Kevin Payne

Kevintpayne.com

As a Fractional GTM Engineer, I help Series A and B startups:

AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows using Claude, OpenAI, and machine learning segmentation for enhanced customer lifecycle management.

GTM System Architecture - Scalable HubSpot, Salesforce, and N8N automation frameworks that grow with your team, implementing cross-platform data integration and workflow orchestration.

Growth Strategy Validation - Real-world scouting of emerging tactics before full-scale implementation, maintaining a comprehensive growth experiments database in Notion and documenting proven strategies through "Growth Guides" newsletter.

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1. Built fractional consulting practice specializing in AI-powered revenue operations and GTM system architecture for venture-backed startups, providing strategic guidance on marketing automation and growth optimization.

2. Developed Growth Guides newsletter documenting actionable growth experiments and AI automation frameworks, establishing thought leadership in revenue operations and growth marketing.

3. Created comprehensive growth experiments database in Notion, systematically tracking and analyzing emerging GTM tactics, conversion optimization strategies, and automation workflows for client implementation

Founder

Founder Institute

Founders Institute is a pre-seed accelerator and startup launch program, based in Silicon Valley with chapters across 100+ cities and 60+ countries.

I advise and mentor early-stage startups through 1:1 and small group sessions on go-to-market strategies.

Startup Mentor

FaithTech

FaithTech is a global tech community for Christ. We exist to help people in the tech ecosystem find community and steward their skills to glorify God. Bridging the gap between faith and technology.

Brand Ambassador

Faith Driven Entrepreneur

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create.

Group Facilitator

AirGarage

Value Proposition: Full Service Parking Management
Business Model: Enterprise Software (Web App & Hardware)
Investment Fund: A16z
Investment Round: Series A
Team Size: 50s

- Architected marketing operations infrastructure by integrating NoCode automation tools (Zapier, HubSpot workflows) to streamline data flow between marketing and sales platforms, reducing data silos and improving campaign tracking accuracy by 30%

- Deployed AI-powered lead nurturing sequences using LLM-generated personalization and machine learning segmentation that improved lead engagement rates by 45%, shortening the average sales cycle by 10 days

- Executed omnichannel demand generation campaigns across paid search, social, and display while optimizing $20K monthly ad budget through performance analytics, reducing cost per acquisition (CPA) by 30%

- Built automated lead scoring and nurturing workflows in collaboration with product and sales teams, implementing predictive analytics and behavioral triggers that increased SQL quality by 25%

- Conducted systematic A/B testing and conversion rate optimization across email marketing and social campaigns, leveraging data-driven insights to boost demo requests and accelerate product adoption.

Demand Generation Manager

Branch

Value Proposition: Instant Payments, Empowering Hourly Workers.
Business Model: Enterprise Software (Web Based App & Mobile App)
Investment Fund: Techstars '16
Investment Round: Series A
Team Size: 40s

- Created fully automated demand generation dashboard using Databox and HubSpot integrations, providing real-time campaign performance insights and revenue attribution that influenced strategic GTM decision-making.

- Optimized marketing funnel automation using HubSpot workflows and automated customer lifecycle management, resulting in 50% increase in lead-to-demo conversion rates through improved nurturing sequences.

- Managed $250K annual advertising budget across multi-channel campaigns, implementing A/B test driven bidding strategies and audience optimization that reduced user acquisition costs to $3 per app install while increasing conversion rates by 35%.

- Built and optimized revenue operations infrastructure through HubSpot marketing automation, enhancing lead scoring models and nurturing processes that contributed to 40% increase in qualified sales pipeline.

- Led marketing technology stack optimization by adopting NoCode automation tools (Zapier integrations) to streamline campaign operations, saving 20+ hours per month in manual marketing processes.

Demand Generation Lead

Waggl, Inc

Value Proposition: Crowdsourced Employee Surveys & Feedback Platform
Business Model: Enterprise Software (Web App)
Team Size: 20s
Investment Round: Seed

- Developed scalable content marketing strategy leveraging SEO topic clusters and Ahrefs analytics to drive organic growth, generating 35% increase in organic traffic and 20% increase in inbound lead generation.

- Spearheaded digital marketing initiatives and user acquisition strategies using data-driven customer segmentation and personalization tactics, increasing overall user satisfaction and retention by 20%.

- Built interactive analytics dashboard using Databox and Google Analytics integrations, enabling real-time campaign tracking and marketing attribution that improved decision-making efficiency by 15%.

- Implemented marketing automation workflows for customer lifecycle management and behavioral targeting, enhancing engagement metrics and accelerating the sales funnel conversion process.

Digital Marketing Manager

Theralogix - Nutritional Science

Value Proposition: Scientifically Formulated Nutritional Supplements
Business Model: eCommerce (Shopify & Amazon FBA)
Team Size: 40s
Investment Round: Privately Owned

- Implemented comprehensive SEO and content strategy that improved domain authority by 15% and increased overall web visibility, driving 20% increase in new customer acquisition and lead generation.

Executed inbound marketing transformation by transitioning from outbound to content-driven demand generation, resulting in 25% increase in organic traffic through strategic content marketing and influencer partnerships.

- Created topic cluster content strategy using pillar pages and supporting content architecture, boosting website engagement metrics and driving 30% growth in qualified lead generation.

- Deployed marketing automation and lifecycle campaigns for customer retention and nurturing, improving conversion rates and establishing scalable growth processes for multi-channel acquisition.

PropertyRoom.com

Value Proposition: Online Police Auctions
Business Model: eCommerce (Auction Marketplace)
Team Size: 40s
Investment Round: Unknown Venture Round (Built in DotCom Era)

- Scaled website traffic by 66% (from 350K to 580K monthly visitors) through systematic A/B testing and strategic management of $80K Google AdWords & Bing PPC budget, optimizing bidding strategies and audience targeting.

- Drove comprehensive SEO optimization through keyword research and on-page optimization strategies, resulting in Domain Authority increase from 56 to 62 and improved organic search visibility.

- Developed performance analytics infrastructure using Databox and Google Analytics, enabling real-time campaign tracking and marketing attribution that improved ROI optimization and decision-making efficiency by 15%.

- Implemented conversion rate optimization strategies through systematic testing and audience segmentation, maximizing advertising spend efficiency and improving customer acquisition metrics.

Digital Marketing Coordinator

Stealth Startup

- Created targeted prospect segmentation and successfully penetrated key enterprise accounts using strategic sales development tactics and CRM-driven lead management processes.

- Built automated outbound sequences using HubSpot and Expandi for email, calls, and social outreach, maintaining comprehensive prospect data in Salesforce CRM while qualifying leads using BANT methodology.

- Established scalable sales development processes including appointment setting workflows and discovery call frameworks, contributing to early-stage revenue operations foundation and pipeline development.

Business Development Representative

- Set new appointments using email, calls, and social sequences via HubSpot and Expandi.

- Qualified sales opportunities using the BANT methodology, effectively handling discovery calls.

Business Development Intern

Helping founders leverage operating systems so they can build a micro startup portfolio

I'm Kevin Payne, a RevOps leader who helps B2B software companies scale through AI-powered GTM systems and proven automation frameworks.

After a decade of building revenue operations for startups from stealth to Series A, driving 66% traffic growth, managing $250K+ ad budgets, and creating automated systems that improved conversion rates by 50%.

I now serve as a Fractional GTM Engineer while developing next-generation growth strategies.

My approach combines enterprise-scale RevOps leadership with hands-on innovation labs where I build and test AI automations using Claude, OpenAI, N8N and Zapier. This unique methodology allows me to identify emerging GTM trends, validate new growth tactics, and bring proven innovations to growing software companies.

As a Fractional GTM Engineer, I help Series A and B startups:

1. AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows

2. GTM System Architecture - Scalable HubSpot, Salesforce, and automation frameworks that grow with your team

3. Growth Strategy Validation - Real-world testing of emerging tactics before full-scale implementation

Through my newsletter "Growth Guides", I reverse-engineer successful GTM strategies and document actionable AI automation frameworks that other professionals can implement immediately. As a Startup Mentor at Founder Institute, I bridge the gap between cutting-edge innovation and practical business application.

Currently seeking full-time remote opportunities where I can apply these battle-tested innovations to drive scalable growth for established B2B software companies.

Follow my journey as I document the future of AI-powered revenue operations and turn experimental growth tactics into repeatable systems.

Building a portfolio of digital real estate. Everyone’s familiar with real estate investments. It’s as simple as buying a house or land to rent or sell for profit. 

Digital real estate works the same way. Every domain name, every website and every blog you see online is internet property. They represent digital real estate you can buy and sell just like houses, apartments and lots.

I specialize in writing and speaking about solopreneurship, artificial intelligence, and minimalism. My mission is to document my journey and impart wisdom pertaining to wealth and health.

DesignBake

Virtual Assistant

Contractor Training Center

I assist them by editing videos recorded by instructors through Camtasia.

Video Editor

Memberstack Inc.

I help Memberstack with tasks to help the company grow from market research to day-to-day & weekly operations.

Manorum Back Office Business Support and Administration

Manorum Back Office Support and Administration is an upcoming one-stop solution to enrich all kinds of business to grow in their market sector by assisting with the businesses and professionals in achieving their administrative and/or personal commitments within their timelines.

Chief Executive Officer

Elance-oDesk

As a virtual assistant, I have worked with various professionals and business like FiddlerStudios LLC, Right Accountancy, Cali Diamond, B3Alliance Inc, PLM Group, Ominto, Seci Global LLC, etc.

I have assisted them in projects and tasks like contacts research, book research, automobile inventories, event posting, proposal submissions, writing articles, etc.

I do moderate wordpress, wix, webs, HTML websites from posting to customization of sites.
www.bushiesinbusiness.com.au
www.calidiamond.com
www.gdandtbasics.com
www.thebeautytherapists.com/

Video Editor with VA skills & E-commerce Management

Extraordinary Headhunters LLC

Handling all kinds of PA works from scheduling meetings, online marketing, managing websites/forums, preparing promotional materials etc.

Executive Assistant

Cali Diamond

My responsibility revolves around promoting events through online sites, social pages, handling personal emails, managing update with the website and e-commerce sites.

Virtual Assistant - Event Promoter

GD&T Basics - Engineer Essentials LLC

As a video editor, I'll edit the automobile course videos through Camtasia and upload it to Udemy / thinkific. Apart from editing videos, I'll be handling web research, posting articles on wordpress sites.

Virtual Assistant - Video Editor

SECI Global, LLC

As a virtual assistant I'll be working on tasks related to web research, article writing, copy writing, updating HTML websites, transcribing images to text.

Online Task Zone

I'll bring in new business/projects to the firm and manage it from the start to the end with the goal of completing the project successfully by gaining client satisfaction.

Digital Marketing Strategist

WHAT I DO: 
As an administrative consultant, I've been providing virtual assistance on various tasks like developing & managing no-code applications/websites, utilizing AI in projects, backend video production, moderating discords, graphic designing, customer support, and bookkeeping since 2012.

WHY I’M DIFFERENT:
I'm unique as I can quickly learn new things and adapt them to my work by proactively understanding clients' requirements in achieving the perfect solution for them. And the next is my availability, I'm flexible with my timings for meetings and work.

WHAT OTHERS SAY: 
Tom Geiss, Owner & Lead Course Developer at Pareto Learning LLC - "Ramkumar did a great job working with us and helping our team with support, and video editing. He is a fast learner and was able to pick up on what the projects needed right away."

Avant Link US Group C - "It was great working with Ramkumar!"

Zanox UK Group C - "Ramkumar is very efficient and I am very pleased with his work!"

David Waters Productions, LLC. - "Ramkumar did a wonderful job researching. I would highly recommend you hire him for your team."

Software Skills:
- Ms office, Google apps
- Word press, Webflow, Squarespace, Wix, and Basic HTML
- Dropbox, Google drive, Thinkific, Udemy
- Quick books, Fresh books, Peachtree, Xero, Wave
- Asana, Box, Podio, Slack, 
- Camtasia, DaVinci Resolve, Blender, file maker pro

Guaranteed :
- Quality assurance.
- Keen attention to details.
- Completing the tasks before deadlines.
- Responding to your messages within 1-8 hours.
- Constant interactions either through voice/text messages.

Working Hours:
I'll be available for 50hrs per week from Monday to Saturday in EST & AEST. I maintain a healthy schedule of doing yoga and exercises which keep me active during work.

taplio

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Kevin Payne

Ramkumar T

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