PropertyTek

Private Equity Holding Company in Property Management. Anything that can drive revenue... I'm on it!

EVP of Sales

Kim Cram Consulting

Build the Funnel. Create Revenue. Retain Customers.

When you are a start up you have the blue ocean ahead of you. Success is around the corner... just depends on which road you take and how fast you want to get to that corner.

Having best practices at your finger tips can be the difference of fast growth or running out of runway. Anything from Outbound sales to CRM setup for both organization and being data driven, hiring the right talent and helping them develop in the right way.

Founder  ~ GTM Strategies that Drive Pipeline & Sales Process that Closes Deals

CaptureMyMeeting

Advisor

Northstar Financial Consulting Group

GTM Advisor

IsoTalent

Optimum Foods

Novarad

VP of Enterprise Sales 

Paystand

VP of Sales

Turning the world that still pays transaction fees upside down and still providing a way for instant payments. Add the automated reconciliation and you have a dream come true for every finance team. More money on the bottom line and less time with the manual processes!

Rebooting commercial finance by delivering seamless, simple, and intuitive ways to drive cash flow with the convenience of instant payments without all the fees associated with credit cards. Allowing the world of finance to be digital like the rest of the business.

Head of Business Development

SmartShyp

Fractional: Head of Business Development

Wooly

Taking the power of customer's voice to the next level to drive more revenue and customer engagement. Helping manage, organize and measure influencers, advocates, and fans. Everything you need to manage your influencer strategies in 1 place to help you see more, be more, and do more.

Fractional: Head of Sales

As a founder and fractional CRO, I help start-ups and new product launches build the funnel, create revenue, and retain customers. I have 20 years of sales experience in leading teams, closing deals, and creating go-to-market strategies and processes from scratch.

My mission is to help sales leaders and reps achieve their goals and grow their businesses. I offer consulting, training, and coaching services tailored to each client's needs and challenges. I also share tips and tricks about all things sales and prospecting on my weekly newsletter and online boot camp. Whether you need to review your processes, train your team, or boost your pipeline, I can help you turn your sales from a rollercoaster to a rocket ship.

🚀 Kim Cram

My son's latest for Axomo. They make it so easy when there is so much to talk about.

Axomo makes it so employees can pick exactly what they want instead of the "paint shirt" or something that goes right into the garbage. 

Minimum is 1... which means each person can get EXACTLY what they want. 

If your SWAG is still bought in bulk and everyone gets the same thing, it's time... 

🛑 stop wasting 
✅  start having your employees start  😍 LOVING 😍  your SWAG

Thanks Axomo for sponsoring Bentley's YouTube... we LOVE all the hats, shirts, sweatshirts with Ignite Velocity.

Go and subscribe to Ignite Velocity's YouTube for mini jeep, trucks, bike, snowmobile fun... https://lnkd.in/g6RMHxVe

🏁 Left PE for Fractional CRO to drive BIG Exits | Helping $3M - $10M Founders Build 🚀 Revenue and Maximize Valuation | GTM ~ Revenue ~ Sales

Your sales process is over complicated... 

We bounce prospects between SDR → AE → SE → Onboarding → CSM like an assembly line.

The most frustrating...   every handoff loses context, momentum, and trust.

So what happens?
-A new person shows up and starts from ground zero.
 --Prospect repeats the same answers.
  ---It feels generic. Cold. Impersonal.

Literally… makes buying HARDER than it should be.

Here’s what to do instead 👇

1. ONE point person owns the relationship.
 The AE does the discovery. The AE leads the demo.
 The AE is the constant face of the process.

2. If an SE joins, the AE still leads.
 The rep drives the flow, asks the questions, and keeps the prospect engaged.
 The SE supports — they don’t take over.

3. Warm, detailed handoff to CS.
 AE introduces them.
 Shares the pain points, goals, where the prospect got stuck, and why they bought.
 This protects momentum and builds continuity.

4. Make the experience feel personal — because it should be.
 
People buy because they feel understood.
 
They stay because they feel supported.

When sales feels like an assembly line, trust disappears.
 
When sales feels like an actual relationship, buying gets easier — way easier.

If you want faster closes, higher show rates, and smoother onboarding…
 🛑 Stop complicating the process.
 🟢 Start simplifying the experience.

This is what NOT to do when sales are going well and you want growth.

Don't fall into the trap of doing only one thing... 

MORE
- More reps
-- More activity
--- More spend
---- More pressure

Don't get me wrong... doing more of what's working can help

BUT... it's rearely the thing that gets you to the next level. 

WHY... because "MORE" usually scales the problems along with the wins. Or produces new ones that you didn't see when it was at a smaller scale. 

✅ What you should be doing for next level growth...

💰 Improve close rate
- Find pain, understand impact, connect dots between them and solution, create sense of urgency and find objections. 

💰 Increase Deal Size
- Stop discounting or giving away what you don't need to. Have confidence in solution. PLUS the more you connect their impact to your solution, you shouldn't need to 

💰 Additional Channels or Segments
- finding other options gives you ability for true growth instead of a typical STALL or plateau that most companies go through.  

❌ Examples of what not to do... 

🙅‍♂️  Just hire more people... 
--- If you don't have enough pipeline to feed the team you already have... adding headcount doesn't increase revenue. (It only increases payroll AND frustration)

🙅‍♂️  Double Activity...
--- If you are only playing a numbers game with OK messaging, you'll burn through leads FASTER and burn your market. 

🙅‍♂️  Throw more money at marketing...
--- More money doesn't always mean more Qualified leads. It has to be dialed in and you have to be strategic or could end up being a bonfire of cash

🙅‍♂️ Think what go you here is what is going to get you 👉  THERE
--- MORE is something that can help, but true growth to take you to the next level is never just more of the same thing. 

Again... what you really want. 

👉  BETTER 👈 

Better processes. Better attack. Better strategies. 

Think outside the box and don't be afraid to keep what you are doing and try something new. 

Think big to win big!!!

Forge & Fathom

Marketing shouldn’t feel like a black box — especially when growth is on the line. At Forge & Fathom, we help mid-sized B2B companies and the investors who back them diagnose underperformance, align leadership around the real issues, and deliver a clear plan to improve results.

For operating companies, we bring clarity to overwhelmed marketing teams and frustrated executives by identifying what’s working, what’s not, and where to focus next. For VCs and PE firms, we offer a due-diligence tool that evaluates a company’s marketing maturity, go-to-market strategy, and growth potential — providing an outside-in view that financial and technical audits miss.

Our structured Fathom360 Assessment and tailored Success Accelerator Playbook replace guesswork with actionable insights, helping leaders make smarter decisions, prioritize the right investments, and accelerate growth with confidence.

Co-Founder & Managing Partner

California Polytechnic State University-San Luis Obispo

- Serve as Vice Chair of the Board for Cal Poly’s Graphic Communication Department, providing strategic guidance to shape curriculum, industry partnerships, and student opportunities.
- Advise on emerging trends in digital marketing, branding, content strategy, and technology, ensuring students are equipped with real-world, industry-relevant skills.
- Support faculty, administration, and students by fostering connections between academia and the business world, enhancing career pathways.
- Contribute to the department’s vision and long-term planning, helping to modernize programs in alignment with evolving industry needs.

Board Member - Graphic Communication Department (Currently Vice Chair)

Lytho

- Shareholder and member of the Executive Team.
- Led the post-acquisition operational plan and merger of DivvyHQ and Lytho.
- Worked closely with the CEO to define our new identity, positioning, and strategic vision.
- Created the "Plan. Create. Perform.” messaging that aligned our entire organization and became the strategic framework that drove our marketing, customer communications, and product roadmap.
- Led the development of our branding and messaging strategy—helping the company define its UVP, differentiate from competitors, and establish a strong identity for our comprehensive suite of technology solutions.
- Partnered with the VP of Marketing and VP of Sales to develop a new Go-To-Market strategy.
- Built a comprehensive partnership strategy from the ground up.
- Partnered with the VP of Marketing to revamp the inbound marketing engine, driving a 20% year-over-year increase in lead generation and a 10% year-over-year growth in opportunity creation.
- Led website optimization efforts, increasing website conversions by 557.14% in under five months.
- Managed analyst relations to elevate market positioning.
- Helped drive multiple product launches.
- Contributed to the development of new product packaging and pricing strategies.
- Actively participated in lead generation and sales efforts, directly helping secure major brand clients. I helped sign some amazing brands! I wish I could say who they are.

Vice President, Strategy

DivvyHQ

Over a million (and counting) content projects have been created with DivvyHQ by the world’s top brands. 🚀

DivvyHQ, recognized as the #1 Content Marketing Platform, automates and simplifies content planning, collaboration, and performance tracking for global marketing teams. 

Marketing teams at brands like McDonald’s, Aflac, Lowe’s, Red Bull, Pfizer, Mercedes-Benz, Unilever, Visa, Progressive, and H&R Block have used DivvyHQ to power their content operations.

CEO & Co-Founder (Acquired by Lytho)

Brockton Creative Group

Brockton Creative Group was a full-service digital agency specializing in content strategy, marketing, website development, branding, and software development. We worked with over 150 organizations, from startups to nationally recognized brands such as Hallmark, YMCA, H&R Block, and Allegiant Air. 

Known for our innovative approach to branding and online marketing, Brockton Creative Group received multiple industry awards, including Addy Awards and recognition on the national Empact100 list, celebrated at The White House.

CEO & Founder (Acquired in 2015)

Local Ruckus

Do the Local Thing!

Local Ruckus is the only all-in-one platform for discovering people, places, things to do and ways to serve - in one's community. The primary mission of Local Ruckus is to get people off their computers and into the community.

Co-Founder (Not Acquired 😞)

RR Donnelley

Sales Representative

An Unconventional Bio for an Unconventional Life. 👇


Some Career Stuff:

• Created the design on a well-known commercial airplane.
• Created the logo currently on the Las Vegas Raiders stadium. 
• Sold a company while raising a Series A for another. (Stress level: maximum.)
• Nominee for Ernst & Young Entrepreneur of the Year. 
• Pitched in big-time Silicon Valley boardrooms, "Shark Tank" style. Didn't faint once.
• Arnold Schwarzenegger's autograph is on my college diploma. (True story.)
• Built a branding & web agency at 24, then sold it.
• Co-founded and sold a global software company.
• Created and produced a monthly magazine from scratch.
• Launched an e-commerce coffee business.
• Had lunch with Jennifer Lawrence at SXSW... Sort of. (It’s a long story.)
• Co-founded a carpet cleaning company in high school with my grandpa. 
• Helped hundreds of companies scale and grow.
• Proud Cal Poly grad. Best decision ever. Now on the Board of Advisors.


Some Personal Stuff:

• Was a nationally ranked BMX racer at 13. Lost only one race.
• Thought I wanted to be a filmmaker—until a Hollywood producer crushed my dreams.
• Played pickup basketball almost every day in college. I still play, even though it really hurts.
• Flew solo as a kid, across the country every summer. (My parents were brave.)
• Survived an emergency plane landing with my family. (Crazy story for another time.)
• I cut my own hair. Haven’t had a professional trim in 18 years.
• Gave Marcus Mumford from Mumford & Sons a high five. Twice.
• Doing things that scare the sh%$ out of me is my specialty.
• I’ve failed plenty. But guess what? I’m not afraid to fail again.
• Love taking risks. Even when I have no clue what I’m doing.
• Worked with insanely talented people and created some really cool stuff.
• I was the lead singer of two bands. I was embarrassingly bad. 
• Been with my wife since we were 15. We now have 3 amazing kids. And a dog that barks a lot.
• I pray every day to thank God for my family and friends.

It’s been one hell of a ride.




Favorite Quote: "Failure doesn't just happen. It's a decision."​ - Corey Rudl

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The Battle

🚀 Kim Cram

Brock Stechman

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The Battle

🚀 Kim Cram

Brock Stechman

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🚀 Kim Cram's LinkedIn Performance

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