Kim Willis

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

You are a Business Founder or Expert.  You're great at what you do, but struggle to connect with your audience; you're invisible.

Here is what people have said to us…

👉 "We're better than our competitors, but no one knows who we are." 

👉 "We post on LinkedIn but don't have a formula that works."

👉 "We've got client success stories, but we're unsure how to package them so people read them."

👉 "We'd like to get quality leads regularly, but dont know how"

👉 "Sometimes we lose deals to inferior competitors and don't know why"  

People want messaging that cuts through -  content, conversations, whatever.  That's when they say to themselves, "it's like they're talking directly to me".	

Most content is similar to everyone else.That won't work. Not in the age of AI and commoditised content.

I propose a change....

1. Content that cuts through - written in the customer voice, not that of the vendor.
2. Customer success stories that sell.
3. Referral partnerships to generate warm leads.
4. Impactful sales conversations to drive sales.

Where to start?

We'll help you lift your content game - from voice of vendor to voice of customer, done for you. 

 Then, we'll help you set up referral partnerships so lead problems are a thing of the past.

And if you need help converting leads into sales, let me know.  

ABOUT ME

I've been making sales since I was 19.  I've trained thousands to use stories, high-impact content, and trust-based conversations to land more deals.

If you want more perfect-fit clients, talk to me.  Send a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement.  With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► "𝗞𝗜𝗠 𝗪𝗜𝗟𝗟𝗜𝗦 𝗜𝗦 𝗔 𝗥𝗔𝗥𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘""Kim Willis is a rare resource and one you should connect with. He can easily mix his skills in copywriting, sales, and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Partner

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

Founder at WinBack Labs || Host of The WinBack Marketing Podcast

There's gold buried in your past customers.

They deliver serious revenue very quickly and at an extremely low cost. 

That's been my experience after winning back thousands of past customers and generating millions in winback revenue. 

This is what The Customer Winback Benchmark Study reported...

➡️ Revenue

The average customer winback campaign generates $485K. That’s for SMBs, larger organizations generate millions.

📶  Why So Much Revenue?

Past customers come back in large numbers and when they return they're big spenders.

On average, 26% return and they spend so much that their lifetime value more than doubles. 

A study of 40,000 lost customers featured in the Harvard Business Review (March 2016) found the same thing.

➡️ Low Cost

It costs less than $5k to run a winback campaign. That's for SMBs, the cost for larger organizations is also very low.  

The cost is low because the high price of customer acquisition has already been paid.  

You don't need to pay for ads or buy lists, your leads are free, they're sitting in your CRM. 

Also, sales cycles are shorter because so much of the sales work has already been done.

➡️ High ROI

As you'd expect, those low costs and high returns make winback ROI extremely high, it ranges from 32X to 182X.

Sources: Regaining Lost Customers (featured in the Harvard Business Review) and the Customer WinBack Benchmark Study. 

➡️ Your Opportunity

If you're a SaaS or subscription based company with annual churn above 10%, you're sitting on a goldmine of low cost / high-ROI revenue. Visit our website to get an estimate of your revenue potential. 

⏺️⏺️➡️ A little about me… 

My first real job was trading commodities. By 28 I was completely burnt out and ended up selling everything, buying a backpack and traveling the world.

When the money ran out I came back to Canada, got into marketing and that's what I've done ever since. 

Over the last two decades I’ve spent thousands of hours testing and implementing a wide variety of strategies. 

They’ve generated over 50,000 customers and have allowed me to work with brands like Fidelity and Forrester. 

Out of all the revenue strategies I've ever tried, nothing has come close to winback in terms of ROI and sales velocity. It consistently generates more revenue, in less time and at a lower cost than anything else I've used.

That’s why I’m so passionate about winback, and it’s why I founded WinBack Labs.

dan@winbacklabs.com
winbacklabs.com

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The Battle

Kim Willis

Dan Pfister

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