House of Balance de

Business Coach and Advisor

Moelholm C&C

Partner

BoConcept

Regional Director

BoConcept USA

Retail Director

Retail Account Manager

Logistics Manager

Store Manager

BoConcept Houston

System Transport

Shipping Coordinator

I'm a business coach helping B2C executives achieve health and prosperity in their ventures. I’m also an investor with firsthand understanding of running successful businesses.

I'm an excellent choice for managers and leaders seeking a coach and advisor with extensive international business know-how. I bring 25 years of practical experience living and working in the US, Asia, and Europe.

I grew up in an entrepreneurial family in Denmark. I left home at 18 to work in the USA and help my family build what would become, with time, BoConcept, an international furniture retailer with more than 270 stores worldwide.

Between then and the age of 40, I worked across various locations in the USA and Asia, driving the growth of the store's network and building and managing international teams and relationships with company franchisees. I was in the middle of my INSEAD Executive MBA program when my family decided to sell the business. The sale led me to leave my job, rethink my professional and personal paths, and eventually reinvent myself. 

I look back at 20+ years as an ambitious professional, store manager, and later, a regional director and senior executive who often spent most of the work week in airplanes and hotel rooms, pushing himself and others to deliver growth. I enjoyed doing business and seeing the results of my work. In Asia, I led a network of more than 50 stores across ten countries, almost tripled company sales within five years after I took over the responsibility, and successfully managed turnarounds in Japan and China. I built the BoConcept retail network from scratch to comprise more than 20 stores in the US.

Despite enjoying my work in business, I was often stressed, and I did not always show the best side to my teams and partners. I spent the first years after we sold the company in search of fulfillment. I experienced burnout, which was a painful period. Still, I am grateful because it changed my thinking and way of living and interacting with others.

I learned to listen to the needs of my body. I dived into understanding my emotions and the emotions of others, and I got better at finding balance in life and within personal and business relationships. I have a lot to share regarding my experience as a business executive and as a human being searching for success in business and keeping a good balance in life.

Working with business leaders to achieve excellence in business while remaining balanced in life allows me to combine two passions—the world of business and feeling well in body and mind.

Kim Moelholm

Vangsgaard Consulting

Helping businesses unfold their full potential within strategy, branding, business development and digitalisation, driving a more sales and marketing efficient agenda.

Strategic Advisor

Kansas A/S

Part of executive management - including development of the overall business strategy.
Building and driving the transformation from an illustrious workwear brand to a new and modern standalone brand in record time. 

P&L responsible for the International Brand & Marketing team consisting of:
Kansas WORK
• Brand/marketing reinvention, building and leading a new and more modern Kansas brand, including everything from brand and marketing strategy and tactics to development and execution of brand and commercial campaigns targeting both end users and B2B segments. 
• Local Trade Marketing teams in Germany and Denmark (Trade plans, lead generation and dealer collaborations and support)
• Visual identity from showrooms in DE and DK to International trade fairs and Shop-In-Shop concepts/branded space areas.
• Digital/online from strategy, tactics to development and operation of a digital go-to-market strategy involving development and implementation of E-commerce in Germany (All frontend Online platforms consisting of E-Com Germany, SoMe from facebook, Instagram to Linkedin, Xing and CRM).
Kansas WEAR
• Brand and Marketing strategy, tactics and operation of Kansas Wear, a new lifestyle brand rooted in the Kansas heritage and taken to the streets.
• Digital-online strategy, tactics to development and operation of a new international E-commerce store selling Kansas WEAR (All frontend Online platforms, SoMe, PR, outreach, influencer marketing, etc.)

Marketing Director / Executive director, brand, marketing & e-commerce

https://www.house-coach.dk/

Advisory Board Member

BoConcept A/S

Part of Executive Board - including development of the overall business strategy.
Managing more than 60 employees across the world.
Board owner of Product to Market Board, Campaign Board and Concept Board.

P&L responsible for the Global Brand & Concept team consisting of:
•	Brand (brand strategy and development)
•	International Marketing (evaluation and execution of brand and commercial campaigns)
•	Marketing development (marketing coordination, project management and graphics team).
•	E-com and Online (All frontend Online platforms consisting of E-Com, SoMe, CRM team – development and operation of more than 60 country platforms incl. a new E-com platform focusing on Omni channel)
•	Collection & Visual (Collection director, senior product managers, product development teams and visual merchandise team)

Restructuring, centralising and optimising marketing, collection and visuals into one team.
Development, Implementation/execution of global concept-, brand-, marketing, - and collection & visual strategies.

Key results:
Part of creating a successful turnaround with improved efficiency within all area of responsibility and continuous growth in SSS.

Head of Brand & Concept / Executive director concept, brand, marketing & product portfolio

Nestlé S.A.

Management responsibilities:
•	Part of the Nordic Management group including development of the overall business strategy. 
•	Part of Nestlé Nordic Marketing Executive Board.

Establish, centralise and lead the Nordic marketing organisation across countries.
Managing 12 employees across the Nordic countries including 4-line managers (Marketing Manager DK/NO, Marketing Manager SE/FI, Product Manager and Online Manager).
P&L responsible for the Nordic marketing team consisting of 3 Nordic teams.
•	Product team (Portfolio strategy and management - innovation and renovation).
•	Brand/Marketing team (Insights, development, production, execution and evaluation).
•	Online, E-Com, So-Me, and Customer Club / Loyalty club (development, production, operation and execution).

Key results:
•	Development and implementation of new cross channel marketing strategy and new brand platform resulting in increased ROI.
•	Hjem-IS became the fastest growing FMCG brand in 2013.
•	Portfolio innovation and renovation resulting in increased NNS and gross margin.

Nordic Marketing Director at Hjem-IS

Bianco Footwear

Management and responsibilities:
Part of the international management team including development of the overall business strategy.
Managing 12 employees across Denmark, Norway and Sweden including 3 Line managers.

P&L responsible for the international marketing team consisting of 3 international teams:
•	Marketing off- and online (Brand- and commercial campaigns across all channels).
•	University (developing and implementing training concepts and concept manual).
•	Visual identity/Retail concept (development and implementation of the retail concept and visual principles).

Establish and lead an agile International cross channel marketing department.
Development, implementation and execution of Band & Marketing-, University- and visuals strategies including continued updating of Bianco’s retail / inventory concept.
Online strategy including building and executing all online platforms, webpage, E-commerce, loyalty club and Facebook etc.
Culture, develop and drive value process and subsequent implementation of living rules and values in the whole chain "Living the Bianco Way”.

Key results:
•	Bianco Footwear was the fastest growing and most successful fashion chain / brand within shoes for many years and had an annual growth up to 40%.
•	Created the strongest brand within the industry.
•	Developed and built a high performing and top motivated int. marketing department.

 International Marketing Manager

Tholander Design Studio

Management and responsibilities:
•	Customer and supplier contact including negotiation.
•	Project and product planning.
•	Marketing and media planning.
•	Finance including salaries.

Project Manager

Scan AD

Areas of responsibilities:
•	Customer and supplier contact including negotiation.
•	Media planning.
•	Project- and product planning.

Advertising Assistant

With documented results, I have built and led some of the strongest lifestyle and retail brands within their industries both in Scandinavia and globally.

I have managed national and international teams and preparation and execution of marketing and collection strategies. In close cooperation with retail, finance and IT, I have developed a new strategy for omni channel including a new E-com platform, which was rolled out in more than 60 markets.

With strategic overview, analytical sense and superior understanding of business combined with a burning passion for creating business with the customer as the focal point I have implemented concept and branding across physical and digital touch points.

With the ability to see potential while remaining focused on optimisation, I have created the link between concept and business development, which in turn has ensured a natural interaction between the commercial side, the product and the marketing effort. The result speaks for itself – a continuous growth in SSS (Same Store Sale).

#Business Strategy #Businesstransformation #Digitalisation #Management #Branding #Marketing #Communication #Digitalmarketing  #Sales

Helle Vangsgaard

𝗝𝗲𝗴 𝗵𝗮𝗿 𝗯𝗿𝘂𝗴𝘁 𝗵𝗲𝗹𝗲 𝗺𝗶𝗻 𝗸𝗮𝗿𝗿𝗶𝗲𝗿𝗲 𝗽å 𝗮𝘁 𝗴ø𝗿𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝘆𝗱𝗲𝗹𝗶𝗴𝗲.
Men når det handler om mig selv, rammer jeg muren.

Det er lidt ironisk, når jeg dagligt rådgiver CEOs, marketingteams og founders om synlighed og positionering. Men måske er det præcis derfor, jeg siger det højt.

For vi har skabt en kultur, hvor personlig branding ofte forveksles med polering, personlige bekendelser eller strategisk “likeability”.
Det er ikke autenticitet. Det er bare støj.

Jeg lærte det tidligt i min karriere. Da jeg sammen med René Piper Laursen og det dygtige team byggede Bianco til et af tidens førende modebrands inden for sko, arbejdede vi konsekvent ud fra én sætning, der har fulgt mig siden:

𝗗𝗼𝗻’𝘁 𝘀𝗮𝘆 𝗶𝘁. 𝗦𝗵𝗼𝘄 𝗶𝘁.

Den sætning har sat retning lige siden, og den holder stadig. 

𝗔𝘂𝘁𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝗲𝘁 𝗲𝗿 𝗶𝗸𝗸𝗲 𝗲𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻-𝗼𝗽𝘀𝗹𝗮𝗴.
Det viser sig i de små valg:
· Når man siger tingene, som de er.
· Når man står ved en beslutning, også når det kræver mod.
· Når virksomheden lever det, den lover eksternt.
· Når værdier ikke hænger på væggen, men kan mærkes mandag kl. 08.15.

I sidste ende vælger vi dem, vi stoler på.
Synlighed er aldrig nok. Det er det, vi står for og gør hver dag, der gør os troværdige og værd at have tillid til.

Så måske er personlig branding slet ikke et spørgsmål om at fylde mere.
Måske handler det om at være til at regne med.

Hvordan arbejder du med autenticitet, uden at det bliver hverken privat eller poleret? Del gerne din erfaring. Jeg er nysgerrig.

Tak fordi du læste med.

Autenticitet starter ikke med synlighed, men med handling

𝐍å𝐫 𝐯𝐞𝐫𝐝𝐞𝐧 𝐥𝐚𝐫𝐦𝐞𝐫, 𝐡𝐯𝐨𝐫𝐝𝐚𝐧 𝐬𝐤𝐚𝐥 𝐯𝐢 𝐬å 𝐟𝐨𝐫𝐡𝐨𝐥𝐝𝐞 𝐨𝐬 𝐬𝐨𝐦 𝐛𝐫𝐚𝐧𝐝?
Indimellem er det befriende at tage en formiddag ud og få sat ord på alt det, vi går og mærker i hverdagen.

I tirsdags deltog jeg i Dentsus Pulse26, hvor de tog os igennem otte mega forbruger og marketingtrends for 2026 og frem.

Der er ingen tvivl om, at de brands der vinder, er dem der ser og taler ind i de trends, der rører sig, som formår at holde en klar retning midt i al uroen, og som ser tendenserne som en mulighed frem for en trussel.

💰𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗲 𝗠𝗼𝗻𝗲𝘆 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 ➜ skab klarhed i økonomisk usikkerhed, og hjælp mennesker med at træffe valg med omtanke og hjerte.

🌈𝗠𝗮𝗸𝗲 𝗧𝗿𝘆𝗶𝗻𝗴 𝗖𝗼𝗼𝗹 𝗔𝗴𝗮𝗶𝗻 ➜ gør det legitimt at prøve, fejle og lære. Innovation kræver mod, ikke perfektion.

🤖𝗖𝗮𝗿𝗲 𝗟𝗶𝗸𝗲 𝗧𝗲𝗰𝗵 ➜ brug teknologi til reel værdi, ikke bare som endnu en smart feature. Mennesker belønner brands, der løser noget.

🧁𝗕𝗿𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗞-𝗙𝗮𝗰𝘁𝗼𝗿 ➜ lad jer inspirere af tempo, farver, følelser og formatfornyelse fra de asiatiske kulturstrømme. De påvirker alt omkring os.

👮𝗥𝗲𝗰𝗹𝗮𝗶𝗺 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 ➜ tag ansvar, vær tydelige, og byg troværdighed gennem faglighed og ærlighed. Autoritet skal fortjenes.

🌿𝗕𝗲 𝗮 𝗛𝗲𝗮𝗹𝘁𝗵 𝗕𝗿𝗮𝗻𝗱 ➜ forstå sundhed som ro, søvn, mental balance og fællesskab. Brands påvirker dette mere, end de aner.

💞𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗟𝗼𝘃𝗲 ➜ hjælp mennesker med at skabe relationer og connection i en tid, hvor mange føler sig alene.

✨𝗨𝗻𝗹𝗲𝗮𝘀𝗵 𝘁𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 ➜ overrask med omtanke. Små meningsfulde øjeblikke skaber større loyalitet end store kampagner.

Efterfølgende har jeg tænkt en del over, hvordan vi bedst taler ind i de her trends, især Learn to Love. Hvis vi som brands kan understøtte relationer og fællesskaber, kan vi gøre en reel forskel. Særligt i en tid, hvor meget bevæger sig fra “vi” til “jeg”, hvor mange unge oplever, at nærhed er blevet sværere, og hvor frygten for at fejle fylder mere end før.

𝗛𝘃𝗶𝗹𝗸𝗲𝗻 𝗮𝗳 𝗱𝗲 𝗼𝘁𝘁𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝗿𝗮𝗺𝗺𝗲𝗿 𝗱𝗶𝗴 𝗺𝗲𝘀𝘁?

En stor tak til det fantastiske team hos dentsu der år efter år inspirerer og giver os sprog for de bevægelser, vi står midt i. Og en særlig tak til Julie Daugaard,  Mathilde Østergaard, Emilie Kusk Nielsen og Paw Bæk Hansen, for at dele indsigter med både skarphed og inspiration. 
#Pulse26

Kære netværk, jeg har brug for jeres hjælp.
Jeg deler normalt ikke noget om mine børns studier, men denne gang gør jeg en undtagelse.

Min datter Helene arbejder pt. på et projekt om digitale platforme på restauranter i forbindelse med hendes kandidat. Et område, hvor der sker rigtig meget, og hvor dine oplevelser er afgørende.

Derfor håber jeg, at du vil hjælpe hende ved at bruge 5 minutter på at udfylde spørgeskemaet.
Link til spørgeskemaet: https://lnkd.in/di2Qc8K6

Hvis du er nysgerrig på resultaterne, deler Helene Vangsgaard Nielsen gerne et uddrag af konklusionerne, når projektet er afleveret. Send hende blot en PB, så ligger det i din indbakke i det nye år.

Del eller tag gerne andre, der også kunne have lyst til at hjælpe.
På forhånd tusind tak, det betyder mere, end du tror 💚

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗲𝗿 𝗶𝗸𝗸𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗲𝘁. 𝗗𝗲𝘁 𝗲𝗿 𝗸𝘂𝗻𝗱𝗲𝗿𝗲𝗷𝘀𝗲𝗻, 𝗱𝗲𝗿 𝗸𝗻𝗶𝗿𝗸𝗲𝗿.
Der er øjeblikke, hvor man kan mærke det: Kunderejsen knirker. Ikke dramatisk. Bare stille og roligt.

På slides ser det fint ud.
Men i virkeligheden opstår bruddet der, hvor kunden skifter kanal:
• Fra annonce til website
• Fra klik til oplevelse
• Fra løfte til levering

Analyser fra blandt andre PwC, Gartner, McKinsey og LinkedIn B2B Institute peger i samme retning:
• Kunder har markant større tendens til at købe mindre eller helt forsvinde efter blot én dårlig oplevelse
• Virksomheder overvurderer konsekvent, hvor gnidningsfri deres kunderejse egentlig er
• Performance bliver markant dyrere, når brand og kundeoplevelse ikke understøtter investeringen

Alligevel hører jeg ofte:
 “Vi er jo på. Kampagnerne kører.”

Ja, kampagner kan drive trafik.
Men de kan ikke kompensere for en fragmenteret kunderejse.

Det er sjældent én stor fejl, der knækker relationen.
Det er summen af mikrosvigt:
• Den mail, der ikke matcher tonen i annoncen 
• Det flow, der gør noget simpelt unødigt besværligt 
• De dage, hvor et lead venter for længe på svar 

Det er netop i mikrosvigtene, at de store tab opstår.
Det lyder småt.
Men det betyder tabt omsætning, lavere konverteringsrater og stigende CPA.

Det er der, kunden tænker:
“Det her burde være lettere.”

Grafen herunder viser det tydeligt.
Performance giver kortsigtede peaks.
Men den varige effekt kommer fra brand, oplevelse og sammenhæng.

De stærkeste brands har forstået det:
De bruger ikke kun budget på at få klik.
De investerer i sammenhæng, kultur og oplevelse, så hvert klik ikke bare giver et peak, men bidrager til den brandværdi, der løfter væksten på sigt.

Det starter sjældent med endnu en aktiveringskampagne.
Det starter med brandet, med løftet i toppen af tragten og med touchpoints, der spiller sammen, så løftet bliver holdt gennem hele kunderejsen.
 
Hvornår har du sidst set jeres kunderejse med kundens øjne?

Hvornår har du sidst fået en brandoplevelse, der var så gennemført, at du tænkte: “Det her har jeg lyst til at dele med andre”?

Sådan en oplevelse fik jeg, da jeg besøgte Stacy’s, en amerikansk diner i Køge. Her lever brandet i hver eneste detalje.
Fra de lyserøde parkeringsbåse og de imponerende juledekorationer til en halveret amerikansk skolebus og klassiske diner-møbler side om side med ikoniske amerikanerbiler. Selv toiletterne følger temaet, og vægudsmykningen binder det hele smukt sammen. Og ja, burgeren kommer selvfølgelig med et stemplet logo og flag.

Det hele bindes sammen af medarbejdere, der lever brandet med smil, nærvær og 60’er-inspireret tøj. Det er dér, oplevelsen får sjæl.

Et brand bliver for alvor stærkt, når oplevelsen hænger sammen gennem hele kunderejsen, fra modtagelsen til afslutningen.

Når brandet lever i praksis, på tværs af mennesker, processer, kommunikation og fysiske rammer, og ikke kun i kampagnerne, men i alle detaljer, så opstår den oplevelse, der bliver hængende.

Hvornår har du sidst fået en brandoplevelse ud over det sædvanlige?

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Kim Moelholm

Helle Vangsgaard

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taplio

The Battle

Kim Moelholm

Helle Vangsgaard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Helle Vangsgaard's LinkedIn Performance

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Performance ScoreHelle Vangsgaard's LinkedIn Performance