PropertyTek

Private Equity Holding Company in Property Management. Anything that can drive revenue... I'm on it!

EVP of Sales

Kim Cram Consulting

Build the Funnel. Create Revenue. Retain Customers.

When you are a start up you have the blue ocean ahead of you. Success is around the corner... just depends on which road you take and how fast you want to get to that corner.

Having best practices at your finger tips can be the difference of fast growth or running out of runway. Anything from Outbound sales to CRM setup for both organization and being data driven, hiring the right talent and helping them develop in the right way.

Founder  ~ GTM Strategies that Drive Pipeline & Sales Process that Closes Deals

CaptureMyMeeting

Advisor

Northstar Financial Consulting Group

GTM Advisor

IsoTalent

Optimum Foods

Novarad

VP of Enterprise Sales 

Paystand

VP of Sales

Turning the world that still pays transaction fees upside down and still providing a way for instant payments. Add the automated reconciliation and you have a dream come true for every finance team. More money on the bottom line and less time with the manual processes!

Rebooting commercial finance by delivering seamless, simple, and intuitive ways to drive cash flow with the convenience of instant payments without all the fees associated with credit cards. Allowing the world of finance to be digital like the rest of the business.

Head of Business Development

SmartShyp

Fractional: Head of Business Development

Wooly

Taking the power of customer's voice to the next level to drive more revenue and customer engagement. Helping manage, organize and measure influencers, advocates, and fans. Everything you need to manage your influencer strategies in 1 place to help you see more, be more, and do more.

Fractional: Head of Sales

As a founder and fractional CRO, I help start-ups and new product launches build the funnel, create revenue, and retain customers. I have 20 years of sales experience in leading teams, closing deals, and creating go-to-market strategies and processes from scratch.

My mission is to help sales leaders and reps achieve their goals and grow their businesses. I offer consulting, training, and coaching services tailored to each client's needs and challenges. I also share tips and tricks about all things sales and prospecting on my weekly newsletter and online boot camp. Whether you need to review your processes, train your team, or boost your pipeline, I can help you turn your sales from a rollercoaster to a rocket ship.

🚀 Kim Cram

My son's latest for Axomo. They make it so easy when there is so much to talk about.

Axomo makes it so employees can pick exactly what they want instead of the "paint shirt" or something that goes right into the garbage. 

Minimum is 1... which means each person can get EXACTLY what they want. 

If your SWAG is still bought in bulk and everyone gets the same thing, it's time... 

🛑 stop wasting 
✅  start having your employees start  😍 LOVING 😍  your SWAG

Thanks Axomo for sponsoring Bentley's YouTube... we LOVE all the hats, shirts, sweatshirts with Ignite Velocity.

Go and subscribe to Ignite Velocity's YouTube for mini jeep, trucks, bike, snowmobile fun... https://lnkd.in/g6RMHxVe

🏁 Left PE for Fractional CRO to drive BIG Exits | Helping $3M - $10M Founders Build 🚀 Revenue and Maximize Valuation | GTM ~ Revenue ~ Sales

Your sales process is over complicated... 

We bounce prospects between SDR → AE → SE → Onboarding → CSM like an assembly line.

The most frustrating...   every handoff loses context, momentum, and trust.

So what happens?
-A new person shows up and starts from ground zero.
 --Prospect repeats the same answers.
  ---It feels generic. Cold. Impersonal.

Literally… makes buying HARDER than it should be.

Here’s what to do instead 👇

1. ONE point person owns the relationship.
 The AE does the discovery. The AE leads the demo.
 The AE is the constant face of the process.

2. If an SE joins, the AE still leads.
 The rep drives the flow, asks the questions, and keeps the prospect engaged.
 The SE supports — they don’t take over.

3. Warm, detailed handoff to CS.
 AE introduces them.
 Shares the pain points, goals, where the prospect got stuck, and why they bought.
 This protects momentum and builds continuity.

4. Make the experience feel personal — because it should be.
 
People buy because they feel understood.
 
They stay because they feel supported.

When sales feels like an assembly line, trust disappears.
 
When sales feels like an actual relationship, buying gets easier — way easier.

If you want faster closes, higher show rates, and smoother onboarding…
 🛑 Stop complicating the process.
 🟢 Start simplifying the experience.

This is what NOT to do when sales are going well and you want growth.

Don't fall into the trap of doing only one thing... 

MORE
- More reps
-- More activity
--- More spend
---- More pressure

Don't get me wrong... doing more of what's working can help

BUT... it's rearely the thing that gets you to the next level. 

WHY... because "MORE" usually scales the problems along with the wins. Or produces new ones that you didn't see when it was at a smaller scale. 

✅ What you should be doing for next level growth...

💰 Improve close rate
- Find pain, understand impact, connect dots between them and solution, create sense of urgency and find objections. 

💰 Increase Deal Size
- Stop discounting or giving away what you don't need to. Have confidence in solution. PLUS the more you connect their impact to your solution, you shouldn't need to 

💰 Additional Channels or Segments
- finding other options gives you ability for true growth instead of a typical STALL or plateau that most companies go through.  

❌ Examples of what not to do... 

🙅‍♂️  Just hire more people... 
--- If you don't have enough pipeline to feed the team you already have... adding headcount doesn't increase revenue. (It only increases payroll AND frustration)

🙅‍♂️  Double Activity...
--- If you are only playing a numbers game with OK messaging, you'll burn through leads FASTER and burn your market. 

🙅‍♂️  Throw more money at marketing...
--- More money doesn't always mean more Qualified leads. It has to be dialed in and you have to be strategic or could end up being a bonfire of cash

🙅‍♂️ Think what go you here is what is going to get you 👉  THERE
--- MORE is something that can help, but true growth to take you to the next level is never just more of the same thing. 

Again... what you really want. 

👉  BETTER 👈 

Better processes. Better attack. Better strategies. 

Think outside the box and don't be afraid to keep what you are doing and try something new. 

Think big to win big!!!

Nate Randle

Gabb

Gabb made the Inc. 5000 list, coming in at #494. The list is an annual ranking of the fastest-growing privately owned companies in the United States. With our three year revenue growth of 895%, we landed in the top 10% of companies.

Chief Executive Officer

Chief Marketing & Growth Officer

Executive Advisor

Gabb for Good

We are establishing the Gabb Foundation as a way to reduce caregiver stress in times of need. We do this by providing safe cell phone service to children whose families are navigating challenges or facing barriers. #GabbForGood

Co-Founder & Board Member

Qualtrics

SVP Americas Marketing + Global Customer Marketing

Experience Management (XM) focuses each company on delivering value to customers and employees, helping drive immediate bottom line results while creating long-term value for shareholders. 

Key Accomplishments:

Led a group of senior leaders to plan and execute the Qualtrics IPO with our partner, Nasdaq. Owned all weekly meetings and prioritized tasks and projects for our remote bell ringing ceremony and stock listing. Directed all activities on IPO day, including company celebration.

Exceeded quarterly pipeline and revenue targets every single quarter, during the middle of covid. Shifted our entire marketing plan from in-person events to 100% digital. Developed webinar offense and virtual round table meetings to stay connected to our B2B prospects.

• Marketing leadership over North & South America
• Owned Global customer expansion
• Global growth leader over Customer Experience (CX) products
• Managed a team of 25+ marketing/brand leaders
• Owned marketing sourced pipeline targets 
• Delivered quarterly revenue targets in partnership with sales team
• Field marketing
• Account based marketing
• Partner marketing
• Digital marketing
• Physical and virtual events
• Industry marketing

SVP Americas Marketing

Vivint

Vivint is a leading smart home company in North America. Vivint delivers an integrated system with in-home consultation, professional installation and support, as well as 24/7 customer care and monitoring. The company serves more than 1.7M customers.

Key Accomplishments:

Record Year - In 2018, we exceeded $1B in annual revenue for the first time in company history and delivered a 125% bonus to marketing employees for executing a high-performing brand plan that helped deliver on company goals while staying within budget.

Award Winning CES Booth - Brand team created an entire neighborhood experience that showcased our new product launches and was selected as a “Top 20 - Best of CES” booth in the same class of brands such as Google, Intel, Netflix and Samsung. 

Product Awareness - Set the strategy and signed NBA players Donovan Mitchell and Rudy Gobert as brand ambassadors. Launched a fully integrated campaign that went viral and received millions of views, engagements and sales leads. Worked closely with Utah Jazz executive team as our largest corporate marketing partner through the arena naming rights deal (Vivint Smart Home Arena).

Responsibilities as CMO:

• Managed team of 70+ employees with 10 direct reports
• IPO pitch and filing documents preparation
• Brand strategy
• Product marketing and storytelling
• Public relations & corporate communications
• Digital marketing + website
• Sales team messaging and marketing
• Social media
• Design and content creation
• Retail partnerships
• Sports sponsorships (Utah Jazz, UofU, BYU)
• Consumer experiences and industry trade shows

EVP & Chief Marketing Officer

Utah Jazz

Key Accomplishments:

#TakeNote Campaign - Created and executed a season-long strategy that culminated with a trip to the playoffs for the first time in five seasons. Players and fans organically adopted the Take Note message that quickly became a statewide anthem and was frequently talked about on ESPN and TNT. The Jazz continue to use the campaign today.

Managed all aspects of team marketing and game operations for the Utah Jazz, SLC Stars, and Salt Lake Bees (Triple-A affiliate of the Los Angeles Angels).

Served on the executive leadership team that led the extensive arena renovation and secured the new ten-year arena naming rights partner (Vivint Smart Home Arena).

Nike Collaboration - Worked directly with Nike Basketball to design and launch an entirely new set of jerseys for the team. One of the unique designs was dedicated to Southern Utah and included a basketball court that matched the uniform. The concept became the best selling jersey in team history and Nike couldn’t keep up with demand. The success led to Nike building an on site arena store with a wide variety of limited edition items for Jazz fans.

Launched 5 FOR THE FIGHT jersey patch with Qualtrics. Worked with Nike on color combinations. The patch was the first-of-its-kind among all North American professional sports teams because it focused on charitable efforts instead of a corporation. Crowdsourcing to donate $5 to the fight against cancer.

Leadership Responsibilities:

• Managed team of 15 marketing and design professionals
• Brand marketing
• Ticket sales awareness and demand in partnership with sales team
• Creative design (logos, player assets, promotion items, tickets, arena decor, company events)
• Social & digital media
• Team website + mobile app
• Game operations
• Fan engagement
• Customer relations
• Managed Nike basketball and NBA relationship

Senior Vice President Marketing

Vice President Marketing

Nike

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. 

Personally responsible for driving the strategic brand plans and consumer initiatives for football and baseball training. Served on the leadership team that planned a month long consumer journey (product and events) leading up to Super Bowl XLVIII, in New York City.

North America Brand Director, Football & Baseball

Directly managed a $38M demand creation budget, along with planning and delivering the marketing and media buying strategies. Managed a team of 20 people with 5 direct reports.

Member of leadership team that delivered double-digit growth for multiple years, resulting in $500M+ in annual revenue. Reported directly to the U.S. general manager.

Tangible Retail Partnership Returns - Worked very closely with Dicks Sporting Goods, Golf Galaxy, Golfsmith, and several other retail partners on product launches, athletes appearances, merchandising and promotional plans. Over a three year span, we grew our retail business by 150%, mainly driven by apparel.

Tiger Woods and Rory Mcllroy Campaign - We signed Rory and then launched the first creative with both athletes, titled - No Cup Is Safe. The spot received 10 million+ views (on YouTube) in two days and was the second most watched Nike commercial that year, behind a global soccer ad. Nike Golf apparel sales grew by 25% during the heart of the media campaign.

US Marketing Director, Golf

Amer Sports Corporation

Directed the product and sports marketing strategies for Suunto USA, including PR, co-op, promotions, sponsorships, trade shows, retail merchandising and athlete contracts. 

Implemented the first ever social media and consumer database strategy for the company.

Traveled to Finland HQ quarterly for global leadership meetings.

Global Marketing Director

Callaway Golf

Led a cross-functional team of domestic and international managers to coordinate the delivery of annual, global marketing plans. Supervised three marketing managers.

Activated and managed corporate sponsorships with ESPN, Mercedes, FedEx and Cadillac. 

Global Brand Strategy - Worked directly with Phil Mickelson and other Callaway PGA and LPGA Tour Staff on North America and European marketing campaigns.

Cancer Awareness Initiative - Partnered with EIF and Halle Berry to drive awareness for ovarian cancer research. Through product auctions and public donations, we raised $3M for the foundation.

Senior Manager, Global Integrated Marketing

Appointed by CEO to turn around the struggling Top-Flite brand that had lost both dollar and market share for six straight years.

Managed a brand P&L of $55M and launched the most successful golf ball in seven years, beating company forecasts by 25%.

Golf Rap Video Goes Viral - Wrote a rap song about the Top-Flite brand and golf balls and played a superhero (D2 Man) in a YouTube video that completely disrupted the stuffy golf industry. The content was viewed over 1 million times within 24 hours, and the New York Times covered the story. The publicity put the new D2 golf ball on the map and supercharged the rebuilding process.

Employee of the Year Award - Received highest honor in the company, the 2007 Ely Callaway Award, for exceeding expectations on the Top-Flite brand.

Brand Manager

U.S. Sales Training Manager

MarketStar

Worked for MarketStar on the Hewlett-Packard account. Started as an inside sales representative and was promoted to territory marketing manager. I sold product and presented partnership marketing plans to small to medium business owners.

Left MarketStar/HP for the opportunity to chase my dream of working in the golf industry, at Callaway Golf.

Hewlett-Packard Sales & Marketing Business Development Manager

Hewlett-Packard Inside Sales Representative

CEO at GABB | Safe Tech for Kids & Teens | Advocate for Single Parents

Optimist. People-first leader. Team builder. Collaborator. Brand storyteller.

Lucky husband & dad. Golfer. Fly fisherman. Music enthusiast.

Currently serving as CEO at Gabb, a safe tech company for kids and teens. 

My career includes twenty-plus years in sports and tech marketing, brand building, and sales growth at leading brands like Nike, Callaway Golf, the Utah Jazz, and Qualtrics.

A few career highlights:

☑ Honored as 2023 CEO of the Year by Utah Business 

☑ Planned and executed 2 IPO's as part of Qualtrics and Vivint leadership teams

☑ Exceeded $1B in revenue with Vivint C-suite team (CMO)

☑ Launched Utah Jazz #TakeNote campaign as SVP of Marketing (used by team 8+ years running)

☑ Exec leader on Nike Golf team that generated YOY double-digit growth with $500M+ in annual revenue 

☑ Employee of the year at Callaway Golf for brand management leadership

More than a cellular network—Gabb Wireless is a movement to connect kids and teens to what matters most with safe-tech solutions. Our phones and watches serve as the first step into tech while giving parents peace of mind.

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The Battle

🚀 Kim Cram

Nate Randle

Followers

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The Battle

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Nate Randle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🚀 Kim Cram's LinkedIn Performance

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