Khizer Abbas

Superhuman

Helping grow the world's biggest AI newsletter through Paid Ads.

Head of Paid Acquisition

I help brands to Scale🚀 profitably Using Paid Ads & proven funnel Strategies 

I Help brands with:
- Facebook Ads
- High converting performance creatives
- Google Ads
- Email Marketing & SMS
- CRO

If you're a brand owner looking to grow quickly, or an Agency owner who wants extra pair of hands 
DM me 📨

Media Buyer

RepStack

➤Managing the execution of always-on, digitally integrated 360-degree marketing campaigns for both b2b and b2c channels including online advertising, landing page optimization, content marketing, social media marketing, direct mail, and print marketing.

➤Alongside Marketing Director, developing marketing strategies used to drive yearly integrated marketing plans based on benchmarking, market segmentation, market research, user behavior analysis, and web analytics.

➤Ensuring marketing initiatives strategies and goals align with positive user experience while driving ROI to contribute to year-over-year sales growth.

➤Managing the marketing team to ensure the strategy, goals, and deliverables of each initiative are executed and sustainable.

➤Communicate upcoming marketing initiatives with internal and external sales and business development teams to ensure cross-functional departments are informed of campaign goals and strategies.

➤Reporting campaign performance and ROI as well as submitting key learnings and future recommendations to senior stakeholders.

Marketing Team Lead

➤ Developed and administered digital pay-per-click advertising programs using Google Adwords, Facebook & Youtube. Increased engagement rates by 700%, uplifted Lead generation from an average of 25 per month to an average of 100+ per month (85% closing rate), with ROAS of 317%.

➤ Built Google Adwords advertising campaigns including keywords research and landing page designs which increased conversion by 200%.

➤ Designed landing pages with high conversion rates, with 30-40% opt-in rates, while satisfying stringent ad network quality scores.

➤ Effectively coordinated, captured, synthesized and analyzed customer, industry and competitive insights from various channels including team-generated research, as well as qualitative and quantitative secondary research.

➤Streamlined monthly content calendar, conducted Podcasts and Webinars for better content generation and syndication, which increased efficiency of planning stage by 45%.

➤ Tools:  Facebook Ads Manager- Google Ads-Ahrefs-SEMrush-Google Tag Manager-Google Keyword Planner-WordPress-Elementor-Google Analytics-Clickup- Adoble Illustrator-Adobe Photoshop

Media Buyer & Marketing Strategist at RepStack

Pyde Pyper Marketing

Fiverr

➤ Serviced more than 500 businesses on more than 700 graphic design projects with a 98% client satisfaction rate and a 97% completion rate.

➤ Designed, developed and produced marketing materials on multiple media platforms including print design, web design, and digital informational graphics for clients that increased brand awareness on digital media up to 3x.

➤ Collaborated with small business owners to develop and distribute marketing materials to enhance and effectively communicate the ideas of the company in an effort to generate business that has increased client transactions by an average of 18%.

Graphic Designer

Simper Baby

➤ Designed and produced marketing materials including flyers, e-mail blasts, invitations, & announcements which uplifted engagement rates to 150%.

➤ Created designs, concepts, and sample layouts based on knowledge of layout principles and design concepts.

➤ Designed posters, pamphlets, and flyers for projects and events for marketing and advertising purposes.

➤ Interacted daily with graphic designers and marketers to maximize campaign goals.

➤ Headed social media and marketing campaigns for a digital platform.

Senior Graphic Designer & Social Media Manager

For brand collabs: khizer@joinsuperhuman.io

Hi, I’m Khizer.

TL;DR:
I help you stay ahead of AI and show you how to actually use it at work.
I’m Head of Marketing at Superhuman AI, the world’s biggest AI newsletter, where I took the newsletter from 150k to 1M+ readers.
On LinkedIn, I share AI tools, tutorials, and real-world use cases to help you work smarter.

Longer version (for the curious ones):
I’m the Head of Marketing at Superhuman AI, the largest AI newsletter on the internet. When I joined, we had 150,000 readers, now we’re at over 1 million and still growing.

My mission is simple: help you stay ahead in AI.

Every week, I share:
→ Practical AI tools & how to use them
→ AI tutorials & workflow breakdowns
→ Real use cases for professionals
→ Tips on automating tasks & making better decisions with AI

Beyond Superhuman, I’ve scaled multiple newsletters across different niches, from personal growth to SaaS, with subscriber bases ranging from 500K to over 2M.

I’ve spent $10M+ running paid ads (mostly Meta) across media, eCommerce, and lead gen, and I specialize in newsletter growth.

If you’re building a newsletter, or want to work smarter with AI, not just read about it, you’ll like what I share.

And if you’re a brand looking to get in front of thousands of people actively exploring AI, I also collaborate. Hit me up.

Agentic AI is exploding, but most people are learning it backwards.

Here's the strategic roadmap that actually builds expertise step-by-step:

1. Introduction to Agentic AI
➣AI systems with autonomous decision-making capabilities
➣Key differences between traditional AI and intelligent agents
➣Core agent functions: perception, reasoning, and action
➣Business applications in workflow automation


2. Fundamentals of AI & ML
➣Supervised and unsupervised learning methodologies
➣Deep learning and neural network architectures
➣Reinforcement learning for autonomous agents
➣Gradient descent and model optimization techniques


3. Programming & AI Frameworks
➣Python libraries for building AI agents
➣API integration for function calling capabilities
➣LangChain, AutoGen, and CrewAI frameworks
➣Data handling and model orchestration patterns


4. Large Language Models (LLMs)
➣Transformer-based architecture fundamentals
➣Tokenization and embedding techniques for NLP
➣Context management and memory limitations
➣Fine-tuning and prompt engineering strategies


5. Understanding AI Agents
➣Agent architecture types and design patterns
➣Multi-agent collaboration and coordination workflows
➣Decision-making processes and reasoning chains
➣Task-oriented versus goal-oriented agent approaches


6. AI Memory & Knowledge Systems
➣Short-term versus long-term memory management
➣Vector databases for knowledge storage and retrieval
➣Retrieval-augmented generation (RAG) implementation
➣Semantic search optimization and document processing


7. Decision-Making & Planning
➣Autonomous goal formulation and execution strategies
➣Multi-agent problem-solving coordination
➣Hierarchical planning for complex agent tasks
➣Self-directed learning through feedback mechanisms


8. Advanced Learning & Adaptation
➣Reinforcement learning with human feedback integration
➣Dynamic prompt optimization and control mechanisms
➣Instruction tuning for specialized task performance
➣Continuous improvement through reward-based training


9. Deploying AI Agents
➣Cloud-based scaling for AI agent applications
➣Model deployment through API architectures
➣Performance optimization for low-latency responses
➣Monitoring systems and maintenance protocols


10. Real-World Applications
➣Business process automation with intelligent agents
➣Autonomous research and data analysis systems
➣Workflow enhancement through smart agent integration
➣Decision support systems for executives


Check out comments for resources.

Repost this to help others in your network.

Growing newsletter with Paid Ads | 2M+ subs driven | Follow to learn about AI

Dedicado Agency

Founder

Selzy | Email Marketing

Mentor

Responsibilities:

SMM Strategy on LinkedIn, IG, FB, Twitter.
Paid Social activities on LinkedIn, Meta, TikTok.
Cold Outreach

Head of Social Media

Spreading the word about the best email marketing platform Selzy

Business Development Specialist

UniOne Email API

Development Manager

FirstPour

An invaluable experience as a one-person digital marketing team 🦑

Together with a wonderful international content team, I managed and executed the social media strategy for over 20 wine brands, including renowned names like Vinexpo Paris, California Wines Institute, Diageo, D.O. Cava, Protos, and many more.

I was responsible for all digital marketing activities:

↳ Paid Ads on Meta, LinkedIn, Google Ads for brand awareness and lead generation/sales
↳ Email marketing automation and Messenger marketing
↳ Web analytics and reporting
↳ Creation of landing pages

Having worked in large companies and agencies, where each specialist is narrowly specialised in their channel, working at FirstPour allowed me to expand my expertise and gain experience as a web analyst, email marketer, SEM, and Paid Social specialist, as well as a website creator.

About the Project: FirstPour is a social media marketing agency uniquely positioned to understand the inner workings of the wine market.

Paid Social Media Specialist 

Kotewine

My wine tasting club: A practice ground for digital marketing skills 🍷

What started as an Instagram account about wine quickly turned into a wine club and then an online wine course. Here are some of the results from this project:

↳ Approximately 100 students
↳ 10 Offline wine tastings
↳ 10 partnerships with wine stores and influencers
↳ 300 subscribers for the Telegram bot "Online Sommelier"
↳ 5,000 followers on Instagram through organic content with an average engagement rate of 8%

This experience taught me how to:

↳ Create a community-driven wine portal
↳ Develop digital assets: images, videos, texts, landing pages
↳ Organize wine events and tastings both offline and online
↳ Build an audience organically in a highly restrictive market
↳ Construct a multi-touch point digital ecosystem

JTI (Japan Tobacco International)

JTI is a leading FMCG company in Russia. My function — management of various digital channels of communication. 

🟢 Responsibilities
• Creation and implementation of holistic strategy in IG, FB, VK with respect to social media rules of a highly restricted industry to increase corporate brand awareness
• Anti-illicit trade portal promotion via digital channels: VK, Telegram, Yandex Zen, Yandex Direct, Google Ads 

🚀 Achievements
• Social media subscribers +30% organic post reach +40%
• Generation of 10% additional year traffic to the corporate portal due to SMM seeding campaign optimization which saved >20k $ in 6 months period

Digital Communications Manager

Simple Wine News

Simple Wine News is the leading print and online magazine about the Wine & Spirits industry in Russia. It is one of the oldest media outlets about wine in Russia that belongs to the leading premium wine importing company Simple. 

🟢 Responsibilities 
• Contribution to the English section of the website
• Research of the topics interesting to the English speaking audience

🚀Achievements 
• Initiation of the Weekly Wine Digest project that summarizes the wine news of the Russian wine market 
• Writing 14 issues of Weekly Wine Digest 
• Translation of 12 regular issues of Simple Wine News from Russian to English

Author

HSAd

HS Ad Russia is a full-service in-house advertising agency serving the LG Electronics network on a global level. I was responsible for LG Russia Social Media strategy, implementation and day-to-day activities.

🟢 Responsibilities:
• SMM strategy development and implementation in IG, FB, YT, VK, OK, TikTok
• Tendering, briefing, and working with outside vendors to execute paid social campaigns, video/photo production, content moderation, influencer marketing

🚀 Achievements
• Successful internalised all SMM management and production that resulted in company year savings of >65k $
• Increase +300% of total subscribers in IG, FB, TikTok, YT, VK, OK, organic traffic from social media to the company website +30%, organizing contests driving ER increase up to 10x times
• Integration of social selling tools: catalogs in Fb, IG, and VK

Senior Social Media Marketing Manager

Social Media Marketing Manager

iMVINO app

IMVINO is a start-up of a new wine app on the Russian market.

🟢Responsibilities
• Development of marketing strategy
• Leading all SMM activities from the start in IG, VK, FB, TG
• Supervision of all photo, video and text production for website and social media
• Active participation in the app development together with the vendor

🚀 Achievements
• Total number of subscribers in SMM 10k by the end of 2018 (1,5 years of project execution)
• Partnership with >10 wine importers and retailers, including leaders of the industry: Beluga Group, Metro Expo, Moscow Retail Forum, St. Petersburg Retail Forum, Association of Rostov winemakers
• Organization of >10 promotional events for the app among professional audiences and various stakeholders

Marketing manager

MBG Impex

MBG is among the leaders of wine and spirits imports in Russia. I was responsible for both marketing and education activities.

🟢 Responsibilities
• Copy-writing for the company’s website and social media
• Development of marketing, POS materials, and selling brochures for sales managers
• Organization of wine tastings for company managers, professionals of the wine industry, private clients
• Organization and management of foreign suppliers’ visits to Russia

🚀 Achievements
• Launch of the regular newsletter for the company’s sales managers’ support
• Creation of a wine tasting club at the company’s restaurant and realization of >20 events, with >300 participants
• Organization and realization of >500 workshops in 11 cities of Russia for professionals of the industry and clients

Training Manager

Junior Training Manager

growth @ Selzy // paid social @ FirstPour

👋 Hi! My name is Evgeny.

After 5 years in the wine industry 🍷, I switched to digital marketing.

In 2022, I became a digital nomad and moved to Armenia. Since then, LinkedIn has become my primary social network, and I have met many great people from all over the world here. ✨

Currently, I use LinkedIn to share professional insights and some personal stuff. I'm always happy to connect with like-minded people.

Professionally, I'm focused on:

↳ B2B SaaS Products Marketing
↳ SMM and Content Marketing
↳ Paid Social on Meta and LinkedIn
↳ Email Marketing
↳ Cold Emails

Always happy to share what I learned. 

If this resonates with you, feel free to send me a connection request or simply follow 😊.

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Khizer Abbas

Evgeny Kotelevskiy

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The Battle

Khizer Abbas

Evgeny Kotelevskiy

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khizer Abbas's LinkedIn Performance

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