Khizer Abbas

Superhuman

Helping grow the world's biggest AI newsletter through Paid Ads.

Head of Paid Acquisition

I help brands to Scale🚀 profitably Using Paid Ads & proven funnel Strategies 

I Help brands with:
- Facebook Ads
- High converting performance creatives
- Google Ads
- Email Marketing & SMS
- CRO

If you're a brand owner looking to grow quickly, or an Agency owner who wants extra pair of hands 
DM me 📨

Media Buyer

RepStack

➤Managing the execution of always-on, digitally integrated 360-degree marketing campaigns for both b2b and b2c channels including online advertising, landing page optimization, content marketing, social media marketing, direct mail, and print marketing.

➤Alongside Marketing Director, developing marketing strategies used to drive yearly integrated marketing plans based on benchmarking, market segmentation, market research, user behavior analysis, and web analytics.

➤Ensuring marketing initiatives strategies and goals align with positive user experience while driving ROI to contribute to year-over-year sales growth.

➤Managing the marketing team to ensure the strategy, goals, and deliverables of each initiative are executed and sustainable.

➤Communicate upcoming marketing initiatives with internal and external sales and business development teams to ensure cross-functional departments are informed of campaign goals and strategies.

➤Reporting campaign performance and ROI as well as submitting key learnings and future recommendations to senior stakeholders.

Marketing Team Lead

➤ Developed and administered digital pay-per-click advertising programs using Google Adwords, Facebook & Youtube. Increased engagement rates by 700%, uplifted Lead generation from an average of 25 per month to an average of 100+ per month (85% closing rate), with ROAS of 317%.

➤ Built Google Adwords advertising campaigns including keywords research and landing page designs which increased conversion by 200%.

➤ Designed landing pages with high conversion rates, with 30-40% opt-in rates, while satisfying stringent ad network quality scores.

➤ Effectively coordinated, captured, synthesized and analyzed customer, industry and competitive insights from various channels including team-generated research, as well as qualitative and quantitative secondary research.

➤Streamlined monthly content calendar, conducted Podcasts and Webinars for better content generation and syndication, which increased efficiency of planning stage by 45%.

➤ Tools:  Facebook Ads Manager- Google Ads-Ahrefs-SEMrush-Google Tag Manager-Google Keyword Planner-WordPress-Elementor-Google Analytics-Clickup- Adoble Illustrator-Adobe Photoshop

Media Buyer & Marketing Strategist at RepStack

Pyde Pyper Marketing

Fiverr

➤ Serviced more than 500 businesses on more than 700 graphic design projects with a 98% client satisfaction rate and a 97% completion rate.

➤ Designed, developed and produced marketing materials on multiple media platforms including print design, web design, and digital informational graphics for clients that increased brand awareness on digital media up to 3x.

➤ Collaborated with small business owners to develop and distribute marketing materials to enhance and effectively communicate the ideas of the company in an effort to generate business that has increased client transactions by an average of 18%.

Graphic Designer

Simper Baby

➤ Designed and produced marketing materials including flyers, e-mail blasts, invitations, & announcements which uplifted engagement rates to 150%.

➤ Created designs, concepts, and sample layouts based on knowledge of layout principles and design concepts.

➤ Designed posters, pamphlets, and flyers for projects and events for marketing and advertising purposes.

➤ Interacted daily with graphic designers and marketers to maximize campaign goals.

➤ Headed social media and marketing campaigns for a digital platform.

Senior Graphic Designer & Social Media Manager

For brand collabs: khizer@joinsuperhuman.io

Hi, I’m Khizer.

TL;DR:
I help you stay ahead of AI and show you how to actually use it at work.
I’m Head of Marketing at Superhuman AI, the world’s biggest AI newsletter, where I took the newsletter from 150k to 1M+ readers.
On LinkedIn, I share AI tools, tutorials, and real-world use cases to help you work smarter.

Longer version (for the curious ones):
I’m the Head of Marketing at Superhuman AI, the largest AI newsletter on the internet. When I joined, we had 150,000 readers, now we’re at over 1 million and still growing.

My mission is simple: help you stay ahead in AI.

Every week, I share:
→ Practical AI tools & how to use them
→ AI tutorials & workflow breakdowns
→ Real use cases for professionals
→ Tips on automating tasks & making better decisions with AI

Beyond Superhuman, I’ve scaled multiple newsletters across different niches, from personal growth to SaaS, with subscriber bases ranging from 500K to over 2M.

I’ve spent $10M+ running paid ads (mostly Meta) across media, eCommerce, and lead gen, and I specialize in newsletter growth.

If you’re building a newsletter, or want to work smarter with AI, not just read about it, you’ll like what I share.

And if you’re a brand looking to get in front of thousands of people actively exploring AI, I also collaborate. Hit me up.

Agentic AI is exploding, but most people are learning it backwards.

Here's the strategic roadmap that actually builds expertise step-by-step:

1. Introduction to Agentic AI
➣AI systems with autonomous decision-making capabilities
➣Key differences between traditional AI and intelligent agents
➣Core agent functions: perception, reasoning, and action
➣Business applications in workflow automation


2. Fundamentals of AI & ML
➣Supervised and unsupervised learning methodologies
➣Deep learning and neural network architectures
➣Reinforcement learning for autonomous agents
➣Gradient descent and model optimization techniques


3. Programming & AI Frameworks
➣Python libraries for building AI agents
➣API integration for function calling capabilities
➣LangChain, AutoGen, and CrewAI frameworks
➣Data handling and model orchestration patterns


4. Large Language Models (LLMs)
➣Transformer-based architecture fundamentals
➣Tokenization and embedding techniques for NLP
➣Context management and memory limitations
➣Fine-tuning and prompt engineering strategies


5. Understanding AI Agents
➣Agent architecture types and design patterns
➣Multi-agent collaboration and coordination workflows
➣Decision-making processes and reasoning chains
➣Task-oriented versus goal-oriented agent approaches


6. AI Memory & Knowledge Systems
➣Short-term versus long-term memory management
➣Vector databases for knowledge storage and retrieval
➣Retrieval-augmented generation (RAG) implementation
➣Semantic search optimization and document processing


7. Decision-Making & Planning
➣Autonomous goal formulation and execution strategies
➣Multi-agent problem-solving coordination
➣Hierarchical planning for complex agent tasks
➣Self-directed learning through feedback mechanisms


8. Advanced Learning & Adaptation
➣Reinforcement learning with human feedback integration
➣Dynamic prompt optimization and control mechanisms
➣Instruction tuning for specialized task performance
➣Continuous improvement through reward-based training


9. Deploying AI Agents
➣Cloud-based scaling for AI agent applications
➣Model deployment through API architectures
➣Performance optimization for low-latency responses
➣Monitoring systems and maintenance protocols


10. Real-World Applications
➣Business process automation with intelligent agents
➣Autonomous research and data analysis systems
➣Workflow enhancement through smart agent integration
➣Decision support systems for executives


Check out comments for resources.

Repost this to help others in your network.

Growing newsletter with Paid Ads | 2M+ subs driven | Follow to learn about AI

Aazar Ali Shad

The Performers

Paid social mastermind group where you'll find answers to the most challenging questions that no one else could help you with.

Gain access to the network of media buyers you've always craved, and uncover the secrets of the digital advertising elite.

Founder

Shad Venture UG

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search


Current & old clients: The Perfect Jean, Hello Fresh, Science&Humans, Moonbird, Curious Cardinals, Synthesis, Kinedu, Plei App and more.

Paid Social Ads & Creative Strategist Consultant

Synthesis

Weekly, 1-hour simulations that fuel innovative thinking and challenge kids to collaborate in complex environments.
‍
Join our community to get early access:
https://www.synthesis.is/

Growth Marketing Lead

Userpilot

Growth Advisor

Userpilot helps product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey.

Head of Growth

Growth Marketing Stories

Growth Marketing Stories is a podcast for marketers & founders who are in the messy middle. 

It's raw. It's actionable. It's honest.

Growth Marketing Stories Podcast will:
- Inspire you to become better version 
- Share mental models and frameworks to apply
- Discuss Lessons & mistakes so you improve
- Go deep more than just tips and tactics
- Focus on strategy, flywheels and mindset

Some of our guests were: April Dunford, Amanda Natividad, Rand Fishkin, Peep Laja, Andrew Capland, Harry Dry and more.

Some of the brands these marketers are from: CXL, Buffer, Google, Groove, Obvi, Wistia, Postscript, Careem, Panda Doc, Animalz, Airtable, Truebill and more.

Proudly sponsored by: Growth Mentor and Ahrefs

Podcast Host

VITALS

Vitals is a single lightweight shopify app that generates sales and replaces 40+ commonly used apps.

The app will help you with:
- Increase conversions
- Boost revenue
- Build more trust
- Improve stores' user experience

ECOMPLY.io

ECOMPLY.io offers a SaaS privacy management system in compliance with the GDPR.

We provide a GDPR solution for the Records of Processing Activities, DPIA, Vendor Risk Management, Data Subject Rights, and the GDPR Audit. 

Get in touch with us at contact@ecomply.io

Cofounder & CMO

Accredible

Accredible is a Certificate Management System designed to make the entire certification pipeline easier and cheaper. Issue the most advanced digital certificates in the world, update and revoke live certificates and view analytics on how your recipients use them.

Sales & Growth Manager

Lieferoo UG

Lieferoo is a community of trusted travelers & senders. We facilitate express & normal delivery of items which you are unable to send through traditional courier system. We help you send stuff along with the travelers who are going in the same direction anyway.

We are exploiting existing transportation of people traveling via cars, trains & buses. You can request a traveler to deliver an (awkward) item/s – things like furniture, bikes, Ski or Snowboard equipment etc. for you (Obviously if it aligns with their travel plan)

Co-Founder

matchinguu UG

AdTech Company Providing Programmatic Mobile Push Sales & Marketing Infrastructure.
Helping apps and advertisers to activate, engage, grow and monetize their existing user base and new target groups.

Strategy Business Development Manager

Grown several tech companies from 0 to 8 figures I Paid Social Growth Marketer I I deconstruct paid marketing so you can level up.

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

___
❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Growth Marketing Consultant

Providing growth marketing consultancy and advisory services with:

- Paid Social
- Paid Search
- Content Marketing & SEO
- Conversion Rate Optimization

Invested in: Maven, Gumroad, Vuvei Ventures, Synthesis, Userpilot, Breshna and more.

Current clients: MakerKids and Prequel.

Dear Internet, steal my ugly ads with pride.

Scaling Brands from $1Mn to $10Mn with Meta Ads — Ads Nerd — I Create Un-Ignorable Ads To Reduce CAC

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Khizer Abbas

Aazar Ali Shad

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The Battle

Khizer Abbas

Aazar Ali Shad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khizer Abbas's LinkedIn Performance

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Ready to grow your LinkedIn presence?

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