Fitkin Consulting

Clients: Medical Equipment Manufacturing, Higher Education, Technology, SaaS, B2B

- Partner with C-suite and senior leaders to implement strategic HR solutions, including organizational restructuring, performance management frameworks, and succession planning that increased leadership bench strength across multiple clients.

- Created and implemented a proprietary 7-module leadership development program that transforms high-potential managers into strategic leaders through focused training on crucial skills including effective delegation, conflict resolution, performance management, and strategic decision-making.

- Deployed my custom leadership methodology across organizations ranging from growth-stage startups to established enterprises, empowering leaders to build stronger teams, have difficult conversations, and drive measurable business results through improved people management.

- Facilitate challenging personnel decisions and conflict resolution through data-driven assessments, resulting in improved team dynamics and higher employee engagement scores for client organizations.

Leadership Development | People Operations & Marketing Consultant

KlientBoost

- 100+ team members, $22M ARR
- Awarded the #1 place to work by Glassdoor 2022
- Forecasted new revenue, retention, and EBITDA to support strategic planning
- Created VP tracks and grew leadership team to 20 director level+ leaders
- Developed career growth tracks for 13 departments

President | People Operations & Strategy

- Led our client services team through major growth, delivering standout customer service with NPS scores consistently above 60 by setting clear expectations and keeping teams accountable

- Built our HR team from the ground up, personally interviewing hundreds of candidates from entry-level specialists to executives across client services, admin, HR, and sales

- Created and ran "BoostBabes," a women's leadership program where we read books by female authors, mentored each other, and developed activities to support women in the workplace

- Rolled out ongoing feedback systems that ditched the traditional year-end review model. Coached managers to have meaningful weekly check-ins during 1:1s so team members always knew where they stood and had clear growth paths

- Partnered with HR to design competitive comp plans that gave people financial rewards and clear career progression – making sure top talent stayed and thrived with us

- Developed an onboarding program that new hires consistently called "the best experience they ever had" – complete with cross-team training, lunch dates with executives, and a structured first-month journey

- Navigated the constant change that comes with startup growth – pivoting teams, promoting leaders, and revamping processes to keep up with our rapid scaling from $11M to $22M

- Made employee satisfaction a priority by tracking engagement monthly, quickly addressing concerns, and implementing changes based on feedback. Consistently hit our 95% employee happiness target

- Created a culture where psychological safety wasn't just a buzzword – we celebrated different perspectives, understood what motivated each person, and weren't afraid to challenge how things had always been done

- Stepped in to resolve team conflicts before they escalated, creating clear communication channels and helping different departments understand each other's challenges

VP of Client Services | People Operations & Strategy

Director of Paid Search

Senior PPC Account Manager

Blink Development, Inc.

Senior Account Manager

EXPRESS

Co-Manager

Sales Leader

Cbeyond - now a Birch Company

Direct sales of $10,000 T1 internet product
* Top salesperson nation-wide August, 2006

Technical Sales Representative

Developing senior managers to lead high-performing agencies | Leadership coach | Scaled from start-up to 8-figure agency

I help companies grow by developing their most valuable asset: their leaders.

For over a decade, I've worked at the intersection of leadership development and data-driven results, showing organizations that investing in people isn't just good culture but good business.

My approach is straightforward. I design performance management systems that actually motivate people while building cultures where psychological safety and accountability coexist. I strip away leadership fluff to focus on what works: targeted people development that connects directly to business outcomes.

As a consultant, I partner with companies looking to transform their leadership teams through practical skill-building and honest feedback systems. I help organizations create environments where diverse perspectives are valued and teams feel empowered to innovate. My clients appreciate that I don't sugarcoat challenges, but I'm always in their corner.

My background in digital marketing gives me a unique perspective on measuring what matters, whether that's campaign performance or leadership effectiveness.

I'm passionate about sharing what I've learned from studying influential thinkers like Daniel Goleman, Robert Greene, Dale Carnegie, and Kim Scott. More importantly, I share what I've learned from being in the trenches myself as an executive balancing business demands with family life.

The best companies know that leadership excellence drives business success. If you're ready to make that connection explicit in your organization, reach out and let's discuss how I can help.

Kim Fitkin

Enterprise Paid Strategist

Senior Paid Strategist

We've seen too many companies fall into the wrong PPC agency hands with big promises and no results. We're here to change that.

KlientBoost is a creative pay-per-click, paid social, and landing page/conversion rate optimization agency pushing the boundaries of ROI and profit potential for over 200 active clients in SaaS, eCommerce, and lead generation.

We focus heavily on beautiful, high-converting, user experiences that allow us to hit client goals in record speed.

Our greatest joy is hearing that we helped you hire new people and expanding because of what we do.

That the ROI you're getting from our work exceeded all your expectations.

To put it simply, we're on a mission to grow companies, one click at a time.

🚀 What can we do for you? 🚀

Let’s find out!

Head over to https://klientboost.com and click the red “Get Proposal” button to tell us about your goals so we can cook up a plan.

(Prefer to call? No worries - Reach us directly and chat with one of our PPC & CRO experts at 877-501-3447)

Campaign Manager

Tandem Buzz

PPC Specialist

3D Dentists

• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Monitor social media progress using web analytic tools such as Facebook Analytics and Google Analytics
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
• Review the success of campaigns and develop ways to improve
• Share brands’ messaging through Hootsuite, CoSchedule, Facebook Creator Studio, and Buffer
• Resolve customers/patients issues through social media
• Create engaging written and visual content for blog and social media posts
• Research new media platforms, trends, and industry opportunities
• Write effective, concise copy for multiple platforms, websites, and social networks 
• Create methods for increasing online customer reviews
• Video production for patient testimonials and seminars/courses recaps, as well as attendees’ testimonies
• Video production using vMix for TBone Speaks Dentistry Podcast [new episode released every Monday]
• Photography for 3D-Dentists, Raleigh Dental Arts, and TBone. Speaks Dentistry

Digital Marketing Manager

Crawford Group

• Develop, implement and manage the social media strategy 
• Manage and oversee social media content 
• Measure the success of every social media campaign 
• Stay up to date with the latest social media best practices and technologies 
• Design and implement email marketing campaigns 
• A/B test email marketing campaigns for optimized performance 
• Proofread emails for clarity, grammar, and spelling 
• Upgrade the email templates using graphics, personalization, and advanced features 
• Define KPIs and provide reports on a regular basis 
• Work with copywriters and designers to ensure content is informative and appealing 
• Communicate with industry professionals and influencers via social media to create a strong network
• Include specific graphics, incentives, and detailed descriptions and review messages for brevity
• Include persuasive 'call-to-actions' in advertisements and promotions
• Track and analyze direct and interactive marketing campaigns
• Use statistical analysis and reports to create campaigns
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as SOCi and Facebook Business Manager
• Design, create, execute, track, and measure social media ads through Facebook Business Manager
• Work with copywriter and designer to ensure the content is informative and appealing
• Collaborate with Marketing, Sales, and Customer Service teams
• Generate, edit, publish and share content daily (original text, images, and video)
• Build meaningful connections and encourage community members through dialog and messaging
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar

Email & Social Media Marketing Specialist at 1-800 PACK RAT

Sellstate 360 Realty

-Remotely-
•	Oversee all communications, public relations, and promotional activities selected to support the brand and marketing strategies
•	Design, production, and distribution of print materials such as brochures, ads, and direct response
•	Write and communicate effectively to develop and manage marketing campaigns
•	Manage press relations, speaking engagements, special events, and community outreach activities
•	Conduct marketing training sessions, as well as creation and delivery of presentations to real estate agents
•	Staying informed about marketing trends and monitoring industry changes helping firm’s agents maintain their competitiveness
•	Juggle multiple projects at once in a fast-paced work environment, and often under the supervision of the brokerage 
•	Lead the marketing team and work with vendors round out the skills necessary for the position
•	Monitored and maintained CRM database growth on Constant Contact through leads and referrals resulting from marketing campaigns
•	Tracking and measuring of all marketing and ROI
•	Creation and implementation of a content calendar, social media updates, and email marketing campaigns
•	Online relationship building and engagement on social media platforms and website
•	Brand management on social media, website, and printed materials including creation and production of advertising specialties and signs
•	Oversee and manage all special events including client appreciation and client welcome home parties

Marketing Director

Zimmerman Advertising

• Administrative follow up of all Sr. Account Executives functions including both internal and external responsibilities
• Work with all support departments within the Nissan Department to execute the duties and requests of the Account Executive on behalf of their clients' objectives
• Complete weekly ad bulletins for each client to include a calendar of media, scripts, ads, and other pertinent information
• Review and report Z-track activity daily for each appropriate client so that this information may be reviewed with the Jr. Account Executive to analyze the effectiveness of advertising strategies
• Attend weekly strategic discussions concerning the groups’ clients, discussing steps to enhance client business through advertising strategies
• Obtain and report industry news and submit this report to the client to provide information that may be used to enhance client business
• Proof ads and scripts to ensure accuracy, manufacture compliance and legal compliance
• Conducted market analysis including, but not limited to daily numbers, monthly competitive analysis, zip code analysis, media updates, Media Monitors, market share and Auto-Count
• Filling out, submitting, and following-up on co-op requests on the client's behalf as directed by Junior Account Executive
• Opening jobs based on client-approved budgets and Jr. Account Executive’s direction in WorkFront
• Trafficking open jobs (TV and Radio spots) in a timely and accurate manner by ensuring that the open job passes through the system in a timely manner and is reflective of the direction given by Junior Account Executive and client

Hispanic Account Coordinator

Wilton Live

• Writing and rehearsing scripts
• Organizing meetings, recorded and live interviews, and schedules
• Interviewing artists and guests
• Giving reviews and updates of events, places, activities to do in South Florida
• Operating and updating social media accounts
• Appear at newsworthy community events and wrap-up programs for audiences
• Off-air production-related tasks such as operating the camera, editing footage, etc.
• Sell advertisement
• Covering live events

Host, Field Producer, and Commercial Licensed Drone Pilot

Larkin Community Hospital

• Assisting in developing and implementing plans and goals for the department and the hospital
• Working with the VP of Marketing to coordinate and supervise daily operations
• Ensuring compliance with regulations and internal policies
• Monitor attainment of objectives
• Maintain scheduling of events and represent the company when needed
• Implement e-mail campaigns developed in conjunction with the VP of Marketing
• Develop and manage continued growth and quality of email lists 
• Maintain a comprehensive email marketing calendar that considers the various pertinent events that affect e-mail campaigns within the hospital’s goals
• Grow our email list by increasing opt-ins and minimizing churn rate
• Ensure our email program follows industry rules, regulations, and best practices
• Analyze email campaign performance and seek out improvements to increase channel sales and profit
• Enhance our responsive email templates using graphics, personalization, and advanced features
• Reporting and analyzing social media, website, and email campaigns using Salesforce Marketing Cloud, Constant Contact, Google Ads and Analytics, and Facebook Business Manager
• Creating and maintaining dashboards using Tableau, Excel, and PowerPoint
• Helping identify marketing trends and key opportunities for innovation in the healthcare industry
• Learning and working with various types of software for digital marketing
• Creating marketing materials such as white papers, flyers, posters, banners, case studies, and presentations
• Maintaining a marketing database on Constant Contact and Salesforce accounts as CRM platforms
• Preparing, formatting and editing a range of documents
• Updating social media accounts, blog, and websites
• Organize and promote annual health fairs, graduations, and other social events
• Work closely with physicians for our weekly TV segment on local TV networks
• Producer, host, and editor of internal TV channel within the hospital’s facilities

Marketing Assistant

Spris Artisan Pizza

• Research new wholesale food suppliers and negotiate prices
• Calculate future needs in kitchenware and equipment and place orders, as needed
• Manage and store vendors’ contracts and invoices
• Coordinate communication between front of the house and back of the house staff
• Keeping statistical and financial records
• Taking reservations, greeting, and advising guests
• Prepare shift schedules and process payroll for all restaurant staff
• Supervise kitchen and wait staff and provide assistance, as needed
• Keep detailed records of daily, weekly and monthly costs and revenues
• Arrange for new employees’ proper onboarding (scheduling training and ordering uniforms)
• Monitor compliance with safety and hygiene regulations
• Gather guests’ feedback and recommend improvements to our menus

Assistant Manager

I'm an Enterprise Paid Strategist experienced in Google, Microsoft, LinkedIn, Facebook & Instagram, TikTok, Pinterest, Twitter, Snapchat, and StackAdapt ads for lead gen and eComm, B2C, B2B, and SaaS. 

i'm a graduate alumni from FIU's Master of Science in Marketing program and certified in Google Ads Search, Google Ads Shopping, Google Ads Video, Email Marketing from HubSpot Academy and more listed in my profile below. 

A little about #KlientBoost…

As a full-service Performance Digital Marketing Agency, the team at KlientBoost has seen a lot of broken hearts, broken promises, and broken marketing budgets when companies partner with the wrong agencies and their marketing campaigns fail to perform.

So we take a different approach to our client partnerships.

We believe in:
- Fair pricing where we pay for ourselves as fast as possible
- Looking out for opportunities to drive more ROI and help you hit your next goal - Whether that’s operating leaner or growing even bigger
- And letting the results do the talking. That’s why we sport the most published wins of any marketing agency on the planet

Today, we work with over 250 active clients in SaaS, eCommerce, and Lead Generation, taking a relentless focus on user experience, conversion focused design, and delivering the right traffic, to the right ads, to the right landing pages - so our clients see ridiculously high ROI.

"KlientBoost isn’t your typical crap-shoot, dime a dozen [agency]. They actually understand quality traffic and more importantly, the vitalness of conversion. If you have a chance to work with them, take it. They’re marketing unicorns." - Oli Gardner, Co-Founder @ Unbounce

Wondering if we could be the right marketing partner for your business? Let’s find out!
- Send me a message here on LinkedIn
- Head on over to www.klientboost.com
- Or give us a call at 877-501-3447

taplio

The Battle

Kim Fitkin

Gabriel J Peralta 🏳️‍🌈🏳️‍⚧️

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?