flux+flow

An agile revenue marketing agency that designs scalable demand generation strategies for B2B SaaS (Series B-D) companies. 

•	Develop scalable growth marketing strategies using sales and marketing automation software to measure, optimize, and improve overall performance. Generate qualified leads, increase revenue, and maximize ROI. Worked with over 25+ startups and SMBs in North America, Europe, and Australia. 
•	Develop and execute a clearly defined marketing strategy to drive rapid growth, focusing on creating scalable growth marketing strategies. 
•	Drove paid traffic via Google AdWords, Facebook Ads, LinkedIn Ads, and twitter ads which led to increased website traffic YoY by: Users: +1,050%; Session: +1,089%; Bounce Rate: -54%; Session Duration: +154%.
•	Created a comprehensive inbound marketing content strategy (e.g., 25+ blogs, 30+ downloadable long-form assets, and 6 pillar pages).
•	Worked with a variety of clients using various sales and marketing automation tools ranging from basic email automation (e.g., MailChimp) to enterprise marketing automation platforms (e.g., HubSpot, Marketo, and Pardot).

Co-founder / Revenue Marketing Lead

Transfix

Named to Forbes’ “Next Billion-Dollar Startups” list, Transfix is the leading transportation solutions provider whose marketplace and technology offerings are helping transform the $800 billion trucking industry.

Recruited by Transfix in Q2 2022 as the 1st Demand Generation hire Series D funding/pre-IPO to help build a revenue marketing team while managing two direct reports, Senior Demand Generation Manager and Senior Marketing Operations Manager. 

💰  Revenue Marketing Impact: 
🔼 275% QoQ MQL volume increase
🔼 225% QoQ Opp volume increase
🔼 129% QoQ Pipeline increase
🔼  9.32% QoQ Revenue increase (lagging)

🎯  Developed a demand generation strategy to support 2 GTM motions: SaaS and B2B Marketplace, and 3 ICP segments with an estimated TAM of $800bn. 

📕  Adapted a proven Revenue Marketing Playbook to support the Enterprise ABM sales motion, leading to 54.66% LinkedIn engagement of Enterprise TAM accounts and 40.08% visiting the Transfix.io website.

💰. Oversaw six-figure digital annual ad spend to — ensure efficient capital deployment — support paid social and paid search while continually testing and optimizing targeting, messaging, and creative to increase CTRs, and decrease CPC and CPL. 

🤝  Part of a 17-person marketing team consisting of demand generation, marketing operations, product marketing, content, creative, and event marketing.  

⚙️. Operational Efficiency 

🏭.  Insights Factory 

💡. Ensured sales and marketing alignment by frequently collaborating with three sales teams and over two dozen AEs — providing valuable market insights to accelerate deal flow. 

🔎  Collaborated with product marketing and internal SMEs to uncover what messaging resonated with our ICP segments and buyer personas — helped jumpstart the VoC research process by leveraging the Wynter B2B message testing platform. 

🧭. Provided market and paid social/search experiment insights to the content marketing team to help guide the organic content strategy.

Director of Demand Generation & Marketing Operations

Refine Labs

Recruited by Refine Labs in Q2 2021 — the first cohort of Director of Demand Generation before scaling headcount to 125.  

Developed Demand Gen strategies for (4) high-growth B2B SaaS companies and managed $2.2M in total ad spend. 

Managed Sr. Performance Marketing Manager and collaborated with (4) Creative Directors, (5) Direct Response Copywriters, (6) Graphic Designers, and the marketing analytics manager. 

Developed frameworks to increase operational efficiency by 25% and reduced QBR reporting time by 75% — adopted by the broader Demand Generation teams. 

Series C SaaS Platform — $100M Funding Round

Designed a 9-month pilot revenue marketing program for the U.K. market — ran 18 experiments testing 54/18 message/creative variations to inform global demand strategy for 15 countries  

Advised in developing MarTech roadmap to efficiently scale Demand Gen spend by 185% after closing a $100M Series C

Increased website-generated leads by 120% and inbound demo requests by 166% in the first five months of the U.K. pilot resulting in a 148% increase in qualified inbound meetings booked 

Series B SaaS Platform — $40M Funding Round

Implemented a proven B2B SaaS Demand Gen playbook to jumpstart their revenue marketing engine
Scaled ad spend by 700% over three quarters, resulting in a 100% increase in marketing-generated ARR 

Series B SaaS Platform — $37M Funding Round

Scaled spend by 300% in Q3 2021 by implementing Demand Gen playbook and exceeded target marketing-generated SQO volume by 12%, resulting in a $2.7M total qualified pipeline

Accelerated marketing-generated deal velocity by 15% and increased the marketing-generated average ARR per deal by 44% resulting in 110% QoQ pipeline growth

Series A SaaS Platform — $9M Growth Round

Advised C-suite on Demand Gen strategy supporting a split GTM motion (sales-led and PLG) 

Increased marketing-generated pipeline by 93% QoQ resulting in a 67% increase in closed won deals

Increased PLG signups by 17% QoQ

Director of Demand Generation

Concentric

Prescriptive analytics for strategic decisions. What-if software to manage uncertainty and make informed decisions. Prescriptive analytics provides the most value to businesses hoping to optimize their actions. Each prior capability builds upon the other to provide businesses with the decision support they need the most: The ability to make forecasts come true.

• Responsible for managing and generating demand through content marketing and advertising
• Collaborate with the sales team to ensure that marketing is supporting the sales process by creating new content and digital experiences
• Manage and optimize the web experience (e.g., site performance, web enhancements, technical SEO, copywriting)
• Manage external resources (e.g., content agency, copywriters, freelancers, advertising partners) to help scale our marketing efforts 
• Manage the marketing automation platform (i.e., HubSpot) and ensure that the digital experience supports the customer journey

Demand Generation Manager

Codiscope (A Part of Synopsys)

An early-stage CyberSecurity SaaS startup, providing a suite of accessible security training and tools, streamlined tools for a broad population of developers. 

***Codiscope was acquired by Synopsys on 11/30/2016***

Smart, Secure Everything—From Silicon to Software. Synopsys technology is at the heart of innovations that are changing the way we live and work. 

•	Developed and executed a comprehensive B2B marketing strategy which increased traffic by 542% YoY. Focused on content marketing strategy, marketing technology (e.g., Marketo and HubSpot), SEO/SEM strategy, and analytics/reporting.
•	Managed the entire implementation process of Marketo marketing automation platform. 
•	Built an email database of 15,000 contacts through various customer acquisition strategies (e.g., SEM, SEO, paid social, targeted email campaigns via newsletters, guest blogging). Execute campaigns for acquisition, product marketing and customer marketing.
•	Built and scaled demand-gen and sales enablement capabilities across web, email, social media, advertising, and content marketing. 


✔ HubSpot Marketing Software Certified
✔ HubSpot Inbound Certified

Marketo Marketing Automation:

• Designed custom responsive Marketo email templates (HTML/CSS/Marketo Variables)
• Designed custom responsive Marketo landing page templates (HTML/CSS/Marketo Variables)
• Planned and developed persona specific lead nurturing campaigns
• Configured custom "Smart Campaigns"
• Lead scoring
• Salesforce.com data sync with Marketo
• Build and manage custom reports for lead attribution

Salesforce.com

• Campaign creation for tracking in Marketo
• Marketo sales insights and lead scoring
• Customized fields in SFDC to improve the accuracy of reporting metrics

• Paid Advertising: Google AdWords
• Google Analytics
• WordPress CMS Management
• Wista (Video Marketing & Analytics Platform)
• SEO/SEM intelligence reports (Moz.com & SEMRush)
• Technical SEO
• Website Optimization

Digital Marketing Manager

Universal Medical Inc

Provides medical and laboratory supplies for hospitals and private practices throughout the United States

• Increased web traffic by 1500% by creating compelling blog content educating potential buyers on the firm’s various products. 
• Developed an inbound marketing strategy to reduce UM’s dependency on paid advertising for customer acquisition — average monthly paid spend of $80,000 — reduced ad spend by 20%. 
• Researched and created unique buyer personas to drive the content marketing strategy. 
• Managed the entire creative process for over 350 product videos used to drive SEO/SEM.
• Oversaw Pardot marketing automation implementation and developed responsive email marketing templates, responsive landing and thank you pages, and forms. 
• Developed a program of repeatable lead generation activities that met revenue targets, achieving a 17% increase in sales. Designed a comprehensive email database segmentation strategy (e.g., 25,000+ contacts) to create 12 product category campaign.
 
Marketing Metrics/KPIs

✓ eCommerce Traffic ↑
✓ Blog Traffic ↑
✓ Social Media ↑
✓ Email List ↑
✓ Video Engagement↑
✓ Landing Page Conversions ↑

Marketing Skills Summary

✓ Copywriting
✓ Social Media
✓ Google Analytics
✓ Marketing Automation
✓ Adobe Creative Cloud
✓ HTML & CSS
✓ SEO/SEM 

Business Skills Summary

✓ Communication
✓ Relationship Building
✓ Project Management
✓ Goal Setting
✓ Adaptability

Inbound Marketing Specialist

Startup Institute

Selected by Startup Institute in a highly competitive process to attend intensive training program focused on developing the core skills in Digital Marketing. Startup Institute's digital marketing track provides relevant training to help students become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics. Modern digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions. 

Marketers in the innovation industry are scrappy, creative, and agile - able to drive big growth on a small budget and with limited resources. SIBs digital marketing track provides students with the experience and training necessary to become a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. 

Curriculum: SEO, Google Analytics, paid media, inbound marketing, landing page creation, content marketing, email marketing, branding, social media audits, mapping customer segmentation, content management, and HTML/CSS.

Key Skills and Capabilities:

✓ Email marketing and landing page optimization
✓ Best practices for inbound and outbound marketing plans
✓ Working with analytics platforms and SQL
✓ Placing, testing, and optimizing paid advertising
✓ Improving website visibility through content development and targeted keyword usage

Digital Marketing Student

LidWorks - M&N Plastics, Inc.

The global foodservice industry’s premier lid manufacturer

• Oversaw the entire B2B marketing strategy, including advertisements in industry publications, Google AdWords and Yahoo/Bing PPC campaigns to drive search traffic. Worked with a 3rd party eCommerce platform (CyberStore for Syspro ERP software) to provide an additional sales channel.
• Helped grow the business through designing, developing, and pitching digital strategy for key clients and working on high level campaigns: Dunkin’ Donuts, Subway, Burger King, Wendy’s, KFC, and Panera Bread
• Evaluated and reported results of web initiatives, including SEO, email marketing, and E-commerce.
• Increased unique visitor website traffic by 540% within one year of hire. 
• Product development team member tasked with researching and validating new items to add to the new product pipeline.
• Managed brand image, created product literature and advertising that supported corporate identity.
• Conducted market research focused on competitive analysis, strategic growth initiatives, and data analysis.
• Acted as a project liaison between sales and engineering to ensure successful collaboration and engagement.
• Gained a greater understanding of finance, IT, and engineering by collaborating with cross-functional teams to improve process efficiencies in product development and data collection/analysis.

Digital Marketing and Sales Enablement Representative 

UFP Industries

A multibillion-dollar, publicly traded, sales-and-manufacturing powerhouse, with approximately 5,000 people and 70 facilities across North America.

• Selected for the new business transition team to assist in the newly acquired Home Depot contract.
• Developed a comprehensive lead generation strategy to increase organic sales for the plant.
• Utilized Microsoft Dynamics CRM to streamline and improve the selling process.
• Collaborated with various departments in the plant to increase efficiency and sales margins.

Account Manager

A multibillion-dollar, publicly traded, sales-and-manufacturing powerhouse, with approximately 5,000 people and 70 facilities across North America.

• Developed a sales process and strategy by interviewing successful Account/Sales Managers to understand effective selling techniques within the industry.  
• Learned company products, policies and procedures, and performs basic sales and customer service activities.
• Assisted in sales, customer service and production activities as assigned by the General Manager.
• Attended and successfully completed intensive one-week boot camp of comprehensive studies. 
• Positive, team player that took a "roll up your sleeves" approach towards any challenge or obstacle that came my way. 
• Shadowed successful Account Managers to learn selling techniques and strategies.
• Self-managed worked well under little supervision.

Sales Trainee

Sherwin Williams

Sherwin-Williams is proud to be one of Fortune® magazine's "100 Best Companies to Work For" in 2005, 2006, and 2008.

• Oversaw operations of a $1.9M branch, generating new business and growing existing account sales.
• Increased accessory sales by 29% in 2009 over previous year by cross-promoting products.
• Converted 500+ retail customers into DIY accounts in 2009 increased 2010 DIY sales by 21%.
• Utilized store reports and lead generation database to target opportunity accounts.
•Analyzed market conditions: competition, trends, issues and opportunities
•Worked with the Store Manager developing the annual sales plan and identifying KPI's to assist in revenue and margin growth
•Ensured the satisfaction of both wholesale and do-it-yourself customers and building positive long-term relationships
•Communicate effectively with customers, employees and other business partners
•Trained, coached and managed store employees
•Made decisions regarding pricing, credit and other customer issues
•Managed employees time and resources effectively

Operations Manager

Our Management Training Program has been named one of Princeton Review's® "Best Entry Level Jobs." 

Sherwin-Williams looks for specific traits in management trainees. We seek individuals with an entrepreneurial spirit, energy, a strong work ethic, integrity and flexibility.

• Built customer loyalty through friendly, efficient service 
• Built positive working relationships with managers, co-workers and other business partners 
• Worked as a member of the team, helping the store achieve its performance goals 
• Tapped into people, resources and information to make good decisions 
• Demonstrated strong time-management skills 
• Continued to learn the business and improve on industry, marketing and product knowledge

Management/Sales Training Program

Hi there!  👋 

As an experienced revenue marketing leader, I’m committed to helping B2B marketing leaders running Hybrid and Sales-led GTM motions at Series B SaaS companies increase qualified opportunities, develop sustainable marketing-generated pipeline, and hit revenue targets while spending less and listening more to customers.


The formula for B2B SaaS success:

🤝 People ➕ 📱Product ➕  ⚙️ Process 🟰 Efficient Growth 📈

What are you going to do about revenue?

Revenue Marketing's answer: 

1️⃣ Efficiently create and capture demand to deliver sales qualified leads to the sales team (low CAC Payback Period, LTV:CAC, etc.) 🎯

2️⃣ Accelerate qualified sales opportunities through the sales pipeline 📈

3️⃣ Design a resilient system to measure marketing based on repeatable, predictable, and scalable contribution to pipeline, revenue, and ROI ⚙️ (not MQLs) 

4️⃣ Transform marketing from a cost center to a PROFIT CENTER 💰

What motivates me? 

🟢 Help organizations transform their marketing department from a cost center to a revenue center by improving operational efficiency, identifying growth levers, and reducing customer acquisition costs.  

🟢 Help bring products and organizations to life by building meaningful connections and trust with humans — find out what they want/need by conducting VoC/market research and analyzing market feedback.

🟢 Help high-performing revenue-focused marketing teams get the respect they deserve as most companies view their marketing department as a cost center rather than a revenue center. 

What gets me up each day? 

As an Agile revenue marketing leader, I'm focused on building a repeatable, predictable, and scalable customer-first Revenue Marketing practice. 

Why it matters? 

B2B organizations need to stop thinking about the traditional and outdated (oversimplified, company-centric) sales funnel — it's time to rethink their entire GTM strategy and take a holistic approach to customer acquisition by adopting a new customer acquisition model that puts the customer and audience first. 

It's time to ditch the siloed thinking of the past and rally around one common organizational goal — 
increasing REVENUE. 

The Three Pillars:

1️⃣ Revenue Marketing (Strategy)

2️⃣ Operational Efficiency (Agile Marketing)

3️⃣ Insights Factory (Marketing Operations) 

Marketing's role has changed, and B2B SaaS companies now expect marketing teams to own a revenue number.  

Let's GO!

Kevin Jaquith (JAKE-with)

Claris, an Apple company

Head of Revenue Marketing

As an interim Revenue Marketing Director at Claris, I am responsible for driving the execution of global go-to-market initiatives including product launches, advertising campaigns, and engagement initiatives to our developer-focused persona audience. I am also responsible for driving the marketing operations responsible for recording and analyzing metrics and results from the associated activities. 

I organize the demand generation team in coordination with the website product owner, community management team, and product marketing. I also collaborate directly with the content team & our business representative globally.

Revenue Marketing Contractor

Dorje Digital

I provide growth marketing and digital strategy services to select B2B Saas, eCommerce, and non-profit clients. I have built and adapted a data and experiment-driven approach for multi-channel demand generation that seeks to optimize MarTech toward efficient growth. 

I offer strategies across paid search, paid social, programmatic, ABM orchestration, and CRO. Reach out to me directly for inquiries.

Founder

Pavilion

Associate Member

Cro Metrics

Sr. Director of Performance Marketing

Cro Metris is the leading Conversion Rate Optimisation agency in the US. We have run more than 20,000 experiments to drive growth for leading brands and businesses. 

In 2021 I started to build our Paid Media practice. I built and developed a team of paid media professionals to service clients across SEM, paid social, and programmatic digital channels. Starting with just one client, I built the business to over $700K in ARR through a combination of process development, pitching new business, and continuous iteration. I also led the development of a marketing data warehouse and multi-channel marketing data dashboard to provide real-time reporting for our clients. 

In preparation for the end of Google's 3rd-party cookie, in collaboration with our product team, I am also part of building a marketing attribution pilot project to help understand better which channels and tactics created the greatest impact for our clients.

Director of Performance Marketing 

Global Citizen Year

Today’s education system shuttles kids from high school to college without opportunities to reflect on who they are, what the world needs, and how to build a meaningful life.

A Global Citizen Year re-imagines the transition into adulthood as what it has the potential to be: a transformation. Students find their Global Citizen Years life-changing, parents say they’re priceless, and top colleges call them preferable.

I work alongside and lead a cross-functional team to drive cross-channel digital growth of our student recruitment. I recently completed a major marketing pivot to offer and run a responsible digitally enabled global leadership education program. 

The Global Citizen Year Academy has drawn students from across the world and support from the Shawn Mendes Foundation in its first year. Working alongside our technology partner Minerva, we have been able to touch more lives and create the first of its kind global community of engaged impactful young leaders.

Director Of Growth Marketing

Sustainable Brands

In this role, I oversee marketing operations as a part of a marketing team focused on new customer acquisition for our B2B live events. We are focused on bringing best practices, collaboration, and resource sharing together in the name of growing more sustainable businesses.

My responsibilities include: 

Planning:
Leverage SB data to help Product Leader assemble live event marketing plans, communications plans, and creative, effective marketing campaigns. 
Plan and analyze effective, engaging email campaigns about the event to target likely customers and conference alumni
Monitor competitive events and generate innovative marketing tactics for the team to use
Develop strategies for bringing more leads at the top of the purchasing funnel and for driving them through to conversion 

Implementation:
Deliver against Live Event attendee revenue goals 
Set up and modify event microsite web pages to support campaign initiatives
Monitor prospect funnel from microsite visitor to converted attendee and sponsor; improve this conversion through lead capture tactics, nurture campaigns and other mechanisms 
Overseeing marketing operations through technologies like Pardot, Google Analytics, Adwords, Tag Manager, and social media sites
Help the team implement against plans and budget; help project manage tasks for different team members and execute on budget
Set up and manage campaigns in Pardot to nurture conference attendee and sponsorship leads
Create ad hoc design assets -- banner ads, social media graphics, videos -- to support event marketing campaigns 
Manage content capture efforts at conferences and its use in promotional materials thereafter

Analysis: 
Track performance of marketing campaigns and iterate where necessary
Collect A/B and other campaign performance results to inform future work
Manage the development and delivery of the recap process and deck

Marketing Operations Manager

HitchSource.com

Search Engine Marketing
I am responsible for developing and executing the overall SEM strategy with heavy emphasis on paid search marketing. I work to manage Adwords and Bing campaigns for shopping, search, & re-marketing.

Social Media
In my role I am tasked with expanding to Facebook, Gmail Sponsored Promotions, YouTube, and other channels as I deem strategic. This position also works to set and execute the companies SEO strategy. I work to create an organic social media strategy, video and blog content development.

Email Marketing
I am responsible for the e-mail marketing efforts for the company. This includes monthly newsletters and strategic campaigns that work in conjunction with multichannel marketing efforts to increase revenue. 

Landing Pages & Website
As a part of strategic marketing campaigns, I am responsible for updating and optimizing landing pages for PPC marketing purposes. In conjunction with developers and graphic designers I am responsible for helping to make updates to the website catalog for increased usability and sales performance.

Marketing Director

JAKROO, USA - Rider Sports Fashion, LLC

Search Advertising
I manage and optimize the company’s existing paid advertising channels, which are namely Google Adwords, Microsoft Bing. Using industry best practices, I develop effective remarketing campaigns with these platforms and explore supplementary advertising opportunities to meet the business goals.
Email Marketing
I develop comprehensive email drip marketing strategies based on industry best practices aimed at achieving the business goals of the company. I am responsible for managing the ongoing development and execution of this plan to ensure it meets the objectives defined in the strategy document.
Event Marketing/Sponsorship
I lead the charge on managing existing Event Sponsorships and developing new opportunities for the company to deepen its brand within the target markets.
Social Media Marketing
I am responsible for defining and executing an effective Social Media marketing strategy and execution plan aimed at achieving the business goals of the company. 
Other
I develop a strategy for gaining editorial mention in print and online media and develop relationships with platforms to spread the brand message and merits of the company’s products.

Sr. Marketing Manager

Marin Bikes

Marketing Responsibilities

Print / Web / Social Media
Coordinate creative materials with graphic designers
Manage and maintain advertising schedule
Manage media buys with Marin Management to meet advertising budget
Ensure timely delivery of creative to marketing partners
Generate content as needed for marketing and social media, and internal / customer communication
Manage facebook, twitter, and other social media content / dialogue

Athlete Relations
Recruit and manage Marin sponsored athletes
Coordinate delivery of product / salary to athletes with appropriate departments
Ensure athletes deliver positive brand messages and content / blog posts

Event / Expo
Manage and maintain event and expo schedule
Work to ensure event / expo message remains inline with brand image
Source collateral imagery / marketing items needed for event / expo
Manage staffing requirements for event / expo
Work with appropriate company departments to ensure product is arranged for event / expo, and returned to inventory or demo fleet after use
Responsible for ensuring marketing vehicles are properly maintained

Marketing Manager

Curvature

I was requested by a sales team for promotion to this position. I worked as a part of a team in a fast-paced corporate sales environment. It was my responsibility to prepare quotes, manage purchasing, and shepherd the customer through the sales process. This enabled the sale executives to focus on generating new business.

•Prepared quotes, managed purchasing, and owned the sales process
•B2B account management
•Maximized our margin
•Technical network hardware sales

Transaction Manager

In this position I co-managed a team of six people. In this role I worked as a contact for the sales department in operations. I was responsible for developing department policy and troubleshooting sales orders as they move through the system. With my co-manager I built and revolutionized this department into a scalable and robust system. This position required a high attention to detail, technical knowledge base, and ability to work in a high stress environment.

Quality Control Lead

Delivering digital transformations at the nexus of education technology and social justice, I am focused on catalyzing positive impact globally. A student of growth and connection I am equal parts dynamic digital strategist and team leader. I’m passionate about digital transformation, and I also actively champion developing young leaders.

Working dynamically in emerging company environments, I have become skilled at driving growth and revenue through data-backed experimentation. As a collaborative & open leader, I create relationships around me that inspire confidence and trust. I create motivated teams that will always figure out a way to make it happen. 

I am experienced in leveraging budget and resources to create measurable outcomes in a competitive marketplace faster than the competition. Driving team wins through collaboration, communication, and strategies rooted in proven skill in multi-channel marketing, I translate tech and people into results. 

taplio

The Battle

Kevin Jaquith (JAKE-with)

Tsering A.

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