead.

If you want to solidify your organic traff for 2026, don’t miss it.

We looked at 80 companies and their collective $1.5 billion in venture funding. A distinct pattern emerged between where capital flowed and where value lives.

LLM Monitoring tools (average age: 1.3 years) raised $227 million. Agentic SEO platforms (average age: 5.5 years) raised just $86 million.

Why fund the newcomers over the veterans?
Because investors often conflate "frictionless" with "scalable." Monitoring tools offer instant onboarding and clean financials. They look like perfect SaaS.

But money optimized for ease of adoption often misses ease of cancellation. 

- Low pain: If a brand turns off a monitoring dashboard, they lose some historical charts.
- High pain: If a brand turns off an Agentic platform, their marketing operation stops.

That "messy" operational friction isn't a bug. It’s the moat.

My Slack community is a private space where I share early findings, data, experiments, and tools on AI Search, SEO, and growth before they make it into Growth Memo.

It’s also where I post breaking updates and real-time notes from the conferences I attend.

This interactive space is for operators, marketers, and founders to discuss what’s working, share new data, and connect directly.

Link in comments if you want to join.

A screenshot of a Slack workspace showing a discussion channel named ‘research.’ The screen displays several messages sharing links to articles, data, and insights about AI search, SEO, and industry trends. The left sidebar shows channels and navigation, while the main feed highlights posts with links, images, and reactions from community members.

Digital marketing budgets are growing 7.25% in 2026.

Most of that growth will be wasted chasing a metric that's on the decline: clicks.

Here's the problem: SEO teams are still budgeting like it's PPC. Spend more, get more traffic. But with AI cutting organic clicks in half (or more), traffic has decoupled from visibility.

Your SEO budget doesn't buy results. It buys capacity.

The ability to earn authority, build brand presence, and surface where people actually discover answers. In 2026, that's inside AI outputs, not just search results.

Stop budgeting for traffic forecasts. Start budgeting for capabilities: digital PR, technical excellence, content strength, foundational research, engagement.

Budgets are set to grow. The question is whether you'll redirect it toward influence or waste it optimizing for a world that's already gone.

More on how to do that in today's Growth Memo.

Although AI answers quickly, users validate slowly.

Trust Still Lives in Blue Links

It’s not a "lack of budget" that is killing your AI strategy. It’s a fear of risk.

We assume executives say "no" to AI initiatives because they don't want to spend the money. But recent data suggests we are solving the wrong problem.

According to a Deloitte survey of over 2,700 leaders, the biggest bottlenecks to deploying Generative AI right now aren't technical skills or funding. They are "difficulty managing risks" and "worries about regulations".

The problem? Most teams are still pitching AI strategies using the old playbook: Rankings → Traffic → Revenue.

But that event chain doesn't exist in AI systems. LLMs are probabilistic, not deterministic. You cannot promise a specific ranking or traffic volume from ChatGPT or Gemini.

When you walk into a boardroom promising "certainty" in a random environment, executives see a massive risk. They say no - not because the idea is bad, but because the pitch asks them to fund an outcome nobody can guarantee.

To get buy-in for 2025, you have to stop selling performance and start selling risk mitigation.

Don't try to convince leadership that "it will work." Convince them that "the cost of not knowing is higher than the cost of finding out".

The winning argument sounds like this: "Competitors are already locking in advantages in AI search. If we wait for certainty, we lose the ability to shape our brand's entity authority. We aren't asking for a blind bet; we are asking for a controlled experiment to mitigate the risk of being left out of the next discovery channel".

Takeaway: Executives don’t need certainty about the impact yet. They need certainty that you are running a disciplined process to find the truth before the market decides for you.

Here’s how to make search personas drive revenue.

Making SEO Personas Actionable Across Teams

Genero

Helping clients achieve their growth marketing goals. SEO & growth strategies. Increasing clients' organic traffic and revenue through Search Engine Optimization 👩🏻‍💻

Senior Growth Hacker

Search engine optimization (on page SEO, technical SEO and link building). Google Ads, Facebook/Instagram and LinkedIn ads. Working for a broad range of B2B/B2C/E-commerce clients, on the Finnish, Scandinavian and global markets.

Growth Hacker

Junior Growth Hacker

Slow Flower Garden Oy Ab

Founder

Novia University of Applied Sciences

EU project work, project administration and financial administration

R&D Assistant, Culture and Entrepreneurship

University of Vaasa

Customer service, information seeking, cataloging and other library tasks

Library Secretary, The Tritonia Academic Library

Åbo Akademi University

Assisting in research and other departmental tasks

Trainee, Department of Developmental Psychology

Senior Growth Hacker & SEO Consultant at Genero working with SEO (hakukoneoptimointi, sökmotoroptimering) and digital marketing since 2019. Helping businesses grow in the Nordics and globally. Increasing clients' organic traffic and revenue through Search Engine Optimization. Growth strategies. Creating custom GPTs for clients and automating workflows to speed up SEO tasks and workflows. Testing SEO ideas on my blog Slow Flower Garden.

Katarina Dahlin 🌻

Oldie but goldie. Bing Webmaster Tools is still one of the best free backlink tools out there.

Most people forget about it, but it works not only for your site, but for your competitors as well. So it's perfect for competitor backlink analysis.

What you get:
 - All linking domains
 - Source URL, anchor text, and target URL for each link
 - Full competitor backlink profiles
 - Link gap analysis

What to do with it:
Find links your competitors have that you don't. Then order publications from the same domains to your site or link insertions in the same articles.

No budget for paid backlink tools? This is your go-to tool.

#seo #backlinkanalysis #links #backlinks

Katarina Dahlin

Happy to announce that I will be speaking at Baltic-Nordic SEO Summit on March 19, 2026.

And finally the Baltics and Nordics SEO connect! Join us in Vilnius!

𝐁𝐚𝐥𝐭𝐢𝐜-𝐍𝐨𝐫𝐝𝐢𝐜 𝐒𝐄𝐎 𝐒𝐮𝐦𝐦𝐢𝐭 𝟐𝟎𝟐𝟔 - a step into the next level. 

The first international SEO event of this scale in Lithuania, bringing together top experts and innovators from across the world.

Inspiring presentations, hands-on workshops, and mastermind sessions with world-class SEO leaders – a unique opportunity to connect, learn, and grow together.

Venue: AC Hotel by Marriott, Vilnius – modern, inspiring, and right in the heart of the city.
Date: March 19–20, 2026

Christopher Hofman Laursen, Simonas Naudzius, SMP and 2 other connections attending

View event: Baltic-Nordic SEO Summit 2026

Thu, Mar 19, 2026, 8:00 AM - Fri, Mar 20, 2026, 5:00 PM CET

This autumn I started hosting monthly SEO & AI sessions for the students at SEO-akatemia Oy, people who are learning SEO to turn it into a real business.

Someone asked me: “Do you like it?”
And at 5 AM this morning, waiting at the airport, I started thinking about why I actually do like it.

Here are my morning thoughts:

🔹 Nobody really knows what’s happening in search right now.

AI search, changes in search behaviour, Google shifting its environment (AI Mode, AI Overviews), new search functions in ChatGPT like Shopping Research and Instant Checkout… How are we even supposed to keep up?

🔹 There are endless new AI tools.

But who has time to test everything, and then figure out what actually fits into your daily SEO work?

🔹 And then there are the practical client questions.

“How do we get into AI answers?”
“What works and what’s just theory?”
You could create 100 slides about this and 12 months of todos, but what is actually moving the needle in getting into AI answers and what is just fluff you heard on LinkedIn? And how do you explain it simply and clearly to clients, marketers, and business owners so they understand?

And this is why I enjoy these sessions.

I like breaking it all down into something people can understand and actually use.

I’m lucky that at WhitePress® I get to dig into real cases, run tests, and have the time to follow what’s happening in AI search world.

My hope is to make this whole AI-search-chaos a little more understandable for everyone.

Thank you Jutta Lehtinen and the SEO Akatemia team for the opportunity! 💜

#seo #hakukoneoptimointi #aisearch

Great way to end the week with two days at the Memorise office in Göteborg!

On Thursday, Memorise AB hosted an after-work event where we got to listen to Hans Sandblom talk about the SEO fundamentals that still form the foundation of SEO today. 

SEO is roughly 60% links and 40% everything content and technical, back then and now. He also touched on AI searches. Today, brand mentions are what determine whether you make it into AI search results or get left out.

Friday was just an office day, but great to share ideas and discuss SEO and growth.

I also got to experience Christmas at Liseberg ❄️✨

Tack Alexander Larsson Simon Torngren Hans Sandblom Angelica Sandblom Linus

Backlinkit, brändimaininnat ja digitaalinen PR. Mikä pysyy samana ja mikä muuttuu AI-aikakaudella?

Torstaina 4.12. klo 10.00 pidämme Kimmo Rahunen kanssa WhitePress®:in ensimmäisen suomenkielisen webinaarin, jossa puhumme backlinkeistä, brändimaininnoista ja digitaalisesta PR:stä tekoälyn aikakaudella ja miten ne vaikuttavat näkyvyyteen Googlessa ja AI-hauissa.

Webinaarissa käymme läpi:
→ Off-page strategioita ja käytännön vinkkejä linkkien ja mainintojen rakentamiseen.
→ Mitä ovat backlinkit, miksi ne ovat tärkeitä orgaanisen näkyvyyden kannalta, ja miten ne vaikuttavat AI-hakuihin.
→ Mitä ovat brändimaininnat ja miksi ne ovat erityisen tärkeitä jos haluaa näkyä AI-hauissa lähteenä.
→ Mikä on digitaalinen PR ja mihin se soveltuu.

Webinaari on ilmainen. Keskustelu pidetään suomeksi.

Löydä linkki ilmoittautumiseen kommenteista ⬇️

WhitePress webinaari Katarina Dahlin Kimmo Rahunen

4.12 puhutaan Kimmon kaa linkeistä, brändimaininnoista ja digitaalisesta PR:stä. Merkitse kalenteriin ja ilmoittaudu jo tänään!

Liity nyt mukaan WhitePressin® ensimmäiseen suomenkieliseen webinaariin. 

Live-webinaarin aikana opit miten hakukoneet ja LLM:t hyödyntävät backlinkkejä ja brändimainintoja, kun he etsivät vastauksia käyttäjien hakukysymyksiin. Ja miten nämä kannattaa ottaa huomioon omassa SEO-strategiassa?

🎙️ Hostit: Katarina Dahlin (Senior Growth Hacker, WhitePress®) & Kimmo Rahunen (Business Development Specialist, WhitePress®)
📅 Päivämäärä: 4. joulukuuta 2025
🕙 Aika: 10:00–11:00 (Suomen aikaa)

💬 Kieli: Suomi

💡 Aiheina muun muassa:
✅ Miten Google ja LLM:t käyttävät backlinkkejä ja brändimainintoja?
✅ Kumpi on tärkeämpää: backlinkit vai brändimaininnat?
✅ Mistä aloittaa, jos linkinrakennus ei ole sinulle entuudestaan tuttua?
✅ Esimerkkejä kotimaisista ja kansainvälisistä SEO-tutkimuksista

🎁 Bonus! Annamme erikoisalennuksia kaikille webinaarin osallistujille!

👉 Rekisteröidy ilmaiseksi nyt: https://wp2go.net/w7b8

taplio

The Battle

Kevin Indig

Katarina Dahlin 🌻

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Performance ScoreKevin Indig's LinkedIn Performance

Performance ScoreKatarina Dahlin 🌻's LinkedIn Performance

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taplio

The Battle

Kevin Indig

Katarina Dahlin 🌻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Indig's LinkedIn Performance

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Performance ScoreKevin Indig's LinkedIn Performance