Attention Digital

Effective marketing solutions for service-based businesses looking to: 
✅ Establish their business online
✅ Position themselves ahead of their competition 
✅ Keep their sales teams busy 
✅ Automate their marketing and lead generation
✅ Predictably grow

As an agency, we deliver the above through the following services: 
💻 Website design & development 
📈 Funnel Creation & Lead Management 
🚀 PPC & Meta Ads 
📲 Social Media Management

Co Director

Digital Marketing | Web Design | Entrepreneurial Insight

Marketing has been given a bad name… too many bad apples have given people the wrong idea. When in truth, marketing is an important part of any successful business growth.

Confusing buzzwords, pointless metrics, terrible communication & uncertainty on your return.

We get it... every day we speak to people who are simply fed up with the outdated agency model.

Marketing should be simple, it should give you the confidence to grow your business, without the worry that you're wasting your precious time and money.

We deliver this confidence to our clients in two core areas…

1) Open communication & collaboration

Whether you're looking for a website that shows you in your best light and brings you consistent leads, or launching an ad campaign to generate new revenue, we make it our responsibility to understand your business goals and look at the bigger picture so we can work towards the right solution.

Our objective is never to “say yes” for the sake of a sale. In fact, if we’re not confident that we can help you, or that the service is a good fit, we’ll be forward with that and guide you towards what is.

2) Transparency

The biggest reason why our clients work with us for so long is because we keep them in the loop, acting as a partner to their business. We make it crystal clear what’s working and what’s not, and work with you to improve both.

As a result, we have unmatched retention - We’ve even won an award for consistently driving exceptional client results, just like the ones below:

- £180k worth of qualified pipeline in just 60 days for a private clinic
- 7.8x return on ad spend for a local injury centre
- 68 sign-ups direct from their website in 5 weeks for a local gym

Here’s what our clients have to say:

“Super proactive with amazing attention to detail... I have 100% trust in Attention Digital and would definitely recommend.”

“Put simply, Attention Digital was 10/10… Everything was transparent, professional and clearly communicated.”

"We were really impressed with their professionalism, creativity, and attention to detail... I would highly recommend Attention Digital to anyone looking for a web design and consultancy company."

👉 Ready to gain confidence in your marketing & website?

Message me “Partner” or book a call directly through the link below - let's see if we’d be a good fit.

Kieran Wallworth

Shayne Williams

🚀 Scaling Businesses | Acquiring & Exiting Profitably | Growth & M&A Strategy

I help founders and business owners scale, acquire, and exit strategically, leveraging omnichannel marketing, brand positioning, and M&A expertise to maximise business value and drive high-ticket growth.

Who I Am & What I Do?

As the Founder of SugarNova and Owner of Glossy PR, I specialise in scaling high-end brands and startups through strategic marketing, PR, and digital growth solutions. I’ve spent years mastering paid ads, PR, SEO, CRO, and revenue optimisation, helping businesses dominate their industries and become high-value assets.

Beyond marketing, I have extensive experience in mergers & acquisitions (M&A) and business investing, where I help companies increase market share, optimise operations, and prepare for high-value exits or investment opportunities.

What We Do at SugarNova & Glossy PR
✅ Omnichannel Digital Marketing & Paid Ads
We build high-converting ad campaigns across Google, Facebook, Instagram, and LinkedIn, maximizing ROI and revenue growth.

✅ SEO & Content Marketing
We help brands dominate search engines and generate organic traffic that converts, positioning them as industry leaders.

✅ Public Relations (PR) & Brand Authority
At Glossy PR, we secure premium media coverage, ensuring your brand is seen in top publications and positioned as an authority in your space.

✅ Conversion Rate Optimization (CRO) & Customer Journey Mapping
We turn traffic into paying customers by optimizing user experience and sales funnels for higher conversion rates.

✅ Social Media Strategy & Influencer Partnerships
We craft engagement-driven social media campaigns and partner with top influencers to amplify your brand’s reach.

✅ Brand Development & Market Expansion
We help brands launch, scale, and enter new markets, ensuring sustainable, long-term growth.

✅ M&A & Business Investing
I assist business owners in:

Acquiring, optimizing, and scaling companies.
Preparing businesses for high-ticket exits or investment opportunities.
Investing in scalable ventures and aligning growth strategies for maximum valuation.

Why Work With Me?

I combine marketing, revenue growth, and M&A strategies to create scalable, high-value businesses. Whether you want to scale, acquire, or exit, my approach ensures your business is positioned for maximum success.

💡 Let’s Connect → If you're a founder, investor, or business owner looking to scale fast, acquire companies, or prepare for a high-value exit, let’s talk.

Founder

The "Silent Killer" of DTC Brands

Stop burning cash on Meta Ads if nobody knows who you are!

You have a great product. You have a sleek website. You’re spending £10k, £50K or even 100K/month on ads.

But your ROAS is tanking. Why?

It’s not your creative. It’s not the algorithm.

It’s a Trust Deficit.

In the beauty and wellness space, skepticism is at an all-time high. Customers don't believe your ad copy; they believe Vogue, Forbes, and Byrdie.

When you run ads without authority, you are paying a "Skepticism Tax."

When you run ads with "As Seen In..." validation, your CAC drops, and your conversion rate skyrockets.

PR isn't vanity. It's a performance multiplier.

Don't build a store. Build a Brand!

If you’re ready to stop the cash burn and start building an asset, connect with us Glossy PR and let’s talk.

PR That Earns Trust and Credibility, SEO That Ranks, Paid That Scales, CRO That Converts 📈 Helping Brands Lower CAC, Increase ROAS & LTV While Strengthening Valuation | Omnichannel Marketing Specialist and M&A Investor

Santa’s nice list for PR in 2026 🎅🏻📝

If you want to stand out next year, here is what lands coverage fast and turns it into sales:

On the “nice” list -
	•	High-res imagery and clean product cut-outs
	•	Samples shipped on time with tracking
	•	Live affiliate links set up before pitching
	•	Short case studies with real outcomes
	•	Expert comment ready to go with sources
	•	Clear product USPs and pricing
	•	Reviews and UGC we can quote
	•	Founder headshots and a one-paragraph bio

Avoid the “naughty” list -
	•	Low-res images and “coming soon” PDPs
	•	Vague claims with no source
	•	Slow approvals and missing links
	•	Samples that arrive after the story runs

What brands get when they nail this:
	•	Faster press wins in titles your customers trust
	•	Lower CPA as editor quotes lift conversion
	•	Stronger SEO from authoritative links
	•	Easier retail conversations with proof in hand
	•	A founder profile that opens speaking and partnership doors

What we help you set up Glossy PR:
	1.	Build a press kit folder: images, logo, founder bio, product facts
	2.	Switch on affiliate via Awin or Skimlinks
	3.	Create a 10-quote comment bank with sources
	4.	Add an “As seen in” strip and editor quotes to key PDPs
	5.	Set a samples SLA and stock tracker for the PR desk

If you are a beauty, health or wellness brand and you want a strong Q1, and 2026 overall, let’s get you on the nice list and in front of buyers who care.

Santa's nice list...PR EDITION 🎅📝  Can we add samples being sent out on time?

Start 2026 on the front foot. Proof first, growth second.

Proud of our client Rachel Solway for landing on GB News with a simple truth: it’s not carbs or sugar. It is habits, protein, movement, sleep and consistency.

Why expert comment matters for founders, clinics and coaches
	•	Trusted third-party proof that pre-sells new visitors
	•	Higher enquiry conversion when you surface it on site and email
	•	Clear positioning as the go-to voice in a crowded category

Turn one feature into bookings this week
	1	Add “As seen on GB News” and a short pull-quote above the fold on your service page
	2	Share a 45–60s clip breaking down your key point and link to the page
	3	Email your list with the story and a simple CTA to book or apply
	4	Retarget viewers with creator content and a value-led offer

Q1 is the highest intent quarter of the year. If you want expert PR that compounds into SEO and sales, let’s talk, Glossy PR.

Client win: Rachel Solway featured on GB News with a clear message — “It’s not carbs or sugar.”

Rachel breaks down the real levers behind sustainable fat loss: habits, protein, movement, sleep and consistency.

Why this matters for coaches and clients
	•	Third-party proof builds trust fast
	•	Media features lift enquiry conversion when surfaced on your site and emails
	•	Myth-busting positions you as the go-to expert

If you want media that converts into clients, let’s talk!

Lifestyle press is conversion infrastructure.

Congrats to Dr Hans on a feature in HELLO! breaking down Amal Clooney’s “skin secrets”. Features like this do more than raise awareness, they lower CPA and lift bookings when you wire them into the funnel.

How I tell founders and clinics to use a win like this:
	•	Put “As seen in HELLO!” and one editor quote above the fold on the treatment page
	•	Share a 45–60s breakdown video that links to the page
	•	Email your list with the story and a simple CTA to book
	•	Retarget viewers with creator content and a value-led hook
	•	Track brand search, page conversion and assisted revenue so the board sees the lift

PR makes paid work harder and helps clients say yes faster in Q4 and Q1.

If you want this wired into your site, email and ads, connect with us Glossy PR and book an online meeting to see if you're a fit.

A fantastic HELLO! A feature for Dr Hans, explaining Amal Clooney’s “skin secrets”. ✨

Why this helps clinics and DTC beauty:
	•	Trust on arrival: a HELLO! mention pre-sells first-time visitors
	•	Higher conversion: “As seen in HELLO!” and one editor quote above the fold reduce hesitation
	•	Cheaper growth: credible links lift search and make paid work harder

Turn this into bookings in 7 days:
	1	Add the badge and a short pull-quote on the relevant service or product page
	2	Share a 45–60s breakdown video for socials
	3	Email your list with the story and a soft CTA to book

Want press that compounds into SEO and sales? Connect with us and book an online call.

You can’t smell a fragrance online. That’s why we led with PR and SEO before paid.

As an investor in ROSARD PARFUM, we made a simple decision: earn belief first, spend second. 

For a younger brand in a non-visual product category, credibility is the conversion lever.

What PR gave us early:
	•	Authority on arrival: Living Magazine and other titles signalled quality to first-time visitors
	•	Lower CAC: credible links lifted search and made paid work harder
	•	Higher conversion: “As seen in” badges and editor quotes on PDPs reduced hesitation
	•	Smarter scaling: we poured money into ads once objections were closed, not before

Why this matters for e-commerce:
	•	Fragrance, supplements, skincare—buyers can’t “try” the product through a screen
	•	Third-party proof answers “Is it any good?” better than your own headline
	•	When you wire PR into PDPs, email and retargeting, every click gets cheaper

Our simple play:
	1	Win one credible feature your buyer already trusts
	2	Surface the badge and a short quote above the fold on product pages
	3	Build a “Press Edit” and route traffic there with clean tracking
	4	Recut the quote into paid and email so proof leads the message
	5	Measure brand search, PDP CVR and assisted revenue before scaling spend

This is how we keep ad budgets from burning and build a brand that lasts.

If you’re a DTC founder and want PR that compounds into SEO and sales, connect with us Glossy PR, and let’s talk.

"For Lovers Of Luxury" - Living Magazine.

@rosardparfum's room sprays featured in the wonderful regional lifestyle magazines.

We'll be gifting this room spray to our loved ones this Christmas!

Lifestyle press is conversion infrastructure.

Proud of the CURO Skin team for landing in HELLO! on editor-approved winter skin tips. 

Features like this do more than raise awareness—they lower your CPA and lift PDP conversion when you wire them into your funnel.

How I advise founders to use a win like this:
	•	Put “As seen in HELLO!” and one editor quote above the fold on the product page
	•	Build a Winter Skin Edit and route traffic there with clean tracking
	•	Recut the quote for paid and Klaviyo so proof leads the message
	•	Track brand search, PDP CVR and assisted revenue so the board sees the lift

PR is not a nice-to-have. It makes every other channel work harder—especially in Q4 and Q1.

If you are a UK DTC beauty, health or wellness brand doing £20k+ MRR and want authority you can spend, connect with us Glossy PR.

Another fantastic feature in HELLO! for @curoskin 👏 Included in a feature on editor-approved tips for super soft skin this winter 🚿

In crowded markets, the experts who win are the ones other people talk about.
Rachel Solway is a great example. 

She has just been featured in Woman’s Own, sharing her “Money Saving Health Tricks” with a readership that matches her ideal client almost perfectly.

That is not a vanity win. It is commercial.

A full editorial feature in a trusted consumer title with a loyal, engaged audience.

The magazine’s readers look a lot like Rachel’s ideal clients. 
Same life stage, same concerns, same desire to feel better without burning cash or time.

•	Faster trust: When a recognised publication backs your advice, new people are prepared to listen and buy sooner.
•	Better leads: Enquiries that come in already warmed up on your story and philosophy, not just your price.
•	More leverage: That single piece can be reused on her website, social content, email, lead magnets and webinar decks. One interview, multiple touchpoints.
•	Search and authority: The backlink and brand mention quietly support SEO and the way AI tools see her as an expert over time.

For PTs, nutritionists, therapists and other specialists, especially in saturated spaces, PR is not about chasing fame. 

It is about building visible authority that compounds across channels.

Social media can show your personality. 
Paid ads can buy attention. 
PR gives you proof.

If you are an expert or specialist who knows you are good at what you do but your market is noisy, this is the gap Glossy PR fills.

Rachel Solway featured in Woman's Own, sharing some "Money Saving Health Tricks". 

Rachel's client demographic aligns perfectly with that of Woman's Own, making it a great title for the PT and transformation coach to be featured in.

Open article: Scale Your Brand with Omnichannel Growth Strategies in 2026... And BEYOND! by SugarNova | Scaling Brands with Omnichannel Ads, PR, SEO, CRO & Strategic Acquisitions for Growth 🚀 • 31 min read

SugarNova | Scaling Brands with Omnichannel Ads, PR, SEO, CRO & Strategic Acquisitions for Growth 🚀

Scale Your Brand with Omnichannel Growth Strategies in 2026... And BEYOND!

Six months ago Curo Skin was a young DTC brand with a brilliant product and no big retail name behind it.

In their first half year with us they have:
	•	Landed 22 pieces of press
	•	Collected 3 industry awards
	•	Gone on shelf at Selfridges

Same products. Different perception.

This is what happens when you treat PR as infrastructure, not a nice to have.

For DTC beauty, health and wellness founders, results like this matter because:

	•	Trust arrives before the customer does. When they see Selfridges, Glamour or HELLO on the way in, the credibility gap closes instantly.
	•	Conversion lifts. Simple changes such as “As seen in” strips and editor quotes on PDPs reduce hesitation and returns.
	•	Growth gets cheaper. Quality backlinks from those features support search, which makes every Meta and Google click work harder.
	•	Retailers take you seriously. Buyers want proof that customers already care about your brand. Press and awards are that proof.

At Glossy PR, we build this PR → SEO → CRO flywheel for brands that want to be in the same conversation as the heritage players, without their budget.

Six months. 22 press hits. 3 awards. Now stocked at Selfridges.

That is what @curo.skin achieved in their first half-year with Glossy PR.

Why this matters for DTC beauty, health and wellness
	•	Trust on arrival: third-party proof pre-sells first-time visitors
	•	Higher conversion: “As seen in” and editor quotes on PDPs reduce hesitation
	•	Cheaper growth: credible links lift search and make paid work harder
	•	Retail readiness: press and awards open doors with buyers

If you want PR that compounds into SEO and sales, let’s talk.

Global PR is one of the most underrated growth levers for clinics and DTC beauty brands.

We placed Dr Hans's expert take on Amal Clooney’s glowing skin in a UK title first. 

That one comment has now been syndicated to The Times of India.

Same quote. New country. New audience. New backlinks.

Here's why this matters more than a “nice to have”...

	•	You are no longer just a local expert. You become a global authority in your category
	•	Each new title adds readership, reach and retargeting pools you can monetise for years
	•	International citations create multiple backlinks into your site, which lift SEO and help LLMs recognise your brand
	•	When you wire those quotes into PDPs, service pages and emails, your conversion rate improves without increasing spend

This is what I would do if this were your clinic or brand this week:-

	1.	Add “As seen in The Times of India” and a pull quote above the fold on the relevant service or product page
	2.	Create a 45–60 second explainer video breaking down the insight and pin it on your socials with a link to that page
	3.	Email your list with the story, the learning and a simple CTA to book or shop
	4.	Retarget visitors who hit that page with creator content and this proof front and centre

This is why we talk about PR → SEO → CRO → Paid as a flywheel, not a one-off win. 

One strong expert comment can travel across multiple territories, compound your authority and quietly lower your CAC over time.

If you are a clinic or DTC beauty brand and you want coverage that works hard in London and in markets like India, the US and the Middle East, let’s talk. Glossy PR

Syndication = scale.

@drhanselofficial’s expert take on Amal Clooney’s glowing skin has now landed in The Times of India. One comment, multiple titles, bigger footprint.

Why this matters for clinics and DTC beauty
	•	Cross-title reach compounds authority and trust
	•	International citations strengthen SEO signals
	•	Proof on pages and emails lifts conversion

Turn this win into bookings this week
	1	Add “As seen in The Times of India” and one pull-quote above the fold
	2	Share a 45–60s breakdown video linking to your service page
	3	Email your list with the story and a soft CTA to book

Need PR that scales across titles and channels, let's chat!

I see a lot of brands chasing any coverage.

That’s not the game.

The real leverage comes from being featured in the right places, in front of audiences who already trust the platform and are actively looking for expert-led guidance.

A feature on Healf isn’t just “nice PR”.

It puts an aesthetics doctor in front of a science-led, wellness-conscious audience that values education, credibility and outcomes, not hype.

That’s where PR stops being vanity and starts becoming a growth asset.

• Trust transfers instantly
• Authority compounds over time
• SEO equity strengthens the brand long after the feature goes live

This is exactly how we scale clinics and personal brands in aesthetics, health and wellness.

We don’t chase headlines.
We place experts where patients already believe.

Perfect platform.
Perfect audience.
Perfect alignment.

If you’re building a brand where credibility matters as much as conversion, this is the level you should be playing at.

Being featured on Healf positions an aesthetics doctor directly in front of an audience that genuinely cares about science-backed wellness and expert guidance. 

It builds trust, elevates authority and helps patients feel confident choosing a practitioner who prioritises education, transparency and results. 

Perfect platform, perfect alignment, for Dr Hans ✨

One of my favourite things in PR is seeing a strong piece of expert comment travel.

We placed Dr Candice O’Neil’s perspective on “love triangles” and complex relationships earlier this year. 

That same copy has now been picked up and featured in Vogue India.

Same expertise. New market. New audience. New authority.

Why this matters if you are a psychologist, coach or specialist in a crowded space:
	•	Syndication multiplies your effort
 You put the work into one clear, well structured comment and it continues to work for you as it moves across titles and territories.
	•	You move from local expert to global voice
 When your name appears in brands like Vogue India, you are no longer just a UK practitioner. You are part of a wider conversation on relationships, behaviour and mental health.
	•	Each placement strengthens your positioning
Every new title adds another backlink, another logo, another social proof asset you can use on your website, funnels and in your pitches for talks, books and corporate work.
	•	Your market sees you differently
Clients, referrers and other journalists notice when the same expert keeps appearing in quality outlets. That consistency is what builds real authority.

This is the kind of media arc we are building for experts at Glossy PR. Not one off splashes, but comment that is structured to syndicate and compound.

If you are a psychologist, therapist or specialist who wants your work to show up in more than one country and more than one title, it starts with getting the first piece right.

Happy to talk through how we would approach that for you.

It's always extra sweet when a piece of comment features across multiple titles. Dr Candice O'Neil's, "Love Triangle" copy is now featured in Vogue India.

Third-party quotes close sales your own copy can’t.

“So, while most ‘miracle’ products leave you wetter but none the wiser, @curo.skin actually earns its keep. It’s one of those rare times you can believe the hype — and your skin will thank you for it.” — Andy, Sustain Health Magazine

Why quotes like this matter for DTC brands in crowded categories:

	•	Trust on arrival: an editor’s words beat your headline every time
	•	Higher conversion: a short pull-quote above the fold reduces hesitation on PDPs
	•	Cheaper growth: credible mentions improve search and make paid work harder
	•	Retail readiness: buyers recognise the masthead and take your pitch seriously
	•	Retention and LTV: proof-led onboarding and email flows cut refunds and boost repeat

Turn one quote into revenue in 7 days:

	1.	Add the quote and logo to the relevant PDPs and your homepage
	2.	Build a “Press Edit” collection and route traffic there with UTMs
	3.	Drop the line into Klaviyo: welcome, abandon, post-purchase
	4.	Recut it for ads and creator content; lead with proof, not features
	5.	Track brand search, PDP CVR and assisted revenue so the board sees the lift

If you are a UK DTC beauty, health or wellness brand and want quotes that move numbers, let’s talk.

"So, while most 'miracle' products leave you wetter but none the wiser, @curo.skin actually earns its keep. It’s one of those rare times you can believe the hype - and your skin will thank you for it" - Andy at @sustainhealthmagazine.

Lifestyle press is a conversion lever.

Congrats to Dr Hans, on a feature in 30 Days To Better Skin. 

Here is how I advise founders and clinics to turn one mention into outcomes:
	•	Put “As seen in 30 Days To Better Skin” and one editor quote above the fold on your service or product page
	•	Spin up a Better Skin Edit with a simple bundle or treatment pathway
	•	Drop the quote into Klaviyo and paid creative so proof leads the message
	•	Track brand search, page conversion and assisted revenue so the board sees the lift

PR is not a nice to have. It makes every other channel work harder in Q4 and Q1.

Editor approved. 

Dr Hans, is featured in the new 30 Days To Better Skin magazine ✨

Why this matters for clinics and skincare brands
	•	Trust on arrival: third-party proof pre-sells new visitors
	•	Higher conversion: “As seen in” and one editor quote above the fold reduce hesitation
	•	Cheaper growth: credible links lift search and make paid work harder

Turn this win into revenue this week
	1	Add the badge and a short pull-quote on relevant service pages and PDPs
	2	Create a Better Skin Edit landing page and bundle featured services or SKUs
	3	Email your list with the story and a soft CTA to book or shop
	4	Retarget visitors with creator content and a clear value hook

Want press that compounds into SEO and sales? 
Connect with us and book an online meeting here - book.glossypr.com

My feed is full of Black Friday wins, and I love to see it, however, has your brand thought about the long term, overarching strategy that you need to win in 2026?

This is well worth a read from the team SugarNova | Scaling Brands with Omnichannel Ads, PR, SEO, CRO & Strategic Acquisitions for Growth 🚀

At Glossy PR, all we want is the simple things… 😅

Can anyone else relate?! 🫣

*Sings Mariah Carey's "All I Want For Christmas" at the top of their lungs* 😂🎄🎤

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The Battle

Kieran Wallworth

Shayne Williams

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The Battle

Kieran Wallworth

Shayne Williams

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shayne Williams's LinkedIn Performance

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