Most founders don’t have a revenue problem.
They have a predictability problem.

Pipeline looks full, but forecasts miss.
Reps are busy, but bookings are flat.
Growth feels fragile instead of repeatable.

I help founder-led B2B companies turn revenue into a system — not a guessing game.

I’m a Fractional CRO working with $3M–$10M B2B founders who want:
• predictable revenue
• clean, reliable forecasts
• a sales engine that scales beyond the founder

My background is operating revenue inside PE-backed and growth-stage companies — translating aggressive goals into real math, clear metrics, and execution that holds up.

My work focuses on:
• revenue modeling & capacity planning
• funnel instrumentation & forecasting
• sales process & deal inspection
• rep execution, training, and accountability

I don’t replace your team.
I build the revenue operating system they run.

This is delivered through the $100M Sales Process™ — a repeatable framework designed to create predictability before scale.

If you’re growing but don’t fully trust your number, we should talk.

🚀 Kim Cram

Aramark

Account Executive

Descope

Building Sales Development and sourcing qualified pipeline. 💰

Enterprise Sales Development Lead

Scriptify.AI

Sales Development Advisor

Neo4j

- Manage West, Central, LATAM  and Strategic SDR teams

Sales Development Manager

TigerGraph

Manage the West Coast & North Central SDR teams.
FY22, Q4- FY23, Q3 150% quota attainment

October 150% quota attainment 
Player & Coach

SDR Team Lead

September 175% quota attainment
August 160% quota attainment 
July 100% quota attainment
Generated over 2.5 Million in pipeline

Enterprise Sales Development Representative

June 250% quota attainment 
May 100% quota attainment

 Sales Development Representative - Commercial 

Maggiano's Little Italy

•Manage a team of 38 employees on customer service, catering, conflict resolution, and brand standards maintaining banquet sales of $3M, annually. 
• Qualify all inbound leads with BANT through discovery calls to tailor our service to customer expectations, booking 100 events, monthly.
• Cold Call up to 40+ prospects weekly from a CRM report in order to survey customer experience, competitive landscape, and gain back lost business, regaining over 30k annually due to calls.
• Manage customer relations in a CRM to enhance customer experience and maintain existing business, resulting in an improvement to Guest Engagement Measurement by 30% in the first 6 months.

Sales Manager

Sysco

•Logged activities and managed a pipeline using Salesforce to maintain a strategic engagement with accounts. 
•Developed and marketed new business through market research, solution selling, and discovery calls.  
•Qualified leads for budget and ideal buyer profiles in order to utilize time efficiently, resulting in 45% territory growth in the first 5 months.
•Cold called up to 20 prospects, weekly, through market research to target new business and generate leads.

Sales Representative

Bon Appétit Management Company

•Managed all aspects of a one concept café with 3 micro-restaurants and one traditional café in a neighboring building and managed a Starbucks on campus, ensuring a positive and safe working environment.
•Ordered, purchased, and stocked the merchandise in a timely manner.
•Managed  budgets, controlled expenses, and coordinated schedules & manpower to maintain efficient operations. 
•Handled all performance evaluations, promotions, and dismissals with a high degree of emotional intelligence.

Cafe Manager Multi-Unit

•Help run shifts and handle guest relations
•Execute shift meetings with servers to discuss tonight specials
•Evaluates wine and spirits with vendors that we are looking to add to our beverage program and captains list. 
•Assist guest with wine recommendations and perfect pairings. 
•Increased wine PPA by 77 cents in the first 30 days when we do a average of 400-1000 covers a day

Key Manager

•Manage, train bar and server staff on wine, beers and steps of service according to corporate standards weekly. 
•Helps with inventory and ordering of wine and spirits. 
•Evaluates wine and spirits with vendors that we are looking to add to our beverage program and captains list. 
•Assist guest with wine recommendations and perfect pairings. 
•Increased wine PPA by 77 cents in the first 30 days when we do a average of 400-1000 covers a day

Sommelier

Account executive

🚀Dynamic Sales Development Leader | Account Executive | Revenue Growth Architect | B2B Strategy Innovator

Hello! I’m Eric, an accomplished sales professional with a proven track record in driving revenue and fostering business growth. With 6+ years of B2B experience, I’ve evolved from leading high-performance SDR teams to excelling as an Account Executive. My expertise lies in building and executing impactful go-to-market strategies, developing and qualifying leads, and closing deals that drive long-term value.

Throughout my career, I’ve consistently exceeded targets and cultivated cultures of high performance and continuous improvement. I’m passionate about creating meaningful relationships with clients, identifying their unique challenges, and delivering tailored solutions to achieve mutual success.

While I’m driven by results, I’m equally focused on people. I thrive in environments where I can collaborate, innovate, and inspire others to reach new heights. Whether leading a team or engaging with customers, I aim to make a lasting impact.

Let’s connect and explore how we can achieve success together!

taplio

The Battle

🚀 Kim Cram

Eric Salinas 🥂

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