Kevin Payne

Kevintpayne.com

As a Fractional GTM Engineer, I help Series A and B startups:

AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows using Claude, OpenAI, and machine learning segmentation for enhanced customer lifecycle management.

GTM System Architecture - Scalable HubSpot, Salesforce, and N8N automation frameworks that grow with your team, implementing cross-platform data integration and workflow orchestration.

Growth Strategy Validation - Real-world scouting of emerging tactics before full-scale implementation, maintaining a comprehensive growth experiments database in Notion and documenting proven strategies through "Growth Guides" newsletter.

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1. Built fractional consulting practice specializing in AI-powered revenue operations and GTM system architecture for venture-backed startups, providing strategic guidance on marketing automation and growth optimization.

2. Developed Growth Guides newsletter documenting actionable growth experiments and AI automation frameworks, establishing thought leadership in revenue operations and growth marketing.

3. Created comprehensive growth experiments database in Notion, systematically tracking and analyzing emerging GTM tactics, conversion optimization strategies, and automation workflows for client implementation

Founder

Founder Institute

Founders Institute is a pre-seed accelerator and startup launch program, based in Silicon Valley with chapters across 100+ cities and 60+ countries.

I advise and mentor early-stage startups through 1:1 and small group sessions on go-to-market strategies.

Startup Mentor

FaithTech

FaithTech is a global tech community for Christ. We exist to help people in the tech ecosystem find community and steward their skills to glorify God. Bridging the gap between faith and technology.

Brand Ambassador

Faith Driven Entrepreneur

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create.

Group Facilitator

AirGarage

Value Proposition: Full Service Parking Management
Business Model: Enterprise Software (Web App & Hardware)
Investment Fund: A16z
Investment Round: Series A
Team Size: 50s

- Architected marketing operations infrastructure by integrating NoCode automation tools (Zapier, HubSpot workflows) to streamline data flow between marketing and sales platforms, reducing data silos and improving campaign tracking accuracy by 30%

- Deployed AI-powered lead nurturing sequences using LLM-generated personalization and machine learning segmentation that improved lead engagement rates by 45%, shortening the average sales cycle by 10 days

- Executed omnichannel demand generation campaigns across paid search, social, and display while optimizing $20K monthly ad budget through performance analytics, reducing cost per acquisition (CPA) by 30%

- Built automated lead scoring and nurturing workflows in collaboration with product and sales teams, implementing predictive analytics and behavioral triggers that increased SQL quality by 25%

- Conducted systematic A/B testing and conversion rate optimization across email marketing and social campaigns, leveraging data-driven insights to boost demo requests and accelerate product adoption.

Demand Generation Manager

Branch

Value Proposition: Instant Payments, Empowering Hourly Workers.
Business Model: Enterprise Software (Web Based App & Mobile App)
Investment Fund: Techstars '16
Investment Round: Series A
Team Size: 40s

- Created fully automated demand generation dashboard using Databox and HubSpot integrations, providing real-time campaign performance insights and revenue attribution that influenced strategic GTM decision-making.

- Optimized marketing funnel automation using HubSpot workflows and automated customer lifecycle management, resulting in 50% increase in lead-to-demo conversion rates through improved nurturing sequences.

- Managed $250K annual advertising budget across multi-channel campaigns, implementing A/B test driven bidding strategies and audience optimization that reduced user acquisition costs to $3 per app install while increasing conversion rates by 35%.

- Built and optimized revenue operations infrastructure through HubSpot marketing automation, enhancing lead scoring models and nurturing processes that contributed to 40% increase in qualified sales pipeline.

- Led marketing technology stack optimization by adopting NoCode automation tools (Zapier integrations) to streamline campaign operations, saving 20+ hours per month in manual marketing processes.

Demand Generation Lead

Waggl, Inc

Value Proposition: Crowdsourced Employee Surveys & Feedback Platform
Business Model: Enterprise Software (Web App)
Team Size: 20s
Investment Round: Seed

- Developed scalable content marketing strategy leveraging SEO topic clusters and Ahrefs analytics to drive organic growth, generating 35% increase in organic traffic and 20% increase in inbound lead generation.

- Spearheaded digital marketing initiatives and user acquisition strategies using data-driven customer segmentation and personalization tactics, increasing overall user satisfaction and retention by 20%.

- Built interactive analytics dashboard using Databox and Google Analytics integrations, enabling real-time campaign tracking and marketing attribution that improved decision-making efficiency by 15%.

- Implemented marketing automation workflows for customer lifecycle management and behavioral targeting, enhancing engagement metrics and accelerating the sales funnel conversion process.

Digital Marketing Manager

Theralogix - Nutritional Science

Value Proposition: Scientifically Formulated Nutritional Supplements
Business Model: eCommerce (Shopify & Amazon FBA)
Team Size: 40s
Investment Round: Privately Owned

- Implemented comprehensive SEO and content strategy that improved domain authority by 15% and increased overall web visibility, driving 20% increase in new customer acquisition and lead generation.

Executed inbound marketing transformation by transitioning from outbound to content-driven demand generation, resulting in 25% increase in organic traffic through strategic content marketing and influencer partnerships.

- Created topic cluster content strategy using pillar pages and supporting content architecture, boosting website engagement metrics and driving 30% growth in qualified lead generation.

- Deployed marketing automation and lifecycle campaigns for customer retention and nurturing, improving conversion rates and establishing scalable growth processes for multi-channel acquisition.

PropertyRoom.com

Value Proposition: Online Police Auctions
Business Model: eCommerce (Auction Marketplace)
Team Size: 40s
Investment Round: Unknown Venture Round (Built in DotCom Era)

- Scaled website traffic by 66% (from 350K to 580K monthly visitors) through systematic A/B testing and strategic management of $80K Google AdWords & Bing PPC budget, optimizing bidding strategies and audience targeting.

- Drove comprehensive SEO optimization through keyword research and on-page optimization strategies, resulting in Domain Authority increase from 56 to 62 and improved organic search visibility.

- Developed performance analytics infrastructure using Databox and Google Analytics, enabling real-time campaign tracking and marketing attribution that improved ROI optimization and decision-making efficiency by 15%.

- Implemented conversion rate optimization strategies through systematic testing and audience segmentation, maximizing advertising spend efficiency and improving customer acquisition metrics.

Digital Marketing Coordinator

Stealth Startup

- Created targeted prospect segmentation and successfully penetrated key enterprise accounts using strategic sales development tactics and CRM-driven lead management processes.

- Built automated outbound sequences using HubSpot and Expandi for email, calls, and social outreach, maintaining comprehensive prospect data in Salesforce CRM while qualifying leads using BANT methodology.

- Established scalable sales development processes including appointment setting workflows and discovery call frameworks, contributing to early-stage revenue operations foundation and pipeline development.

Business Development Representative

- Set new appointments using email, calls, and social sequences via HubSpot and Expandi.

- Qualified sales opportunities using the BANT methodology, effectively handling discovery calls.

Business Development Intern

Helping founders leverage operating systems so they can build a micro startup portfolio

I'm Kevin Payne, a RevOps leader who helps B2B software companies scale through AI-powered GTM systems and proven automation frameworks.

After a decade of building revenue operations for startups from stealth to Series A, driving 66% traffic growth, managing $250K+ ad budgets, and creating automated systems that improved conversion rates by 50%.

I now serve as a Fractional GTM Engineer while developing next-generation growth strategies.

My approach combines enterprise-scale RevOps leadership with hands-on innovation labs where I build and test AI automations using Claude, OpenAI, N8N and Zapier. This unique methodology allows me to identify emerging GTM trends, validate new growth tactics, and bring proven innovations to growing software companies.

As a Fractional GTM Engineer, I help Series A and B startups:

1. AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows

2. GTM System Architecture - Scalable HubSpot, Salesforce, and automation frameworks that grow with your team

3. Growth Strategy Validation - Real-world testing of emerging tactics before full-scale implementation

Through my newsletter "Growth Guides", I reverse-engineer successful GTM strategies and document actionable AI automation frameworks that other professionals can implement immediately. As a Startup Mentor at Founder Institute, I bridge the gap between cutting-edge innovation and practical business application.

Currently seeking full-time remote opportunities where I can apply these battle-tested innovations to drive scalable growth for established B2B software companies.

Follow my journey as I document the future of AI-powered revenue operations and turn experimental growth tactics into repeatable systems.

Building a portfolio of digital real estate. Everyone’s familiar with real estate investments. It’s as simple as buying a house or land to rent or sell for profit. 

Digital real estate works the same way. Every domain name, every website and every blog you see online is internet property. They represent digital real estate you can buy and sell just like houses, apartments and lots.

I specialize in writing and speaking about solopreneurship, artificial intelligence, and minimalism. My mission is to document my journey and impart wisdom pertaining to wealth and health.

ContentBacon

Engaging content is the best way to thrive on the Internet and keep people returning to your website. 

I’m obsessed with mapping your story into a content strategy that educates, entertains, and inspires your audience, no matter what industry you’re in.

Whether it's an article, a thought leadership piece, or other content marketing, we have some of the best writers and editors in the industry. We’re the people who can help you build an inbound marketing machine that will increase brand awareness, generate the right leads, and convert those leads into customers.

Solutions Specialist

Costa Rica Real Estate Service

Buying a property in a foreign country can be a thrilling, confusing, intimidating process.

I skillfully navigate the challenges of purchasing homes and property in Costa Rica for my clients, so they can focus on their dream of living in this tropical paradise. My goal is to help these adventurers find the property they can call home and help them through all the processes with my extensive experience. Investing in Costa Rica requires the boldness to take the leap, and the knowledge and resources I offer make those dreams become a reality. Investing in Costa Rica has been a great adventure, and I love helping my clients earn their piece of paradise.

Investment Advisor

Aurora Leon Coastal and Colonial Real Estate

Helping people realize their dreams is one of the most fulfilling things a person can do. 

My extensive knowledge of  Northern Nicaragua and the real estate market has allowed me to help turn my clients’ fantasies into their exciting new reality. My clients were able to find just what they were looking for, whether it was the perfect beach home, city dwelling, farmland, or business property, in the culturally and historically rich splendor that is  Nicaragua.

Real Estate Agent

Bike Nicaragua

Discover the historic, culturally rich, safest country in Central America.

From 2014 to 2018, I was fully immersed in living and exploring Nicaragua. I purchased Bike Nicaragua, a motorcycle tour company, in 2014, with the goal of sharing all the wonder I have experienced in Nicaragua with other adventurous travelers. If people wanted to venture out to explore on their own, I offered motorcycle rental with plenty of tips and information for your travel adventure.

Owner

Safe-T-Nose

Safer egress through innovation. That’s Safe-T-Nose.

My role as Business Development Manager was to help bring this amazing, life-saving product to the forefront of new construction projects around the United States. I promoted this new product through trade shows, box lunches, and outreach to major contractors, architects, and property developers. 

Educating key decision-makers of large-scale construction projects on new regulations for emergency egress was key to getting Safe-T-Nose the exposure it needed to become the go-to solution to save lives.

Business Development Manager

Vesna Group

A sales consulting firm that focused on helping start-up companies develop their sales organization.

I founded Vesna Group in December of 2010 with the idea to assist start-ups with their sales management strategies. To that end, I developed a sales channel for Va Pues & Zuniga Exports, a produce company based in Nicaragua, helping to organize import operations and determined optimal product mix for the U.S. market. I also created contracts for and managed relationships with sales partners at Va Pues & Zuniga.

Additionally, I consulted a jewelry store that was undergoing a change in management, developed a new sales management strategy, and consulted the new manager on techniques and operational systems to implement.

Consultant/Owner

Real Goods Solar, Inc.

Shining a light on the ins and outs of solar power.

As a Solar Power Consultant, my role was education first, sales second. Meeting clients in their home, my focus was to make sure future clients had all the information they needed to make the move to solar.  For many clients, the first challenge was overcoming the misinformation about solar and giving them the resources to decide if solar was the right choice for them. Another challenge I successfully faced in this role was keeping up with the ever-changing government incentives, helping clients understand them, and determining if they qualified.

Solar Power Consultant

Calumet Photographic

In June 2010, I was hired to restructure one of Calumet’s flagship locations. In this role, I developed a solid action plan to streamline operations. This included re-engineering workflows in rentals, sales, and operations, improving efficiencies, and bringing on more qualified staff to help achieve company goals and expectations.
 
Calumet was experiencing some difficulty in the market, and I was able to maintain the operation of this location as I worked to reintroduce the company to the local photographic community and win back former customers.

Store Manager

Bang & Olufsen Retail

As District Manager, I was responsible for hiring, training, and supervising store managers and sales associates for four premium store locations. I was involved in the detailed operations and profitability of the stores, set yearly budgets and goals for the region, and assessed business potential for the acquisition of new stores.

Through the creation of campaigns, I was able to drive sales and provide sales coaching and marketing, which led to improvement for the business despite the difficult economic climate at that time.

District Manager

Bang & Olufsen America

There were many tasks under my purview as Business Development Manager at Bang & Olufsen, which ran the gamut from managing relationships with subcontracted installation companies and service centers to being the key point person for ensuring a global marketing plan was implemented.

I was also the key liaison between the national sales office and store owners to create marketing and sales incentives based on field research. Accordingly, I used KPIs and vital statistics to evaluate the current state of business and create an action plan to reach sales goals and utilized a comprehensive CRM system to drive sales by creating campaigns and events that increased repeat customer rate from 28% to over 40%. Through this work, I was able to maintain a 92% sales result to the previous year compared to a national average of 82% national average. 

Additionally, I was involved in the detailed operations and profitability of stores by monitoring P&Ls and creating action plans to reduce costs and targeted sales incentives to increase revenue. Working with independent store owners, I used a comprehensive business assessment program, sales floor observation, and market research to evaluate and elevate their business.


Assessing the business potential for the acquisition of new stores, I grew the territory from 2 to 5 stores, set yearly budgets and goals for those stores based on sales trends, and maximized sales quality by requiring managers to conduct weekly coaching sessions and role-play activities with each of their sales staff.

I’m Brett DeGreen, an explorer in every sense of the word. In 2013, I picked up stakes, sold all my worldly possessions, and moved from the Western U.S. (Denver, CO, by way of San Fran) to a remote village in Nicaragua. I didn’t know the customs, terrain, or language. 

I’m now a sandals and shorts-wearing resident of Costa Rica, but my intrepid nature remains a big part of everything I do. For people who struggle with promoting their businesses, I use my sense of adventure and extensive sales and business development experience to uncover kick-ass content opportunities that inspire and make everyone want to check out what they’re doing.

I put my adventuresome qualities to work for entrepreneurs, CEOs, and professionals to help them develop a foolproof plan to build their businesses. Learning about projects people are passionate about is one of my favorite things. Helping them turn their passions into thriving, valuable businesses is a talent I love sharing.

Connecting entrepreneurs with their clients across cultural differences and creating an atmosphere of excitement and anticipation is pivotal to my work. I use my pilgrimage encounter and spirit of exploration to illuminate the steps they can take to drive their businesses to new heights. 

So many business owners focus their content on what they can do, and that’s where they stop. Instead, I concentrate on teaching them how to express the why behind their services and show their customer base the full spectrum of benefits behind their work. 

Then there are the business owners who have brilliant ideas but no time to get them out on paper, let alone out into the world. When it’s time to stop relying on referrals and really make a name for your business, it’s time to build a marketing strategy that does the work for you.

When I’m not helping small businesses reach their full potential, you can find me on the beach with my dogs, hiking to the nearest natural wonder, or belly up under the frame of my trusty classic Land Cruiser that I refuse to retire. Or you might catch me hosting a lazy afternoon BBQ, grilling steaks marinated in my world-famous marinade (OK, maybe not WORLD famous, but close). There’s one thing I can promise you: I see the excitement and adventure in everything, and I can help others see it, too.

taplio

The Battle

Kevin Payne

Brett DeGreen

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