Kevin Payne

Kevintpayne.com

As a Fractional GTM Engineer, I help Series A and B startups:

AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows using Claude, OpenAI, and machine learning segmentation for enhanced customer lifecycle management.

GTM System Architecture - Scalable HubSpot, Salesforce, and N8N automation frameworks that grow with your team, implementing cross-platform data integration and workflow orchestration.

Growth Strategy Validation - Real-world scouting of emerging tactics before full-scale implementation, maintaining a comprehensive growth experiments database in Notion and documenting proven strategies through "Growth Guides" newsletter.

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1. Built fractional consulting practice specializing in AI-powered revenue operations and GTM system architecture for venture-backed startups, providing strategic guidance on marketing automation and growth optimization.

2. Developed Growth Guides newsletter documenting actionable growth experiments and AI automation frameworks, establishing thought leadership in revenue operations and growth marketing.

3. Created comprehensive growth experiments database in Notion, systematically tracking and analyzing emerging GTM tactics, conversion optimization strategies, and automation workflows for client implementation

Founder

Founder Institute

Founders Institute is a pre-seed accelerator and startup launch program, based in Silicon Valley with chapters across 100+ cities and 60+ countries.

I advise and mentor early-stage startups through 1:1 and small group sessions on go-to-market strategies.

Startup Mentor

FaithTech

FaithTech is a global tech community for Christ. We exist to help people in the tech ecosystem find community and steward their skills to glorify God. Bridging the gap between faith and technology.

Brand Ambassador

Faith Driven Entrepreneur

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create.

Group Facilitator

AirGarage

Value Proposition: Full Service Parking Management
Business Model: Enterprise Software (Web App & Hardware)
Investment Fund: A16z
Investment Round: Series A
Team Size: 50s

- Architected marketing operations infrastructure by integrating NoCode automation tools (Zapier, HubSpot workflows) to streamline data flow between marketing and sales platforms, reducing data silos and improving campaign tracking accuracy by 30%

- Deployed AI-powered lead nurturing sequences using LLM-generated personalization and machine learning segmentation that improved lead engagement rates by 45%, shortening the average sales cycle by 10 days

- Executed omnichannel demand generation campaigns across paid search, social, and display while optimizing $20K monthly ad budget through performance analytics, reducing cost per acquisition (CPA) by 30%

- Built automated lead scoring and nurturing workflows in collaboration with product and sales teams, implementing predictive analytics and behavioral triggers that increased SQL quality by 25%

- Conducted systematic A/B testing and conversion rate optimization across email marketing and social campaigns, leveraging data-driven insights to boost demo requests and accelerate product adoption.

Demand Generation Manager

Branch

Value Proposition: Instant Payments, Empowering Hourly Workers.
Business Model: Enterprise Software (Web Based App & Mobile App)
Investment Fund: Techstars '16
Investment Round: Series A
Team Size: 40s

- Created fully automated demand generation dashboard using Databox and HubSpot integrations, providing real-time campaign performance insights and revenue attribution that influenced strategic GTM decision-making.

- Optimized marketing funnel automation using HubSpot workflows and automated customer lifecycle management, resulting in 50% increase in lead-to-demo conversion rates through improved nurturing sequences.

- Managed $250K annual advertising budget across multi-channel campaigns, implementing A/B test driven bidding strategies and audience optimization that reduced user acquisition costs to $3 per app install while increasing conversion rates by 35%.

- Built and optimized revenue operations infrastructure through HubSpot marketing automation, enhancing lead scoring models and nurturing processes that contributed to 40% increase in qualified sales pipeline.

- Led marketing technology stack optimization by adopting NoCode automation tools (Zapier integrations) to streamline campaign operations, saving 20+ hours per month in manual marketing processes.

Demand Generation Lead

Waggl, Inc

Value Proposition: Crowdsourced Employee Surveys & Feedback Platform
Business Model: Enterprise Software (Web App)
Team Size: 20s
Investment Round: Seed

- Developed scalable content marketing strategy leveraging SEO topic clusters and Ahrefs analytics to drive organic growth, generating 35% increase in organic traffic and 20% increase in inbound lead generation.

- Spearheaded digital marketing initiatives and user acquisition strategies using data-driven customer segmentation and personalization tactics, increasing overall user satisfaction and retention by 20%.

- Built interactive analytics dashboard using Databox and Google Analytics integrations, enabling real-time campaign tracking and marketing attribution that improved decision-making efficiency by 15%.

- Implemented marketing automation workflows for customer lifecycle management and behavioral targeting, enhancing engagement metrics and accelerating the sales funnel conversion process.

Digital Marketing Manager

Theralogix - Nutritional Science

Value Proposition: Scientifically Formulated Nutritional Supplements
Business Model: eCommerce (Shopify & Amazon FBA)
Team Size: 40s
Investment Round: Privately Owned

- Implemented comprehensive SEO and content strategy that improved domain authority by 15% and increased overall web visibility, driving 20% increase in new customer acquisition and lead generation.

Executed inbound marketing transformation by transitioning from outbound to content-driven demand generation, resulting in 25% increase in organic traffic through strategic content marketing and influencer partnerships.

- Created topic cluster content strategy using pillar pages and supporting content architecture, boosting website engagement metrics and driving 30% growth in qualified lead generation.

- Deployed marketing automation and lifecycle campaigns for customer retention and nurturing, improving conversion rates and establishing scalable growth processes for multi-channel acquisition.

PropertyRoom.com

Value Proposition: Online Police Auctions
Business Model: eCommerce (Auction Marketplace)
Team Size: 40s
Investment Round: Unknown Venture Round (Built in DotCom Era)

- Scaled website traffic by 66% (from 350K to 580K monthly visitors) through systematic A/B testing and strategic management of $80K Google AdWords & Bing PPC budget, optimizing bidding strategies and audience targeting.

- Drove comprehensive SEO optimization through keyword research and on-page optimization strategies, resulting in Domain Authority increase from 56 to 62 and improved organic search visibility.

- Developed performance analytics infrastructure using Databox and Google Analytics, enabling real-time campaign tracking and marketing attribution that improved ROI optimization and decision-making efficiency by 15%.

- Implemented conversion rate optimization strategies through systematic testing and audience segmentation, maximizing advertising spend efficiency and improving customer acquisition metrics.

Digital Marketing Coordinator

Stealth Startup

- Created targeted prospect segmentation and successfully penetrated key enterprise accounts using strategic sales development tactics and CRM-driven lead management processes.

- Built automated outbound sequences using HubSpot and Expandi for email, calls, and social outreach, maintaining comprehensive prospect data in Salesforce CRM while qualifying leads using BANT methodology.

- Established scalable sales development processes including appointment setting workflows and discovery call frameworks, contributing to early-stage revenue operations foundation and pipeline development.

Business Development Representative

- Set new appointments using email, calls, and social sequences via HubSpot and Expandi.

- Qualified sales opportunities using the BANT methodology, effectively handling discovery calls.

Business Development Intern

Helping founders leverage operating systems so they can build a micro startup portfolio

I'm Kevin Payne, a RevOps leader who helps B2B software companies scale through AI-powered GTM systems and proven automation frameworks.

After a decade of building revenue operations for startups from stealth to Series A, driving 66% traffic growth, managing $250K+ ad budgets, and creating automated systems that improved conversion rates by 50%.

I now serve as a Fractional GTM Engineer while developing next-generation growth strategies.

My approach combines enterprise-scale RevOps leadership with hands-on innovation labs where I build and test AI automations using Claude, OpenAI, N8N and Zapier. This unique methodology allows me to identify emerging GTM trends, validate new growth tactics, and bring proven innovations to growing software companies.

As a Fractional GTM Engineer, I help Series A and B startups:

1. AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows

2. GTM System Architecture - Scalable HubSpot, Salesforce, and automation frameworks that grow with your team

3. Growth Strategy Validation - Real-world testing of emerging tactics before full-scale implementation

Through my newsletter "Growth Guides", I reverse-engineer successful GTM strategies and document actionable AI automation frameworks that other professionals can implement immediately. As a Startup Mentor at Founder Institute, I bridge the gap between cutting-edge innovation and practical business application.

Currently seeking full-time remote opportunities where I can apply these battle-tested innovations to drive scalable growth for established B2B software companies.

Follow my journey as I document the future of AI-powered revenue operations and turn experimental growth tactics into repeatable systems.

Building a portfolio of digital real estate. Everyone’s familiar with real estate investments. It’s as simple as buying a house or land to rent or sell for profit. 

Digital real estate works the same way. Every domain name, every website and every blog you see online is internet property. They represent digital real estate you can buy and sell just like houses, apartments and lots.

I specialize in writing and speaking about solopreneurship, artificial intelligence, and minimalism. My mission is to document my journey and impart wisdom pertaining to wealth and health.

PHINIA

Global Commodity Manager IT Software & Software Services

LBR Innovations, LLC

Advisor

• Strategic Investments in Tech and AI: Achieved a 22% ROI across 12+ companies through targeted investments in emerging tech, AI, and innovation-driven start-ups.
• Increased Portfolio Value through Market Forecasting: Conducted market analysis and trend forecasting, enhancing portfolio value by 25% with data-backed insights into high-growth sectors.
• Lifecycle Analysis for Enhanced Returns: Applied lifecycle analysis and reporting to optimize start-up investments, leading to a 25% increase in ROI for technology and digital media ventures.

Investor (Tech, AI, Innovation)

• Boosted Engagement through SEO and Optimization: Increased website traffic and social media engagement by 50% by optimizing 300+ web pages and 12 profiles, leveraging SEO and audience-focused content.
• Delivered High-Quality Content with High Satisfaction: Produced 35+ premium articles and blogs with a 96% client satisfaction rate, increasing repeat business by 15%.
• Refined Content Strategy with Data-Driven Insights: Analyzed performance metrics to optimize content strategies, enhancing user engagement and conversion rates while providing actionable client recommendations.

Digital Copywriter/Ghostwriter

Undisclosed

• Optimized Global IT Vendor Management: Spearheaded vendor management initiatives, achieving a 15% cost reduction through strategic contract consolidation and partnership alignment.
• Enhanced Software Procurement Efficiency: Overhauled procurement processes, aligning strategies with organizational goals to achieve a 20% faster procurement cycle.
• Managed SaaS Budgets and Forecasting: Led SaaS expenditure management with accurate forecasting and financial analysis, reducing overall spending by 10%.

Program Manager, Technology Sourcing

Out of Ink, Inc.

• Led strategic planning initiatives that drove the development of secure, high-performance Web3 components, optimizing team performance and resource allocation.
• Directed annual budgeting, reducing expenses by 10% through strategic cost management and optimized resource allocation.
• Conducted comprehensive program analyses, leading to a 12% overall efficiency and productivity increase.
• Managed developing and deploying innovative Web3 components, ensuring project milestones were met and quality standards upheld.
• Cultivated a collaborative team environment, promoting innovative solutions and continuous improvement.
• Identified key areas for operational improvements, streamlining processes, and leveraging data-driven insights to support strategic decision-making.

Co-Founder and Vice President

tribeOS

Coordinated $60 Million in LOIs: Orchestrated the successful coordination of Letters of Intent (LOIs) totaling $60 million at a major web3 event, significantly enhancing the company's growth trajectory and market presence.
Led Cross-Functional Agile Teams: Led multiple cross-functional teams using Agile and Scrum methodologies to develop cutting-edge advertising tools. This initiative resulted in a 20% increase in user engagement and a revenue increase exceeding 10%.
Developed and Executed Project Plans: Crafted detailed plans incorporating stringent timelines and milestones, reducing project turnaround time by 20%. Achieved a 95% on-time delivery rate, ensuring consistent project success and client satisfaction.
Enhanced Stakeholder Communication: Established robust communication channels with stakeholders, ensuring transparency and alignment throughout project lifecycles. Conducted regular updates and progress reports to maintain stakeholder engagement and trust.
Optimized Resource Allocation: Strategically managed resources to optimize project outcomes, ensuring efficient use of budget and personnel while maintaining high quality and performance standards.

Project Manager, PMO

Investor Relations Support

General Motors

Optimized Multi-Million Dollar Contracts: Successfully optimized contracts with SAS and ETL tools, resulting in a 20% reduction in purchasing costs. Utilized advanced strategic sourcing techniques and negotiation skills to secure highly favorable terms and conditions.
Executed 60+ Cross-Functional Projects: Spearheaded the execution of over 60 cross-functional projects, consistently meeting designated timelines and delivering profitable outcomes. Implemented effective project management methodologies to ensure seamless coordination and successful delivery.
Revitalized Ongoing Contracts: Revitalized existing contracts, achieving a 10%-15% reduction in supplier costs through targeted renegotiation and strategic supplier management. Enhanced supplier diversity, expanding the company’s vendor base and improving procurement processes.
Strategic Supplier Relationship Management: Fostered strong relationships with key suppliers, ensuring long-term collaboration and favorable contract terms. Regularly reviewed supplier performance to identify opportunities for further cost savings and process improvements.
Implemented Cost Optimization Strategies: Developed and implemented cost optimization strategies that resulted in significant savings and enhanced the overall efficiency of the purchasing process. Monitored market trends to make informed purchasing decisions.

Purchasing Project Manager

Achieved 95% User Adoption Rate: Delivered SAP training to 300-1000 users per plant, achieving a 95% adoption rate through tailored and comprehensive training programs.
Enhanced System Performance by 15%: Led SAP landscape management and upgrades, increasing system performance by 15% and decreasing downtime by 20% through strategic optimizations.
Boosted Process Efficiency by 30%: Developed GM SAP procedure documents that boosted process efficiency by 30% and reduced process errors by 50%.
Led Cross-Functional Training Sessions: Organized and conducted cross-functional training sessions and workshops, ensuring thorough understanding and effective use of SAP tools across departments.
Customized Training Materials: Created and tailored training materials, including detailed manuals and guides, to meet the organization's specific needs and enhance user engagement and retention.
Monitored and Evaluated Training Effectiveness: Implemented continuous assessment and feedback mechanisms to refine training programs, ensuring high user competence and satisfaction sustained.

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The Battle

Kevin Payne

Brian Robertson, MBA

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