Forrester

Content planning: Work with colleagues and research director to determine an integrated research and content portfolio based on clients’ top priorities and market opportunities.
Research: Conduct primary and secondary research, including by planning and conducting telephone interviews, fielding online surveys, and analyzing Forrester and third-party data.
Client engagement: Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term client interactions and engagements. Present at Forrester-sponsored and industry events and deliver client webinars.
Thought-leadership: Develop a deep understanding of the top challenges that data and insights leaders face with a clear emphasis on data leadership and culture, data literacy, data storytelling, insights teams, organizational models, and stakeholder alignment.
Collaboration: Collaborate with the immediate research team as well as experts in different focus areas from across Forrester’s services and geographic teams to develop a complete context for the issues in this space, both providing input to their research and writing reports incorporating their expertise to provide a big-picture view.
Publishing: Write several long and short research documents that convey new ideas. 
Consulting delivery support: Support consulting engagements as a subject-matter expert to apply Forrester’s research in the context of clients’ specific business environments and help solve their problems through inquiry, guidance sessions advisory, and project consulting. May provide sales support.
Industry and market presence: Establish an industry presence as an influential speaker and thinker; build relationships with senior data and analytics professionals as well as with the technology vendors that serve them and the journalists who cover the area; and participate in vendor briefings and field press inquiries as necessary. Embrace social tools and build a market presence via social media.

Senior Analyst, Data Leadership, Org & Culture

#BuffaloBusinessIntelligence

Creator of a grassroots initiative to connect Business Intelligence Professionals in WNY.
Check out our group here: https://www.linkedin.com/groups/8796018/

#BuffaloBusinessIntelligence / Buffalo BI

What is BI?

Business Intelligence (BI) is an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance. (Gartner, 2017)

TOGETHER WE CREATE

The Buffalo Business Intelligence Work Group formed in December 2017 to unite all “boots on the ground” data analytics, business intelligence, and data scientists of Buffalo regardless of the skill level or industry in an inclusive, vendor neutral, cost-effective setting. Data is data no matter the industry or tool and it takes a wide range of skill sets in order to leverage technology to achieve favorable outcomes in WNY. The peers you meet here will “tell you like it is”, celebrate your failures, inspire future wins, and will be there to support you throughout your analytics journey, no matter your skill level, industry, or employer.

YOU BELONG HERE

If you have a curiosity that cannot be quenched, a passion for problem solving, a love of learning, enjoy tinkering with tools, are thrilled to share skills, or are eager to connect with your local tech-community, you belong at our events.

GATHER

We gather together 2x a year. The first Wednesday of June and December. Our December work group is where we meet to discuss the skills, tools, and problems and solutions we have identified over the past year. Our June work group is focused on delivering the needs identified in our December work group. For June 2020, we are doing things a little differently and hosting a special online discussion panel via Zoom. In December 2020, we anticipate doing a virtual event as well!


CONNECT

https://www.linkedin.com/groups/8796018
https://www.facebook.com

Creator of #BuffaloBusinessIntelligence

Highmark Blue Cross Blue Shield of Western New York

Key Duties include:

- Getting hands on with data, and is excited to find stories in numbers
- Staying on top of health analytics trends to create clever data stories and content that bring value to the organization 
- Work across multiple analytics teams. Contribute ideas to brainstorm and develop creative, thought provoking content that generates high-value conversations with external customers 
- Identify interesting datasets and interesting stories and pitch them to our analytics teams
- Suggest and build static and dynamic interactive visualizations and novel ways of telling stories

Key Projects:
- Develop the Role of a Data Journalist 
- Host Story or Strategy (SOS) sessions as an internal consultant, storyteller, & DataViz muse
- Develop & Deploy Data Literacy Training 
- Create a virtual Analytics community within one week of shifting to a virtual environment using MS Teams during COVID-19 pandemic - Analytics Community Manager
- Act as a “Analytics Product Evangelist” for Self-Service Analytics Platform
- Developed and deployed Leadership Solution Products & Surveys

Data Journalist

WifiWarriors (NGO)

During the onset of the COVID-19 Pandemic, realized from prior Social Determinant of Health (SDOH) volunteer research  that a large number of WNY residents would be without internet. Without internet during the onset of the pandemic, many were without access to virtual school, telemedicine, food/grocery delivery, social support systems, and much more during lockdown.

Met goals of: 
1. Bringing public internet access to West Side Community Center parking lot in April/May 2020. 
2. Raise awareness of the "digital divide" conversation to the mainstream media. 

As of July 2020, attended / spoke at ANCHOR planning meetings on this topic
As of September 2020, attended / active participant in "WNY Digital Inclusion/Equity Coalition"


ABOUT:
18.6% of WNY is without internet access. Without internet access, people can not access education, telemedicine, food delivery, employment, or state and federal updates. Internet access is a Social Determinant of Health. We created a Facebook Group called WiFiWarriors to connect people with mobile/static WiFi Hotspots to those that are in need of internet access, free of charge. WiFi Warriors is a collective of individuals who are working to improve WiFi access in many different ways. Working together (apart) we can improve access and possibly save lives.

Check out www.wnywifiwarriors.com for more

Creator of #WiFiWarriors

Horizon Health Services

The Business Intelligence Project Coordinator focuses on the management of health information technology projects from conceptualization and design through implementation and evaluation.

Key Projects:
Transition from e-mail to automated BI ticketing system
Transition from SAP to PowerBI
Development of Data Literacy 101 Training to help others Find, Request, and Use Data more effectively
Creation of a Reporting Catalog / Top 10 Most Used Reports Guidebook
Data Governance 101 trainings
Founding member of Change Leadership Committee dedicated to changing how we communicate, track, and acknowledge change
Diversity and Inclusion Analytics Initiatives
Action Board Workshop 
Created Department Day Celebrations
DiSC and Myers-Briggs Department Evaluations

Serve as a liaison to ValueNetwork:

-Participating in Data & Analytics work groups where we discuss advancing data collection methodologies and discuss data collection methodologies, referral tracking systems, risk calculations, and Social Determinants of Health (SDOH). 
-Participate on Clinical & Quality Oversight Committee where we meet with partners and affiliates to determine the needs of the healthcare providers, and share information and insights to advance the WNY Community from a Mental Health Care lens.

Business Intelligence Project Coordinator

The Evergreen Association of WNY

The Business Intelligence (BI) Coordinator is responsible for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions. Responsibilities include:
•	Analyzing the current organizational environment then designing, implementing, and monitoring a BI Strategic Plan for the Evergreen Association.
•	Selection and purchase of BI Analytics tool.
•	Develops reports and reporting platforms (i.e. Dashboards) to increase transparency and information flow among providers, administrators, and other management.
•	Develops and delivers agency process and training for Data Quality, Data Governance (DG), and Key Performance Indicators (KPI) initiatives.

Business Intelligence Coordinator

Assists in the oversight and development of agency-wide data analysis for Evergreen Health Services with a concentration on Evergreen Medical Group. This includes all activities surrounding data collection, input, reporting, monitoring and analysis in addition to related quality assurance and continuous quality improvement activities. 
•	Assists with development and oversight of planning, development and preparation of data related reports.
•	Ensures integrity of data and develops protocols to minimize data errors throughout the association.
•	Assists in oversight of data collection and data entry procedures that support all agency, foundational and grant reporting requirements, ensuring all indicators and reporting requirements are met and/or developed.

Senior Data Analyst

InboundMD

Provided insight into the complex world of digital marketing to physicians. Worked to develop a tool for sales team development and deployment. Provides Ad-Hoc consulting services as needed.

Independent Consultant

Northtowns Orthopedics, P.C.

I began as a medical scheduler and showed initiative by taking on new projects and tasks for the practice between patient calls. I was promoted three times in three years to the fastest division of orthopedics- upper extremity surgery. As a medical secretary to Dr. David Ratliff, I consistently made impossible surgeries – possible by interfacing with patients, primary doctors, sales representatives, hospitals, and insurance carriers to safely arrange PAT testing, medical clearance, and arrival of surgical supplies for surgeries in less than 24 hours. I developed a way to track      X-Ray turnaround time to decrease patient waiting time by 65%. This allowed us to increase number of patient appointments. On nights and weekends, I served as the practice Web Media Manager for Northtowns Orthopedics, P.C., and used web content strategy and Search Engine Optimization (SEO) techniques to increase visibility on the Internet. Created original web content including pictures, video and other media for orthopedic blog articles. I developed and produced professional promotional videos for Dr. Ratliff which included the development of Facebook pages, YouTube accounts, and other social media accounts to increase our web presence and capture market share.

Medical Secretary / Administrative Assistant to Dr. David Ratliff - Orthopedic Surgeon

Psychiatry Office of Wendy Weinstein, M.D.,

As a medical secretary and assistant to a psychiatrist, I learned to read patients by attitude, appearance, and vocal tone. This experience gave me a unique perspective on communication techniques and patterns between provider, and patient. Different cues expressed by distressed patients were important to note to the treating physician when monitoring mental status of critical patients.

Medical Secretary

A1 Communications

Began working under a separate subdivision of the company as a corporate event planner and sales assistant for TEC Entertainment Inc. My employer discovered my ability to write eloquent promotional media and provided on the job training that allowed me to learn web content development and Search Engine Optimization (SEO) techniques from masters in the field. I was transitioned from wedding coordination and sales to corporate web content development for A1 Communications. Working with web designers, I wrote content for countless web pages still in use today for photographers, DJ’s, and almost any other entertainment service available in Buffalo, NY. I learned about effective web media creation; how to shoot, edit, and keyword pictures and video for promotional use. Most importantly, I learned how to take a webpage to the top of the Google search engine results list and keep it there with minimal cost and upkeep.

All below videos created from start to finish by Kimberly M. Buchner

Web Content Manager

Senior Analyst | Data Journalist | Network Weaver | Creator of #BuffaloBusinessIntelligence | DS4A Fellowship Mentor

I help people SEEK, SOLICIT, and SPEAK data in SAFE to SHARE environments. 

Digital storyteller since 1994. 

Current senior analyst for Forrester Research covering data leadership, org & culture. 

See formal bio: https://www.forrester.com/blogs/meet-the-analyst-covering-data-storytelling-data-literacy-and-data-leadership-kim-herrington/

Driving innovation forward in Western New York and beyond.

Seasoned change champion.  Obsessed with re-inventing healthcare.

My 10 year BHAG is creating a health data metaverse in VR / AR environments and crafting DataVizzes that can be “pinned” in various geolocations. 

Creator of #WifiWarriors where we are:
Connecting people and resources to increase internet access, one person or project at a time.
Learn more at www.wnywifiwarriors.com


Creator of #buffalobusinessintelligence where we turn: 
Activists into Analysts
Event Planners into Product Managers
CPAs & QA professionals into Data Scientists, and
Business Intelligence Professionals into Data Storytellers.

Anyone can work with data & analytics if they have passion, limitless curiosity, and are not afraid to fail. 

The #buffalobusinessintelligence work group was founded in 2017 to create a supportive community for BI, Analytics, Data Science professionals that is FREE, vendor and employer neutral. This allows participants to have open dialogue about the topics that are important to them. Our meetings are always the first Wednesday in June and December. Search Eventbrite for more details!

DiSC: I as of 2020
MBTI: ENTJ
Trend Hunter Innovation Style: Relentless Creative
CliftonStrengthsFinder: Ideation | Individualization | Strategic | Woo | Positivity

Thoughts and views expressed are my own.

Kimberly M. Herrington

Finetooth Analytics

Finetooth predictably answers go-to-market questions and visualizes alternative scenarios to optimize marketing strategy and business outcomes.

Gen AI Advisor

T-Mobile

Lead the development and implementation of a centralized metadata tracking system for T-Mobile's Contact Center AI (CCAI) and predicted ML pipelines, leveraging Databricks, Snowflake, Unity Catalog, and Power BI to standardize 100+ ML processes and enable real-time analytics. 

Systemized metadata labeling and built a feature store, improving operational efficiency by 30%, ensuring SOC 2 compliance, and supporting 10M+ customer interactions monthly (120M+ annually) through automated data handling and enhanced data governance. Reduced processing time by 30% and scaled model deployment, increasing predictive accuracy across hundreds of ML models and millions of interactions annually.

Lead MLOps Engineer & Data Architect, Customer Care

Data Science Manager, Global Business Marketing

Google

Google Cloud Next 2023 featured project - Selected to present self-developed innovative marketing generative AI project at Google Cloud NEXT 2023.

Developed a generative AI model that hyper-personalizes marketing and advertising. Was selected as a finalist for the Google Cloud Hackathon.

Handpicked to volunteer as one of Google’s private testers for the closed beta of Google Cloud’s Generative AI for Vertex AI. Vertex AI's managed endpoints make it easy to build generative capabilities into an application, with only a few lines of code and no ML background required. Developers can forget about the complexities of provisioning storage and compute resources, or of optimizing the model for inference.

Featured AI Marketing Technologist, Google Cloud Next 2023

UiPath

Lead the marketing analytics and engineering team to produce complex data models, automation, A/B tests, and statistical hypothesis tests using SQL, SOQL, and Python in support of 1,058 sales and marketing stakeholders including Account-Based Marketing (ABM) and Partnerships.

- Oversee all global marketing performance analytics (lead management, campaign performance, demand generation outcomes) and present a clear demonstration of the global marketing team's impact on revenue to the CMO, CFO, and the Chief Business Officer.
- Develop pipeline forecasts and revenue governance with the VP of Marketing and CMO to achieve a margin boost of +42%. Achieved a 30% marketing ROI ($390M out of $1.3B ARR) and revenue CAGR of 27%.

Director of Marketing Analytics & Data Operations

Eliminated technical debt by 40% by designing a new data architecture model, including automated production-grade data pipelines, data contracts leveraging the transactional outbox pattern, a contract request system, CI/CD, and versioning to address the business’ most critical use cases.

- Migrated a data warehouse from Google Cloud to Microsoft Azure, including services (APIs, etc.), frameworks, taxonomies, and best practices to deliver mission-critical sales, marketing, and Netsuite ERP data.
- Transformed marketing data from Marketo, Salesforce, Clari, Netsuite, Google Analytics, product (Mixpanel), third-party data (Bombora, Uberflip, DNB), and media into complex SQL data models (CTEs, subqueries, recursion, window functions, etc) and generate insights to optimize multi-touch attribution, conversion rates, retention, cross-sells, upsells, and A/B tests.

Senior GCP Cloud Engineer

Fortune

Operate as a fractional senior executive and advised the CTO, VP of Marketing, and Product on a CRO playbook that is projected to optimize lead conversions from 33% to 49% for Fortune Connect.

- Engineer a measurement playbook for the first time in two years to course correct and optimize leads, a website, email nurture, and PPC ads to pace toward $250K MRR.
- Direct product experiments, averaging 26.3 experiments per month with a 49% success rate, resulting in projected gains of +131% in subscriptions and projected gains of +231% in D14 and D30 retention.
- Lead transformation of management culture to metrics and analytics-driven practices. Implemented processes and procedures to monitor and analyze the business, advise and provide guidance to management, and plan and implement business decisions.
- Manage daily operations including refining cost models, budget planning & management, analytics, PMO, acquisition integration, audit and compliance, and partner/vendor management.

Senior Data Scientist, Marketing

Wiley

Contributing writer to the 3rd edition of Data Science for Dummies (2021). 

Discussed data science topics, including multivariate testing, econometrics, granular media mix models (MMM), and multi-touch attribution (MTA) to measure marketing ROI.

Contributing Writer, Data Science for Dummies

EquityMultiple

Responsible for global marketing performance evaluation (lead management, campaign performance, demand generation outcomes) and clear articulation of business impact at CMO staff meetings and quarterly business reviews with the COO.

- Established global marketing analytics practice which syndicates capabilities from corporate to regional teams through playbooks and new dashboards on measurement planning, execution, and course correction. 
- Built ML-based ROAS solutions such as conversion lift studies, brand insight tools, incrementality tests, and sales forecasting (ARIMA and Robust regression).
- Served as the technical authority on Customer Data Platforms, lead personalization, integration, and data migration.
- Developed, tested, and deployed a real-time investment recommendation engine incorporating collaborative filtering and content-based filtering techniques to target leads and automate sales using an ID graph based on first and third-party data. It is projected to add $100M+ in revenue and exceed goals with a +17% margin improvement.
- Successfully built and scaled a customer data platform to support a B2C programmatic media buying operation, resulting in a +5x increase in ROI from a marketing budget of $3M.
- Programmed, tested, and deployed automated multivariate regression tests using scalable ETL processes, a Kubernetes cluster, and Kubeflow that tested and optimized a multi-touch attribution model.
Shaped CxO-level agenda on digital marketing and growth, resulting in an increased CLTV by +30%.


Key Tech: SQL, Python (Numpy, pandas, scikit-learn, Matplotlib), Machine Learning algorithms (Decision Trees, Random Forest, Regression, Convolutional Neural Networks, Principal component analysis, Clustering, Naive Bayes, Dimensionality reduction), Data Wrangling, Data Mining, Terraform, Google Cloud, BigQuery, Redshift, Terminal, Docker, Postman, Tableau, R Shiny, Design thinking, Bayesian inference

Head of Marketing Data Science & Analytics

Okta

Developed and executed data science models aimed at increasing the efficiency of marketing sourced revenue through predictive LTV models that surfaced marketing activities highly correlated to late-stage sales conversion. Shortened sales cycles by 20%, increased AOV by $40%, and incremental ARR profitability growth of 30%.

- Created a self-optimizing lead scoring algorithm that identified qualified leads with sales intent and high AOV. 
- Boosted sales conversions by +30% after using insights in cross-channel campaign management (CCCM).
- Built, trained, scored, and tuned a multi-touch attribution model to identify gaps in the MQL funnel from the lead source to Sales Qualified Opportunity (SQO).
- Developed optimization and simulation algorithms scenarios to help provide the marketing investment and allocation recommendations to stakeholders;
- Scaled current Python modeling algorithm through parallel processing and other enhancements;

Key Tech: SQL, Python, Snowflake, Marketo, Salesforce, OLS, Predictive Modeling, Statistical Analysis, Data Wrangling, Data Mining, Terraform, Google Cloud, Terminal, Docker, Pattern Recognition;

Cellebrite

Owned marketing operations, analytics, business intelligence, lead management, attribution, and conversion rate optimization (CRO) to launch enterprise marketing programs for North America, EMEA, UK, APAC, and LATAM.

- Established a single source of truth in marketing/revenue operations by aligning sales and marketing teams around a single view of the business with shared revenue targets and KPIs (i.e., pipeline velocity, sales cycle time, win rates, CAC, ARR, attrition, LTV, forecast accuracy).
- Partnered with cross-functional GTM teams to define quarterly and annual demand generation targets, monitor achievement, and deliver forecasts that will help teams course-correct.
- Developed ABM and persona-based audience strategies to achieve demand generation goals and support marketing automation and paid media teams with audience targeting.
- Demonstrated CAC, CLTV, ROAS, marketing-influenced pipeline, and revenue impact from marketing activities (lead management and campaign performance) in monthly reports and QBR presentations to the CMO and the GTM team.
- Successfully drove $1.2MM in cost savings by partnering with cross-functional teams and conducting data analysis to identify areas of improvement within the marketing technology stack.
- Led the successful implementation of a new lead management system (the Sirius Decisions Demand Waterfall framework) which resulted in a 10% increase in leads converted to customers.

Key Tech: Qlik View, Qlik Sense, Alteryx, Redshift, SQL Server Management, Eloqua, Salesforce, Excel, Python, SQL

Global Manager, Marketing Technology & Marketing Operations

✨ MISSION & VISION ✨
I like to think of myself as a visionary who bridges the gap between analytics expertise and delivering business value. And, while I strive to be that guy, I truly define myself as a happy warrior who builds innovative teams to drive cutting-edge revenue optimization strategies for high-velocity, promotional, and data-centric brands. I stay close to what’s trending to remain fresh and engaged with the consumers I market to.

As a data leader, I recognize talent and build culturally relevant organizations from the ground up. I truly believe that the more exposure teams get, the better prepared they’ll be to face the emerging business landscape and positively affect change.

👨🏽‍💻 WHAT DO I DO? 👨🏽‍💻
I help executives connect business activities to revenue, drive customer acquisition, and shorten sales cycles. I surface what companies can do to drive the revenue outcomes they want to see.

I wasn't the kid who couldn't surf dial-up internet because his Mom was on the phone—I was the kid who wired phone cables from scratch and made it work. Since then, I haven't stopped taking on impossible, beat-your-head-against-the-wall data challenges.

taplio

The Battle

Kimberly M. Herrington

Kam Lee 📈

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?