Kieron Mayers

Paiger

Head of Marketing

The Lonely Marketers

Podcast Host & Community Contributor

Marmalade Marketing

Operations Director

Evolution Recruitment Solutions

Marketing Manager

Data & Digital Manager

NES Fircroft

Senior Marketing Manager

Marketing Manager - APAC

Digital Marketing Manager

Digital Marketing Executive

Meridian Business Support

Marketing Assistant

RailCorp

Software Asset Management Assistant

👋 hello there

Thanks for taking a few seconds to come here — but don’t get your hopes up 😬


I’ve not got ten marketing tips that will change your life. Or the secret silver bullet to measuring ROI 🫠

What I do have is some lived experiences that might make it worth following or connecting with me on this very LinkedIn. But that’s up to you 🫵

These are the best ones

- I’ve spent a lot of time sorting out marketing for recruitment agencies

- I now do marketing at a wonderful SaaS business for recruitment agencies (more on that below)

- I help facilitate a community of recruitment marketers called TLM (The Lonely Marketers) by hosting a podcast and contributing to our highly valued WhatsApp group

- I have bipolar disorder and occasionally post about it and its impact on my life. I’m quite vocal about mental wellbeing in general

- I’ve been teetotal for three years and I’m always happy to chat to people who are concerned about their drinking habits or considering cutting back

- I’m married, have two children, and a dog called Pablo. This isn’t Facebook but I will post about them from time to time. Especially the dog


About Paiger ⤵️

Enable your recruiters to market candidates, jobs and themselves with AI and automation.

Paiger puts the most important workflows for recruitment agency growth in one place.

→ Simplify your recruiters' new business development workflows and enable them to spec CVs fast

→ Consistently good job adverts that reach niche audiences and generate quality candidates

→ Build recruiter personal brand visibility and align sales and marketing efforts

For more information and to book a demo visit paiger.co

💙

Boost People

At Boost People, our unique blend of marketing and recruitment expertise sets us
apart. Our approach combines creativity with practical, results-driven strategies,
designed to save you time, money, and effort while ensuring your recruitment
efforts stand out.

To discuss your organisation’s specific needs and receive personalised support in
implementing these strategies, get in touch today.

Talent Acquisition Marketing Specialist

I help empower individuals from all backgrounds, especially neurodiverse professionals, to take charge of their career journeys with confidence. My goal is to help you discover and showcase your unique strengths, equipping you with the tools to make informed career decisions and navigate the job market on your terms.

Career Coaching Tailored to You
I provide guidance that respects your goals and preferences, helping you refine job search strategies, build networking skills, and prepare for interviews—always at a pace and style that suit you.

CV and Application Support
With expertise in CV writing and application processes, I’ll help you craft materials that truly reflect your skills and experiences, empowering you to represent yourself with confidence.

Personal Branding and Self-Promotion
Using a marketing-informed approach, I’ll help you build a personal brand that feels authentic, with strategies to promote yourself confidently across industries.

AI-Driven Job Search Tools
I introduce AI and digital tools to streamline your job search and optimize applications, while ensuring you maintain control over your process.

Strengths-Based, Neurodiversity-Affirming Approach
I respect each person’s unique talents, providing neurodiversity-affirming coaching that includes self-advocacy and workplace strategies to help you thrive.

My approach puts your autonomy first, ensuring each step reflects your aspirations. I’m here to support you in building a career that aligns with who you are, so you can move forward with clarity and confidence.

Let’s unlock your full potential. Book a consultation today, and let’s create a career path that allows you to thrive confidently and authentically.

Career Coach

blueskies

I developed a new candidate acquisition process, utilising marketing techniques to convert passive candidates to active and mitigate the risks of candidate shortages. Creating enhanced materials to promote new opportunities and leverage employer brand. Introduced email sequencing, developed compelling copy and created a process to ensure fast responses to inbound replies. 

Filtering and matching candidates on behalf of clients; across both marketing and creative roles. Ensuring candidates relevant and transferable skills are promoted clearly and in an engaging way for clients. 

Supporting candidates and clients through the process, ensure I understood drivers and secured the needs of both parties to the best of my ability. 

Responsible for creating useful, engaging content for both clients and candidates. Publishing to the website and all social media channels as well as hosting webinars and seminars. Doubled open rates on our email campaigns. Introducing dynamic new templates and significantly improving our data. 

I led a key business growth project to cleanse and grow client data in the blueskies CRM. The results of this being the deletion of over 15k dead records and the upload of 5k. A further project to improve the candidate data resulted in 26% re-engagement, 36% deletions, 151 updated CV and £8,000 fee's.   

Working directly with the owner of the business and the leadership team I created the 2020-2025 five year vision and strategy. Currently delivering a roadmap for 2020 designed to change our business significantly to enable growth. 

Launched a brand new thought leadership piece ‘the view’. Designed to share the perspectives of candidates with clients, I managed the research, production and the business development that followed.

Marketing Director / Talent Partner

Barnett Waddingham

I Implemented a new annual marketing planning process. This was highly successful, it was adopted quickly and raised awareness and trust in the business resulting in greater success for marketing activity as well as saving money and resources.  

I introduced campaigns to promote research reports written by internal experts. As a result downloads more than doubled, increasing leads into the pipeline. Brand messaging in PR and communications was easier to control which resulted in improved awareness.  

I introduced multi-channel promotional campaigns to increase visitors to events, growing numbers by up to 30%. I enhanced the quality of results from these events by ensuring the right customer groups were targeted to maximise the relevance of the event to them, and which improved feedback scores and enhanced business results.   

I inaugurated the use of personas and research to better understand the target market and improve client experience. I used these insights within business cases to bring changes such as location, timing and materials to improve accessibility.  

I built and led a team to support the creation of a purpose-built CRM and lead a business behaviour change programme. My team were involved from the beginning and handled the liaison between the consultants and the IT delivery team, ensuring that the perspectives and requirements were captured and actioned. We also designed and delivered the engagement strategy and the launch. The project took six months and resulted in fast adoption across the business.  

I led a team to develop and deliver a plan to protect the contact database from the introduction of GDPR. Co-ordinating the business to clean data, working with IT to build ‘opt in’ to the online database, running an engagement campaign to engage 1000 employees. And running an external campaign to grow ‘opt ins’ and inform contacts of the changes.

Marketing Campaign Manager

Jaguar Land Rover

Designed and delivered unique internal events at a large UK Automotive firm to engage employees in product launches with personalised content they are proud to share socially. Example XF launch : http://bit.ly/1BOqYRv  

Delivered the first of its kind 'Join the Experience' campaign. An international customer/product awareness programme incl. full project management, customer liaison, multi-channel delivery and external communications. Includes the art direction and production of a series of films https://youtu.be/DTR4b03b9M8

Senior Internal Communications Officer

Creatively led and project managed the creation of a film to globally reveal the Range Rover Evoque Convertible brand new product. Received over 100k views and PR value of over £500k : https://youtu.be/s_Dx2rR2iRc  
 


Researched and developed stories to promote in-car technology on the Range Rover Evoque, then designed and commissioned a short film for social networks shared by multiple websites and received over 10K views. ttps://vimeo.com/98052573

Land Rover Brand PR - Range Rover PR Team

GKN Driveline

As a business partner to the Health and Safety team I led the creation and project managed an award-winning internal communications safety campaign ‘thinkSAFE!’. Designed to reduce accidents and near misses by education of common mistakes. The campaign tools were embedded into the business processes and became part of everyday plant life.   
 
Working as a business partner with the Asia Pacific Leadership team, I developed and deployed a campaign designed to share people stories to draw parallels in an incredibly diverse region. As a result of ‘Pride Inside Asia’ the employees felt heard, engaged and part of the global GKN Team.

Global Communication Manager

Macdonald Hotels

Sale and promotion of the hotels 12 conference rooms and facilities
Development of customer relationships
Maximise profit from each lead using sales techniques such as up-selling 
Negotiate prices, develop packages and collect monies
Conduct tours and customer meetings using excellent product and industry knowledge
Research competitors and keep up with industry wants and needs. 
Liaise and develop relationships with internal and external suppliers.
Working as part of a team in a busy office to strict targets and high standards.

Events Sales & Marketing

Holiday Inn Hotel and Conference Center

During my time in this role I co-ordinated large conferences, events and weddings for this 4 star venue.
I was responsible for developing the wedding sales materials and packages as well as negotiating with potential clients. 
Working with a large team I developed skills in organisation, communication and customer service.

Conference, Wedding and Event Coordinator

Choice Hotel Group Ltd.

Skills I developed here include; customer service, attention to detail, sales, accounting, international reservation systems and communication.

Reception, Reservations, Event Mangement, Customer Service

Solving recruitment challenges with marketing thinking 💡

At Boost People, my mission is to transform recruitment using marketing techniques to help both organisations and job seekers thrive. For companies, I offer coaching and training in recruitment marketing techniques that attract and retain high-performing, diverse teams. For job seekers, I provide personalised career coaching to help you navigate your career path with clarity and confidence.

🚀 For Organisations:
Boost People’s recruitment marketing training helps you build confidence in using techniques to stand out in the job market and attract the right talent. From employer branding to compelling job postings, we help you create campaigns that resonate with top candidates and foster inclusive workplaces.

🌟 For Job Hunters:
With career coaching tailored to your goals, I support job seekers in developing personal brands, optimising CVs, and honing interview skills. Specialising in neurodiversity-affirming coaching, I provide tools and strategies that empower you to navigate the job market authentically.

Whether you’re looking to boost your recruitment efforts or take the next step in your career, Boost People is here to help. Contact me at hannah@boostpeople.co.uk or call 07949251741.

taplio

The Battle

Kieron Mayers

Hannah Chatterley

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